Experience The Legends at Sparks Marina

THE LEGENDARY $25,000 GIFT CARD GIVEAWAYDETAILS: EXPERIENCELEGENDS.COM

LEGENDARY GRAND OPENING CELEBRATIONJULY 31 TO AUGUST 9, 2009

JULY 26, 2009

A SPECIAL ADVERTISING SECTION PRODUCED BY THE RGJ CUSTOM PUBLISHING GROUP

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GRAND OPENING SPECTACULAR JULY 31 — AUGUST 9, 2009

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RESTAURANTSCadillac Ranch ...................................................... F-250Fuddruckers .........................................................R-101Jazz, A Louisiana Kitchen ......................................B-111Patsy Grimaldi’s Coal Brick-Oven Pizzeria ...............B-117Subway................................................................ F-174

SHOESAdidas ................................................................. E-126BCBGirls ..............................................................D-120Converse .............................................................. C-114Easy Spirit............................................................B-107Nike Factory Store ................................................ F-162Nine West Outlet ..................................................B-103Off Broadway Shoe Warehouse .............................. E-102Scheels All Sports ............................................... Retail ASkechers USA Outlet .............................................D-138Vans ....................................................................D-132

SPECIALTY SHOPSOld Farmer’s Almanac ........................................... E-108Samsonite Factory Outlet ......................................B-108

SPORTSWEAR & EQUIPMENTAdidas ................................................................. E-126Nike Factory Store ................................................ F-162Scheels All Sports ............................................... Retail A

WOMEN’S FASHIONAnn Taylor Factory ................................................ C-142Banana Republic Factory Store .............................. C-102BCBGirls Final Cut .................................................D-120BCBG Max Azria ................................................... C-132Forever 21 ........................................................... E-120Gap Factory Store .................................................D-162GUESS Factory Store ............................................. F-114Jones New York .................................................... F-132Kasper ................................................................. F-138Kenneth Cole Company Store ................................. C-108Lane Bryant Outlet ............................................... E-114Michael Kors ........................................................ F-150Saks Fifth Avenue Off 5th ..................................... F-144Styles for Less ......................................................D-100Tommy Hilfiger Company Store ..............................D-144Volcom ................................................................D-106

CHILDREN’S FASHIONCarter’s ................................................................D-108Gap Factory Store .................................................D-162Gymboree Outlet ..................................................D-126OshKosh B’Gosh ...................................................D-114Saks Fifth Avenue Off 5th ..................................... F-144

DEPARTMENT STOREScheels All Sports ............................................... Retail A

ELECTRONICSBose Factory Store ................................................ C-148GameStop ............................................................R-113Sprint ..................................................................R-103

ENTERTAINMENTCadillac Ranch ...................................................... F-250Jazz, A Louisiana Kitchen ......................................B-111Rack and Pinz ...................................................... F-268

FOOD SPECIALTYFreshBerry Frozen Yogurt Cafe .............................. C-160Harry & David ......................................................D-150

HEALTH & BEAUTYBath & Body Works ............................................... F-120GNC.....................................................................R-107Lucky Star ...........................................................R-111

MEN’S FASHIONBanana Republic Factory Store .............................. C-102Gap Factory Store .................................................D-162GUESS Factory Store ............................................. F-114Kenneth Cole Company Store ................................. C-108Michael Kors ........................................................ F-150Saks Fifth Avenue Off 5th ..................................... F-144Tommy Hilfiger Company Store .............................. F-144Volcom ................................................................D-106

MEN’S & WOMEN’S FASHIONBanana Republic Factory Store .............................. C-102Gap Factory Store .................................................D-162GUESS Factory Store ............................................. F-114Kenneth Cole Company Store ................................. C-108Michael Kors ........................................................ F-150Saks Fifth Avenue Off 5th ..................................... F-144Tommy Hilfiger Company Store .............................. F-144Volcom ................................................................D-106

FAST FACTS Parking and entering The Legends at Sparks Marina:

From the West, take Exit No. 20 off I-80 East, enter from Sparks Boulevard

From the East, take Exit No. 20 off I-80 West, enter from Sparks Boulevard

Shopping Hours: M-S 10am-9pm, Su 11am – 6pm

Web site: www.ExperienceLegends.com

Follow The Legends on Facebook and Twitter@LegendsatSparks. Join The Legends at Sparks Marina fan page for current updates and news.

