Experience the Power of PLATFORMATION - Sonata … to Achieve PLATFORMATION Sonata’s solution approach reflects three key different ways of executing effective digital platform programs.

Experience the Power ofPLATFORMATION

Platform Based Digital Business Transformation Today, our world has become a digital economy, built on the free flow of information, services, and goods. Technology is rapidly reducing the gap between producers and consumers. Businesses must adapt to the new opportunities and challenges it presents, as well as expand to new markets, segments, geographies, and demographics it makes accessible – all at a pace set by a new breed of competition built on disruptive, digital technology-led paradigms. We would like to share with you how ‘Platformation’ can transform your business to thrive in the emerging digital economy.

Platforms - the Secret Behind the Digital EconomyIf you take a look at the most successful companies in today’s digital economy, it won’t be wrong to

say: ‘Behind every successful business stands a well-designed technology platform’. Amazon, Airbnb

and Expedia are some of the more notable examples of success stories built on platforms. A careful

examination of what makes these businesses successful reveals four important elements – all powerful

benefits of Platforms. Platforms gives their business the power to be:

Platformation is Sonata’s approach to help leverage the power of platform-based approaches to digitally

enabling business.

All this adds up to enable the open, connected, intelligent, and scalable systems, that beat traditional IT approaches, when it comes to meeting

the needs of the digital business era.

Easily accessible for users, ecosystem partners, and businesses to participate in

OPEN

So they are always-on, always connected

CONNECTED

To use the data generated in the platform to enable more efficient and meaningful transactions

INTELLIGENT

It gives the business the power to scale the platform by number of users, segments, and geography, easily

SCALABLE

Micro-Services Architecture

Multi-Device / Multi- Channel Capability

CUI & Bots IoT

API based Integration

Cloud-Enabled ScalableBlockchain

PLATFORMATION - The Technology FrameworkThe ‘born digital’ players have been disrupting business not only with their platform business models – but with their underlying platform

approach to IT too. The technology environment, application build approach, and the IT operations model work together as one system and

to a very different rhythm.

Integrated stacks to common standards on the Cloud in a high secure environment, with auto scaling is the norm for infra.

Applications are designed as micro-services, with multi-device and channel-reach capability, with Big Data, AI, IoT, and Telemetry-enabled

functionalities for intelligent contextual transactions, which can be easily integrated and orchestrated within this standard environment.

Operations approaches include full automation with continuous development, integration, and deployment capability for fast, flexible

feature releases, as well as in-built operations analytics that help platform self-learning that measure, control, and optimize system

performance.

Robotic Process Automation

Multi - Tenancy Security & Compliance Telemetry & Self Healing

Data Strategy Data AnalyticsIntelligent

Customer Experience

Self-Learning (Platform machine learning)

Approaches to Achieve PLATFORMATION

Sonata’s solution approach reflects three key different ways of executing effective digital platform programs.

Sonata Ready – an end-to-end business platformation approach through industry-specific cloud platforms that are being

set up by innovators such as Sonata in this space.

Sonata Accelerate – Popular horizontal platforms on leading ISV stacks that a business is already invested into, can be

deployed if time, cost, and risks need to be moderated in going Platform, especially with specific business process areas.

Sonata Custom – A very unique set of business features and the willingness to invest time and money in setting up a

differentiated platform may mandate an approach where a significant part of the platform is custom-built.

Quickly upgrade a range of core business processes to be an early mover in digital in your industry

Leverage a preferred ISV platform stack and its application portfolio to

transition systems to digital stage-wise

Build unique differentiated digital business models and processes with

flexible design & costs

Sonata READY

End-to-end, industry-specific digital business platforms

Sonata ACCELERATE

Deploy popular horizontal platforms adding required

functionality

Sonata CUSTOM

Engineer custom platforms that deliver unique digital capability

and scalability

Customer Success

Omni-channel reservation system

for a large Australian rail network

built on Rezopia platform ensuring

seamless booking experience

for customers across Web, Ticket

Counter, and Call Center channels.

Sonata ReadySonata Ready is a platformation approach meant to maximize the speed of your digital

agenda with Sonata’s pre-built, end-to-end, industry-specific platform solutions. Rezopia

is our platform for digital Travel, Brick & Click is our Retail industry platform, and Modern

Distribution Platform is our industry solution for supply chain and distribution needs of

retail, consumer, and industrial goods companies. These solutions come with pre-integrated

Omni-Channel Commerce, Mobility, Analytics, and ERP and pre-built, best in class, industry

segment-specific business functionalities that you can deploy on Cloud and adopt as the

core of a fully refreshed digital IT backbone for your business.

