Experience the INDIA POWER FACTOR - katlax.com · 2012, organised by IEEMA at Mumbai during January 18-22, 2012 is set to offer an all new experience to the global community.

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The world’s largest one-stop shop for power transmission and distribution, electrical and industrial electronics, ELECRAMA 2012, organised by IEEMA at Mumbai during January 18-22, 2012 is set to offer an all new experience to the global community. With India at the cusp of an infrastructure revolution, ELECRAMA 2012 will act as the level playing fi eld for multiple participants in the global power sector and make the international community realise the India Power Factor.

Experience the

T he Indian electrical equipment manufacturing industry is traversing through a challenging phase. On one hand, there

is a huge opportunity presented by the ‘Power for all by 2012’ policy, and yet, the challenge of meeting this inspiring goal within the balance time of this financial year is becoming a daunting task. While the electrical equipment industry is geared with adequate production capacity, it seems that procedural delays in releasing timely tenders & contracts, and runaway cost escalation due to rising commodity & metal prices are holding back India’s electrification process.

A POWER BOOSTER At present, Indian exports of electrical equipment are less than one per cent of the global trade. With the electricity sector being a sunrise sector across the entire developing world, there exists a significant export potential for the domestic industry. To further boost the sector and maintain the growth trajectory, Indian Electrical and Electronics Manufacturers’ Association (IEEMA) is organising ELECRAMA 2012 in Mumbai from January 18-22, 2012, at the Bombay Exhibition Centre, Goregaon, Mumbai. This is the first time that the expo has been supported by three ministries, viz.; Ministry of Power, Ministry of Heavy Industries & Public Enterprises and Ministry of Commerce & Industry, Department of Industrial Policy and Promotion.

ELECRAMA is the world’s largest electrical T&D exhibition held biennially since 1990. From its humble beginnings in 1990 which saw 283 exhibitors and 30,000 visitors, it has grown to become the world’s largest one-stop shop for electrical and industrial electronics. Ninety five per cent of the Indian electrical manufacturers across the entire T&D value chain conforming to global standards come together to showcase their development and manufacturing strength.

Commenting on the role of ELECRAMA as a catalyst, Indra Prem Menon, Chairperson, ELECRAMA 2012, says, “India is on the cusp of an infrastructure revolution and the power sector has a key role to play. As per estimates, US$600 billion (Rs 27,00,000 crore) of planned investments in power generation, transmission and distribution are at various stages of progress and ELECRAMA 2012 will play the role of a catalyst in bringing investors, manufacturers and decision makers together. At IEEMA, we are glad to present the ‘India Power Factor’ — a global platform that will position India in the right perspective.”

THE GLOBAL HUB IN THE MAKINGAs the largest confluence of the power T&D sector, ranging from 110V to 1,200kV, HVDC and power electronics, ELECRAMA offers an international framework for display, discussions and deliberations among the global T&D fraternity comprising of business, thought leaders, technologists and professionals from the utilities, industry & academia.

Vimal Mahendru, past President, IEEMA, says, “India, given its inherent advantage of genuine engineering talent, is fast becoming the global hub for low-cost or frugal engineering development. The India advantage translates into a tremendous ‘blue ocean’ growth opportunity for transnational companies by making available first-world technology adaptable to all market conditions, be it price or performance parameters. This unique ‘Made in India’ value proposition will be on full display, with estimated 95 per cent of the Indian electrical equipment manufacturers across the entire T&D value chain conforming to global standards come together to showcase their frugal engineering, development and manufacturing capabilities.”

Elaborating on the various opportunities at ELECRAMA 2012, PV Krishna, Director General, IEEMA and Organising Secretary, ELECRAMA, highlights, “ELECRAMA 2012 will provide opportunities for visitors to forge technology partnerships, close business deals and assess vendors’ capabilities. Above all, ELECRAMA 2012 will bring to the fore the value proposition of

‘Made in India’ and of ‘right technology@right price’. Concurrent conferences will throw light on technology trends, O&M, developing smart power grids.”

SPECIAL EVENTS AND MUCH MORE...Many special events are being held in conjunction with ELECRAMA 2012. One of the major events includes the GridWeek Asia conference, which is taking place from January 16-18, 2012 in Mumbai. The conference is a global extension of the annual GridWeek conference held in Washington, DC, each year. This event underscores the growing importance of India and Asia as evolving Smart Grid marketplaces.

GridWeek Asia offers two full days of conference and plenary tracks, plus one day of interaction with ELECRAMA exhibitors and attendees, with the key objective of fostering interaction between Indian Smart Grid stakeholders and Smart Grid leaders and visionaries from around the world. “GridWeek Asia is the most influential international gathering of Smart Grid players in Asia,” says Anto Budiardjo, President & CEO, Clasma Events, Organiser, GridWeek conferences. “Given the rapid growth of India, and the opportunities they have to build a Smart Grid infrastructure from the ground up, there is no better time for a meeting of Smart Grid minds in India,” he adds.

India is experiencing rapid growth in GDP, with an expected growth rate of over eight per cent in 2011-12, which is fuelling

the need for expedited infrastructure development. India’s total installed generation capacity is close to 1,75,000 MW, and the country requires an additional 1,00,000 MW of generation capacity in the next six years with the corresponding investment expected at well, over US$400 billion in the electricity sector. Building on the present base of 20,000 MW of grid-interactive renewable power, additional 2,500 MW is expected to be added annually going forward. The National Solar Mission has set a target addition of 20,000 MW by 2022. “It is clear that a smarter electrical infrastructure is necessary in India, as we build our T&D grid to support increased demand and our renewable energy goals,” says Mahendru.

Attracting over 4,000 foreign buyers from across the world, ELECRAMA 2012 will feature, for the first time, a Reverse Buyer-Seller Meet (RBSM) in association with the Ministry of Commerce under its Market Access Initiative (MAI) Scheme. The RBSM called ‘ChangeXchange’ for Indian SMEs will host over 350 foreign buyers from Africa, Latin America, CIS and ASEAN countries.

The RBSM will be an excellent forum for meeting foreign buyers, who plan to source electrical products and equipment from India. ChangeXchange will handhold the meetings of hundreds of foreign buyers and Indian sellers with the objective of providing Indian electrical equipment manufacturers a platform to reach out to the potential global markets and foreign buyers. Currently, India’s exports ofelectrical equipment are around US$4.5 billion and even though they are growing at a fast clip annually, they are less than one per cent of the global trade. With the electricity sector being a sunrise sector across the entire developing world, there

Things to look out forAn exclusive business leaders’ summit of the who’s who of the E&E industry, in partnership with a leading television channel is planned alongside ELEC-RAMA 2012 on January 18. This event will feature ‘live’ panel discussions with eminent experts, including ELECRAMA 2012 brand ambassadors on current challenges and in shaping the contours of future power networks.