STORE DIRECTORY

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BY BRANDI SCHLOSSBERG

Grab your family and friends because the time has come. The highly anticipated celebration of The Legends at Sparks Marina is set to last a full

10 days, from Friday, July 31 to Sunday, Aug. 9. Each day offers a full slate of exciting, family-friendly

events that will allow locals and visitors alike to jump in and explore the many treasures of The Legends at Sparks Marina.

“We have been working hard on planning the ‘Legendary Grand Opening Celebration’ for more than a year,” said Casey O’Looney, marketing director for The Legends at Sparks Marina. “The local community has been so supportive of the project that we wanted to give back with a

really spectacular grand opening.”Folks with young ones in tow won’t want to miss a stop at

the Kids Zone, which will feature fun for children and teens throughout the 10-day celebration. Kids Zone activities include chalkboard art, bounce houses, hula hoop contests and arts and crafts.

All the shops and restaurants of The Legends at Sparks Marina also will be participating in the celebration with events of their own.

“We will have concerts, food tastings, fashion shows, celebrity appearances and a whole host of tenant-based events,” O’Looney said. “You will see something for everyone, every day.”

“There will be face painters, clowns, balloons and something for every member of the family to enjoy

— not to mention our fantastic retailers for everyone to investigate,” said Dennis McGovern, general manager of The Legends at Sparks Marina. “We’re so excited about the culmination of our grand opening.”

The 10-day celebration promises to be packed with fun, beginning with a star-studded evening on Saturday, Aug. 1. That’s when Smash Mouth, the band behind hit songs such as “All Star” and “Walkin’ on the Sun,” will perform a free live concert at The Legends at Sparks Marina, followed by a fireworks display.

“What guests will see is that The Legends is truly an experience,” O’Looney said. “Whether it’s shopping, dining or entertainment, there’s an activity here for you.”

For a full listing of events, go to ExperienceLegends.com

FUN FOR ALL DURING 10-DAY GRAND OPENING

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LY 26, 2009GRAND OPENING SPECTACULAR JULY 31 — AUGUST 9, 2009

THE LEGENDARY GRAND OPENING CELEBRATION

Prepare yourself for a celebration of legendary proportions. We’re pulling out all the stops as we welcome a host of new stores that will open their doors for the first time during our ten-day grand opening. With celebrity appearances,

fashion shows, in-store demonstrations, tasting events, concerts, kids activities and more, this is big time action for the whole family!

FRIDAY, JULY 31STGIRLS NIGHT OUTIn true fashion, our Legendary Grand Opening Celebration kicks off with a champagne toast dedicated to you, ladies. Gather your girlfriends and get down to The Legends for a high-energy fashion show, with complimentary bubbly and sparkling cider for all attendees. Then do your own runway strut as you hit all the new stores for an evening of fun, friends and fashion!5-7pm ..............................................................................................................................Live Music5-8pm .......................................................................................................... Wolf Pack Flag Signing5-8pm .............................................................................................................................. Kids Zone6-7pm .......................................................................................... Champagne/Sparkling Cider Toast7-7:30pm ........................................................................................Fashion Show – Janice Dickinson