Accelerate speed to market, use proven industry practices, and reduce investments with a

solution for your industry that is ready-to-go

Modern Distribution Platform

Omnichannel Retail Platform

Digital Travel Platform

Dynamics365

CortanaIntelligenceSuite

CloudforCustomer

Customer Success

Versatile retail store and e-Commerce integration for a US fashion brand ensures scalable, Omni-Channel shopping experiences & operations using Dynamics retail platform

Sonata AccelerateLeverage Sonata’s experience of assessing, implementing, and supporting leading platforms for business process enhancement

Sonata Accelerate is an approach that leverages leading ISV platforms for digitization. We assess, implement, and support Microsoft Dynamics 365, Microsoft Cortana Intelligence, and SAP Hybris Omni-Channel Commerce platforms, to help you build and deploy specific digital business processes. This route is used to leverage compatibility with existing stacks and to be ready to leverage further enhancements that these ISVs will make to their platforms in the times ahead.

Industry-leading horizontal platforms, address needs of key business process & technology areas, and lets companies scale their investments by enhancing functionality.

Sonata Custom

Customer Success

Enabled a US-based Travel Co, innovate on membership - based business models, Increasing bookings by 200% , scaling service 6X to 120,000+ members

Leverage Sonata’s deep platform engineering skills, methodologies, and white-labelled assets to build customized platforms for business differentiation

With Sonata Custom, customers can leverage our platform engineering skills in Digital, Agile, DevOps, and CloudOps, our frameworks and methodologies to build platforms that are highly customized to specific business needs and functionalities. This approach also enables busi-nesses to limit their licensing costs even as they scale as they own the IP. Sonata also white-labels its proprietary industry and technology platforms when needed, to boost the speed of custom development programs.

This is an ideal solution for businesses looking to create environments supporting very spe-cific requirements, and looking to build a scalable open platform with finite license costs.

Sonata Platform Component Assets

SDCPB2C & B2B Digital

Commerce Platform

Unified EnterpriseMobility Platform

UDAPUnified Data

Analytics Platform

RAPIDDevOps &

CloudOps Platform

“Sonata has been an important partner in our journey for over a decade. The expertise they bring to the table makes them a valuable part of the ecosystem., its partners and customers who seek to get more out of our enterprise class business solution”

VP - Engineering, Leading Global Software Co

“Sonata is a very important extension of the team and over the years has made a significant contribution to our success in serving our customers better than anyone else in our business sector.”

Director IT - Leading European Travel Co

TRAVELOTA | TO | Corporate | Air | Rail

RETAIL & DISTRIBUTIONApparel | Hyper | Groceries | Consumer Goods

SOFTWARE VENDORSERP | SCM | Travel | Retail

Solutions built on industry-specific expertiseOur expertise in three verticals – Travel, Retail and Distribution, is proven and has been built over decades serving leading Fortune 500 companies. As we have shifted to platform-based solution approaches, we have retained this vertical focus, giving us industry-specific platformation experience.

Enabled by our Platformation DNA

Operations Excellence• Cost-optimizedCloudoperations• Tools-basedmanagement• Securitycompliance• Businesscontinuity

Engineering Excellence• Productengineeringmind-set• Distributedagile-rapiddelivery• DevOpsandfullautomationfocus

Our ability to deliver the best solutions is anchored in our Platformation DNA

We bring to the table Engineering Excellence – built on our product engineering mind-set, distributed agile & rapid delivery tools, and our own assets in DevOps and Automation areas.

Once a platform is built, our Operations Excellence adds value – built on our ability to design cost-optimized Cloud operations, tool-based operations management suite, and our extended security compliance & business continuity services.

Our track record of engineering SaaS & PaaS systems for leading ISVs, serving digital transformation needs of Fortune 500 enterprises using platforms, and the investment we have made in building and operating our own mission-critical platform IP to support industry-leading businesses underpins the above Platformation DNA.

With a Team Nurtured to Make a DifferenceThe key to our success so far has been our team, whom we have nurtured with regular exposure to newer technologies, evolving business scenarios, cross-functional expertise and continuous exposure to clients to assess the business impact of solutions delivered. Our flexible working style encourages ideation within broad boundaries and we embrace and promote innovation and agility with deep-rooted corporate values.