On January 19, Utility Day, an event conceived and realised with the support of the Ministry of Power, Government of India, will create a platform for the Indian electrical industry to interface with the government and private utilities to exchange thoughts and share expectations to fi nd solutions for on-ground issues in power distribution.

CBIP and CIGRE India, jointly with IEEMA, are organising four tutorials of two sessions each on January 20 and 21 in conjunction with ELECRAMA 2012. Eminent international experts from CIGRE will deliver lectures on HV transmission during the tutorials.

An Industry Day is being organised on January 20 at the exhibition venue. The idea is to draw a futuristic plan of action with full participation of the stake-holders and to implement it in mission mode to meet the challenges coming in the way of growth of the industry.

Innovation Day, to be held on January 21, has been conceived as a culmination event of the Engineer Infi nite 2012. It is envisaged to be a gathering of key people from the entire electrical industry including the student and academic community.

INDIA POWER FACTOR

WHAT’S IN IT FOR VISITORS?

60,000 sq mt Area

1,000+ Exhibitors

10+ Country PavilionsDisplay of technology and products

from

110V to 1,200 kV75+ Global Utility Heads

1,00,000+ FootfallBrings together manufacturers

and suppliers to interface with key customer segments

2 ● January 18, 2012

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CURTAIN RAISER

exists a significant export potential for the domestic industry.

ELECRAMA 2012 will help India in showcasing its capabilities to the world and in providing a boost to the ‘Made in India’ brand. Ramesh Chandak, President, IEEMA, deliberates further, “To sustain the envisaged annual GDP growth rate of 8-9 per cent over the next 20 years, it has been estimated that India will require to increase its electricity generation capacity by around 5 times, i.e. from around 180 GW presently to over 8,800 GW by 2032. This would require matching upgradation and enhancement of the electricity T&D segment. Given this scenario, there is tremendous opportunity for growth of the domestic electrical equipment industry, including SMEs.”

Fostering Indian engineering talent, energy sourcing, and to render electrical engineering as an attractive option (in India) with a bright future, ‘Engineer Infinite’ – a unique initiative aimed at exploring the infinite opportunities of growth available with the mechanical, electronic, instrumentation and electrical engineering community besides the related academicians – is being held in conjunction with ELECRAMA 2012.

The competition aims at engineering students – Diploma, Undergraduate and Post Graduate – from the principal Engineering branches of Electrical, Electronics, Mechanical, Instrumentation, Power, Production and Industrial.

SUPPORTING TRADE TIES With India rising fast on the investment map, countries around the world are shifting their focus to this fast emerging giant. HE Prof Festus Kaberia, Ambassador of Kenya states, “As India is fast becoming a major global R&D hub for the power sector, offering the right technology at the right price and providing free market access for the exchange of global trade has made India the most favoured destination. Being an established exporter of electrical equipment globally, India is playing a key role in establishing power projects – generation, transmission and distribution in Kenya. India is Kenya’s sixth-largest trading partner and the trade between the two countries during the period January to April 2011 has reached approximately US$650 million. I

am delighted to note that ELECRAMA 2012 is being organised in Mumbai. I am certain that Kenya will be suitably represented by industry leaders, power utilities and other stakeholders. ELECRAMA 2012 will certainly boost business between Kenya & India and further cement bilateral relations and cooperation in the energy sector.”

HE Dr Ahmed Salem Saleh-Al-Wahishi, Chief of Arab League also shared his views, stating, “India and the 22 League of Arab Nations are major trading partners, exhibiting significant improvement in bilateral trade, which is expected to reach US$120 billion by 2014. As ELECRAMA 2012 is the definitive destination for the power industry, the Arab League nations will surely be essential to further business partnership and seek technical cooperation. We believe that

ELECRAMA 2012 is an integral part of every global stake holder’s business plans – especially of the League of Arab Nations, and that this is essentially because of the fact that the Indian power sector has opened new frontiers in technology, opening significant business traffic and is an ideal platform for trade opportunities.” Menon adds, “Around 200 transformer manufacturers, 300 global conductor manufacturers and 200 control and system manufacturers and 41 delegations from 130 countries have signed up for ELECRAMA 2012.”

OPPORTUNITIES@ELECRAMA ELECRAMA 2012 is all set to demonstrate the capacity of international & Indian equipment manufacturers and service providers at one platform and create a level playing field for the domestic participants. Providing a venue in the world market to seek and establish partnerships and alliances, ELECRAMA 2012 will not only showcase latest products and technologies, but also set the path for collaborations and future partnerships between many countries of the world.

This trade show is sure to open up many more opportunities for India and other international investors to participate in the industrial plans of the Government of India. With the world shifting its eyes from the traditional major players in the power sector, India’s massive potential of becoming the leading power provider in the world is at hand@ELECRAMA 2012.

The Brand Ambassadors of ELECRAMA 2012

Alexander M Cutler, Chairman & CEO, Eaton Corporation

Gilles Schnepp, Chairman & CEO, Legrand SA

Grégoire Poux-Guillaume, President, Alstom Grid

Jean Pascal Tricoire, President & CEO, Schneider Electric

AM Naik, Chairman & MD, L&T

BP Rao, Chairman & MD, Bharat Heavy Electricals HV Goenka, Chairman, RPG Enterprises

Vijay R Kirloskar, Chairman & MD, Kirloskar Electric

January 18, 2012 ● 3VISION & MISSION

“Around 95 per cent of the Indian electrical manufacturers across the entire T&D value chain conforming to global standards come together to showcase their development and manufacturing strength at ELECRAMA,” informs Indra Prem Menon

Chairperson, ELECRAMA 2012 during an interaction. Excerpts…

‘ELECRAMA 2012 will play the role of a catalyst in bringing investors, manufacturers & decision makers together’

WHAT’S UNIQUE AT THIS YEAR’S ELECRAMA?Each ELECRAMA event has its own significance. For example GridWeek Asia is positioned to be the most influential gathering of smart grid players in Asia, which is a rapidly growing Smart Grid expected to reach $22.2 billion by 2020. GridWeek Asia aims to connect the Smart Grid movers and shakers in the Asian markets with leaders from the US utilities, standard bodies, technology companies and government entities. Engineer infinite is an event for budding engineers across the country. ELECRAMA provides young talent an excellent platform to showcase their talent and get recognised by national and international honchos.