SATURDAY, AUGUST 1STSMASH MOUTH SATURDAYSmash Mouth and “Shrek” go together like great music and summer fun. And that’s why we’re bringing both to you for “Smash Mouth Saturday” featuring a full day of Shrek-themed activities and attractions for the whole family, a charity denim drive, Guitar Hero contest and live music throughout the day, including the main event — a FREE concert from Smash Mouth at 8pm! 10am-9pm ....................................................................................................................... Kids Zone10am-12pm ....................................................................................................................Stilt Walker10am-6pm .................................................................................................................... Denim Drive12pm ..................................................................................................................... Green Italian Ice12-2pm ............................................................................................................................Live Music 2pm ............................................................................................................................Fashion Show2pm ....................................................................................................................... Green Italian Ice 2-4pm ..................................................................................Photo Opportunity with Shrek characters2-5pm ........................................................................................................... Wolf Pack Flag Signing3-5pm ................................................................................................................ Guitar Hero Contest4pm ............................................................................................................................Fashion Show4-6pm ........................................................................................................ Face Painter w/ Balloons5-7pm ..............................................................................................................................Live Music7-8pm .......................................................................................................................... Fire Dancers7-8pm .............................................................................................................. Glow Stick Giveaway8pm ............................................................................................... Smash Mouth – FREE CONCERT

SUNDAY, AUGUST 2NDFOOTBALL SEASON KICKOFFBreak out your Wolf Pack gear and dust off your stadium seats because it’s time for some football. And there’s no bigger pre-season tailgater around than the party at The Legends. We’re hosting a Wolf Pack-themed day with a community flag signing, tailgating cooking demo, entertainment, games and tons more!11am-6pm ....................................................................................................................... Kids Zone11am-6pm ............................................................................... Wolf Pack Merchandise Sidewalk Sale11am-6pm ........................................................................................................................ Cleat Sale

1-2pm ...................................................................... Tailgating Cooking Demo with Jennifer Bushman1-3pm ................................................................................................ Photo opportunity with Alphie2pm ........................................................................................................... Sportswear Fashion Show2-4pm ..............................................................................................................................Live Music2-5pm .......................................................................................................... Wolf Pack Flag Signing3pm ...................................................................................... Cheerleaders/Dance Team Performance4pm ........................................................................................................... Sportswear Fashion Show4pm ........................................................................................................................Band Showdown

MONDAY, AUGUST 3RDTHE LEGENDS RENO-TAHOE OPEN KICKOFFEvery year, The Legends Reno-Tahoe Open hosts PGA TOUR golfers. So break out your golf equipment and participate in our fun and wacky golf contests to win tickets to the tournament. You also can donate youth golf equipment that will benefit a local charity!5-7pm ..............................................................................................................................Live Music5-8pm ........................................................................................................... Wolf Pack Flag Signing5-8pm .............................................................The First Tee of Northern Nevada Golf Equipment Drive6-8pm ..........................................................................................................................Golf Contests6-8pm ...............................................................................................................Wii Golf Tournament

TUESDAY, AUGUST 4THFAT TUESDAYIt’s the next best thing to Mardi Gras. Take a stroll down the streets and walkways of The Legends for our own version of “Fat Tuesday,” live music, kids activities and New Orleans-style food, flavor and fun.5-7pm ..............................................................................................................................Live Music5-7pm ............................................................................................................... King Cake Sampling5-8pm .......................................................................................................... Wolf Pack Flag Signing5-8pm .......................................................................................................... Mardi Gras Street Party

WEDNESDAY, AUGUST 5THART IN THE PLAZA Who says art has to be stuffy? At The Legends we take the art gallery out into our open-air plaza. We already had a cool collection of outdoor sculptures and original artwork. Now, for “Art in the Plaza” we’re bringing in local artists’ work.5-7pm ..............................................................................................................................Live Music5-8pm ......................................................................................................................Art in the Plaza5-8pm .......................................................................................................... Wolf Pack Flag Signing

