#Exploit #Explore Sverre&Calle

#EXPLOIT #EXPLOREPresentation from Sprint Breakfast Seminar 4 June 2015

w. Sverre Munck og Carl-Nicolai Wessmann

Calle“How to #Explore”

p. 2-26

Sverre“The Past Report”

Schibsted in light of Exploit Explore

p. 27-70

HOW TO #EXPLORECarl-Nicolai on ambidexterity in leadership

Hotel Continental, June 2015

RiSK

What is innovation in your industry?

Mary Meeker Internet Trends 2015

www.kpcb.com/internet-trends

YOUR HOUSE -YOUR HOUSE YOUR HOUSE IS ON FIRE

© Terra Buskerud

You HouseYour HouseYour House Is On Fire

45M users worldwide Teachers / Students Kahoot, game-based classroom response system

EDUCATION

The number of cars on the road will be reduced by 99% – that means that the fleet will fall from 245M to just 2.4M.

PwC

TRANSPORT

ReWalk Robotics is a wearable robotic exoskeleton that provides powered hip and knee motion to enable individuals with Spinal Cord Injury (SCI) to

stand upright and walk.

MEDICAL

Mark Zuckerberg

TELCOS

Online food shopping will capture more than NOK 10B of the Norwegian convenience market alone in 3-5 years.

Arne Matre, DN 26. februar 2015

RETAIL

Millenials Are Just The Beginning

PEOPLE

IN MY HAPPY PLACE

ME?Image: animal-kid.com

Sverre Munck Interview 15.11.2006

TECHNOLOGY

MA

RK

ET

S

Incremental Architectural / Modular Radical

New

Existing

EXPLOIT EXPLORE FRAMEWORK

TECHNOLOGY

MA

RK

ET

S

Incremental Architectural / Modular Radical

New

Existing EXPLOIT

EXPLOIT EXPLORE FRAMEWORK

TECHNOLOGY

MA

RK

ET

S

Incremental Architectural / Modular Radical

New

Existing

EXPLORE

EXPLOIT

EXPLOIT EXPLORE FRAMEWORK

TECHNOLOGY

MA

RK

ET

S

Incremental Architectural / Modular Radical

New

Existing

EXPLORE

EXPLOIT

EXPLOIT EXPLORE FRAMEWORK

TECHNOLOGY

MA

RK

ET

S

Incremental Architectural / Modular Radical

New

Existing

EXPLORE

EXPLOIT

EXPLOIT EXPLORE FRAMEWORK

TECHNOLOGY

MA

RK

ET

S

Incremental Architectural / Modular Radical

New

Existing

EXPLORE

EXPLOIT

EXPLOIT EXPLORE FRAMEWORK

MANAGING YOUR INNOVATION STREAMS

TECHNOLOGY

MA

RK

ET

S

Incremental Architectural / Modular Radical

New

Existing

EXPLORE

EXPLOIT

EXPLOIT EXPLORE FRAMEWORK

MANAGING YOUR INNOVATION STREAMS

85

15

👍

You.Yes, you.

You control the change.

4 things you can do.

YOU

COOL IS DIFFERENT HIRE COOL

© M. C. Escher

Explore

Exploit

AMBIDEXTERITY

TOP

“when you stumble, keep faith. And when you're knocked down, get right back up and never listen to

anyone who says you can't or shouldn't go on.”

SCHIBSTED MEDIA GROUP

THE PAST REPORTSverre Munck on Managing Change in Schibsted 1995 - 2015

ContactE. HemingwayBack (6)

Bob, how did you go bankrupt?

3:16 AM 100%

The Sun Also Rises, 1926

ContactE. HemingwayBack (6)

3:16 AM 100%

Two ways…

The Sun Also Rises, 1926

Bob, how did you go bankrupt?

ContactE. HemingwayBack (6)

3:16 AM 100%

Two ways…

First gradually

The Sun Also Rises, 1926

Bob, how did you go bankrupt?

ContactE. HemingwayBack (6)

3:16 AM 100%

Two ways…

First gradually

Then suddenly 😲

The Sun Also Rises, 1926

Bob, how did you go bankrupt?

Is it a good framework to understand Schibsted?

Audit of Schibsted using exploit explore framework.

What can we learn from it?

TECHNOLOGY

MA

RK

ET

S

Incremental Architectural / Modular Radical

New

Existing

EXPLORE

EXPLOIT

AUDIT SCHIBSTED IN EXPLOIT EXPLORE FRAMEWORK

MANAGING YOUR INNOVATION STREAMS

175+ YRS HISTORY

1995 2000 2005 2010 2015

Vis@visenAP Rubrikk

EXPLOIT EXPLOIT EXPLOIT EXPLOIT

EXPLORE EXPLORE EXPLORE EXPLORE

QUIT QUIT QUIT QUIT

“I glansperioden mellom 1995-97 økte Aftenposten annonseomsetningen med 50% hvert år”