KEY HIGHLIGHTS OF ELECRAMA 2012ELECRAMA is the world’s largest electrical T&D exhibition held biennially in Mumbai since 1990, which has grown to be the world’s largest one-stop shop for electrical and industrial electronics. In its last edition, ELECRAMA 2010 hosted 1,243 exhibitors from 23 countries including India, and attracted 1,05,209 footfalls into the exhibition including visitors from 120 countries. The 10th edition is expected to surpass all previous editions, with over 1,250 exhibitors, 1,10,000 footfalls & delegations from over 130 countries. Around 95 per cent of Indian electrical manufacturers across the entire T&D value chain conforming to global standards come together to showcase their development and manufacturing strength.

As the largest confluence of the power transmission and distribution sector ranging from 110V to 1,200kV and HVDC transmission, ELECRAMA offers an international

framework, for display, discussions and deliberations among global T&D fraternity comprising of business people, thought leaders, technologists and professionals from the utilities, industry and academia.

POSITIONING INDIA AS THE GLOBAL POWERIndia is on the cusp of infrastructure revolution and the

power sector has a key role to play. As per estimates, US$600 billion (Rs 27,00,000 crore) of planned investments in power generation, transmission and distribution are at various stages of progress and ELECRAMA 2012 will play the role of a catalyst in bringing investors, manufacturers and decision makers together. At IEEMA, we are glad to present ‘India Power Factor’, a global platform that will position India in the right perspective.

PROVIDING A PERFECT NETWORKING PLATFORM The Reverse Buyer-Seller Meet (RSBM) is supported by the Department of Commerce, Government of India. With such strong line-up of associates gathering under one roof, ELECRAMA is bound to become the ideal platform for the power sector to network. This will prove to be an excellent forum for meeting a variety of Indian sellers of electrical products and equipment. Around 350 foreign buyers from Africa, Latin America, CIS and ASEAN countries, who are keen to source electrical products and equipment from India, are being invited. These include:• Procurement officials from state-owned and privately

owned power utility companies• Power equipment/technology consultants seeking to

source from India• Power equipment/technology marketing companies

looking for agencies/distributorship of Indian products and services

• Power equipment/technology servicing companies• Agents/representatives, etc.

Treat exhibitions seriouslyAn exhibition is a high-impact communication activity that serves to reinforce a cohesive marketing message. Clear objectives must be set on what is to be achieved and these must be communicated to all the staff. It is also a hands-on marketing activity requiring repetitive one-to-one marketing skills. There should be both technical and sales staff on hand for queries.

Exhibition budgetThe breakdown of your exhibition budget should include: � Space cost, stand design and construction � Promotion of your participation including advertising and PR � Preparation and transportation of exhibits � Staff transport and hotels; demo products; staff training.

Appoint a stand manager immediately It is essential that a stand manager with the necessary authority co-ordinates and undertakes decision-making regarding on-stand operations, before and during the exhibition.

A benefit statement? It is essential to check whether: the font size on the display panels is easy to read; your stand design is open and welcoming to visitors, including the disabled; the stand design reflects your company image & culture and other marketing messages; the impact/finish/lighting/signage of your stand is effective or not.

Good communication Right communication plays a crucial role while displaying products. In order to communicate the right things at the right time: ensure that all internal and external staff involved in the exhibition is kept abreast of all new developments; write and disseminate short, informative reports after each meeting.

Stand staff Stand staff should be properly trained ensuring that the company gets the best out of the exhibition. It is imperative to draw up an acceptable roster for staff on the stand and set goals for each staff member and reward performance. The staff should: be presentable and alert at all times, and treat every visitor like a VIP.

Don’ts for stand staff The stand staff should not:� Smoke, eat or drink on duty, sit reading a book or look bored � Hover, pounce, or say, ‘Can I help?’ This elicits a negative reply of ‘No

thanks’.

Measure your results Participating in an exhibition is an outcome-driven activity that provides measurable results. Hence, an exhibitor should:� Refer to stand objectives. � Keep accurate records of all inquiries, follow up within two weeks.� Keep the analysis going. Lead times vary and leads can come in six months

after an exhibition. � Carry out a post-exhibition survey through either your own staff or a research

house. Use e-mail and telephone to establish how widely you were seen, if your message was noted, what customers liked/disliked, did/did not understand and so on.

to gain the most from trade showsTrade shows offer an effective medium for exhibitors to meet prospective clients and strengthen relations with old clientele as well. Here are the quick tips to help you get the most out of an exhibition.Nobody understands more about the significant investment, in both time and money, an exhibitor makes when he participates in an exhibition than the exhibitor himself. Leveraging the best out of an exhibition is critical for an exhibitor. Listed below are some useful guidelines and hints to enable exhibitors to maximise their investment. Read on...

4 ● January 18, 2012 OPINIONS & MORE

“Along with leveraging on our strong presence in the high-end technology segment, we will also build on our SMART base-level strategy, expand manufacturing capacities, upgrade our factories and attract talent as an employer of choice,” highlights Bhaskar Mandal, VP & Head – Industry Automation Division of Industry Sector, Siemens. Excerpts…

‘Our focus is on penetrating into newer market segments and geographies in India’

YOUR EXPECTATIONS FROM ELECRAMA 2012Siemens always looks forward to ELECRAMA as an opportunity to meet customers and showcase its latest offerings. We always believe in giving our customers in India the latest hi-tech products to help them improve their productivity and save energy. In this year’s edition, we have displayed the ‘SIRIUS Innovations’ range of products that will provide our customers with efficient solutions to meet their current and future requirements. All components of the SIRIUS modular system are characterised by their space-saving design and high degree of flexibility. Moreover, configuration, installation, wiring & maintenance can be realised easily and in minimum time.

EXPECTED COMPETITION DYNAMICS AT THE FAIRGROUNDELECRAMA presents a common platform showcasing the best of manufacturing, design and consultancy from over 40 countries worldwide. Hence, there is bound to be a lot of creativity in showcasing innovative products by all those present – a factor that will not only help Indian customers, but also benefit the global economy on the whole.

TAPPING OPPORTUNITIES IN THE POWER SECTORSiemens has a manufacturing history of 50 years in India. The company’s core competencies have evolved over the years. For example, initially we were focussed on electromechanical devices, but now, we have shifted our focus to mostly electronic products. Our core competencies mainly depend on offering products, which are suitable in an Indian industrial environment and, at the same time, fulfill the changing market requirements. In short, the core competencies of Siemens Industry Automation in India are to develop and offer products that will work in a demanding Indian industrial environment and offer solutions to customers’ problems through its wide product spectrum.

Apart from the power sector, we plan to tap other rapidly growing industrial sectors such as automotive, pharma/chemicals, food and beverages, etc., as we see a huge growth potential in these segments.

AUTOMATION TRENDS One of the trends is to integrate

manufacturing processes with IT by way of Manufacturing Execution System (MES) and Product Lifecycle Management (PLM), so that efficiency improvement is extended beyond the manufacturing process to the organisation’s value chain. Siemens offers seamless integration between plant design engineering & automation engineering platforms to provide higher efficiency & increase flexibility of the complete manufacturing process.