THURSDAY, AUGUST 6THHOT AUGUST NIGHTS DRIVE-INWhen Hot August Nights comes to northern Nevada, the classic cars roll into The Legends. That’s because we’re bringing you one of the biggest Hot August Nights parties around, including an evening full of ‘50s themed fun, the classic movie “Grease,” live music, a sock hop and more!1-5pm .................................................................................................. Hot August Nights Poker Run1-5pm ...................................................................................................................... Live ’50s Music 5-8pm ........................................................................................................... Wolf Pack Flag Signing6-8pm ............................................................................................................................... Sock Hop 6-8pm .................................................................................... Blast From The Past Photo Opportunity 7-8pm .....................................................................................................................Ice Cream Social8:30pm ...................................................................................................................Movie: “Grease”

FRIDAY, AUGUST 7THFASHION FRIDAY MAKEOVERSGet down to The Legends for your chance to participate in The Legendary Style Makeover — you could even win a $500 shopping spree and learn some fashion tips and styling tricks.5-7pm ..............................................................................................................................Live Music5-8pm ........................................................................................................... Wolf Pack Flag Signing6-7pm ............................................................................................................. Beauty Product Demo6-8pm ................................................................................................The Legendary Style Makeover

SATURDAY, AUGUST 8THSIDEWALK TO SAVINGS Bring your appetite down to The Legends for our first-ever Farmers Market. Guests will be given Legendary Passports to travel to each fresh fruit and vegetable station and fill their card so they can turn it in to win a prize. Plus, watch cooking demos, hear live music and enjoy the sidewalk sale!11am-8pm ........................................................................................................................ Kids Zone10am-9pm .................................................................................................................. Sidewalk Sale 10am-2pm .............................................................................................................. Farmers Market12-2pm .................................................................................................................. Lemonade Stand12-2pm ............................................................................................................................Live Music2pm ......................................................................................................................Fall Fashion Show2-4pm ............................................................................... Sampling and Product from Harry & David2-5pm .......................................................................................................... Wolf Pack Flag Signing3-5pm ..............................................................................................................................Live Music4pm ......................................................................................................................Fall Fashion Show6-8pm .........................................................................Summer Concert Series – Drinking with Clowns

SUNDAY, AUGUST 9THFAMILY FUN DAY Bring the whole family down to enjoy a day at The Legends. For kids, check out the trampoline act, try the bungee swing or compete in the Dance Dance Revolution contest. For parents, enjoy great back-to-school savings and specials throughout The Legends, as well as a Back-To-School Fashion Show!11am-6pm ....................................................................................................................... Kids Zone11am-6pm .................................................................................................................. Sidewalk Sale12-2pm .................................................................................................. Trampoline Act & Gymnasts12-5pm ..............................................................................................................APEX Bungee Swing2pm ......................................................................................................Back-to-School Fashion Show2-5pm .......................................................................................................... Wolf Pack Flag Signing 3-5pm ............................................................................................................................. Live Music 3-5pm .............................................................................................. Dance Dance Revolution Contest4pm ...................................................................................................... Back to School Fashion Show

FOR A DETAILED SCHEDULE OF OUR EXCITING EVENTS — INCLUDING CALENDAR AND PROMOTIONS —

VISIT EXPERIENCELEGENDS.COM.

*Events, days and times subject to change.


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Typically, a trip to an outlet mall is a full-day event for residents of northern Nevada. Wake up early, load the family

in the car, fill up on gas and get ready for a long day of driving and shopping. In today’s tough economic times, the hassle seems worth it to save money.

However, with the grand opening of The Legends at Sparks Marina, it’s no longer necessary for shoppers in northern Nevada to travel far for great deals on top brands. The brand-new retail and entertainment center boasts a whole host of reduced-price company stores, also known as outlet or factory stores. “We feel that being able to

provide quality, value-oriented merchandise in this economy will certainly be a benefit to local consumers,” said Dennis McGovern, general manager of The Legends at Sparks Marina. “It will also assist us in drawing many out-of-market shoppers.”

It’s not hard to believe that folks from other cities and states will be the ones gearing up to head for The Legends at Sparks Marina, where they will find big savings at reduced-price company stores such as the Banana Republic Factory Store, Ann Taylor Factory Store, Gap Factory Store, Nike Factory and Saks Fifth Avenue OFF 5TH.