1995 2000 2005 2010 2015

FinnTech

AP Rubrikk

EXPLOIT EXPLOIT EXPLOIT EXPLOIT

EXPLORE EXPLORE EXPLORE EXPLORE

QUIT QUIT QUIT QUIT

Vis@visen

NEWBRAND

GOVERNANCE PEOPLE

TECHNOLOGY

BRAND

GOVERNANCE

Cultural strategy - Staffing

Per Eirik MartonIT Manager

Rune MaurtvedtDeveloper

Eivind LarreDeveloper

Viktor HansenDeveloper

Karsten MevassvikWeb designer

Tine ReuterdahlTechnical Director

Christoffer SolliSales Manager

Odd DoknæsMarket Manager

Endre KolbjørnsenChief Business Developer

Anita BergerAssistant

Anne SandvinCustomer support

Brix AndersenCustomer support

Jon Gunnar VoldCustomer support

Mette WarhusTechnical support

Yvonne SevilleCustomer support

Arne kaardahlChief Support Centre

Frode NordsethCFO

Nina EdvardsenMarketing

Pål SnarvoldMarket Manager

Knut FarstadSales

Kai MøllerPartner responsible

Christian BergMDReal Estate LTD

Hanne ÅrbogenMarketing

Eirik Bache WiigMarket Manager CV

Kjersti GrøttåsReasearch manager.

Ståle HellerøyAccount manager

Nils Ola BarkMarket Manager

Morten NorderMDJobb LTD

Reidar BjørnstadSales

Terje BergetMarkedsjef

Lars Vangen JordetMDBil LTD

Terje SeljesethCEO

From newspaper

From recruiting

From real estate

From motor

From IT

From other

•  Results orientation

•  Entrepreneurship

•  Competence

•  Diversity

PEOPLE

TECHNOLOGY

TECHNOLOGY

MA

RK

ET

S

Incremental Architectural / Modular Radical

New

Existing

EXPLORE

EXPLOIT

EXPLOIT EXPLORE FRAMEWORK

MANAGING YOUR INNOVATION STREAMS

WE ENDED UP MAKING IT HERE

WE TRIED FOR THREE YEARS TO MAKE IT HERE

2002 WORLD IS FLAT

TECHNOLOGY

MA

RK

ET

S

Incremental Architectural / Modular Radical

New

Existing

EXPLORE

EXPLOIT

EXPLOIT EXPLORE FRAMEWORK

MANAGING YOUR INNOVATION STREAMS

SWEDEN LAUNCH UP HERE

LOCAL HERO

TECHNOLOGY

MA

RK

ET

S

Incremental Architectural / Modular Radical

New

Existing

EXPLORE

EXPLOIT

EXPLOIT EXPLORE FRAMEWORK

MANAGING YOUR INNOVATION STREAMS

ACQUISITION DISCUSSIONS WITH BLOCKET TOOK US

HERE

Status 2004:We had a proven concept - OLC - Very Profitable - Two different technologies and go-to-market strategies

Hypothesis:This can scale globally

Status 2004:We had a proven concept - OLC - Very Profitable - Two different technologies and go-to-market strategies

Question:Which technology and which go-to-market shall we use?

Hypothesis:This can scale globally

Status 2004:We had a proven concept - OLC - Very Profitable - Two different technologies and go-to-market strategies

2004 EXPANSION

👑NAILED IT

SCALED IT

PROOF

Revenues (MNOK)

Le Monde Weekend 5 January 2013

TOTAL TRANSFORMATION

Is it a good framework to understand Schibsted?

Audit of Schibsted using exploit explore framework.

What can we learn from it?

TECHNOLOGY

MA

RK

ET

S

Incremental Architectural / Modular Radical

New

Existing

EXPLORE

EXPLOIT

AUDIT SCHIBSTED IN EXPLOIT EXPLORE FRAMEWORK

MANAGING YOUR INNOVATION STREAMS

1995 2000 2005 2010 2015

FinnTech

AP Rubrikk

EXPLOIT EXPLOIT EXPLOIT EXPLOIT

EXPLORE EXPLORE EXPLORE EXPLORE

QUIT QUIT QUIT QUIT

Vis@visen

FinnTech

1995 2000 2005 2010 2015

FinnTech

AP Rubrikk

EXPLOIT EXPLOIT EXPLOIT EXPLOIT

EXPLORE EXPLORE EXPLORE EXPLORE

QUIT QUIT QUIT QUIT

Vis@visen

FinnTech

SchTelekom (WAP)

1995 2000 2005 2010 2015

FinnTech

AP Rubrikk

EXPLOIT EXPLOIT EXPLOIT EXPLOIT

EXPLORE EXPLORE EXPLORE EXPLORE

QUIT QUIT QUIT QUIT

Vis@visen

FinnTech

SchTelekom (WAP)

APPS

1995 2000 2005 2010 2015

FinnTech

AP Rubrikk

EXPLOIT EXPLOIT EXPLOIT EXPLOIT

EXPLORE EXPLORE EXPLORE EXPLORE

QUIT QUIT QUIT QUIT

Vis@visen

FinnTech

SchTelekom (WAP)

APPS

Is it a good framework to understand Schibsted?

Audit of Schibsted using exploit explore framework.

What can we learn from it?

Learnings5

ORGANISATIONS CULTURE CAPABILITIES

COMPETITION TECHNOLOGY

FORCES AT PLAY

Explore

r

(Really) INDEPENDENT

YOU NEED NEW PEOPLE

EXPERIMENT

85 15

What is innovation in your industry?

THANK YOU!