Also, sustainability will be one of the key drivers in the immediate future due to a growing concern for the environment, thereby leading to the use of automation technology for energy management & optimising processes by way of advanced process control. Siemens addresses this by offering solutions in energy management, including consultancy, and covering all forms of energy.

Another trend is that customers are expecting automation industry players to understand their processes & requirements and offer/execute optimum solutions to meet the same. Siemens follows a vertical market approach extensively by having market-specific products & solutions for focussed industries being handled by competent sales/execution teams having extensive application knowledge of that Industry. This results in the implementation of optimum solutions, which, in turn, leads to customer satisfaction.

LONG-TERM AGENDAThe focus is to increase productivity on a consistent basis. The key to achieve this is the Totally Integrated Automation (TIA) concept, which provides a platform for seamless integration at all levels of the manufacturing/process industry, i.e., from field to ERP. Also, with increased flexibility in the production process – by having an integrated PLM approach – along with integration of the product lifecycle management design apart from engineering process provides a substantial reduction on the same market for a variety of products on the same production line. The ease of process diagnostics is to reduce downtime significantly in the manufacturing/production process.

TECHNOLOGICAL DEVELOPMENTS AT SIEMENSWith the latest innovations of sizes S00 and S0 up to 40 A, the SIRIUS modular system

now offers even more functional diversity. In addition to the basic components – such as contactors, circuit breakers and overload relays – the innovated SIRIUS modular system offers unprecedented highlights. These are: • Spring loaded terminals: Spring loaded

terminals provide key benefits like short assembly/disassembly time, very high contact reliability and shock & vibration proof terminals

• Direct mounted monitoring relays: For the first time in the industry you have a choice to mount current monitoring relay on the contactor

• Function modules: Function modules can be directly mounted onto the contactor for easy assembly of direct on line, reversing and star delta starters. They replace the need for control wiring and auxiliary contacts

• Communication capability: ‘SIRIUS Innovation’ is the first to offer open communication protocol like AS-i and IO link.

FUTURE OF ENGINEERING IN AUTOMATIONWe definitely see an increasing number of customers showing interest in deploying MES. Moreover, customers are also investing in PLM software where the automation & drives division is in a position today to contribute in this area through UGS.

FACTORS CONSIDERED FOR NEW PRODUCT DEVELOPMENT We have a global R&D setup in India. Our R&D is followed by a detailed PLM process, which ensures a cross-functional team for any new product development. The PLM process has defined milestones with an elaborate checklist to ensure error-free design and minimum risks. Only after clearing a milestone, the project team is allowed to

proceed to the next. This helps in taking care of issues at the right time and ensures right time to market. The final product is the result of comprehensive research in the area of manufacturing technology, raw material and manufacturing processes. Our in-house facilities for product-type testing and life testing help us validate products before they are introduced in the market.

YOUR PLANS FOR THE INDIAN MARKETOur focus is on penetrating into newer market segments and geographies in India by focussing on sustainable growth, innovation and environmental solutions. The goal is to expand our manufacturing presence in India. Along with leveraging on our strong presence in the high-end technology segment, we will also build on our SMART base-level strategy, expand manufacturing capacities, upgrade our factories and attract talent as an employer of choice.

FOCUS ON CUSTOMEROur focus is always on the customer. By building on the competitive strengths of industry automation, we will aggressively focus on industrial customers. Meanwhile, we will also focus closely on our common goal – to serve fast-growing verticals with an efficient, one-stop shop portfolio – while continuing to grow our service business.

VISION FOR THE COMING YEARS...India is one of the countries that are showing trends of a strong growth momentum and the country’s contribution to Siemens’ global revenues has been rising steadily. We expect India to play an even larger role in our global operations in the future.

MESSAGE TO YOUR COMPETITORS...Play fair and may the best one win.

January 18, 2012 ● 5

YOUR EXPECTATIONS FROM ELECRAMA 2012Being one of the largest events in the electrical and the industrial electronics segment, ELECRAMA 2012 should attract a large number of visitors, mainly from tier II and tier III cities as the rural market in India forms a significant chunk of the market, thus helping drive the industrial growth that will be predominantly routed through these regions. Also, today, technology plays a critical role to be on par, in most business sectors. The same applies to the electronic manufacturing industry as well, where technological development is key for the survival, growth and expansion of an organisation in the electronic manufacturing industry. Moreover, no manufacturer can survive unless he keeps himself in line with the technological progress. We hope that ELECRAMA 2012 brings to the fore the best and latest technologies available that can be applicable & beneficial in this domain.

ON THE COMPETITION DYNAMICS AT THE FAIRGROUNDWe expect to see a lot of

international competitors considering India has become a very attractive market primarily because of its robust growth history and exciting prospects. India is growing healthily at a GDP of seven per cent, which encourages foreign players to set up shop in the country. It is interesting to know that most of the industry verticals are growing, i.e., the growth is inclusive rather than being restricted to certain sectors. In the next few years, we will see a consolidation in the total number of industry players in the organised segment.

OPPORTUNITIES FOR INDIA – THE NEW POWER HUBFor a country to be termed as the power hub, there is definitely a need to develop and own the right kind of infrastructure to help streamline and meet the power requirements of the segments that it caters to. Further, with technology playing a key role in the evolution of this segment, there are opportunities for several organisations to play multiple roles by identifying the relevant opportunities

in this space. We have aligned our strategy to exploit the growth opportunities and are expanding our capacities as well as widening our product range to maximise our share.

Further, this large-scale growth in the power industry will also be supplemented with a clear need for specialisation

of products to be used in the segment. Companies should cater to this demand by growing their product portfolio and focussing a considerable amount of time and efforts on research & development to help improvise their product offerings. Thus, product diversification by organisations is definitely a step towards identifying new opportunities in the industry. Currently, in India, concentrated efforts are being made and relevant steps are being undertaken to rationalise the power distribution industry as well as integrate power generation.

YOUR PLANS FOR THE INDIAN MARKETWe look at sustainability, profitability and growth potential as the most important factors in new product development. We have launched products specifically for the instrumentation application. The other sector we are focussing on is the infrastructure segment and the power industry. In terms of investment, Lapp India is looking to invest Rs200-250 crore over the next five years. A part of this investment will go into the upcoming manufacturing facility in Bhopal, a 30-acre plant which is to be operational by April 2012. The first phase of this facility will see the manufacturing of single-core wires for households, followed by multi-core industrial wires.