“We very much would like northern California shoppers to get used to coming

across the border and taking advantage of the amenities that the Reno-Sparks market has to offer,” McGovern said. “We feel the product we’re creating here, the value found at these factory stores, has a lot to do with that.”

Bringing more dollars into the local economy is one of the big-picture benefits of having such high-end outlet stores located in Sparks. The ability to shop for top styles on a budget — without leaving Truckee Meadows — is a more personal perk for local shoppers.

In the past, for example, residents of northern Nevada who were looking for great deals on high-quality athletic shoes, clothing and accessories had to drive roughly three hours to the nearest Nike Factory Store, located in Vacaville, Calif.

Now local shoppers can find Nike Factory Store, along with a wide array of other value-based shops, right around the corner at The Legends at Sparks Marina.

“Company or factory stores offer limited-run styles, special editions and current and previous seasons’ collections, all at a reduced price,” said Casey O’Looney, marketing director for The Legends at Sparks Marina. “Shoppers can purchase the latest and greatest styles without breaking the bank.”

Reduced-price merchandise found at factory stores runs the gamut from clothing and accessories to shoes and purses, as well as items for the home and garden. Among the outlet shops one will find at The Legends at Sparks Marina are the Nine West Outlet, Off Broadway Shoe Warehouse, Lane Bryant Outlet, Gymboree Outlet, Guess Factory Store, Samsonite Factory Outlet and Bose Factory Store.

“There may be a misconception that outlets carry second-hand and damaged goods, and that’s not really what happens in the market nowadays,” McGovern said. “What you’re getting is top-quality merchandise.”

According to Linda Humphers, editor-in-chief of Value Retail News, a trade publication produced by the International Council of Shopping Centers, factory stores frequently feature much more than

overstocked or end-of-season items. In fact, she said these company stores

often give big-name manufacturers the chance to spread out and showcase their complete lines of merchandise.

“Most of these high-end brands have a presence in department stores but not enough space to show the full breadth of what they offer,” she said, “so you’ll tend to find a wider variety of goods in an outlet store than you’d find in a department store.”

As for savings, Humphers said outlet-store price tags usually are anywhere from 10 to 70 percent less than price tags found on comparable products in regular retail venues. Saks Fifth Avenue OFF 5TH, for instance, reports discounts of 40 to 70 percent on items ranging from clothing and accessories for men, women and children to goods for the home, all from top designers.

“The goods in outlet stores are direct from the manufacturer without the middleman pricing,” Humphers said. “On average, items are about 30 to 40 percent cheaper across the board.”

OUTLETS BRING VALUE HOME TO NORTHERN NEVADA

Shoppers enjoy the variety found at the Nike Factory Store at The Legends at Sparks Marina.

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For more than a decade, you’ve been hearing the sounds of Smash Mouth consistently — mostly on popular radio stations but also on TV shows, commercials and even the silver screen. Now you can see and hear this “All Star” band in person for free during The

Legends at Sparks Marina Legendary Grand Opening Celebration. The concert starts at 8 p.m. on Saturday, Aug. 1. Smash Mouth is expected to play for a

full 90 minutes, followed shortly after by a jaw-dropping fireworks display. The combination should create an unforgettable Saturday night for the whole family to enjoy.

“The Legends is very excited to bring Smash Mouth to northern Nevada for our grand-opening celebration,” said Casey O’Looney, marketing director for The Legends at Sparks Marina. “Smash Mouth is a great family-friendly band, with hits like ‘Walkin’ on the Sun,’ as well as ‘I’m a Believer,’ which was featured in the motion picture ‘Shrek.’”