“We need to take a pause and appreciate the drive and determination we have seen from every player on what is a complex effort and delivery. We commend you all for your effort…keep up the good work!” Director - Platform Systems, US Travel Leader

Customer-specific Center of Excellence

TECHNOLOGY | SKILLS | ASSETS | PROCESSES

Governance Leadership role

Strategic metrics

Charter

Commercial Models

Value Co-Creation SLAs & outcomes Co-investment in IP

Domain Knowledge | Technical Knowledge | Knowledge Management Innovation | Process & Capability | Reusability

Project Based | Outsourced | Output Based Build Operate Transfer | Turnkey Managed | Joint Ventures

Delivering Value Through Our Innovative Engagement Models

It is not only in terms of technology capability – but Sonata seeks to differentiate in terms of superior delivery engagement models too.

We have established customer-specific centers of excellence (CCoE) in governance and value co-creation with a charter to enhance domain and technical knowledge, knowledge management, innovation, process and capability, and reusability.

Our six innovative engagement models – project-based, outsourced, output-based, build-operate-transfer, turnkey-managed, and joint venture – give you the freedom to choose the way you want to work with us.

Deeper roles

Customer impact

Freedom to contribute

Growth

Regular exposure to newer technologies, evolving business scenarios, and building cross-functional expertise

Continuous exposure to clients to assess business impact of solutions delivered

Our flexible working style encourages ideation within broad boundaries

Early identification, mentoring, and nurturing of talent for growth by senior leaders

Our value proposition lies in the breadth of platforms we offer, our deep industry expertise, quality and processes, proven platformation record, deep client commitment, and global reach.

The Right Platforms for Digital Business Transformation

Sonata-READY | Sonata-ACCELERATE | Sonata-CUSTOM

Deep Industry Expertise

Travel | Retail & Distribution | Software

Quality People & Processes

Innovation | Commitment | Impact SEI CMMI L5 | ISO | Agile

Proven Platformation Record

Delivery to Fortune 500 Enterprises and ISV Alliances, Awards and Recognitions

Deep Client Commitment

Decade+ partnership approach Customer C0E - led Delivery

Global Reach

North America | Europe | Asia | ANZ

We have extended our platformation capabilities for Corporate Social Responsibility (CSR) activities as well.

Industree Foundation – Leveraging our deep understanding of the retail industry, Sonata designed and deployed an e-Commerce- and m-Commerce-enabled storefront for Industree’s creative manufacturing clusters. The platform will connect artisans, especially those from remote, underserved zones to directly connect with urban consumers. It will help enhance their livelihoods in more meaningful ways, to positively impact their family incomes, improve their social standing, and access to education, healthcare, and other services.

The Handloom House – Sonata designed a customer-facing platform that allows weavers to showcase their design collections to prospective customers. The platform also enables weavers to receive orders and customization requests with regard to colors, design themes, and yardage.

Similarly, we partnered with CEDI-NITT to build a platform that fosters next-gen business ideas through technology incubation.

Designed and developed an Omni-Channel enabled craft

storefront to drive market access for handicraft producers

Partner: Industree Crafts

Foundation

Built a multi-purpose technology platform combining storefront, virtual classrooms and digital

archives

Partner: : WomenWeave - The Handloom School

Fostering next-gen business ideas through technology incubation in a top Indian

engineering college

Partner: CEDI-NITT

Sonata’s Social Platformation

Sonata, the Right PLATFORMATION Partner

San Franc isco | Seat t le | At lanta | New York | London | Qatar | Bangalore | Hyderabad | S ingapore | Sydney

[email protected] | www.sonata-software.com Follow us on

Take the first step to PLATFORMATIONWe are here to help you in your platformation journey. Take the first step. Connect with us!

North America Rajiv Puri [email protected]

Europe Tridip Saha [email protected]

Asia Ananth Padmanabhan [email protected]

ANZ Rakesh Munigala [email protected]

Corporate: [email protected] www.sonata-software.com

About SonataSonata Software is a global IT solutions firm focused on catalyzing business transformation initiatives of its clients through deep domain knowledge, technology expertise and customer commitment. The company de-livers innovative solutions for Travel, Retail & Distribution and Software Product companies through IP based Platforms, Products and Services. Sonata’s solutions bring together new digital technologies such as Omni-channel commerce, Mobility, Analytics, Cloud and ERP, to drive enhanced customer engagement, operations efficiency and return on IT investments. A trusted long-term service provider to Fortune 500 companies across both the software product development and enterprise business segments, Sonata seeks to add differentiated value to leadership who want to make an impact on their businesses, with IT.