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EXPLAINING THE CLUSTERING OF INTERNATIONAL EXPANSION MOVES: A CRITICAL TEST IN THE U.S. TELECOMMUNICATIONS INDUSTRY JAVIER GIMENO INSEAD ROBERT E. HOSKISSON Arizona State University BRENT D. BEAL Louisiana State University WILLIAM P. WAN Thunderbird This study distinguishes alternative competitive and institutional explanations of interorganizational mimicry by examining the clustering of U.S. telecommunications firms’ 1995–95 moves into other Western Hemisphere countries. Mimicry of entry moves was more likely when both a focal firm and prior movers had large shares in the same domestic markets. More mimicry occurred among oligopolistic long-distance firms than among monopolistic local-exchange phone companies. Thus, mimetic in- ternational entry was strongly linked to the structure of domestic competition. The “resource-based view of the firm” suggests that competitive advantage derives from the exploi- tation of unique firm-specific capabilities (Barney, 1991; Peteraf, 1993). This view implies that firms should seek unique product-market positions that allow them to best exploit their unique capabilities (Porter, 1996). If firm behavior were primarily the result of idiosyncratic efforts to exploit unique re- sources, as the resource-based view suggests, we would expect to observe little behavioral interde- pendence at the group or industry level. This ex- pectation is contradicted by the fact that groups of firms often act in very similar ways, often in close temporal proximity. We call this group-level pat- tern clustering, which can be defined as the tempo- ral agglomeration of similar strategic actions by multiple firms or economic agents (Gul & Lund- holm, 1995). Clustering behavior is observed in a number of different strategic contexts. For example, in emer- gent industries, existing and new firms rush into new markets in large numbers, only to be forced to exit in equally large numbers after a shake-out (Al- drich & Fiol, 1994; Sahlman & Stevenson, 1985; Willard & Cooper, 1985). Likewise, industries ex- perience waves of mergers and strategic alliances (Auster & Sirower, 2002; Dymski, 1999; Gomes- Casseres, 1996). New firms and firms seeking mar- ket expansion favor particular locations already oc- cupied by other firms, leading to geographic agglomerations (Porter, 1990; Shaver & Flyer, 2000). Firms from the same country and industry often enter international markets in lockstep (Flow- ers, 1976; Head, Mayer, & Ries, 2002; Knicker- bocker, 1973; Yu & Ito, 1988). The clustering phenomenon is not only preva- lent, but also theoretically interesting. Clustering suggests that the behavior of other firms substan- tially influences a firm’s decision-making pro- cesses. This view contrasts with theories that em- phasize independent strategic choice based on firm-specific capabilities or an independent assess- ment of exogenous supply and demand parameters. Multiple theoretical perspectives have emerged in management, economics, and sociology to explain clustering behavior. Some perspectives emphasize the role of positive externalities among organiza- tions, such as localized knowledge diffusion, the emergence of a technological standard, or shared supplier capabilities (Nachum, 2003; Porter, 1998). Others emphasize the process of decision making We thank Shigeru Asaba, Jonathan Doh, Lorraine Eden, Henrich Greve, Jean-Franc ¸ois Hennart, Mike Kotabe, and Anju Seth for feedback and suggestions, and Emily Green and Christopher Im for research assistance. We gratefully acknowledge financial support from Texas A&M University and INSEAD. Academy of Management Journal 2005, Vol. 48, No. 2, 297–319. 297
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EXPLAINING THE CLUSTERING OF …2015/05/27  · under uncertainty and the role of vicarious learn-ing. Psychological and sociological needs for legit-imacy and identity-conforming

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Page 1: EXPLAINING THE CLUSTERING OF …2015/05/27  · under uncertainty and the role of vicarious learn-ing. Psychological and sociological needs for legit-imacy and identity-conforming

EXPLAINING THE CLUSTERING OF INTERNATIONALEXPANSION MOVES: A CRITICAL TEST IN THE U.S.

TELECOMMUNICATIONS INDUSTRY

JAVIER GIMENOINSEAD

ROBERT E. HOSKISSONArizona State University

BRENT D. BEALLouisiana State University

WILLIAM P. WANThunderbird

This study distinguishes alternative competitive and institutional explanations ofinterorganizational mimicry by examining the clustering of U.S. telecommunicationsfirms’ 1995–95 moves into other Western Hemisphere countries. Mimicry of entrymoves was more likely when both a focal firm and prior movers had large shares in thesame domestic markets. More mimicry occurred among oligopolistic long-distancefirms than among monopolistic local-exchange phone companies. Thus, mimetic in-ternational entry was strongly linked to the structure of domestic competition.

The “resource-based view of the firm” suggeststhat competitive advantage derives from the exploi-tation of unique firm-specific capabilities (Barney,1991; Peteraf, 1993). This view implies that firmsshould seek unique product-market positions thatallow them to best exploit their unique capabilities(Porter, 1996). If firm behavior were primarily theresult of idiosyncratic efforts to exploit unique re-sources, as the resource-based view suggests, wewould expect to observe little behavioral interde-pendence at the group or industry level. This ex-pectation is contradicted by the fact that groups offirms often act in very similar ways, often in closetemporal proximity. We call this group-level pat-tern clustering, which can be defined as the tempo-ral agglomeration of similar strategic actions bymultiple firms or economic agents (Gul & Lund-holm, 1995).

Clustering behavior is observed in a number ofdifferent strategic contexts. For example, in emer-gent industries, existing and new firms rush intonew markets in large numbers, only to be forced to

exit in equally large numbers after a shake-out (Al-drich & Fiol, 1994; Sahlman & Stevenson, 1985;Willard & Cooper, 1985). Likewise, industries ex-perience waves of mergers and strategic alliances(Auster & Sirower, 2002; Dymski, 1999; Gomes-Casseres, 1996). New firms and firms seeking mar-ket expansion favor particular locations already oc-cupied by other firms, leading to geographicagglomerations (Porter, 1990; Shaver & Flyer,2000). Firms from the same country and industryoften enter international markets in lockstep (Flow-ers, 1976; Head, Mayer, & Ries, 2002; Knicker-bocker, 1973; Yu & Ito, 1988).

The clustering phenomenon is not only preva-lent, but also theoretically interesting. Clusteringsuggests that the behavior of other firms substan-tially influences a firm’s decision-making pro-cesses. This view contrasts with theories that em-phasize independent strategic choice based onfirm-specific capabilities or an independent assess-ment of exogenous supply and demand parameters.Multiple theoretical perspectives have emerged inmanagement, economics, and sociology to explainclustering behavior. Some perspectives emphasizethe role of positive externalities among organiza-tions, such as localized knowledge diffusion, theemergence of a technological standard, or sharedsupplier capabilities (Nachum, 2003; Porter, 1998).Others emphasize the process of decision making

We thank Shigeru Asaba, Jonathan Doh, LorraineEden, Henrich Greve, Jean-Francois Hennart, MikeKotabe, and Anju Seth for feedback and suggestions, andEmily Green and Christopher Im for research assistance.We gratefully acknowledge financial support from TexasA&M University and INSEAD.

� Academy of Management Journal2005, Vol. 48, No. 2, 297–319.

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under uncertainty and the role of vicarious learn-ing. Psychological and sociological needs for legit-imacy and identity-conforming actions may alsolead firms to behave similarly (Bandura, 1977; Pe-teraf & Shanley, 1997). Other researchers have em-phasized the role of competitive response in gener-ating clusters of similar actions (Chen &MacMillan, 1992; Knickerbocker, 1973).

In general, all these theoretical perspectives sug-gest that firms will be more likely to take a partic-ular strategic action if other firms have taken thatsame action. Yet these theories of mimetic behaviordiffer widely in their attribution of specific moti-vations, causes, and boundary conditions. Unfortu-nately, empirical research from multiple perspec-tives has focused on the existence of clusteringbehavior without attempting to separate or distin-guish mechanisms and theoretical rationales. Re-search that goes beyond describing the clusteringphenomenon by addressing these issues is needed.

The contribution of this article is the develop-ment of hypotheses and a research design intendedto discriminate among multiple motivations for mi-metic clustering behavior. We examined the clus-tering of international entry moves from a numberof different theoretical perspectives, includingcompetitive response (Knickerbocker, 1973), vicar-ious learning under uncertainty (Haunschild &Miner, 1997; Henisz & Delios, 2001), and legitimacy-seeking response to isomorphic pressures (DiMaggio& Powell, 1983; Guillen, 2002; Suchman, 1995).Our multitheoretic approach allows us to develop aresearch design intended to discriminate amongdifferent motivations for mimetic clustering. Dis-crimination among alternative causal mechanismsfacilitates theoretical synthesis and has the poten-tial to provide executives and public policy practi-tioners with better foresight about whether partic-ular decisions or actions are likely to lead toclustering.

We examined clustering in the context of U.S.telecommunications companies and their expan-sion into other countries in the American continent(Argentina, Canada, Chile, Mexico, and Venezuela)(Doh & Teegen, 2002). To achieve discriminationamong alternative theories, we disaggregated in-dustry-level clustering patterns into discrete firm-level entry decisions, which allowed us to test al-ternative theoretical explanations with differentimplications for dyadic mimicry patterns (that is,who imitates whom). Because different theoreticalexplanations rely on different underlying causalmechanisms that are often difficult to observe di-rectly, we also relied on unique characteristics ofour sample to develop a “crucial experiment” that

allowed us to differentiate between different clus-tering explanations.

A crucial experiment, also known as a “criticaltest,” is “a description of a set of observationswhich will decide between two alternative theo-ries, both of which according to present knowledgeare quite likely” (Stinchcombe, 1968: 25). It relieson evidence from selective research contexts thatallow discrimination among alternative theoreticalexplanations.1 In most settings, a firm’s closest ri-vals also represent its most similar and relevantreference group. This reality makes it difficult toisolate competitive and noncompetitive explana-tions of clustering. However, the context of ourstudy made a crucial experiment possible becauseit was one in which similar peer firms were notdirect competitors.