The Bay Area band, which formed in San Jose in 1994, has collectively sold more than 10 million albums around the world. This comes as no surprise once one knows that Smash Mouth is the band behind such ubiquitous number-one hits as “Walkin’ on the

Sun” and “All Star.”The band’s cover of The Monkees classic “I’m a Believer,” played prominently in the hit

movie “Shrek” and also rose to No. 4 on the Billboard chart, in the Adult Top 40 category.Other Smash Mouth songs that have received plenty of play include a cover of the Four

Seasons “Can’t Get Enough of You Baby” and “Then the Morning Comes,” among many others. The band’s first album, “Fush Yu Mang,” went double-platinum, followed by sophomore album “Astro Lounge,” which reached triple-platinum status.

“You can’t miss the live show,” said Smash Mouth bassist Paul DeLisle. “The live show completes the entire package — recordings are only one part of the whole.”

DeLisle, along with vocalist Steve Harwell, is one of the founding members of the band. Both will perform live at The Legends at Sparks Marina, along with fellow band members Leroy Miller and Mitch Marine.

Smash Mouth began as a band with ska-punk roots but has evolved into a group that pulls off sparkling pop, often with a twist of sounds from the ’60s. Their polished sound and diverse capabilities — weaving in styles that range from lounge to reggae to surf rock — has led Smash Mouth to lasting success.

SMASH MOUTH TO ROCK THE LEGENDS, FOLLOWED BY FIREWORKS


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BY MIKALEE BYERMAN

Their names have a home in the legends and lore defining the great state of Nevada: Mark Twain; Sarah Winnemucca; John Mackay; Dat So La Lee.

Appropriate that they’ve also found a home in The Legends at Sparks Marina.

The project’s theme of paying tribute to the faces, voices and history of the region is carried throughout the property, with physical symbols representing their important contributions.

Visitors will find a sculpture of a young Mark Twain browsing through a newspaper, representing his journalistic time in Nevada as editor of Virginia City’s Territorial Enterprise.

They’ll also find a school of the state fish, the Lahontan

Cutthroat Trout, swimming en masse upstream through a series of fountains. And a poster depicting Fallon’s Top Gun flight school. And a striking glass color tower sculpture symbolizing the region’s stunning and colorful natural beauty.

“We’ve come up with concepts that are iconic and fundamentally important to the area,” said Jane McNeely, the art director and designer for the artistic elements throughout The Legends. “I spent a significant amount of time driving throughout the region, exploring Virginia City, visiting museums, talking to people and conducting research. We then came up with a long list of images that were interesting and inspirational from an artistic standpoint.”

Working with a talented group of artists, designers, architects, landscape designers and illustrators — whom she calls her “brainstorming team” — McNeely came up with groupings and pieces that work together and stand

individually to tell a story. “This is one way the project is so committed to giving back

to the community,” she said. “We’ve developed a concept that helps visitors celebrate the interesting people and fun facts that define the region, giving them an opportunity to enjoy the view and learn something at the same time.”

Dave Claflin, vice president of marketing for RED Development, notes the artistic elements lend to the hybrid feel of The Legends.

“We always say there’s something for everyone here, and that includes the art and history elements,” he said. “Men, women, children — even a grumpy shopper like me can find something to enjoy.”

He adds that the first Legends project in Kansas City,

LEGENDS IN THE (ARTISTIC) MAKING

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which boasts similar historical elements, frequently is visited by school children who learn of the region’s history through the project’s artistic representations.

McNeely is quick to underscore the concept of representation, as the mixture of modalities telling the story is as diverse as the subjects themselves. Metals, fiberglass, bronze and water are just a few of the mediums, materials that tell stories through sculpture, murals, posters and landscape elements.

The Legends General Manager Dennis McGovern believes the contrast of materials and environments tell a clear story.

“If you look at the architecture and design, coupled with the artistic elements, we’ve created an environment that will serve to make our shoppers comfortable and engaged,” he said.

And that engagement takes a variety of forms, from shoppers browsing through a central plaza highlighting historical elements of the state to reading the explanatory medallions accompanying the sculptures to helping determine the next list of historical figures represented in phases two and three of the project.

“We’re really looking to get the public involved in the process,” McNeely said. “We know there are some important people and ideas missing, things that have contributed greatly to the state, and we’re appealing to the public to tell us who and what they’d like to see.”

