RELEASING VIDEO ELEMENTS FOR OTHERS TO USE Deconstructing a TV package Image by Tim Ellis released under Creative Commons
Exploiting video assets
May 12, 2015
Turning a TV package into a collection of self-contained viral video elements that can be shared via social media in order to extend reach, encourage dissemination, and build an audience.
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RELEASING VIDEOELEMENTSFOR OTHERS TO USE
Deconstructing a TV packageImage by Tim Ellis released under Creative Commons
EXPLOITING VIDEO ASSETS
Reaching more people with our storiesImage by Xmastree
and released under Creative Commons
RELEASING VIDEOELEMENTSFOR OTHERS TO USE
Viral information disseminationImage by Jenny Lee Silver
and released under Creative Commons
@helpingmediawww.mediahelpingmedia.org
Maximising Video
Write-round videos
Release each video
element in a new,
online story
Headline
Introduction
Video Clip
Conclusion
Curating assets Sharing assets
@helpingmediawww.mediahelpingmedia.org
Maximising Video
Deconstructing videos
Presenting multiple
story elements in a new, easy to
digest and share format
HeadlineSummary
Video Clip 1
Conclusion
Introduction
Video Clip 2Introduction
Video Clip 3Introduction
Deconstructing Curating Sharing
@helpingmediawww.mediahelpingmedia.org
Media Helping Media
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