Prof. Dr. C. Bosau, RFH Köln Nina Bito, RFH Köln Yvonne Götze, RFH Köln Explaining the FoMOPhenomenon – What are the correlates and predictors of this fearofmissingout? Contact: [email protected]General Online Research Conference GOR 17 1517 March 2017, HTWBerlin University of Applied Sciences, Berlin, Germany This work is licensed under a Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/) Suggested citation: Bosau, C., Bito, N. & Götze, Y. 2017. “Explaining the FoMOPhenomenon – What are the correlates and predictors of this fearofmissingout?” General Online Research (GOR) Conference, Berlin.
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Prof. Dr. C. Bosau, RFH KölnNina Bito, RFH KölnYvonne Götze, RFH Köln
Explaining the FoMO-Phenomenon – What are thecorrelates and predictors of this fear-of-missing-out?
Contact: christian.bosau@rfh-koeln.de
General Online Research Conference GOR 17
15-17 March 2017, HTW-Berlin University of Applied Sciences, Berlin, Germany
This work is licensed under a Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/)
Suggested citation: Bosau, C., Bito, N. & Götze, Y. 2017. “Explaining the FoMO-Phenomenon – What are the correlates andpredictors of this fear-of-missing-out?” General Online Research (GOR) Conference, Berlin.
Explaining the FoMO-Phenomenon
What are the correlates and predictors of this fear-of-missing-out?
GOR 2017Bosau, Bito & Götze: Explaining the FoMO phenomenon 7
Quelle: http://www.jwtintelligence.com
Only recently, the discussion aboutthis new phenomenon started(JWT, 2011 & 2012;; Przybylski, Murayama, DeHaan & Gladwell, 2013):
Fear of Missing Out (FoMO)
„the uneasy and sometimes all-consuming feeling that you’remissing out — that your peers aredoing, in the know about or in possession of more or somethingbetter than you.” (JWT, 2011, S. 4)
FoMO: a new phenomenon?
GOR 2017Bosau, Bito & Götze: Explaining the FoMO phenomenon
Former results
8
What we already know:• Mobile phones are potential addiction sources (Carbonell, Oberst & Beranuy, 2013) • FoMO correlates highly with social media engagement in general (Przybylski, Murayama,
DeHaan, & Gladwell, 2013) and Facebook usage in particular (Bosau, Aelker & Amaadachou, 2014, Bosau & Müller, 2015)
• FoMO correlates with problematic mobile phone use (PMPU) and habitualchecking behaviour (Collins, 2013;; Bosau & Ludwig, 2017)
• FoMO leads to lower satisfaction as well as lower quality in private relationships(Bosau & Ruvinsky, 2016)
• FoMO increases the success of marketing campaigns (JWT 2011, 2012)
Main questions:What leads to FoMO? What are the correlates and causes of this newphenomenon?
GOR 2017Bosau, Bito & Götze: Explaining the FoMO phenomenon
Marketing examples (see JWT, 2012)
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GOR 2017Bosau, Bito & Götze: Explaining the FoMO phenomenon
The new two studies
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Former studies:§ looked at the outcomes andthe effects of FoMO
These two studies:§ analyzed the correlates and predictors ofFoMO
§ gives further insight into the nomologicalnetwork of FoMO
Method Study 2:• Online questionnaire (posted via Facebook, mailing-lists and personal emails, partly snowball sampling) in 2016;; N = 174
“need to belong“ is clearly the strongest predictor
GOR 2017Bosau, Bito & Götze: Explaining the FoMO phenomenon
Study 2: the results
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standardizedBeta
social curiosity .10
need to belong .59***
dummy -‐ preoccupied style .22***
dummy -‐ fearful style .05
dummy -‐ dismissing style .06
corr. R2 .52
* p < .10, ** p < .05, *** p < .01
standardizedBeta
.24**
.56***
.01
.19
.08
.37
• dependent variable: Fear-of-missing-out (FoMO)• regression analysis – comparison male vs. female
“social
curiosity“ is only a predictor
for males
preoccupied attachment
correlates only for females
GOR 2017Bosau, Bito & Götze: Explaining the FoMO phenomenon 18
§ The studies can show what important correlates and predictors of fear of missing out are and how “fomotics” (people suffering from FoMO) can be characterized:
§ “Fomotics“ are people that do not feel their basic psychological needs (autonomy, competence, relatedness) being fulfilled.