And the story can take many forms, from people like Twain to state icons like the mountain bluebird to popular events in popular culture.

“We’ve worked extensively with Mike Houghton from the Reno Air Races on our airplane sculptures,” McNeely said. “We have both popular winners throughout the history of the event combined with the historical legends within the group, and they’re artistically racing around the development.”

But the element that has caused the greatest stir: red rams that appear in various locales.

“People are constantly asking me why I chose to make them red,” McNeely said. “It’s all about perspective. As a designer, I’ve got big spaces and great natural materials with a very high-end look. Every once in a while you need to add a punch of color.”

Snowshoe Thompson is one of the “legends” at The Legends.

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In the past, local shoppers had to leave the area or even

the state to find certain in-demand brands. Now Sparks

is a top destination for discerning shoppers from near

and far, as The Legends at Sparks Marina is home to nearly

40 retailers never before located in northern Nevada.

Known as “first-to-market” shops, these are stores one

will find nowhere near this region. Previously, locals had

to travel long distances, often out of state, to find such

retailers. This not only cost shoppers more time and money,

but also cost northern Nevada millions in taxable sales

annually, as buyers took their money outside the local

market.

“You won’t find these shops at Meadowood Mall or The

Summit,” said Casey O’Looney, marketing director for The

Legends at Sparks Marina. “Before, you would have to drive

out of state, and as a result, tax revenue also would go out

of state, which is bad for our local economy.”

According to research conducted by Meridian Business

Advisors and the University of Nevada, Reno Center for

Regional Studies, The Legends at Sparks Marina will create

an annual economic impact of $415 million per year for

the next 20 years. The destination retail and entertainment

center also is expected to draw 600,000 to 800,000 new

tourists to the area annually.

“We believe that having 37 first-to-market shops sets

us apart from the great retailing that already exists in the

Reno-Sparks market,” said Dennis McGovern, general

manager of The Legends at Sparks Marina. “We also feel

strongly that having all these first-to-market stores certainly

gives shoppers from northern California a reason to venture

into this market — and leave some of their dollars here in

this market as well.”

Among these first-to-market retailers are famous names

such as Harry & David, Nike Factory Store, Bose Factory

Store, Converse, Michael Kors and Volcom. (See breakout

box for a full list of first-to-market stores set to open at The

Legends at Sparks Marina.)

“Many of our first-to-market retailers are factory stores or

company stores, which is something you don’t see elsewhere

in this market,” O’Looney said. “This means shoppers who

are working within a budget can get more for their money.”

At Saks Fifth Avenue OFF 5TH, for example, folks will

find discount designer clothing and accessories in signature

Saks Fifth Avenue style. Collections for men, women and

children, as well as goods for the home, will be available for

40 to 70 percent less than original prices.

The phrase “first-to-market” also goes beyond accessories

and apparel, extending to eateries and recreational venues

never before seen in northern Nevada as well. These include

Jazz, A Louisiana Kitchen; Cadillac Ranch; Fuddruckers;

FreshBerry Yogurt Café; and Patsy Grimaldi’s Coal Brick-

Oven Pizzeria.

Specialty shops such as Harry & David and Old Farmer’s

Almanac add yet another layer to The Legends at Sparks

Marina experience, offering the type of treats one must

typically travel or go online to find.

Coming soon, at the Harry & David store, shoppers will

find beautiful gift baskets and the goodies to fill them, from

fresh fruit and exquisite chocolates to gourmet cakes and

cookies. It’s also the perfect place to stock up for a party.

The exciting first-to-market shops found at The Legends

at Sparks Marina offer a wide array of in-demand brands

and hard-to-find items for area shoppers. These retailers

and restaurants also help keep local dollars right here in

northern Nevada — and bring in tourist money as well.