Regulation of the telecommunications industryin the United States between the Modified FinalJudgment of 1984 (which broke up AT&T, liberal-ized the long-distance market, and created the“Baby Bells”) and the Telecommunications Act of1996 (which eliminated regional monopolies in lo-cal exchange service) was the context for the cru-cial experiment. During that period, competitionbetween some firms was restricted by regulation,allowing us to disentangle the effects of alterna-tive competitive and noncompetitive motives ofclustering.

CLUSTERING: THEORETICAL PERSPECTIVES

Organizational actions (such as international en-try moves) by industry actors often exhibit an in-triguing degree of macrolevel clustering (Schelling,1978). These clustering patterns can be explainedin three ways, depicted in Figure 1 and as follows:First, they can be explained as random confluencesof independent decisions. For example, firms mayindependently act on the basis of their internalcapabilities, yet multiple firms may act similarlybecause they have similar capabilities. However,random confluence explanations of clustering areprobabilistically implausible when they involvesubstantial numbers of industry players.

Second, clustering may reflect similar but inde-pendent firm-level reactions to a common environ-

1 By design, crucial experiments are based on highlyselective observations, not observations from a represen-tative sample, but benefit from stronger causal inference.For example, observations of twin siblings separated atbirth are very selective, but they are also very informativefor distinguishing between genetic and environmentaltheories.

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mental influence—for example, organizations be-having similarly because they are independentlyresponding to the same external signals, such aschanges in regulation, technology, or customerpreferences. In this case, a common underlyingcause gives rise to clustering, but no firm-level in-terdependence may exist. The assumption here isthat firms are able to independently identify andevaluate available environmental opportunitieswithout the framing influence of other firms’ ac-tions. This assumption may be realistic when envi-ronmental changes are objectively observable andhave clear and unambiguous implications. How-ever, behavioral and social constructionist viewssuggest that opportunity identification is embeddedin a social context (Greve, 1998; Porac, Thomas, Wil-son, Paton, & Kanfer, 1995), where the meaning andsignificance of external events are socially con-structed.

Third, clustering may be the result of interdepen-dent or mutually referential decision making in

which actions by some firms increase the likeli-hood of other firms taking the same action. Thus,macrolevel clustering is the product of an endoge-nous system of interactions among individual ac-tors within industries or populations (Schelling,1978). We call this actor-level behavior interor-ganizational mimicry. Interest in mimetic pro-cesses is shared across different social science dis-ciplines (economics, sociology, psychology), whichhas led to the proliferation of overlapping termssuch as“bandwagons,” “fads and fashions,” “mi-metic isomorphism,” “follow-the-leader behavior,”and “herd behavior”). Because the purpose of thispaper was to integrate and discriminate amongmultiple theories, we use the more generic term “in-terorganizational mimicry” rather than any of the ex-isting terms. Interorganizational mimicry has beenexplained from several theoretical perspectives,identified in Figure 1, that respectively empha-size (1) externalities among the strategic actionsof organizations, (2) competitive reactions among

FIGURE 1A Clustering Framework

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organizations, and (3) noncompetitive referentialprocesses.

Externalities among Strategic Actions

Positive externalities, or spillovers among thestrategic actions of organizations, may increase thedirect economic value of an action (or decrease itscost) when other organizations have already takenthe action (Abrahamson & Rosenkopf, 1993). In thatcase, actions by firms are complementary in termsof performance, because prior actions directly in-crease performance for later actors. For instance,network externalities may raise the performance offirms that adopt the same technological standardsother firms have adopted (Arthur, 1989; Katz &Shapiro, 1985).

While performance complementarity may existin some contexts in which strategic actions andpractices diffuse, it is not present in most clusteringsituations. For example, the performance effect ofadopting many popular practices, such as totalquality management, an M-form structure, or poi-son pill provisions, is unlikely to increase just be-cause other firms have adopted them previously(although the performance expectations of manag-ers and stakeholders may indeed increase withprior adoption). Thus, such actions may be inde-pendent in terms of performance. When carryingcapacity is limited, as is the case of entry into newmarkets or market segments (Greve, 1998), adop-tion moves may even be performance substitutes,since prior adoptions would reduce the returns oflater adoptions. Even in the case of performancesubstitutes, however, prior adoption may posi-tively stimulate mimicry by other causal mecha-nisms, such as changing expectations about thevalue of adoption, or upsetting the competitive sta-tus quo.

Competitive Reactions among Organizations

Competitive (or oligopolistic) reaction is a well-established reason for interorganizational mimeticbehavior (Chen & Miller, 1994). When few rivalscompete in a market, a firm’s actions to gain com-petitive advantage tend to reduce its rivals’ perfor-mance. Awareness of mutual interdependence in-creases the likelihood that a firm will respond toneutralize the effects of a rival’s moves and deterfurther attacks (Chen & Miller, 1994). Matching re-sponses, in which a respondent executes the samestrategic action as an attacker, are common becausethey signal commitment to defend the status quowithout escalating rivalry (Chen & MacMillan,1992; Genesove & Mullin, 2001). Evidence of oli-

gopolistic matching responses has been found forprice and nonprice strategic moves in the airlineindustry (Chen & MacMillan, 1992) and capacityexpansion moves in the chemical industry (Gilbert& Lieberman, 1987), among others.

In the context of international expansion invest-ments, oligopolistic reaction leads firms to mimicthe international expansion of their home marketcompetitors (Aharoni, 1966; Hennart & Park, 1994;Knickerbocker, 1973; Vernon, 1966). Internationalexpansion may endow rivals with competitive ad-vantages (e.g., global economies of scale, access toinputs or technologies) that can be leveraged in thehome market. Interorganizational mimicry (in theform of a matching response) would constitute adefensive response to reestablish parity and reducecompetitive risk in the home country.2 Because theprospect of falling behind an advantaged rival isworse for a firm’s competitive position than theprospect of imitating an ineffective move, defen-sive mimicry may occur even if the success of therival’s move is uncertain or if competitive crowd-ing reduces the postentry expected profits in thehost market (Head et al., 2002). Knickerbocker(1973) found evidence of clustering in foreign di-rect investment moves of U.S. multinationals and apositive relationship between clustering in hostcountries and oligopolistic market structure in ahome country industry.3 Several studies of theclustering of international entry moves have pro-duced findings in general agreement with Knicker-bocker’s oligopolistic arguments (Flowers, 1976;Martin, Swaminathan, & Mitchell, 1998; Terpstra &Yu, 1988; Yu & Ito, 1988), although the evidencehas not been conclusive (Hennart & Park, 1994).

2 Similar patterns of competitive response have beenreported in other strategy research streams. In Mitchell’s(1989) examination of entry into new technological sub-fields, firms that risked losing important positions inexisting, threatened subfields were more willing to enternew subfields early. Mitchell’s model differs from oursbecause the threat comes from technological substitutionrather than from loss of home-market competitive posi-tion relative to rivals with international scope. Similarly,research on multimarket competition has shown thatfirms enter markets in a way that increases multimarketcontact with their rivals (Baum & Korn, 1999; McGrath,Chen, & MacMillan, 1998). This strategy may give firmsbroader scope to balance competitive interests and forcerivals to deploy resources to defend their positions inentered markets.

3 Knickerbocker (1973) also found that clustering de-creased for extremely concentrated industries, interpret-ing that result as tentative evidence of tacit collusion in ahome industry.

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Noncompetitive Referential Processes

Mimicry of strategic actions may also be a resultof vicarious learning and social influence processesin which decision makers model their firm’s behav-ior on the behavior of appropriate peer firms(March, 1994). This behavior is more likely whenfirms are facing high uncertainty about the conse-quences of potential actions (DiMaggio & Powell,1983). These explanations have been used to ex-plain the diffusion of organizational innovations(TQM, poison pills, M-form structures); they havealso been used to explain mimetic market entrybehavior (Greve, 2000; Guillen, 2002; Haveman,1993; Henisz & Delios, 2001).

Information spillovers and vicarious learning.The performance expectations of potential actorsmay be enhanced by others’ earlier actions. Inter-organizational network contacts to prior actors canserve as conduits of information about the benefitsof strategic actions (Haunschild & Beckman, 1998;Rogers, 1995). However, even without direct com-munication links to prior actors, firms may vicari-ously learn from the observation of the actions ofother firms (Baum, Li, & Usher, 2000; Levitt &March, 1988). Models of “information cascades”suggest that actions convey signals about the actors’private information. Other firms update their per-formance expectations on the basis of these vicari-ous observations, even to the point of disregardingtheir own private information (Bikhchandani, Hir-shleifer, & Welch, 1992).4 Therefore, firms econo-mize on search costs by using the choices of othersas information proxies (Conlisk, 1980; Haveman,1993). Similar arguments figure in DiMaggio andPowell’s (1983) description of mimetic isomor-phism, defined as a response to uncertainty inwhich firms model themselves after similar organi-zations that they perceive to be more legitimate,better informed, or more successful. In agreementwith this view, Henisz and Delios (2001) found thatfirms without experience in a host country weremore likely to mimic the plant location behaviorsof their industry peers.

Managerial incentives. When uncertainty com-bines with agency relationships, risk-averse man-agers may behave mimetically to avoid being pe-nalized for firm-specific failures (Brandenburger &Polak, 1996; Chevalier & Ellison, 1999; Scharfstein& Stein, 1990). Under outcome uncertainty, princi-pals (shareholders and the financial community)

do not rely uniquely on ex post performance toevaluate managerial behavior. Because “good”managers are likely to make similar decisions, prin-cipals evaluating managers will consider how con-sistent their decisions are with other managers’.“Holding the absolute profitability of the invest-ment choice fixed, managers will be more favorablyevaluated if they follow the decisions of others thanif they behave in a contrarian fashion. Thus, anunprofitable decision is not as bad for reputationwhen others make the same mistake—they canshare the blame if there are systematically unpre-dictable shocks” (Scharfstein & Stein, 1990: 466).

