Pooja.Mahimkar@timesgroup.com T he general belief is that a career in the culinary in- dustry means being a chef. This is not true. There are a number of job roles that one can opt for. An upcoming niche segment is food media, which covers food photography, food description, food writing, food styling, social media and more. A number of courses are now offered to help students to make a career in food media. The field focuses on how to communicate about food. So- cial media, which is a part of everybody’s life, has led to the Anisha.Sahijwala@timesgroup.com A s a student of graphic design, I always wanted to make a name for my- self in the international mar- ket. So, when I heard of the Helen Lansdowne Resor (HLR) scholarship, I immediately de- cided to apply for it partly be- cause it is a good opportunity, in monetary terms, to assist me in my further education and to interact with advertis- ing and design professionals. As a part of my application, I was required to submit some of my graphic design works, a statement of purpose and a recommendation letter from my faculty at the National In- stitute of Design (NID). The scholarship is meant to support and promote talented, female creative advertising students from around the world in honour of Helen Lansdowne Resor, the adver- tising industry’s first female copywriter. Since the scholar- ship was in Resor’s memory, I shared my experiences of be- ing part of the UAE women’s cricket team and how that shaped me into the woman I am today. I was not exactly aware of how the organisers go about the selection process, but I still decided to go ahead. As per the basic eligibility re- quirements, an applicant should be a student at a par- ticipating undergraduate and/ or portfolio school and be no less than 12 months from completion of the degree while applying. I was shortlisted from among many applications, and was selected as the winner from South Asia. Each winner receives an individual scholar- ship of up to $10,000, a paid summer internship with a J Walter Thompson office in her respective region, a J Walter Thompson mentor, and a “first look” placement consideration upon graduation. The paid internship would go into my savings to pay for my higher education while strengthening my design sensi- bilities and allowing me to work with experienced adver- tising professionals at the company. > For the complete story, visit www.educationtimes.com beginning of a new career. Food media uses the same technique — writing, pictures or video — to convey a mes- sage. Apart from this, there are other avenues. This is a slow but steady career; you need to find your way up. If you are not good in the kitchen and still wish to work in this field, then you can focus on working in the management part of the in- dustry. Most fresh graduates aiming to be chefs start as commis. It would help to gain experience and build your ex- pertise if you keep experiment- ing and trying new cuisines during your academic years. Learn and work on your skills in the early years of your ca- reer. This would help you hone your skills more quickly and al- low you to explore new things. It is critical to be patient in this field. You interact with a number of people every day. Different people have different tastes and likings. It thus be- comes hard to please every- body. However, with patience and experience, you can re- solve all issues. You would learn something new every day and that makes this industry dynamic. It does take some time to master the skills and acquire knowledge. > For the complete story, visit www.educationtimes.com KITCHEN AND BEYOND UPDATE Campus Life Careers Top Story Lighten Up Test Drive Student Speak Expert Eye Poll www.educationtimes.com Chef Ranveer Brar on upcoming work options and what it takes to make a career in the culinary industry Design your way Sneha Shankar, a graphic design student from the National Institute of Design and winner of the Helen Lansdowne Resor scholarship, on how the award will help her achieve her career goals C apgemini India recently concluded the third edition of its technology contest ‘Tech Challenge’. The event, that was held at the Capgemini Knowledge Park in Airoli, Mumbai, is the company’s largest campus in India. Open to both IT students and professionals between 18 and 35 years of age, the challenge aimed at identifying In- dia’s talented programmers. The Tech Challenge received a good response from over 74,000 tech enthusiasts across social media platforms with over five lakh page visits and 4.8 million views on the Tech Challenge microsite. Each challenge was divided into three levels, with level three being the final challenge. The coding contest includ- ed challenges in C, C++, Java, PHP, C#, and .NET whereas skill-based contests included Pega, Hybris, Adobe CQ5, SFDC, Blockchain and Data Analytics. The first two levels were conducted online while the third level was conducted during a two-day live hackathon. Sixty participants from across the country attended the fi- nals in Mumbai. The penultimate tech challenge titled the ‘Digital Shop- per’ comprised of a team event where eight different teams brainstormed and used their tech- nology expertise to create solutions to real life consumer challenges. The price of a product inadvertently hap- pens to be the most influential criteria when making the final purchase decision. The Digital Shopper challenge required participants to create a solution to a com- plex problem – one that would allow a shopper to research multiple categories of the same product, compare price indexes, and identify a cost-effective product, all of it through a unified solution. By leveraging big data, omni-channel re- tailing, and geo-tracking, Team Inbuilt- Minds comprising Saran Kumar Pantangi, Aditya Sethia, Diptangshu Chakrabarty, Vamsikrishna Patchava and Balaji SR won the penultimate Tech Challenge title. The team, that aimed to enable shoppers to buy a product at the best price, won Rs 2,00,000. The jury comprised key members from Capgemini India leadership. Winners and runners up in every theme received cash prizes of up to Rs 30,000 and Rs 20,000 respectively. Tech challenge (L-R) Darshan Shankavaram, VP, Capgemini with team InbuiltMinds comprising Aditya Sethia, Saran Kumar Pantangi, Vamsikrishna Patchava, Balaji SR and Dip- tangshu Chakrabarty and Sundeep Dias, director, Capgemini EXPERTEYE SCHOLARTALK THE TIMES OF INDIA, MUMBAI MONDAY, NOVEMBER 14, 2016 15