Exploring and Understanding the New World of Event Technology

Exploring and Understanding the New World of Event Technology

"Smartphones will become the remote controls for our

lives."

Steve Mollenkopf, Qualcomm Chief Operating Officer

KiKi L’ItalienAmplified Growthwww.amplifiedgrowth.net@kikilitalien

Which Technology Should I Use & Which Should I Ignore? Why?

Tweetable!

“Choosing the right tech to pay attention to is easy: Know who your attendees are!” #MACE13

- @kikilitalien

"If you don't know who and why before you come up with what, you'll end up creating

nothing for no one."

- Whitney Hess, UX Consultant

1. Building Momentum

Hashtags

Plancast & Lanyrd

AR

Tweetable!

“Keeping attendees engaged starts early. Give them something to hold on to.” #MACE13

- @kikilitalien

How do you build momentum?

2. Encouraging Engagement

Tweetups & Meetups

How do you add engagement?

Make Your Event City-Wide

Geo-Location

Geo-Location

Tweetable!

“It is no longer enough to have all analog booths at your tradeshows.” #MACE13

- @kikilitalien

Content Creation On The Spot

Tout, Vine, & Instagram

How do you encourage engagement?

4. Continuing the Relationship

Follow Through

Follow up vs Follow through

•Follow up = pursue

•Follow through = see a project, task to its end

Inclusion That Doesn’t Die

Tweetable!

“The end of the event should never be the end of attendees thinking about you.” #MACE13

- @kikilitalien

How Will Today’s Session Change Your Future Events?

Share Your 3 Takeaways

KiKi L’ItalienAmplified Growthwww.amplifiedgrowth.net@kikilitalien

2/19 10-11 AM“The Beauty of Buzz: The 5 Social Tools For Events Every Planner Must Havehttp://bit.ly/bobweb13