Psychological and sociocognitive factors. Incontrast to explanations that depict mimicry as arational choice based on preferences or expectedconsequences, the psychological and sociologicalargument is that individuals (and, indirectly, orga-nizations) are predisposed toward social confor-mity. Conformity may be the result of diffuse psy-chological pressure to reduce social anxiety byinsuring that other relevant social actors view abehavior as appropriate and legitimate (Giddens,1984). Once enough individuals do things in a cer-tain way, the behavior becomes taken-for-grantedand is often employed with little reflection (Berger& Luckmann, 1966). Sociocognitive explanations ofmimicry hinge on participation in a shared interor-ganizational group identity (Peteraf & Shanley,1997) or macroculture, defined as “relatively idio-syncratic, organization-related beliefs that areshared among top managers across organizations”(Abrahamson & Fombrun, 1994: 730). Managerswho perceive their organizations as belonging to ashared identity are more likely to act in identity-appropriate ways and are predisposed toward rulefollowing (March, 1994) and mimetic behaviors(Abrahamson & Fombrun, 1994; O’Neill, Pouder, &Buchholtz, 1998).

THEORY AND HYPOTHESES

We focus on the clustering of international entrymoves in a host country as a context for testingalternative mechanisms of interorganizationalmimicry. Generally, firms expand internationallyto develop and exploit firm-specific advantages innew host markets (Dunning, 1988; Hennart, 1982).Since opportunities in host markets are limited,prior moves should crowd out additional moves.Yet clustering may still emerge owing to competi-tive and noncompetitive mimetic influences (Hen-isz & Delios, 2001; Knickerbocker, 1973; Martin etal., 1998). Entry into a foreign market is a decisiongenerally made under conditions of uncertaintyabout performance outcomes, and other firms in

4 It must be noted that mimicry, while individuallyrational, may lead to collectively irrational outcomes inwhich a whole population follows a few first moversdespite their own private information to the contrary.

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foreign countries may serve as reference models fordeciding which host countries to enter.

Differentiating among alternative theoretical ex-planations of clustering from empirical evidence isdifficult. Empirical research has predominantly ex-amined whether firms tended to enter the samehost countries as other firms from their own coun-try and industry. Yet such generic evidence is con-sistent with alternative theoretical views. Since in-dustry peers may be both direct rivals and relevantreference models, industry-level clustering pat-terns may be explained as competitive reactions oras noncompetitive mimicry among similar firms. Inexisting research, a homogeneous mimetic influ-ence has also been assumed, whereby all prioradopters influence all remaining nonadoptersequally. This is a questionable assumption giventhat (1) some prior adopters may be more influen-tial than others, (2) some remaining nonadoptersmay be more susceptible to mimetic influence thanothers, and (3) some prior adopters may be influ-ential for some specific nonadopters but not forothers (Strang & Tuma, 1993).

Our hypotheses explore intraindustry heteroge-neity in mimetic influences with respect to inter-national entry moves. First, we examine how do-mestic market positions (market shares of focalfirms and prior movers) influence mimetic behav-iors. Domestic market positions affect competitiverelationships and referential processes and shouldtherefore explain variance in interorganizationalmimicry. Although in these hypotheses we arguefor heterogeneous mimetic influences, the hypoth-eses are still consistent with multiple theoreticalrationales. Hypothesis 4 develops a critical test todiscriminate among competitive and noncompeti-tive explanations.

Heterogeneous Mimetic Influences: The Role ofDomestic Market Positions

Firms are most aware of the actions of other firmsthat are present in the same markets as themselves(Chen, 1996; Greve, 1998). In addition to presence,market share is an important dimension of marketposition that shapes firms’ interactions (Porter,1979). We investigate the effects that the marketshares of a focal firm and prior movers in overlap-ping domestic market segments have on the focalfirm’s decision to mimic prior movers’ expansioninto a host country.

Prior movers’ domestic market shares. Not allprior movers induce mimicry equally. From a com-petitive perspective, the domestic market shares ofprior movers determine the visibility of their stra-tegic actions (Chen & Hambrick, 1995). Actions by

firms with large market shares may be perceived asespecially threatening, since their resources sup-port moves of greater competitive magnitude(Singh, 1986). Prior movers with high domesticshares will be more likely to elicit fast competitiveresponses (Chen & Miller, 1994; Dutton & Jackson,1987). International entry moves by dominant do-mestic competitors may therefore elicit parallelmoves from their rivals.

Prior movers with high market shares may alsoelicit mimicry for noncompetitive, referential rea-sons. Firms with large shares in a domestic marketare important players in a firm’s organizationalfield and are usually perceived as successful. Largeand successful organizations generally have supe-rior legitimacy and reputation (DiMaggio & Powell,1983; Fombrun & Shanley, 1990), and their actionsmay be viewed as appropriate reference points in acontext of uncertainty. As a result, other firmsmimic those actions, both to benefit from the ac-tions’ informational content and to gain legitimacy(Haunschild & Miner, 1997; Haveman, 1993). Insummary, both competitive and noncompetitivemimicry explanations lead to the prediction thatprior international entry moves by a firm with alarge domestic market share are more likely to leadto imitation by others.

Hypothesis 1. The likelihood that a firm willmove into a host country is positively related toprior movers’ market shares in the domesticmarket segments of the focal firm.

Focal firm’s domestic market share. Firms mayalso differ in their susceptibility to mimetic influ-ences–some firms act autonomously, while othersare more likely to mimic and pursue competitiveresponses. From a competitive perspective, a firm’sshare in the domestic market segments of priormovers may be related to its ability and motivationto respond (Chen, 1996). Although firms with largemarket shares are not as likely to initiate aggressivecompetitive actions (Barnett, 1997; Chen & Ham-brick, 1995), they are more motivated to respond torival actions to protect their superior market posi-tions. They are also likely to possess the resourcesnecessary to respond to prior movers (Chen & Ham-brick, 1995; Gilbert & Lieberman, 1987). Lack ofresponse may reduce competitive reputation andinduce future attacks (Clark & Montgomery, 1998).

Noncompetitive referential processes providemore ambiguous predictions about whether large-share or small-share firms are the more susceptibleto mimetic influences. Firms with large marketshares tend to be more active and effective in scan-ning their competitive environments, and thereforethey may be more aware of their competitors’ ac-

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tions. Yet their environmental scanning capabili-ties may provide them with superior private infor-mation that could substitute for vicarious learning(Bikhchandani et al., 1992; Haunschild & Beckman,1998). Thus, firms with larger market shares canafford to act more autonomously, while firms withsmaller shares will rely more on mimicry.

Primarily drawing on competitive explanationsof mimicry (since noncompetitive explanations aremore ambiguous), we propose that prior interna-tional entry moves will be more likely to be mim-icked by firms with large market shares in the priormovers’ domestic markets.

Hypothesis 2. The likelihood that a firm willmove into a host country is positively related tothe firm’s market share in the domestic marketsegments of prior movers.

Dyadic mimicry effect. A more complex view ofinterorganizational mimicry would suggest thatmimicry is a dyadic relationship and that charac-teristics of both focal firms and prior moversshould be simultaneously considered. Looking atthe match between the positions and shares in rel-evant domestic market segments of both a focalfirm and prior movers can capture these influences.A competitive reaction rationale suggests thatlarge-share firms respond more to other large-sharefirms. In oligopolistic competition, a few dominanthome market firms respond to each other’s movesto maintain the competitive status quo in theirhome country (Knickerbocker, 1973). Concentratedmarkets often emerge from the competition of a fewlarge-share generalists, with small-share specialistsfilling the remaining niches (Carroll, 1985; Dobrev,Kim, & Carroll, 2002). Size-localized competitionmodels also suggest that competition is directamong large firms that target the same broad mar-ket, while competitive interdependence betweenlarge-share generalists and small-share specialistsis not as great (Baum & Mezias, 1992). Competitiveresponses among small-share specialists are alsoless likely, because they often target differentiatedniches.

Noncompetitive mimetic explanations suggest asimilar outcome. Firms with similarly large sharesin the same market segments probably follow sim-ilar generalist strategies. The strategic similarity ofthese firms leads to the development of interorga-nizational macrocultures or group identities (Pe-teraf & Shanley, 1997). These factors should in-crease the likelihood that these firms will modeltheir actions on the prior actions of other large-share firms (Haveman, 1993). In this case, bothcompetitive and noncompetitive mechanismswould heighten mimicry when both a focal firm

and prior movers have similarly high market sharesin the same domestic market segments.

Hypothesis 3. The likelihood that a firm willmove into a host country is higher when boththe firm and the prior movers have similarlyhigh market shares in the same domestic mar-ket segments.

Critical Experiment: Mimicry among Long-Distance Firms and Baby Bells

The regulatory context in the U.S. telecommuni-cations sector in the time between the ModifiedFinal Judgment (1984) and the Telecommunica-tions Act (1996) provides a unique natural experi-ment for contrasting competitive and noncompeti-tive mimicry explanations. The seven regionalholding companies (RHCs), or Baby Bells, that re-sulted from the 1984 break-up of AT&T (formerlythe Bell Telephone Company) experienced uniqueregulatory conditions in their domestic operations.These regulatory constraints would influence alter-native motivations for mimicry. Comparing the lev-els of mimicry within these subgroups provides atest of alternative theories of mimicry.

If desire to minimize competitive risk in a do-mestic market primarily motivates mimicry of in-ternational entry moves, head-to-head competitionin the domestic market is a necessary condition foroligopolistic reaction (Knickerbocker, 1973; Ver-non, 1966). The terms of the Modified Final Judg-ment of 1984 deregulated the long-distance marketand gave customers a choice of long-distance oper-ators. Long-distance companies in the UnitedStates competed head-to-head in the national mar-ket with little geographic or product differentia-tion. The long-distance market was characterizedby intense and direct oligopolistic competition,with the top three national firms (AT&T, MCI, andSprint) capturing more than 80 percent of U.S.long-distance revenue in 1995 (Federal Communi-cations Commission [FCC], 1996).

