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Educating
Entrepreneurship
Educators Coneeect is an international network of universities that offers
training courses for academic entrepreneurship teachers to
improve the Entrepreneurship Education across Europe.
www.coneeect.eu
http://bit.ly/13R0aYz
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The Experiential Essence of Entrepreneurial Cognition: How Understanding Entrepreneurial Thinking Enhances Teaching & Practice
Norris Krueger, PhD –
Entrepreneurship Northwest
July 23, 2013
We’re Not Teaching
Entrepreneurship
(or Shouldn’t Be!)
We Are Growing…
Entrepreneurial Brains
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Sturgeon’s Law?
• Do you want to be:
• Above-average?
• Top 10%?
• Top 1%?
• Are you sure?
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Copernicus Redux?
• Who invented kindergarten?
• A Copernican revolution
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Three Revolutions?
• Converging today….
How do humans actually learn important stuff? Practitioners leading the way Online/blended tools …and a 4th: moving from Novice to Expert
(don’t you want to create experts? Don’t you want to BE
an expert?)
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Experts’
Obsessions
• Obsess over developing a truly entrepreneurial mindset
– Not “stuff”
– Not “skills”
– Business models NOT plans
• Obsess over deep co-immersion with the entrepreneurial community (a/k/a “Ecosystem”)
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What drives great things in…
• Startup Weekend, Lean Launchpad, TechStars? • exactly this • Best technology commercialization programs?
exactly this
• The most successful entrepreneurial ecosystems? (e.g. Boulder or SV)
• exactly this • The A++ Entrepreneurship Programs exactly this
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What the best programs do…
• 1. Focus on mindset.. but not as buzzword
• 2. Connecting students to ecosystem
• 3. Connecting ourselves even more deeply
• 4. And make connections two-way
• “Engagement” –> Immersion
• Immersion -> CO-immersion!
• ACTION!
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Consider “lean startup”
• Validate biz model… sure, but also..
• Change mindset at a deep level
• Startup Weekend, TechStars – Full immersion
• Peer support
• Personal reflection
– Co-Immersion with ecosystem • Expert mentors
• Ecosystem feedback
– Who & what is guiding all this? – And how do we do this… online?
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Sorry… there’s homework
• For now…
• When you think about the entrepreneurial mindset – not skills, not info… Think DEEPER. How would you
know someone had a more expert mindset?
• What is different specifically? What are YOU facilitating in your class or activity? (pick one)
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WB Yeats
“Learning is not about filling a pail;
it’s about lighting a fire.” (but where does the spark come from?)
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Two Ways to Learn
• Behavioristic • - fill the bucket
• -define the buckets •
• Constructivistic
• - light the fire (or fan it!)
• - assume knowledge structures evolve
• (often discontinuously)
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Learners create their own
buckets…
– through…
• personal reflection,
• peer mentoring,
• expert mentoring
• ….based on authentic questions
• “Experience is not what happens to you, it is what you do with what happens.”
-Epictetus
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Novice Expert Entrepreneurial
Mindset
Critical Developmental
Experiences
Change in WHAT we
know (content)
Change in HOW we know it
(knowledge structures)
Change in Deep Beliefs
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again…the best programs…
• 1. Focus on mindset.. but not as buzzword
• 2. Connecting students to ecosystem
• 3. Connecting ourselves even more deeply
• 4. And make connections two-way
• “Engagement” –> Immersion
• Immersion -> CO-immersion!
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More ed psych!
Neergaard, Tanggaard, Krueger & Robinson (2013) Pedagogical Interventions in Entrepreneurship: from behaviourism to existential learning?
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What we are should be doing
• Skills
• Knowledge
• Improving Intent
• Mindset
• Changing Deep Beliefs
• Novice Expert
• Improving ACTION
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the “new” role of
instructors
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Accelerating Learning
• Problem-Based Learning (“authentic” questions)
• Two overlapping themes:
• IMMERSION – Action before thinking
• MENTORING – Learn the right lessons
– Expert mentors [and I do mean expert]
– Peer mentors
– Or THREE? Supportive ecosystem? – Social infrastructure; cognitive infrastructure
– http://bit/ly/EcoSys
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MORE homework
• Remember that one change that contributes to a more entrepreneurial mindset – what’s different?
• What CDE would YOU give learners the opportunity to make that change?
• (You will never guess what I want to do this afternoon and EVERY afternoon…. )
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…. If you do it right, you will be called….
• A trouble-maker
• A bomb-thrower
• A boat-rocker • A…. Well, what do they say in your country?
• But NO, you are not. You are a….
•Bildung Brandstifter!!
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If you want to get involved
• in projects – research or applied?
• Norris Krueger: – [email protected]
– @entrep_thinking
– Facebook
– LinkedIn
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Immersion/Mentoring
• Chalmers/Gothenburg
• NU Singapore
• The Foundry (Utah)
• TechStars (www.techstars.org)
• Startup Weekend – www.startupweekend.org
• Lean Startup – http://www.slideshare.net/sblank/successful-
entrepreneurship-1
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So what IS this “entrepreneurial mindset” anyway??
• Crowdsourced list • Thoughts? Which are the hardest to change?
– (More important for here... what can we measure?)
Seeing opportunities, yes, but…
• Seeing self as entrepreneur (role identity) • Strategic thinking • Dot-connecting / pattern recognition • Effectual thinking (bricolage, improv) • Optimist (attributional) • Metacognition • Counterfactual thinking • Bias for action (vs. FoF!) • Value creation as sine qua non (Market-pull?)