From a potential sector point of view, we expect a significant jump in business from the emerging solar-energy sector. Cables are a key component of solar panels and modules; with the government giving a huge thrust and offering subsidies for solar energy, this sector has tremendous business potential for Lapp India. In the light of this, Lapp expects a business of €7-8 million this year from solar power plant installations in India, while last year, it was hardly €1 million. Currently, Lapp India imports cables for solar installations in India from Korea, while certain components come from Switzerland. However, the company is exploring opportunities to manufacture solar cables at its Bengaluru facility.

YOUR VISION FOR THE COMING YEARSWe have been on the growth trajectory for over a decade. By constantly equipping ourselves to suit our customer-specific requirement, we hope to keep up with this healthy growth pace. Globally, we manufacture yesterday, what the customers want tomorrow and have it delivered today.

‘Product diversification by organisations is a step towards identifying new opportunities’

OPINIONS & MORE

“With the availability of raw materials, technology, skilled labour and state-of-the-art equipment, the cable manufacturing industry in India is indeed competitive,” avers KR Chandrasekar, EVP – Sales, Lapp India. Excerpts…

Keeping in mind the growing economy, the Indian Government set an ambitious goal – Power For All By

2012 – around a decade ago. India is the world’s fifth-largest electricity producer after the US, China, Japan and Russia, but if figures are anything to go by, its per capita consumption is among the lowest – at 778.71 kilowatt hours a year. But this is not all… Presently, there are 300 million people in the country who do not even have access to electricity.

THE PROJECTMission ‘Power For All By 2012’ requires our installed generation capacity to be at least 2,00,000 MW by 2012. To ensure that power reaches one and all in India, an expansion of the regional transmission network and interregional capacity to transmit power would be essential, according to the government’s plan. The latter is required because resources are unevenly distributed in the country and power needs to be carried over great distances to areas where load centres exist. The government has also initiated many investment-friendly policies. According to the policy, around 100 per cent FDI with unlimited amount is allowed for most projects relating to electricity generation, transmission and distribution, except in nuclear power plants. In the renewable energy sector too, 100 per cent FDI is permitted and a generation-based incentive scheme has been put in place for wind power projects.

HINDRANCES FACEDThe target of providing power by the end of March 31, 2012, has seen various hindrances; most important among them is the shortage of fuel linkages (coal & gas) and environmental concerns. The non-availability of coal has affected the sector majorly. India’s coal sector faces issues like primitive mining techniques and rampant theft & corruption. A major player, Coal India, has also consistently missed production targets, which add to the problems faced by the power sector. As if that was not enough, the below par transport infrastructure, inadequate for moving coal

from far-flung mines to its destination, also plays spoilsport. Another factor that has equally affected the project is that all the efforts to develop other fuels have not worked out properly. Hydroelectric projects in the northern parts and north-eastern parts of the country are caught in controversies

ranging from ecological to environmental and rehabilitation.

A SUCCESS OR FAILURE? Unless the government works on ‘Power For All By 2012’ in terms of preparing a plan, it cannot achieve its goals. Commenting on the

same, Suresh Prabhu, Ex Federal Cabinet Minister of Industry, Energy, Environment and Forests, Chemicals and Fertilisers, Heavy Industry & Public Enterprises, said, “We cannot have a policy by slogan. ‘Power For All By 2012’ was a good idea, as a mission & a slogan, but ideas do not transfer into action unless we put in efforts.”

He added that the government had broken down the action into each and every part. “Unfortunately, we lost track in the last 10 years. We have been not able to work on that. I am sure that if we had implemented the vision document, the action plan, ‘Power For All By 2012’, that was drafted in 2000, would have been a reality today,” he said.

WHAT NEEDS TO BE DONE?To increase output, mining companies led by state-owned, Coal India, need to mine new deposits. According to experts, this too is an issue as most mines lie under protected forests or conflict-ridden tribal lands. Additionally, various efforts by the government to create an effective land acquisition programme for such projects, including compensation for displaced people, have not made much progress till date. “We can surely turn the power sector around in 10 years. But for that, we need to take a holistic view. The government must take states onboard; it is very critical as the power sector is still dominated by the states,” he explained, adding, “For this to happen, we must make sure that we have a proper system of collaborative arrangement. The Central Government must play a leadership role. But this leadership should be such that state governments must own the process. Another criticality is that a sector like this cannot become profitable unless people participate. To achieve this and make sure that people realise and understand the problem, we have organised almost 500 road shows in India,” explained Prabhu.

“The industry should also be included as they are the ones who would be supplying equipment, ideas and technologies. Industries must be onboard the whole process. So, an industry leader’s job is to take into consideration all these processes and while taking the responsibility, he needs to participate with the government in the development process,” he added.

CURRENT SCENARIO The Power Ministry is striving to reach a capacity of 50,000 MW even after the Planning Commission has reduced the target to 62,000 MW in the mid-term review of the current plan. The Power Ministry has asked the Coal Ministry to assure 347 MT of coal supplies to power units during 2011-12 in order to ensure that the newly commissioned units do not lie idle and, in turn, sets another ambitious target of adding 1,00,000 MW generation capacity in the next plan period (2012-17). But as of now, one of the most ambitious project of ‘Power For All By 2012’ stands in the midst of various problems and has minimal chances of meeting the deadline.

Strategies to achieve the objectivesPower generation strategy:With a focus on low-cost generation, optimisation of capacity utilisation, controlling the input cost, optimisation of fuel mix, technology upgradation and utilisation of non-conventional sources of energy

Transmission strategy:With a focus on the development of the national grid, including interstate connections, technology upgradation and optimisation of transmission cost

Distribution strategy: To achieve distribution reforms with a focus on system upgradation, loss reduction, theft control, consumer service orientation, quality power supply commercialisation, decentralised distributed generation and supply for rural areas

Regulation strategy: Aimed at protecting consumer interests and making the sector commercially viable

Financing strategy: To generate resources for the required growth of the power sector

Conservation strategy: To optimise the utilisation of electricity with a focus on the demand side management, load management and technology upgradation to provide energy-effi cient equipment/gadgets

Communication strategy: For a political consensus with media support to enhance general public awareness.

A DISTANT DREAM?The ambitious ‘Power For All By 2012’ mission of the Power Ministry had many hopeful eyes on it. But as the target time of March nears, the hopes for the project seem to be yet another unfulfi lled dream for many. With its fi ve-year plan ending in March 2012, the government has almost missed the goal, as it has met only 64 per cent of the target so far.

Objectives of ‘Power For All By 2012’Suffi cient power to achieve a GDP growth rate

of EIGHT per cent

Reliability of power Quality power

Optimum power cost Commercial viability of the power industry

Power for all.