“The Legends at Sparks Marina provides locals with

the kind of shopping experience you can’t find anywhere

else in northern Nevada,” O’Looney said. “Loaded with

first-to-market retailers, The Legends also promises to draw

destination shoppers from across state lines.”

First-to-market retailers draw shoppers from near and farSEE WHAT’S IN STORE

Scheels is one of the first-to-market retail stores available at The Legends at Sparks Marina.

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THE LEGENDS AT SPARKS MARINA BRINGS A LONG LIST OF “FIRST-TO-MARKET” RETAILERS

Ann Taylor Factory Store

Adidas

Banana Republic Factory Store

BCBG Max Azria

BCBG Final Cut

Bose Factory Store

*Cadillac Ranch

Carter’s

Converse

Easy Spirit

*Forever 21

Freshberry

Fuddruckers

Gap Factory Store

Guess Factory Store

Gymboree Outlet

Harry and David

Jazz, A Louisiana Kitchen

Jones New York

Kasper

Kenneth Cole

Michael Kors

Nike Factory Store

Nine West Outlet

Off Broadway Shoe Warehouse

*Old Farmer’s Almanac

OshKosh B’Gosh

Patsy Grimaldi’s Coal Brick-Oven Pizzeria

*Rock and Pinz

Saks Fifth Avenue OFF 5TH

Samsonite Factory Outlet

Scheels All-Sports

Tommy Hilfiger Company Store

Volcom

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grand opening spectacular July 31 — august 9, 2009

By Jenny MacKay

destination is the word being used to describe The Legends at Sparks Marina. With prominent retailers establishing storefronts never before seen in Reno and

Sparks, The Legends is a hot spot this summer for the area’s best shopping.

Sports brands are throwing the first pitch as outlet stores open with famous names and styles. Adidas and Converse step up to the plate with their signature lines of clothing and equipment, while skaters and surfers will turn out for Vans Outlet and Volcom. Nike Factory Store, never a name to be left off the roster, will open its first northern Nevada outlet at The Legends in a regional debut for this top-selling athletic brand.

“This is our first store in the area and we are looking forward to becoming a part of the Sparks community,” said Nike Factory Stores General Manager Jeff Nichols. “Through our

involvement with the local Boys & Girls Club, our ReUse A Shoe program and our National Grant program, this store and its 48 employees are excited for the opportunity to give back to the community. As a graduate myself of the University of Nevada, Reno, I am especially excited to finally have a Nike presence in the area.”

Trendy looks from Ann Taylor Factory, BCBG Max Azria, and Jones New York also join The Legends lineup, along with laid-back styles and prices at Banana Republic Factory Store, GUESS Factory, Gap Factory Store and Tommy Hilfiger Company Store. Kids will find their favorite fashions at OshKosh B’Gosh, Gymboree Outlet and Carter’s. One of the most anticipated arrivals in this diverse retail scene is Saks OFF 5TH, offering a legendary name at an outlet price. One of only seven Saks locations in the country to feature the company’s new modern, loft-style design, the arrival of OFF 5th at The

Legends marks a shift in the caliber of shopping in northern Nevada.

“Being part of The Legends at Sparks Marina is an extremely exiting opportunity,” said Robert Wallstrom, president of Saks Fifth Avenue OFF 5TH. “We are proud to be a part of this very unique lifestyle center and to bring the enhanced OFF 5TH experience to the vast local and tourist population of Reno-Sparks. No other retailer like OFF 5TH exists in the area. We look forward to being a part of this exceptional community.”

Helping to round out the retail mix at The Legends are gourmet gifts from Harry & David, outlets from Samsonite and Bose and a Bath & Body Works. The Legends at Sparks Marina has the best shopping in town, and there is no better time to snag great deals than during the Legendary Grand Opening Celebration, July 31-Aug. 9. ■

the legends welcomes big names in retail

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Experience The Legends at Sparks Marina

Documents

guess factory store

nike factory store

gap factory store

banana republic factory

samsonite factory outlet

rgj custom publishing

tommy hilfiger company

kenneth cole company