In contrast, the Bell Regional Holding Compa-nies, divested from AT&T in 1984 with mandates tooperate local exchange services as regulated re-gional monopolies,5 did not compete directly with

5 In the cellular segment of the industry, local ex-change providers obtained the initial licenses in eachcellular market while the subsequent license went toanother entity, usually an independent company. Whileit was possible for the Baby Bells to obtain second li-censes in other Baby Bells’ territories, this was uncom-mon in practice. Parker and Roller (1997) provided sta-tistics suggesting that only 12 percent of the cellular

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each other, although they were active in similartelecommunications segments and had similartechnologies and institutional contexts. They wereregional monopolists in separate, nonoverlappingregions. From a competitive standpoint, therefore,long-distance companies appeared to have strongermotivations than Baby Bell companies to engage inmimetic behavior.

Both the long-distance companies and the BabyBells were likely to be subject to noncompetitivereferential processes, although we argue that suchprocesses were likely more intense for the BabyBells because of their similar characteristics andcommon administrative heritage. For long-distancefirms, competitors probably served as the most rel-evant external models of behavior, both for themanagers and for the shareholders and financialcommunity that evaluated their performance. Thissituation would create some pressure for imitation.From a sociocognitive perspective, long-distancefirms shared a common organizational field andwere therefore part of a shared cognitive commu-nity, or macroculture (Abrahamson & Fombrun,1994). On the other hand, the long-distance firmshad very different organizational histories (AT&Twas the incumbent, while MCI and Sprint wereaggressive new entrants) and exhibited high vari-ance in size, which might diminish the likelihoodof vicarious learning or social modeling (O’Neill etal., 1998).

In contrast, the Baby Bell companies were verysimilar in many dimensions. Although their com-petitive strategies began to diverge slowly after theAT&T break-up (Noda & Collis, 2001), their com-mon heritage, technology, and market position sim-ilarities made them a natural comparison group formanagers, the shareholders, and the financial com-munity (Noda & Bower, 1996; Smith & Zeithaml,1996). From a sociocognitive perspective, the BabyBells bear the imprint of their common AT&T her-itage (Stinchcombe, 1965) and hence share a strongmacroculture and a common identity (Abrahamson& Fombrun, 1994). Taken together, these argumentssuggest that noncompetitive mimetic processes, al-though probably active for both the long-distancefirms and the Baby Bells, were stronger among thelatter.

These arguments provide the basis for our critical

experiment. If competitive motivations for mimicryhave stronger predictive power, we would expectto see greater mimicry among long-distance compa-nies. On the other hand, if noncompetitive referen-tial processes are the key motivations of mimicry,we would expect to see greater mimicry amongBaby Bells. The following competing hypothesesreflect these predictions:

Hypothesis 4a. The likelihood of mimetic be-havior is higher among long-distance compa-nies than among Bell Regional Holding Com-panies (Baby Bells).

Hypothesis 4b. The likelihood of mimetic be-havior is lower among long distance compa-nies than among Bell Regional Holding Com-panies (Baby Bells).

METHODS

Sample

The core of the U.S. telecommunications indus-try (SIC classifications 4812 and 4813)6 is com-prised of three service market segments: (1) localexchange, (2) long-distance or interexchange, and(3) cellular service. Our sample is drawn from thepopulation of U.S. publicly held telecommunica-tions firms that participated in any of these coremarket segments between January 1, 1985, and De-cember 31, 1995.7 This time window represents aunique regulatory context that, by constrainingcompetition in some segments, allows us to sepa-rate competitive and noncompetitive mimetic ex-planations. As described above, The Modified Fi-nal Judgment of 1984 broke AT&T’s monopoly andcreated the Baby Bells, and the Telecommunica-tions Act of 1996 fundamentally altered the dynam-ics of the telecommunications industry by reducingregulatory entry barriers between the long-distanceand local exchange market segments. January 1,1985, and December 31, 1995, therefore, repre-sented logical beginning and ending points for datacollection. This period included all the pioneeringentry moves by U.S. companies into the telecom-munications service markets of the host countries

markets had two competing Baby Bells. The most com-mon outcome (in 62 percent of the markets) was a BabyBell competing with an independent company. There-fore, while there were two Baby Bells competing in a fewcellular markets, the magnitude of that competition waslikely to be insignificant relative to the overall revenuesof these companies.

6 SIC 4812 includes primarily companies providingtwo-way radiotelephone communications, including cel-lular service. SIC 4813 includes those providing tele-phone voice and data communications, excluding radio-telephone and telephone answering services.

7 Other market segments, such as personal communi-cation services (PCS), were not considered, primarilybecause these segments either did not exist or were notwell developed during this study window.

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in our sample. Thus, there was no “left censoring”of entry events.

Sample firms were selected from three subpopu-lations: local exchange companies, long-distancecompanies, and cellular companies. First, all firms(parent or holding companies) that reported to theFederal Communications Commission as local ex-change carriers in any year of the study period wereinitially included in the sample (FCC, 1996). Re-porting companies were those with local exchangerevenues above $100 million.8 In 1995, the last yearof the study period, companies in the sample ac-counted for more than 90 percent of the U.S. localexchange market. Second, all companies that hadlong distance revenues of more than $100 millionin any year of the study were included. In 1995,sample firms accounted for nearly 90 percent ofU.S. long-distance service revenues9 (FCC, 1996).Third, the sample included each company withmore than $100 million in revenues that was activein SIC code 4812 (two-way radiotelephony, includ-ing cellular services), according to Ward’s BusinessDirectory, or that was listed by the Cellular Tele-communications Industry Association (CTIA) as aleading cellular operator. In 1995, sample firmsaccounted for 82 percent of U.S. cellular revenues.Finally, firms included in the three above catego-ries but for which data were not available on COM-PUSTAT were excluded. The $100 million revenuecutoff was designed to eliminate companies thatwere financially unable to meaningfully participatein recent global competitive trends. These criteriaresulted in a sample of 43 firms over the 11-yearperiod of the study. In 1995, there were 29 activecompanies, of which 16, 10, and 17 had local ex-change, long-distance, and cellular revenue, re-spectively. Some firms disappeared from the sam-ple due to dissolutions or acquisitions. These firmswere treated as “right-censored” observations,since they were no longer at risk of entering aforeign country. Accordingly, we were careful notto double-count entry moves.

Foreign investment in telecommunication ser-vices was a novel phenomenon in the 1980s and1990s, the decades in which countries began to

privatize their public monopolies, thus openingtheir telecommunications markets to competition.The five countries in our sample represented themajor telecommunications markets undergoing lib-eralization/privatization in the Americas between1985 and 1995 (Doh & Teegen, 2002). These coun-tries represented natural opportunities for expan-sion for U.S. firms. The number of these entrymoves allowed us to examine whether firm-specificfactors, country-specific opportunities, or differentmimetic forces explained entry patterns. Severalother countries outside the Americas also under-went liberalizations, but there were not enoughmoves by U.S. companies into these countries tosupport empirical examination of entry patterns.Furthermore, as research by Doh and Teegen (2002)pointed out, the Americas are more likely to besubject to competitive entry, because more sweep-ing liberalization has taken place there than inAsia, where institutional change has been moreincremental and entry more government con-trolled. In telecommunications, a firm must havelocal licenses and local investments to competeeffectively for the country’s domestic demand. Weused the following sources to generate and cross-check a list of announcements of international en-try moves: (1) the Wall Street Journal Index, (2)company annual reports and 10K filings, (3) theSecurities Data Company’s proprietary Joint Ven-tures/Strategic Alliances database, (4) ABI/Inform,(5) various databases on Lexis/Nexis, and (6) pre-vious research (Noda, 1996). A total of 36 moveswere identified;10 the first was in 1985, the last in1995, and the greatest number (ten moves) in 1994.There were 14 moves into Mexico, 9 into Canada, 5into Venezuela, and 4 each into Argentina andChile. Of the 36 moves, 16 moves involved entryinto the wireless industry segment, 13 into thelong-distance segment, 4 into local exchange mar-kets, and 3 into multiple segments. The Appendix

8 Generally, local exchange companies with revenuesbelow $100 million did not report to the FCC. There wereabout 1,300 companies that provided local exchange ser-vice in the United States. These companies ranged fromrural cooperatives sometimes serving fewer than 100 cus-tomers (not included in our sample) to the Baby Bells.

9 Long-distance companies excluded by the $100 mil-lion cutoff were primarily resellers (that is, firms thatresold the long-distance services of other long-distancefirms and had no proprietary networks of their own).

10 A formal selection process, usually administered bya host government, and often an auction or a biddingprocess constrained entry into some markets. In thesecases, some attempted entry moves may not have beenrealized because firms failed to win bids. Our studyincluded only successful entry moves. Failed moves, inour opinion, fundamentally differed from actual entriesand, although interesting in their own right, could not betreated either conceptually or empirically as identical torealized moves. All the countries studied offered multi-ple avenues for entry, ranging from sale of equity stakesin privatized incumbents, auctions for service licenses,liberalization of foreign ownership and acquisitions, andde novo entry.

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lists the entry moves in the sample and the timebetween sequential moves.

Statistical Estimation

The clustering of international entry moves isinherently sequential, and it should be studied us-ing explicitly dynamic methods. Event historyanalysis using time-varying covariates was there-fore an appropriate method for studying the likeli-hood of an entry event. We defined the unit ofanalysis as the event history of a firm’s entry into acountry (a firm-country combination), since differ-ent mimetic processes may arise in different hostcountries as a function of prior moves. Entry into ahost country was only possible after regulatory con-straints had been relaxed and business opportuni-ties were sufficiently attractive. For each country,we used the first entry announced as the startingpoint for analysis, except for Mexico, where twoindependent first entry moves were announced onthe same day of bidding for cellular licenses. Thus,there were six first entries for five countries. Fromthe 215 original firm-country combinations (43firms in 5 countries), we lost 6 firm-country com-binations (and 6 entry moves) in determining thebeginning of the risk period for each country. Wealso lost another 6 firm-country combinations (butno moves) because the firms disappeared from thesample before the first entry into the country.Hence, the sample included 203 firm-country eventhistories, of which 30 (14.78%) ended with an en-try move, while the remaining 173 were right-censored either by the end of the observation pe-riod (1995) or the disappearance of the firm fromthe sample. Although the high censoring rate in-creased the variance of our estimates, it did notcreate a bias. For medium-sized samples like ours,coefficient estimates in event history models re-main unbiased even with censoring levels as highas 90 percent (Tuma & Hannan, 1984). However,the high rate of censoring limited the statisticalpower of the analysis.11

A semiparametric event history methodology

(Cox model) was used to model the time-varyinghazard rate of entry into a host country. The pro-portional hazards Cox model provided an effectiveand general way to handle time dependence thatdid not require the specification of a parametricfunctional form for the baseline hazard.12 Thismodeling procedure controlled for time-varyingfactors that affected all firms equally. Beyond mi-metic influences, host-country characteristics andopportunities may influence entry processes (seeFigure 1). To accommodate those differences, weallowed the underlying baseline hazard rates tovary across countries. Country-specific baselinehazards controlled for time-invariant differencesamong host countries, such as those due to physicalor cultural distance from the United States, andalso for differences in the shape of time depen-dence across countries (for instance, if entry intoone country was generally faster than entry intoanother). We therefore estimated a stratified Coxmodel, where the hazard of entry by firm i intocountry c was modeled as the product of a country-specific baseline hazard rate and an exponentialfunction of the covariates, as follows: hic(t) � h0c(t)� exp(�Xict), where Xict is a vector of independentand control variables and h0c is a time-varyingcountry-specific baseline for the hazard rate.