PROSPECTS & POSSIBILITIES6 ● January 18, 2012

January 18, 2012 ● 7

“While mainly focussing on demonstrating our strengths to customers and enhancing our brand Image, we are looking at ELECRAMA not only as an opportunity to showcase our products and attract customers, but also as a chance to network with all our stakeholders, including vendors and channel partners,” avers LR Katrat, MD & CEO, Katlax Enterprises.

‘The future of automation is wireless’

ELECRAMA INCREASES PRODUCT’S VISIBILITY ELECRAMA is a major event in India for all manufacturers, suppliers and users associated with the electrical & electronics industry. It is a platform where contemporary technologies and products are showcased. It not only brings manufacturers, vendors and customers together, but also offers them an opportunity to network under one roof.

NEW PRODUCT OFFERINGS For the past few months, we have been focussing on building eco-friendly products using wireless technology and modular junction boxes for minimising both materials and labour in the automation industry. We will launch transmitters and receivers for pressure, temperature, RH and process parameters and junction boxes that use wireless technology. We will also launch junction boxes with a number of options such as multi-core cable & connector termination and with RS 232/485 Modbus Communication for digital data transmission for low-cost cabling and data security. These junction boxes are also with wireless protocol and work in transceiver mode thereby offering two-way communication and data security with optimum use of materials & labour. The future of automation is wireless and Katlax wants to be in the league of trendsetters, as our company’s business philosophy is ‘future sense’.

YOUR EXPECTATIONS FROM THIS YEAR’S EDITION While mainly focussing on demonstrating our strengths to customers and enhancing our brand Image, we are looking at ELECRAMA not only as an opportunity to showcase our products and attract customers, but also as a chance to network with all our stakeholders, including vendors and channel partners. We are a solution company and what keeps us close to our customers is our brand identity, which comes through our innovative offerings. Besides, ELECRAMA is also a platform where we have access to meet and interact with our valued stakeholders and share our concerns.

INNOVATIVE STRATEGIESAs a company, we do not have tailor-made strategies for ELECRAMA. We participate in a number of industry-specific trade fairs at regular intervals. The product launches or products at display are part of our strategies. ELECRAMA, for us, is a general products show unlike Automation, ITME or PLASTINDIA, where we go with a specific product mix. We consider ELECRAMA as a broad platform for the electrical & electronic industries.

MAKING THE MOST OF ELECRAMA ELECRAMA 2012 is being held at a time when the world is facing a slowdown and the market conditions are not too

good. We plan to use this situation to endorse our products, viz., wireless technology & junction boxes, which are ideal solutions to this crisis as they ensure optimisation of resources apart from being eco-friendly. With the stock of resources depleting over time, it is time we exercise caution and sustainably utilise the available resources to protect the environment.

KEY BENEFITS TO VISITORS The trade fair will provide excellent opportunities to all members of the trade, industry, academia and policy makers as they will get to know about the developments taking place across globe as well as in India. This is an excellent opportunity to showcase our products & services, interact with experts from various industries & user communities and look out for new clients, vendors and review business contacts. It is a great opportunity to network with the entire business community in a limited period and at no cost; pick some new ideas and concepts...In a nutshell, it is a place with infinite opportunities.

MESSAGE TO COMPETITORS Trade fairs are meant to showcase your strengths to your stakeholders who are interested in your products and services and not to battle your competitors. We, at Katlax, look at competitors as possible business partners and have succeeded by building partnerships with our competitors.

“Such events of high stature not only provide a company exposure, but also facilitates interaction with customers, consultants and people from the export market, and that too, under one roof,” says Ravindra Vaze, Director, Reco Transformers. Excerpts…

‘It is not business, but exposure that we are looking for’

TRANSFORMER INDUSTRY GROWTH DYNAMICS A comparison of transformers over the decades shows that while the manufacturing technique and the theory behind it remain the same, the product has grown to become user friendly. Value wise, the Indian low-voltage transformer market is around `100 crore. The growth of this sector depends on power distribution. Moreover, with the rise in electricity generation, the demand for transformers will also grow. In India, the transformer industry is very rigid, which can pose problems for newcomers. Nonetheless, I believe that the future of the power sector is bright and it will certainly grow in the next 10 years provided we have stability in the government.

EXPECTATIONS FROM THIS YEAR’S ELECRAMA…ELECRAMA is the largest congregation of companies in the electrical equipment and power sector. We have been exhibiting at ELECRAMA since the past 10 years. Participating in such events of high stature not only provide a company exposure, but also facilitates interaction with customers, consultants and people from the export market, and that too, under one roof. We expect to receive a good response at this

year’s edition and hope to generate a good amount of leads. It is not business, but exposure that we are looking for.

NEW LAUNCHES AND PRODUCT OFFERINGS We will be exhibiting our low-voltage instrument transformers and will also launch our new products — reactors and chokes.

The launch will take our product offering to around 13-14 in different construction and types. Also, since end users are keen to know about our product specifications with images, we plan to have catalogues with all our product specifications for visitors at ELECRAMA.

TACKLING COMPETITORS

In terms of volume, we are the fourth largest transformer manufacturing company in India. We are a 15-year-old company and are one of the youngest players at present. Despite having many old players in the market, what makes us stand out from our competitors is our eagerness to try something new – be it in terms of our approach, presentation and process improvisation in the factory, among others.

We are technologically upgraded, follow the lean manufacturing process and try to avoid work-in-process (WIP). This not only helps us cut costs, but also results in speedy delivery, which gives us an edge over our competitors, while helping us meet customer demands.

STRATEGY TO MOVE UP THE LADDERWe witnessed a growth of around 50 per cent from 2004 through to 2008. However, during the slowdown in 2008-09, we almost levelled. Subsequently, in 2010-11, we saw a growth of around 15 per cent. With the addition of new products, we hope to experience further growth. We are also trying to scale up the ladder through tie-ups and branding. Additionally, the freeze in the European market has opened up doors of opportunities for companies like us.

OPINIONS & MORE

PROMOTING BRAND INDIA

Giving ‘Made in India’

India’s power sector is a unique combination of technological challenges and exciting business potential. Helping power sector companies in India and all over the world tap this potential is the 10th edition of ELECRAMA. Over the years, ELECRAMA has served as one of the best platforms for all the stakeholders in the power sector and has grown to become the world’s largest one-stop shop for electrical and industrial electronics. Through its widespread reach, ELECRAMA 2012 is slated to change the fortunes of India by showcasing and promoting the ‘Made in India’ brand and products, which are developed in tune with the global standards and specifi cations.

With India all charged up to increase its power generation capacity, lower its transmission &

distribution (T&D) losses and shift towards renewable sources to provide cheap, reliable, safe and easy access to power, it is indeed the perfect time for ELECRAMA to organise its tenth edition. Considered the largest T&D equipment and services exhibition in the world, ELECRAMA is one of India’s premier events dedicated to the power and electrical sector.