§ Likewise, they tend to have lower life satisfaction and a lower general mood.
§ One main driver for this fear of missing out on social contact is – plausibly – an important basic psychological need: the need to belong.
§ However, “fomotics” also have – to some extend, namely the males – social curiosity and can be charaterized by a preoccupied attachment style (especially the women).
Conclusion
For marketeers:If you try to use the concept of FoMO in a marketing campaign, be aware of the problem, what kind of people eventually would be attracted by your campaign.
GOR 2017Bosau, Bito & Götze: Explaining the FoMO phenomenon 19
• Bartholomew, K. & Horowitz, L.M. (1991). Attachment Styles Among Young Adults: A Test of a Four-Category Model. Journal ofPersonality and Social Psychology, Vol. 61 (2), pp. 226-244.
• Bosau C., Aelker, L. & Amaadachou, H. (2014). Ich darf nichts verpassen! – Kann “Fear of Missing Out (FoMO)” Suchtverhalten in Facebook erklären? 49. Kongress der Deutschen Gesellschaft für Psychologie in Bochum.
• Bosau, C. & Ludwig, T. (2017). FoMO (Fear of Missing Out) und die exzessive Smartphone-Nutzung - Tatsächlich ein Risikofaktor für Studienleistungen? 21. Konferenz der Gesellschaft für angewandte Wirtschaftspsychologie (GWPs) in Darmstadt.
• Bosau, C. & Müller, P. (2015). FoMO (Fear of Missing Out) beeinträchtigt Studienerfolg – Warum man in einer Lehrveranstaltung sein Smartphone lieber ausschalten sollte. 19. Konferenz der Gesellschaft für angewandte Wirtschaftspsychologie (GWPs) in Heide.
• Bosau, C. & Ruvinsky, M. (2016). Die Nutzung von Smartphones in Partnerschaften – Negative Effekte von Phubbing und FoMO auf die Beziehungsqualität. 50. Kongress der Deutschen Gesellschaft für Psychologie in Leipzig.
• Carbonell, X., Oberst, U. & Beranuy, M. (2013). The Cell Phone in the Twenty-First Century: A Risk for Addiction or a Necessary Tool? Principles of Addiction. Vol. 1, pp. 901-909.
• Collins. L. (2013). FoMO and Mobile Phones: A Survey Study. Unveröffentlichte Masterarbeit. Tilburg University, Tilburg.• Diener, E., & Emmons, R.A. (1984). The independence of positive and negative affect. Journal of Personality and Social Psychology,
Vol. 47, pp. 1005–1117. • JWT (2011). Fear of Missing Out (FOMO), May 2011. Retrieved from:
http://www.jwtintelligence.com/production/FOMO_JWT_TrendReport_May2011.pdf [01.09.2012].• JWT (2012). Fear of Missing Out (FOMO), March 2012. Retrieved from: http://www.jwtintelligence.com/wp-content/uploads/2012/03/F
_JWT_FOMO- update_3.21.12.pdf [01.09.2012].• Leary, M.R., Kelly, K.M., Cottrell, A. & Schreindorfer, L.S. (2013). Construct Validity of the Need to Belong Scale: Mapping the
Nomological Network. Journal of Personality Assessment, Vol. 95 (6), pp. 610–624. • Przybylski, A.K., Murayama, K., DeHaan, C.R. & Gladwell, V. (2013). Motivational, emotional, and behavioural correlates of fear of
missing out. Computers in Human Behavior, Vol. 29, pp. 1841-1848.• Renner, B. (2006). Curiosity About People: The Development of a Social Curiosity Measure in Adults. Journal of Personality
Assessment, Vol. 87 (3), pp. 305-316.• Sheldon, K.M, Elliot, A.J., Kim, Y. & Kasser, T. (2001). What is Satisfying About Satisfying Events? Testing 10 Candidate
Psychological Needs. Journal of Personality and Social Psychology, Vol. 80 (2), pp. 325–339.
Literature
GOR 2017Bosau, Bito & Götze: Explaining the FoMO phenomenon 20
Thank you very much for yourattention!
Contact details:
Rheinische Fachhochschule KölnProf. Dr. Christian Bosau, Dipl.-Psych. & Master of HRM & IRSchaevenstraße 1a/b50676 KölnTel.: +49 221 20302-0e-mail: christian.bosau@rfh-koeln.de