Following the heterogeneous diffusion method-ology (Greve, Strang, & Tuma, 1995; Strang &Tuma, 1993), we modeled entry moves as a func-tion of two factors: (1) an intrinsic tendency orpropensity to enter and (2) interorganizationalmimicry. The propensity factor captured the effectof firm-specific or environmental variables that mo-tivated entry independently of other firms’ actions.It accounted for situations in which clustering wasthe result of a random confluence of firms’ inde-pendent decisions; for example, clustering mightbe attributable to parallel internal pushes by sev-eral firms toward internationalization. The propen-sity factor also accounted for situations in whichdecisions were attributable to a common cause,such as the attractiveness of the host country. Themimicry factor captured the influence of prior en-try moves by other sample firms on a focal firm. Inparticular, our specification followed the multipli-cative heterogeneous diffusion model proposed by11 We performed a Monte Carlo simulation with 1,000

simulated samples to assess the power of tests for asample with 203 event histories and 30 realized events,given the methodological choices (stratified Cox modelwith robust errors) and the number of variables andcountry effects. We had good power (above 0.8) to re-cover effects for which the multiplier effect of a one-standard-deviation increase of the independent variableis above 1.8, but the power is moderate (0.3 to 0.6) forlower effect sizes (1.3 to 1.6). Thus, the study did nothave statistical power to identify small causal factors.

12 The proportional hazards assumptions was empiri-cally tested both for the whole set of covariates and foreach individual variable using the Stata 7.0 proportion-ality test (Grambsch & Therneau, 1994). We could notreject the proportionality hypothesis at the 0.1 level ofconfidence either globally or for any specific variable inthe model.

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Strang and Tuma (1993), defined as

�Xict � �Zict � ��j�Sc(t)Yij, ct ,

where Zict represented a vector of propensity fac-tors, and Yij, ct was a vector of dyadic mimicry fac-tors that represented the effect that a prior entrymove by firm j into host country c had on focal firmi. Sc(t) represented the set of all referent firms thathad entered host country c before time t.13 Theoverall mimicry factors were the sum of the dyadicmimicry factors across all prior movers in a hostcountry.

The stratified Cox model with time-varying co-variates was estimated with Stata 7.0 software. Asis typical in event history methodology, we accom-modated time-varying variables by dividing eventhistories into multiple spells with invariant vari-ables for the duration of the spell. The time-varyingcontrol variables changed at year-end, while thetime-varying independent variables, which re-flected the mimicry effect from prior moves,changed either at year-end or whenever any firmentered the host country (since the relevant sum-mations changed). The 203 firm-country event his-tories yielded 1,900 spells. Splitting event historiesinto arbitrary spells did not affect the consistencyof estimates, since it did not modify the overalllikelihood function of the model. Although split-ting spells would create more observations, theseobservations would be arbitrary splits of time andwould not modify the relevant event rate of 30entries among 203 event histories. We used a robustvariance estimator to account for the possible non-independence of spells from each firm-countryevent history (Lin & Wei, 1989).14

Operational Definitions

Independent variables. In accordance with theheterogeneous diffusion model, the overall mim-icry influence of all prior movers was aggregated bysumming over all prior movers in a host country(members of the Sc[t] set) the dyadic variables(Yij, ct) representing the mimetic influence of a priormover j on a focal firm i.

Domestic market share variables. According toHypotheses 1 to 3, the market shares of the focalfirm and prior movers in the domestic market seg-ments where they overlap determined the mimicryeffect of prior moves on a focal firm. Focal firmsand prior movers could be active in one or more ofthe three domestic service segments (local ex-change, long distance, or cellular service). There-fore, the dyadic mimicry influence (Yij, ct) was anaggregate of the mimicry influence generated ineach domestic market segment m where the firmsinteracted (Yij, mct). The influences from each seg-ment were aggregated in proportion to the focalfirm’s dependence from each segment (Chen,1996), measured by the percentage of telecommu-nication revenues obtained by firm i in each seg-ment (pimt).

Market shares in each domestic market segment(local exchange, long distance, cellular service)were calculated from segment-specific revenuesobtained from the COMPUSTAT Segment File,company annual reports and 10K filings.15 We de-fined MSimt and MSjmt as the revenue market shareof focal firm i and prior mover j in domestic seg-ment m in year t. Market share levels were updatedyearly. To facilitate interpretation of interaction ef-fects used for testing dyadic mimicry, and to reducemulticollinearity between main and interaction ef-fects, we centered the market share measuresaround the mean market share of all incumbents ina given segment during the study period and thencalculated interactions based on the centered vari-ables (Aiken & West, 1991). Therefore, MSc

imt andMSc

jmt symbolized mean-centered domestic marketshares for the focal firm and a prior mover, respec-tively. The “main effects” should be interpreted as

13 Our motivation for using a multiplicative modelinstead of an additive formulation was the fact that, asGreve, Strang, and Tuma observed, an additive modelwould only allow for positive mimetic influences; mul-tiplicative models, on the other hand, “permit prioradoptions to decrease as well as increase the hazard ofthe focal case, capturing empirical contexts where actorsseek to avoid the actions of (certain) others in the popu-lation” (Greve et al., 1995: 384). The ability to capturenegative mimetic behavior or mutual avoidance is impor-tant in the present study.

14 Although traditional statistical models entail theassumption that each observation has independent er-rors, robust estimation allows observations within cer-tain groups to be correlated. In our case, after time split-ting, unobserved factors that affected a particular firm-country event history might generate some spuriouscorrelations among those spell observations. A fixed-effect approach to controlling for unobserved heteroge-neity would not be feasible here, since it eliminates the

273 event histories that were right-censored in 1995 ow-ing to lack of variance on the outcome. Robust estimationallowed us to control for potential nonindependence ofobservations while maintaining our focus on cross-sec-tional comparison of movers versus nonmovers.

15 In a few cases where information on cellular reve-nue was not publicly available, we used the number ofsubscribers and average revenue per subscriber from theCellular Telecommunications Industry Association(CTIA) to derive an estimate.

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conditional relationships when the other interact-ing market share was at average level.

The prior movers’ domestic market share was thesum of the centered market shares of prior moverson those segments in which a focal firm waspresent (where dummy variable Iimt equaled one).The focal firm’s domestic market share was the sumof its centered market share in the domestic marketsegments occupied by prior movers (where dummyvariable Ijmt equaled one). We tested dyadic mim-icry by examining the interaction between marketshares. The interaction was the sum of the productof the centered market shares of the focal firm andprior movers. All these dimensions were aggre-gated over the three domestic market segments(weighted by the focal firm’s percentage revenuesfrom each segment), as follows:

Prior movers’ domestic market shareict

� �m

pimt �j�Sc(t)

Iimt � MSjmtc ,

Focal firm’s domestic market shareict

� �m

pimt �j�Sc(t)

MSimtc � Ijmt,

Prior movers’ � focal firm’s market share(interaction)ict

� �m

pimt �j�Sc(t)

MSimtc � MSjmt

c .

An alternative approach to testing Hypothesis 3is to focus on market share similarity or differencesbetween a focal firm and prior movers. We con-structed a market share difference measure by tak-ing the squared differences of market shares be-tween the focal firm and prior movers:

Squared differences in market sharesict

� �m

pimt �j�Sc(t)

(MSimt � MSjmt)2.

Subgroup variables. Hypothesis 4 compares themimetic behavior of long-distance telephone com-panies and Baby Bells. The market share variablesalready model differential mimicry among firmsdue to their market positions in overlapping busi-ness segments. Yet, beyond these general marketshare effects, specific subgroups of firms may dis-play differential rates of mimicry above or belowthose explained by their market overlap and marketshare positions. Two variables, reflecting the extentof prior entry among peers in a subgroup, shift thehazard rate differently for the two relevant sub-groups. For long-distance companies, long distance

facing long distanceict measured the number ofprior movers in a host country who were active inthe domestic long distance segment and was zerootherwise. For Baby Bells, regional holding com-pany facing regional holding companyict measuredthe number of prior movers in a host country whowere Baby Bells and was zero otherwise.