PROMOTING ‘MADE IN INDIA’ ELECRAMA 2012 plays host to some of the biggest and most ‘powerful’ companies in the international electrical and power industry, which provides Indian companies an opportunity to showcase their ‘Made in India’ solutions, apart from offering India a level playing field to compete in. About 95 per cent of the country’s electrical equipment manufacturers across the entire T&D value chain come together under one roof to make their product offering to their clients and potential customers.

Organised by the Indian Electrical and Electronics Manufacturers’ Association (IEEMA), this grand industrial fair not only helps to offer Indian products visibility, but also plays a significant role in helping generate enquires for India-based products.

Commenting on the same, Vimal Mahendru, past President, IEEMA, said, “IEEMA has been promoting the ‘Made in India’ brand overseas through participation in exhibitions and conferences. We promote bilateral relations with all alliances and also through ministerial and secretarial delegations to various countries. Besides that, IEEMA also organises various global conferences and industry-specific events like ELECRAMA. We have had the privilege of interacting with regulators, service providers and industrialists in the past couple of years. Thus, through ELECRAMA, we want to ensure that all constituents come together and make a difference.”

ELECRAMA: A CATALYST India has developed the world’s first commercially implemented 1,200 kV transmission network or PowerGrid’s NLDC and is also globally one of the largest load

dispatch centres – a prime example of India’s engineering might in the power sector. However, for India to grow at the rate of 8-9 per cent, the electrical equipment industry, electricity & power sector and related fields must grow at the same pace. “To sustain the envisaged annual GDP growth rate of 8-9 per cent over the next 20 years, it has been estimated that India will require to increase its electricity generation capacity by around 5 times, i.e., from around 180 GW presently to over 8,800 GW by 2032,” said Ramesh Chandak, President, IEEMA. He further added, “This would require matching upgradation and enhancement of

the electricity T&D segment. Given this scenario, there is tremendous opportunity for the growth of the domestic electrical equipment industry, including SMEs.”

According to industry body, ASSOCHAM, the Indian power industry will have to spend approximately Rs6,000 crore annually towards purchasing power equipment through imports if it has to add 14,000 MW of generating capacities every year as intended by government. Also, Indian companies functioning in the public and private sector domain must scale up their operations in order to tap the huge opportunity that the sector has to offer.

BOOSTING EXPORTS According to estimates and various research studies, $600 billion (Rs27,00,000 crore) of planned investments in various sections of power like generation and T&D are at

various stages of progress. This not only provides huge scope for the domestic equipment industry, but also benefits their international counterparts. As per reports, India presently exports electrical equipment worth approximately $4.5 billion. Even though this figure is growing, it is still less than one per cent of the global trade. There remains a significant export opportunity for the domestic industry to tap. In such a scenario, ELECRAMA 2012 is expected to play a vital role in helping India showcase its capabilities in the power sector to the world and thus, provide a boost to the ‘Made in India’ brand.

Adding on similar lines, Jean Pascal Tricoire, President & Chief Executive Officer, Schneider Electric avers, “We foresee a convergence between energy and IT, enabling all of us to achieve more individually with using less of the shared resources of our planet. In this transition to a more intelligent energy, in the permanent research of efficiency and information generation, India is the place to develop new solutions which will make energy safe, reliable, efficient, productive and green.”

Speaking on the skilled Indian workforce, AM Naik, Chairman & MD, L&T says, “We at L&T have best demonstrated the power of Indian imagination coupled with engineering excellence, evident from the ‘best in class’ infrastructure and power projects across the world. ELECRAMA, over the years, has helped many Indian organisations, primarily small and medium in size, to showcase

to the world, ingenious Indian skill and competence. I am sure ELECRAMA-2012 will add new chapters to the success story of Indian power sector.”

INITIATIVES TAKEN One of IEEMA’s prime objectives is to promote ‘Made in India’ through ELECRAMA. The organisation, which is a major representative of the Indian electrical and industrial electronics manufacturing sector, has organised several initiatives in this direction. the two prominent initiatives would include:• Engineer Infinite: ‘Engineer Infinite’ is

an all-India competition at ELECRAMA 2012, which will provide all participating engineering students, from various technical institutions and colleges across the country, a huge platform to showcase their innovation and creativity to the very best in the globe.

• ChangeXchange: The Reverse Buyer-Seller Meet in ELECRAMA 2012 is organised keeping in mind the interest of Indian players. Under this, foreign buyers will interact with Indian manufacturers, who plan to source electrical products and equipment from India. This stage will thus allow the Indian industry to reach out to potential foreign buyers and make their mark in global markets.

BREAKING PREVIOUS RECORDSELECRAMA, being a global conference, offers a common networking and engagement platform for all industrial experts, manufacturers, policy makers apart from stakeholders to come together under one roof. The five-day exhibition has, for the first time, brought three key ministries of the Government of India – Ministry of Power; Ministry of Heavy Industries and Public Enterprises; and Ministry of Commerce & Industry, Department of Industrial Policy and Promotion – together and show their support.

ELECRAMA, over the years, has helped many Indian organisations, primarily the small and medium ones, to showcase to the world, the ingenious skill and competence. With so many promising prospects to offer, ELECRAMA 2012 will add new chapters to the success story of the Indian power sector.

a distinct identity

India’s manufacturing capabilities• India ranks second in manufacturing competitiveness – The

Global Manufacturing Competitiveness Index by Deloitte and the US Council on Competitiveness.

• India has 30 per cent of the world’s engineers. Over 3,50,000 qualifi ed engineers graduate every year out of 1,346 technical institutions in India.

• Indian MNCs made strategic global acquisitions worth US$31.9 billion in 2010 accounting for nine per cent of the global M&A volume

• Strong fundamentals, less impacted by the global crisis.

8 ● January 18, 2012

Energy security is one of the pillars, which provides tremendous strength for sustaining the rapid pace of economic development for one of the fastest growing economies in the world — India. With the nonrenewable sources of energy depleting fast and stricter norms and regulations on high levels of emissions in place, various initiatives have been taken to develop renewable sources, which are environment-friendly and are cheaper than the conventional sources of power to provide energy security.

One such entrepreneur who envisioned the importance of solar energy for providing safe and affordable energy is Inderpreet Wadhwa. In 2007, Wadhwa formed Azure Power and around half-a-decade later, the company has become one of India’s fastest growing companies in the solar power segment.

Established with an aim to provide cheap and clean power to India, the company plans to invest `1,000 crore capacity addition of about 110 MW of solar power generation in Gujarat, Rajasthan and Karnataka.

