Experiential Marketing for CSK

By Megha Iyer

Experiential Marketing ideas to create passionate fan base for Chennai Super Kings.

• Set up Stores to sell CSK tickets and personalized T-shirts/Cricket merchandize.

• Concept of framed Autographed ticket for fans to preserve the ticket after the matches are over as a “Memento”.

• Hoardings in high traffic areas.

• Special group Ticket Rates.

Activation

• Comics and toys are the best medium to attract children attention.

• Stores set up can sell CSK theme toys and toys can be made part of McDonalds Happy Meal.

• CSK Mobile Apps can be launched with features like schedules, new, scoreboards, teams, commentary.

• “Hit the Ball” – Games and “Luck Wall “–Concepts can be organized in Malls. •Play ground and Contests in malls to get the experience of Cricket field.

• New show can be started include Expert Advice & behind the scene fun activities.

• “CSK Chain Fan” event where existing fans can invite their friends to be part of CSK .

“Predict the Highest CSK scorer” contest on Face book to post the replies.• Twitter - encourage bloggers to

comment on CSK and its performances .

EVENTS

•“Know your Super kings well enough?” contests .

•“Roar and be loud and clear” Videos can be uploaded.

•Advertisements in TV and News paper about CSK Struggle.

•Coffee table book featuring the journey of CSK [from seed till now & still long way to go……].

•IPL season doesn’t last for many months and the brand is idle for the rest of the year.

•A brand cannot sustain in a two-month or three-month window, consumers should always be made aware of the brand to avoid the brand to fade out or die.

•Initiatives - Inter-school /College , Gully cricket tournaments , winner gets a chance to be part of CSK Team.

SPONSORSHIPS

• Sponsoring Cricket Training centres to nurture the budding cricketing talent in the country.

CSK = SPORTS + ENTERTAINMENT

and not just a Cricket team.

FRANCHISING