Control variables. We included a number of im-portant control variables that could be related tothe independent propensity of a firm to enter acountry (see Figure 1). Revenuesit, defined as thenatural logarithm of a focal firm’s total revenue in aprior year, was used to control for firm size andoverall access to resources. Return on assetsit con-trolled for the financial performance of a firm in theyear prior to a move, as performance might providean impetus for international expansion. Moreover,high return on assets might also reflect the presenceof valuable intangible assets in technology, organi-zational routines, or brand equity that would in-crease earnings without increasing accounting as-sets. Firms with such assets might engage in foreigndirect investment to exploit them (Hennart,1982).16 Data on firm revenues and performancewere obtained from COMPUSTAT. Free cash flowit

reflected a firm’s internal availability of cash flowsthat could encourage expansion but could alsobuffer environmental pressures (Jensen & Meck-ling, 1976; Singh, 1986). When performance is con-trolled, greater cash flows might indicate commit-ments to depreciation-intensive investments inphysical assets. The measures were calculated fromCOMPUSTAT data as the free cash flow from op-erations (calculated as operating income before de-preciation, minus taxes, interest, and dividends)divided by revenues. International experienceit, thelogarithm of the number of countries in which afocal firm had subsidiaries in a prior year, was usedto control for a focal firm’s experience in interna-tional operations. The information was collectedfrom the annual America’s Corporate Families andInternational Affiliations. Finally, to control forbusiness opportunities available in the telecommu-nications sector in a host market, we included tele-phone penetration, a time-varying count of tele-phone mainlines per 1,000 people; data were fromthe World Bank’s World Development Indicators.Moreover, the stratified Cox model also controlledfor other unspecified host country factors (such asidiosyncratic or country-specific opportunities)

16 We thank Jean-Francois Hennart for his insightfulinterpretations of the performance and cash flow con-trols.

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that might increase the propensity to enter a hostmarket.

RESULTS

Table 1 presents descriptive statistics. Therewere some significant correlations among the vari-ables, but these did not appear to present majorproblems with multicollinearity, as the varianceinflation factors for the variables averaged 1.64 andwere always below 2.50 (Neter, Wasserman, & Kut-ner, 1985). The condition number for the indepen-dent variables was 3.20, below the threshold of 20indicative of multicollinearity problems (Belsley,Kuh, & Welsch, 1980).

Table 2 presents the results of our statistical anal-ysis employing a Cox proportional hazard modelstratified by host country. Model 1 included onlycontrol variables. Model 2 included all the inde-pendent variables except the interaction term. Thejoint Wald test suggested that the four variablesadded in model 2 were jointly significant (p � .01).Models 3 and 4 tested for dyadic mimicry usingdifferent approaches. Wald tests showed that bothadditions were significant (p � .01). Given thatrobust estimation was used, all the inferences pre-sented below were based on Wald tests rather thanlikelihood-ratio tests.

Control variables indicated (see model 1) thatlarge firms (see revenuesit), firms with prior expe-rience in international markets (international expe-rienceit), and firms with high returns on assets weremore likely to engage in international entry moves.However, the effect of international experienceturned insignificant after inclusion of other inde-pendent variables. Free cash flow was negativelyrelated to the level of international expansion, after

size and profitability were controlled for. We inter-preted these results as suggesting that superior per-formance and valuable intangible assets encour-aged international expansion, but significantcommitment to depreciation-intensive physical as-sets reduced international expansion. This patternof results may derive from the fact that physicalassets in telecommunications are often limited toregional or national coverage and cannot be easilyredeployed or leveraged overseas. We exploredwhether firms active in long-distance, local ex-change, and cellular markets (represented bydummy variables) differed on basic propensity forentry and found no significant differences.

Results also showed that firms were more likelyto enter host countries when telephone penetrationwas higher. The level of telephone penetration re-flected the increased opportunities available as for-eign telecommunications markets expanded. In fur-ther explorations, we included other commonlyused time-varying country-level variables but foundthat these did not improve model fit. The evidencesuggested that the use of a country-stratified statisti-cal model, in combination with the telephone pene-tration variable, provided adequate control for impor-tant differences in host-country opportunities thataffect international entry behavior.17

Hypothesis 1 asserts that the likelihood that firm

17 Because the sample and the number of entry eventswere both small, we had to conserve degrees of freedom.We explored a large number of control variables to rep-resent time-varying country opportunities, includinggross domestic product (GDP), GDP growth, politicalrisk, inflation, population, foreign direct investment(FDI) from the United States to the host country, andchange in FDI. None had a significant effect and therefore

TABLE 1Descriptive Statistics and Pearson Correlation Coefficientsa

Variable Mean s.d. 1 2 3 4 5 6 7 8 9 10

1. Revenuesitb 20.65 2.02

2. Return on assetsit 0.01 0.08 .303. Free cash flowit 0.09 0.23 .45 .394. International experienceit 0.37 0.82 .57 .06 .145. Telephone mainlinesct 223.80 215.40 �.02 .02 .00 �.036. Prior movers’ domestic market shareict 0.02 0.17 .00 �.01 .02 �.06 .047. Focal firm’s domestic market shareict �0.03 0.13 .49 .00 .06 .47 �.04 �.228. Prior movers’ � focal firm’s market shareict 0.00 0.02 �.22 �.02 .01 �.30 �.02 �.20 .029. Squared differences in market sharesict 0.08 0.21 .16 .05 .00 .31 .00 .09 �.07 �.89

10. Long distance facing long distanceict 0.33 0.96 �.15 .08 .01 �.06 .12 .29 �.51 �.17 .4211. Baby Bell facing Baby Bellict 0.24 0.62 .49 .04 .21 .36 �.02 .09 .52 .09 �.10 �.14

a n � 230 event histories; 1,900 spells and 30 entry events were analyzed. Correlations with absolute values above 0.05 are significantat the .05 level.

b Logarithm.

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i will enter county c is positively related to priormovers’ market share in firm i’s domestic markets.The coefficient of prior movers’ domestic marketshare was statistically significant in model 2, but itbecame smaller and insignificant in models 3 and 4when we included dyadic mimicry. These resultsindicated that the effect of prior movers’ marketshares was not significant as a main effect, butdepended also on the market share of the focal firm.For focal firms of average domestic market share,the market share of prior movers did not influencethe likelihood of mimetic entry. Hypothesis 1 wastherefore not supported.

Hypothesis 2 posits that the likelihood of focalfirm i entering country c is positively related to itsown market share in the domestic segments of priormovers. This assertion is also tested in models 2–4.Focal firm’s domestic market share was statisti-cally significant (p � .05; see models 2–4) in thepredicted direction. This result provided statisticalsupport for Hypothesis 2 and suggested, as pre-dicted, that focal firms with larger domestic marketshares were more likely to respond mimetically tothe international entry moves of average-share ri-vals in their domestic markets.

Hypothesis 3 proposes that mimetic entry ismore likely when both prior movers’ and a focalfirm’s domestic market shares are simultaneouslyhigh. The dyadic mimicry effect could be testedeither with an interaction between market shares(model 3) or by examining market share differencesbetween the focal firm and prior movers (model 4).In both cases, the addition of the new variablerepresenting dyadic mimicry improved the overallfit of the model (p � .01). Moreover, in both casesthe coefficients were statistically significant and inthe proposed direction. The interaction had a pos-itive effect in model 3, indicating that dyadic mim-icry results when large-share firms face large-shareprior movers. The market share difference had anegative effect in model 4, indicating that dyadicmimicry was less likely when firms differed mark-edly in market share. In both cases, the addition ofthese variables made the coefficient of prior mov-ers’ market share smaller and insignificant, imply-ing that the high shares of prior movers encouragemimicry only when a focal firm has a similarly highdomestic market share. Taken together, these re-

sults provide strong evidence in support of thedyadic mimicry hypothesis.

Hypothesis 4 was tested using two variables thatrepresented whether the focal firm was a long dis-tance company whose domestic long distance ri-vals had entered into the host country, or a regionalholding company (RHC; here, a Baby Bell) whoseRHC rivals were in the host country (see Table 2,models 2–4). Long distance facing long distanceict

was positive and strongly significant (p � .01),while RHC facing RHCict had a negative sign butgenerally did not reach statistical significance. AWald test comparing these coefficients showedthem to be significantly different (p � .01), suggest-ing that the level of mimicry among long-distancecompanies was higher than among Baby Bells. Thisresult supports competing Hypothesis 4a that com-petitive motivations dominated noncompetitivemotivations in explaining the mimicry of interna-tional entry moves among U.S. telecommunica-tions firms.

DISCUSSION AND CONCLUSION

The results bolster competitive explanations ofinterorganizational mimicry. Other alternative ex-planations from a vicarious learning or institu-tional perspective do not appear to have as muchpredictive validity in our specific context. Firmswith large shares in domestic market segmentswere more likely to respond to the foreign expan-sion moves of firms in those segments (Hypothesis2), and the mimetic behavior of dominant playerswas stronger when the prior movers also had im-portant market shares in overlapping domestic seg-ments (Hypothesis 3). This result is consistent withthe view that mimicry is an oligopolistic responsein which the intent of follower firms is to minimizedomestic market competitive risk (Knickerbocker,1973). For instance, Fuentelsaz, Gomez, and Polo’s(2002) study indicated that firms were more likelyto expand into new geographic markets if their coremarkets exhibited intense industry rivalry. Mitch-ell (1989) also found evidence that industry incum-bents in core products that were directly threatenedby emerging subfields entered those subfields ear-lier. Consistently with these findings, our resultsindicate that even in indirect competitive situa-tions, where rivals could leverage foreign marketpresence to improve their home market competi-tive advantages, firms were likely to defensivelyexpand by imitating their rivals’ international ex-pansion moves.

Statistical tests of Hypothesis 4 provided addi-tional support for competitive explanations. Mim-icry of international entry among long-distance

none were included in the final specification. We con-cluded that the combination of the stratified Cox modelwith the telephone mainline control variable effectivelycontrolled for country-specific telecommunication op-portunities. The five current control variables have apseudo-R2 of 30.1 percent.

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TABLE 2Cox Model of International Entry Moves Stratified by Host Countrya

Variables

Stratified Cox Models Conditional Logit Models

1 2 3 4 5 6

Revenuesitb 0.46** (0.18) 0.71*** (0.18) 0.86*** (0.20) 0.86*** (0.21) 0.47** (0.22) 0.47** (0.22)

Return on assetsit 13.16*** (3.15) 15.17*** (3.87) 15.37*** (3.50) 15.82*** (3.86) 10.24** (4.21) 10.41** (4.24)Free cash flowit �3.20*** (0.84) �4.13*** (0.85) �4.83*** (0.80) �4.90*** (0.80) �3.13***

(0.95)�3.12***

(0.94)International experienceit 0.54** (0.27) 0.32 (0.26) 0.41 (0.27) 0.39 (0.27) 0.58** (0.27) 0.56** (0.27)Telephone mainlinesct 0.09*** (0.02) 0.08*** (0.02) 0.09*** (0.02) 0.09*** (0.02)

Hypothesis 1: Prior movers’ domestic market shareict 2.48†† (1.39) 1.15 (1.40) 1.04 (1.51) 0.86 (1.72) 0.81 (1.73)Hypothesis 2: Focal firm’s domestic market shareict 1.95†† (0.99) 2.59† (1.29) 3.30†† (1.44) 2.47†† (1.50) 3.02†† (1.61)Hypothesis 3: Prior movers’ market share � focal

firm’s market share (interaction)ict

12.33††† (4.22) 10.31†† (5.71)

Hypothesis 3: Squared differences in market sharesict 1.43††† (0.50) �1.15†† (0.63)Hypotheses 4a–4b: Long-distance company facing

long-distance company ict (b1)0.68††† (0.19) 0.86††† (0.21) 1.01††† (0.25) 0.80††† (0.29) 0.91††† (0.32)

Hypotheses 4a–4b: Regional holding company facingregional holding companyict (b2)

�0.31 (0.30) �0.41 (0.32) �0.43† (0.33) �0.43 (0.39) �0.45 (0.39)

Entry events 30 30 30 30 30 30Firm-country event histories/spells 203/1,900 203/1,900 203/1,900 203/1,900n 791 791

Log-likelihood �69.55 �61.88 �58.87 �58.76 �67.71 �67.66Wald chi-square (df) 58.71 (5)*** 102.13 (9)*** 94.73 (10)*** 88.65 (10)*** 62.10 (9)*** 62.20 (9)***Wald test of incremental addition to model 1 (df) 19.33 (4)*** 33.68 (5)*** 33.97 (5)*** 62.10*** 62.20***Wald test of b1 � b2 (1 df) 11.19*** 14.83*** 15.62*** 10.36*** 10.77***

a Robust standard errors are in parentheses.b Logarithm.

Two-sided tests:* p � .10

** p � .05*** p � .01One-sided tests:

† p � .10†† p � .05

††† p � .01

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companies was greater than among Baby Bells. Thisfinding is consistent with the view that competitiveprocesses motivate mimicry, but not with the viewthat noncompetitive referential processes are thedominant influence on similar firms. The compet-itive interpretation of mimetic moves was also con-sistent with some qualitative evidence. For exam-ple, the 1992 annual report of AT&T (page 22)justified its equity alliance with Canadian firm Uni-tel as follows: “We negotiated this alliance, whichwill include joint projects and marketing efforts, asa competitive response to an alliance between MCICommunications, Inc. and a consortium of Cana-dian telephone companies called Stentor.” In their1994 annual report (page 25), they justified theiralliance with the Mexican Grupo Alfa by writingthat “other U.S. companies – including MCI Com-munications Corp (MCI), Sprint and GTE Corpora-tion – have or plan alliances with Mexican compa-nies to compete in telecommunications services.”Clearly, our results do not rule out all alternativeinterpretations. It might also be argued that theBaby Bells evolved divergently over time, andtherefore the expectation of mimetic behavior maybe unrealistic. Indeed, in a study of the Baby Bells’development within the cellular telephone servicebusiness, Noda and Collis (2001) provided qualita-tive evidence of how the interplay of various inter-nal convergent and divergent factors generatedpath-dependent evolution that increased heteroge-neity among the Baby Bells over time. Other par-ticularistic explanations of the divergent behaviorof the Baby Bells may be possible. For example,they may have tried to develop their own indepen-dent organizational identities after the AT&T break-up. However, most particularistic explanations oftheir divergent behavior would not explain the mi-metic behavior of long-distance firms. Our interpre-tation explains why some initially similar firms(the Baby Bells) were less likely to mimic one an-other’s strategic moves (resulting in strategic diver-sity over time), while other firms that were initiallymuch more dissimilar (the long-distance compa-nies) tended to match each other’s moves. In ourview, the intraorganizational process Noda andCollis (2001) described and the interorganizationalprocess described here are complementary expla-nations rather than substitutes. Given our single-industry design and small sample, our results can-not be interpreted as conclusive support for oneperspective over another. Additional research andreplications in other contexts are needed. However,we strongly encourage future research to move be-yond testing mimetic behavior against a null modelof no mimicry (the dominant approach currently)

and to focus instead on testing alternative theoriesof mimicry.

Sensitivity Analysis

We explored the sensitivity of our results in sev-eral ways. First, because our study included onlyfive host countries, we explored whether hostcountry differences affected results. Ideally, wewould have estimated our model separately foreach country. However, because the number of eventsin some countries was small, we lacked sufficientpower to estimate country-specific models. We usedthe alternative approach of estimating five models,each excluding one country. The results were highlyconsistent with our reported results.18

Because our results are based on only 36 actualmoves, there was also a possibility that a few out-lying observations were influential. To evaluatethis possibility, we performed a “bootstrap estima-tion” of the model based on 5,000 simulated sam-ples obtained by sampling with replacement amongthe 203 event histories. As Horowitz (2001) recom-mended, we bootstrapped the Z-statistics associ-ated with each parameter, since these are the as-ymptotically pivotal statistics (statistics whosedistribution is asymptotically standard normal orchi-square). Since the Cox model was nonlinear,the empirical distribution of bootstrapped statisticswas biased, and we used bias-corrected confidenceintervals for the Z-statistics. The bootstrap resultsgenerally supported the results from the stratifiedCox model.

Finally, we wanted to check that unobserved het-erogeneity due to opportunities in the host coun-tries not captured by our controls did not influenceresults. To examine this possibility, we analyzedthe data using an alternative modeling methodol-ogy that controls for all country characteristics (ob-served and unobserved) in a particular spell. Theestimation was based on the conditional logit meth-odology, since it focused on explaining which firmentered a country in a particular spell, given that atleast one company had entered. This analysistherefore examined entry determinants within each

18 The coefficients associated with the interaction ef-fect and long distance mimicry were positive and signif-icant in all five models. The coefficients associated withfocal firm’s domestic market share were positive andsignificant in all the models except the one excludingMexico; there, the coefficient was insignificant, but theinteraction coefficient was much higher than it was inother models. Since excluding Mexico excluded 12 of the30 moves in the data set, this result may be due to thelower statistic power in the remaining sample.

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country spell. Since all observations at risk facedthe same country characteristics, comparisons wereamong firms facing the same environment. Col-umns 5 and 6 of Table 3 display the results of theconditional logit analysis. Although the resultswere not strictly comparable to those of the strati-fied Cox model (these models are not nested), thepatterns of results were remarkably similar. Thisanalysis indicates that omission of unobservedcharacteristics of the country environments did notbias our findings.19

Limitations and Extensions

Although the results were empirically robust, thestudy had some limitations. First, the small numberof firms, host countries, and events analyzed lim-ited statistical power. Future research could repli-cate these findings in other contexts with richerdata sources that could afford stronger statisticalpower. The challenge for future work, however,will be to improve statistical power without sacri-ficing the critical experiment aspect of the researchdesign. If the most similar firms in a data set arealso direct competitors (which is a common situa-tion), statistical power alone is unlikely to let aresearcher tell alternative theories apart. Becauseobservation of similar behavior may be due to thespurious effects of common environmental oppor-tunities, future research should also include at-tempts to control for potential environmental fac-tors that may explain parallel behavior. Our modelused control variables and statistical methods(country strata in the Cox model and an alternativeconditional logit model) to control for common en-vironmental effects. Although one cannot rule outall alternative explanations, our results were gen-erally robust.

Second, the critical experiment nature of thestudy implies that the results may not be broadly

generalizable. Indeed, critical experiments involveobservations selected for their ability to separatealternative theoretical mechanisms that are gener-ally difficult to extricate. The unique regulatorycontext in telecommunications allowed us to sep-arate competitive and noncompetitive explanationsof mimicry, but that uniqueness may limit general-izability. Future research could examine other crit-ical experiment situations in other industry con-texts. For example, other contexts in which themost similar firms may not be direct competitorsinclude the airline industry (e.g., low-cost airlinesgenerally do not compete against each other, butagainst regular airlines).

Third, the sample window was not sufficientlylong to explore the full evolutionary path of clus-tering behaviors, including the end of clustering.20

Future research could examine the dynamics ofclustering over longer time windows and observewhether some conditions reduce the propensity offirms to cluster. In general, the motivations to clus-ter may vary over time and with prior adoption andmay depend on whether adoption moves are com-plements or substitutes.

Fourth, the study relied on theoretical mecha-nisms that were assumed but not directly observed.For example, our theory uses market shares andsubgroup membership as proxies for competitivedependence and referential behavior. Future re-search could contribute by developing measures ofmediating constructs, such as dyadic competitivedependence or interorganizational referential be-havior, and provide explicit tests of the alternativecausal paths invoked in alternative theories ofmimicry. For example, experimental and policy-capturing methods could be used to evaluate alter-native (competitive/noncompetitive) motivationsfor mimetic behavior.

Implications for International Entry Research

Although our research examines mimetic behav-ior as a dyadic interorganizational influence, ourresults agree with and extend previous findingsabout the relationship between market structureand clustering (Knickerbocker, 1973). We foundmimicry most prevalent among firms with large

19 Because of the high level of censoring, we checkedthat we did not have a bias due to the high level of zeros(censored spells) relative to ones (spells ending in anentry move). The “rare event logit” is a method politicalscientists have developed to account for potential biasesin logistic regression models when the ratio of ones tozeros is very low (King & Zeng, 2001). This problemhappens, for example, in attempts to predict war amongcountry dyads, since war is a rare event. Although thismethodology was inferior for our specific context (it didnot allow country strata and did not model timing ofevents), it provided an additional check of the robustnessof our results. The results of the rare event logit withrespect to the hypotheses were consistent with those ofthe stratified Cox model.

20 In a post hoc analysis, we explored whether imita-tion was more likely for more recent moves by otherfirms. If so, this could imply a time decay in the mimicryeffect of earlier movers that could explain deescalation ofclustering behavior. Although the coefficients were inthe expected directions (more recent moves had strongereffects), the differences were not statistically significant.

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domestic market shares competing in overlappingdomestic market segments, and hence activelyjockeying for market position. In such a context,expansion moves by some firms often escalate intoa competitive bandwagon. On the other hand, in adominant-firm domestic market structure (where asingle firm dominates the market, resulting in veryhigh concentration), the competitive forces thatlead to mimicry are diminished, as small-sharefringe firms are less likely to imitate dominantfirms.

The findings also illustrate how domestic rivalryinfluences firms’ globalization efforts, in agreementwith Porter’s (1990) “diamond model.” Direct domes-tic competition among long-distance companies ledthem to replicate similar relationships internationallyby following each other’s international activities,especially in adjacent international regions. Thelack of direct domestic competition among theBaby Bells was likewise replicated in their interna-tional behaviors. While all Baby Bells internation-alized, they did so to different degrees and in dif-ferent geographic regions. This was true not only inthe Americas, but also in the rest of the world. Thelower prevalence of mimicry among Baby Bellsmay reflect a strategic motivation to develop non-overlapping international “spheres of influence”that mirror their domestic competitive context. Al-ternatively, Baby Bells may have lacked the expe-rience in head-to-head competitive interaction thatis necessary to implement competitive responses.Yet the results provide some interesting indicationof how local competitive conditions may shape thestructure of global competition.

The descriptive evidence of mimetic behaviorshould not be interpreted as prescriptive supportfor this behavior. It is not clear that mimetic behav-ior (with either competitive or noncompetitive mo-tivations) leads to superior performance outcomes.The experience in Mexico, where seven U.S. firmslined up large investments to enter the local long-distance market, only to be caught in the peso crisisand end up merging their investments, demon-strates that imitating firms may collectively obtaininferior outcomes. The high level of uncertaintyassociated with international entry may cause exante rational mimetic moves to end in substantialex post entry failures. Although observation ofprior adoptions may encourage optimistic perfor-mance expectations, these higher expectations maypromote excessive investments and lead to indus-try shake-outs (Sahlman & Stevenson, 1985). Com-petitive imitation may also represent individuallyrational strategies to reduce competitive risks, yetthese behaviors may collectively lead to competitiveconvergence and market crowding (Kennedy, 2002).

Implications for Interorganizational MimicryTheory

This study suggests some avenues for extendingcurrent theoretical models of interorganizationalmimicry. Generally, our research emphasizes therole of competitive motivations in the diffusion ofstrategic actions; although recognized in early re-search, this role has received little attention in re-cent organizational research on mimetic processes.Given that the context of our study was selected forits quality as a critical experiment, we cannot makebroad inferences about the general validity of non-competitive referential mechanisms beyond ourcontext. We think that both theoretical perspectiveshave merit and that the adequacy of one or anotherperspective may depend on the behavior that isbeing imitated, or the context of imitation. Indeed,there is evidence of other mechanisms at work inother recent studies (Guillen, 2002; Henisz & Delios,2001). Nevertheless, our results strongly suggest abalanced and integrated attention to competitiveand noncompetitive motivations of interorganiza-tional mimicry (Deephouse, 1999).

One possible avenue for integrating these alter-native mechanisms in a broader framework of clus-tering is to consider the contextual contingencies ofsuch mechanisms. Three contextual dimensionsmay serve to illuminate and integrate our findingswithin a broader framework: (1) the nature of ex-ternalities across moves, (2) the level of analysis ofthe clustered practice or action, and (3) the tempo-ral stage in the diffusion process.

First, the nature of performance externalitiesacross moves (beyond information spillovers andsocial modeling) limits the range of application ofreferential mimetic processes. In theoretical mod-els of noncompetitive referential mimicry, the as-sumption tends to be that prior diffusion does notcrowd out returns to adoption. Under this assump-tion, mimicry is a process of social discovery ofunknown but constant parameters (Bikhchandaniet al., 1992). This may be true in the case of apoison pill adoption (Davis, 1991) or choices of aninvestment banker (Haunschild & Miner, 1997),where adoption moves are not performance substi-tutes. In many cases, however, adoption moves aresubstitutes, and prior adoptions reduce the perfor-mance of further adoption. For instance, in foreignmarket entry, prior entry may signal attractive mar-ket opportunities while simultaneously diminish-ing such opportunities. Under those conditions,negative externalities (prior moves crowding out anadoption opportunity) counterbalance the informa-tion diffusion benefits of prior moves, and cluster-ing behavior is likely to end earlier (Avery & Zem-

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sky, 1998). When mimicry is motivated bycompetitive responses, however, its expected ben-efit is that of maintaining competitive balance in adomestic market. Therefore, competitive motiva-tions may encourage mimicry even in crowded hostmarkets. Accordingly, we would expect competi-tive mimicry motivations to be more prevalent thannoncompetitive referential mechanisms whenadoption moves are performance substitutes ratherthan complements.

Second, and a consequence of the previous point,the level of analysis at which a clustering behavioror action is studied may determine the relevance ofcompetitive and social reference motivations.While Baby Bells apparently avoided mimickingeach other’s international entry moves in the samehost countries, they appeared to simultaneouslyfollow an internationalization trend (Noda, 1996;Smith & Zeithaml, 1996). This apparent paradoxdirects attention to the different levels of analysis atwhich competitive and social mimetic forces oper-ate (Dacin, 1997). Because narrowly defined prac-tices, such as “entry into Mexico,” are more likelyto be crowded out by prior adoption, competitivemotivations may be more relevant when suchcrowding out is possible. Broadly defined practicessuch as “internationalization” may not be devalu-ated by prior adoption and may be more amenableto diffusion by noncompetitive processes.

Third, the narrow time window our sample rep-resents may explain the lack of stronger support forinstitutional explanations of mimicry. It is perhapsunlikely that practices such as the ones studiedhere (entering a specific host country) could be-come institutionalized within the span of a fewyears. With only about 14 percent of event historiesending in market entry, it is unlikely that entry intoa host market becomes a taken-for-granted behaviorin the context. Noncompetitive referential pro-cesses (particularly those involving following par-ticular institutional norms) may only be activatedafter adoption by a critical mass (Abrahamson &Rosenkopf, 1993). But how does a system gainthe critical mass to cross that social contagionthreshold? Competitive mimicry may not require alarge mass of prior adopters, since firms respond totheir close market competitors. Therefore, compet-itive mimicry may be a bridge between early adop-tion that results from independent assessments ofefficiency and late adoptions that result from rule-following social pressures (such as managerial in-centives or sociocognitive factors). Therefore, com-petitive mimicry may temporally precedeinstitutional mimicry.

In summary, in this research we found that do-mestic competition among U.S. telecommunica-

tions firms was a powerful motivation for mimicryof their international expansion moves in theAmerican continent. Future theoretical researchshould strive to develop a midrange theory thatintegrates the competitive and noncompetitive di-mensions of interorganizational mimicry over time.Since discriminating among these mechanisms isgenerally difficult in many contexts, further empir-ical work is needed to identify, test, and distinguishamong the alternative theoretical mechanisms.

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Javier Gimeno ([email protected]) is an associ-ate professor of strategy at INSEAD. He earned his Ph.D.in strategic management from Purdue University. Hisresearch interests include competitive strategy, compet-itive dynamics in multimarket contexts, the effect oforganizational incentives and delegation on competitiveinteraction, and entrepreneurship.

Robert E. Hoskisson ([email protected]) cur-rently holds the W. P. Carey Chair in Strategic Manage-ment in the Department of Management at the W. P.Carey School of Business at Arizona State University. Hereceived his Ph.D. from the University of California, Ir-vine. His research topics focus on large, diversified busi-ness groups, corporate governance, corporate entrepre-neurship and innovation strategies, corporate andinternational diversification strategy, acquisitions anddivestitures, strategies in emerging economies, privatiza-tion, and cooperative strategy.

Brent D. Beal ([email protected]) is an assistant professor inthe Rucks Department of Management in the Ourso Col-lege of Business at Louisiana State University in BatonRouge. He received his Ph.D. in business administrationfrom Texas A&M University. His research interests in-clude corporate social responsibility, intellectual prop-erty and knowledge management, and the sociology ofknowledge and philosophy of science.

William P. Wan ([email protected]) is an assistant pro-fessor of management at Thunderbird, the Garvin Schoolof International Management. He received his Ph.D. de-gree from Texas A&M University. His primary researchtopics focus on product and international diversificationstrategies, international corporate governance, and insti-tutional environments and firm strategies.

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APPENDIXDescription of Entry Moves

Host Country First Moves Subsequent MovesTime since

Previous Move

ArgentinaBellsouth: July 27, 1988

AT&T: March 29, 1994 5 years, 8 monthsGTE: March 29, 1994 0 daysSBC: November 7, 1995 19 months

CanadaAmeritech: January 1, 1985

GTE: June 6, 1991 6 years, 5 monthsMCI: September 10, 1992 15 monthsAT&T: January 8, 1993 4 monthsSprint: August 4, 1993 7 monthsMFS: November, 23, 1993 4 monthsNextel: March 3, 1994 3 monthsLCI: January 25, 1995 11 monthsBell Atlantic: February 23, 1995 1 month

ChilePacifiCorp: May 23, 1989

Bellsouth: September 10, 1991 2 years, 4 monthsBell Atlantic: December 5, 1994 3 years, 3 monthsSBC: February 7, 1995 2 months

MexicoContel: January 15, 1990McCaw: January 15, 1990

Centel: March 6, 1990 2 monthsBellsouth: March 10, 1990 4 daysSBC: October 9, 1990 7 monthsBell Atlantic: October 12, 1993 3 yearsMCI: January 26, 1994 3 monthsNextel: June 4, 1994 4 monthsGTE: September 28, 1994 4 monthsAlltel: November 1, 1994 1 monthAT&T: November 9, 1994 1 weekSprint: December 13, 1994 1 monthC Tec: January 25, 1995 1 monthMFS: August 15, 1995 7 months

VenezuelaBellsouth: January 17, 1991

AT&T: November 18, 1991 10 monthsGTE: November 18, 1991 0 daysMCI: February 24, 1992 3 monthsSprint: October 17, 1995 3 years, 8 months

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