Wadhwa has spent most of his professional career in the US and that too in Silicon Valley, which has a DNA to spawn entrepreneurship & ideas and to take risks. “The business climate in India is more conservative in nature. The companies that are well established are the companies that are very large. They incubate ideas within their own large environment and then grow from there. In the Indian scenario, it is relatively difficult to come in with nothing in your pocket and say I am going to build a billion-dollar business,” he says. Nonetheless, the world has seen the resilience and strength of an Indian entrepreneur.

Wadhwa says that startups should highly value business ethics and morals. “I think I would like to see ethics in business being valued globally and, more so, in India. But this trait is only observed among leaders. Hence, entrepreneurs aspiring to be leaders of tomorrow must inculcate a very strong grain of ethics and morals within the business. This will define the New Age India entrepreneur.”

Azure Power

A group of young enthusiasts have come together with an aim to provide complete turnkey hydrogen generation and are simultaneously working out solutions with the industry to fix carbon emissions, thus, helping India meet the mandate of the 2025 scenario. A start-up company, founded by Mohit Chauhan, Rakendra Mishra and Sravanth Devabhaktini, Green Hydrocreatives, incubated at IIM-Ahmedabad, is entering the market through indigenised foreign technology on hydrogen generation equipment. The projects and products being offered by the newly found company claim to have potential to organise industrial hydrogen supply, minimise operational losses and reduce the carbon footprint during conventional means of hydrogen transportation.The company at its core is a clean tech entity, which commercialises and executes projects to generate zero or neutral emission fuels and hydrogen for industries and energy companies. The company has its focus stretched on substitute natural gas projects under public private partnerships. Under this, they invest and develop projects on a long-term basis. The company has entered into commercial gas sales agreement with city gas majors. “Due to a huge demand for hydrogen, the market is ripe for captive hydrogen generation. The company has interests from major glass manufacturers and is planning on setting up a long-term hydrogen supply agreement. The company and its promoters have serious interests in utilising wastes (organic and inorganic) and converting it into value-added products. A pilot-scale facility is under progress to manufacture surfactants. Though it is too early to mention the figures involved, we feel adequate capital has been raised to address the present needs,” says Mohit Chauhan, Director – Technologies and Projects, Green Hydrocreatives.“If a business proposition can be developed with a first mover advantage, one has better cushion for hit and trials during conceptualisation. However, we have witnessed that if it involves the government, the execution and determination of real-time deadlines becomes impractical,” mulls Chauhan. “We realised that even though we got a quick chance to enter market projects of just around 5-6 months, getting approvals from the government have stretched them to over two years. We would suggest others to start with what can be called as ‘within your reach’. In short, irrespective of the aesthetics of an idea, one should only be concerned about going profitable to fuel daily and sustainable expenses,” he adds. According to the team, start-up is a fancy thing, but one has to understand the necessity of the industry, and patience is the most essential requirement to face the uphill task of establishing a company. To achieve their vision, the team relies on merits and features like development of future technologies with focussed solutions and value creating models for commercialisation.

Green HydrocreativesGreen Hydrocreatives

Biomass, though available in abundance, was never looked at as an alternative fuel source owing to the development procedures. A team of three young entrepreneurs, Harshal Kalamkar, Siddhartha Srivastava and Srikar Reddy, took up the challenge to harvest such an innovative business idea and thus VisViva was born in 2009. Latin for living force, VisViva is a vision to establish alternative fuels as viable mainstream options for the industry. It aims to achieve this by solving key issues that restrict the growth of renewable energy and create pure economic incentive for the use of green energy. With a vision to provide sustainable paradigms in developing alternative fuels in India, a team of three young entrepreneurs formed VisViva, a start-up firm that aims at expanding the scope of renewable energy development in India.

The solution that is being implemented by VisViva is essentially based on a model driven by alliances. The uniqueness of the model lies in the involvement of the local-level bodies and entrepreneurs.

Armed with enthusiasm and passion to drive, this young team is determined to transform the energy landscape in India. To this, Siddhartha Srivastava, Director – Operations (West), adds, “The hidden value behind the theory once discarded, inspires us to question the conventional wisdom and unlock the value of sources which are not considered viable. Today, as we venture out, we aim, through VisViva, to make the so-called non-conventional sources of energy an economically viable alternative to current fuel sources. We have to make the whole supply chain possible so that the potential can be utilised. That is the major contribution that we plan to make.”

VisVivaVisViva

NEW AGE ENTREPRENEURS January 18, 2012 ● 9

We are participating for the first time in ELECRAMA, which is considered to be one of the biggest events in the electrical & electronics industry. In an attempt to cash in on this, we plan to showcase our energy-saving equipment & technology, and build a strong equity for our brand ‘Jindal’s’ among the electrical/industrial community. We hope that the event helps us interact with a huge number of visitors/prospective buyers not only from India, but also from across the globe – especially from the developing countries. We also hope to unearth & establish new trade relationships with dealers/traders/importers/exporters and also with some OEMs. We will try to leverage on every single finding pertaining to how electrical power can be utilised more efficiently to attain better industrial output & productivity.

Sharad GoelCEO, Jindal Rectifiers

Stall No.H8 C25

Participating in a mega event like ELECRAMA will help us increase our products’ visibility and also improve our presence in the market. Further, it will also help us build our brand image. The ELECRAMA platform will help us create more awareness about our products – lightning and power protection systems – among the people. At this year’s edition, we plan to launch one product lightning warning system as ELECRAMA is a platform, which will help us generate more enquiries about our products apart from providing us an opportunity to network with clients and customers.

Anurag GuptaProprietor, Allied Power Solutions

Stall No. H4 E33

We are regular participants at ELECRAMA and, as is the case in previous editions, we will be showcasing our best products this year as well. During the event, we will be giving information about our products, their usage and other additional details. ELECRAMA being one of the major trade shows, we are hopeful to attract maximum number of visitors and customers.

Vivek GargHead – Marketing SCM, ThyssenKrupp Electrical Steel India Pvt Ltd

Stall No H5 Q47We have always been visitors at ELECRAMA, but this time, we plan to participate in the event as an exhibitor and will be launching some new products. At ELECRAMA, you will find a variety of customers not only from India, but also from other parts of the world. And such events help build good relations with customers. Apart from that, ELECRAMA serves as the perfect platform to interact with dealers.

VK NarangVP, Skylark Cables and Cords Pvt Ltd

Stall No H4 F18

ELECRAMA targets Indian clients as well as international business visitors and so, we expect a global acknowledgement for our new introduction, NOSHOK switches with LED strips, a revolutionary concept, which helps locate switches in the dark apart from creating a soothing ambience. At ELECRAMA 2012, we would like to attract visitors by offering them good deals. We have introduced a scheme wherein we would offer a NOSHOK modular switch at Re 1 only* (T&C apply). We wish to give 100 per cent quality and service satisfaction to our clients at cutthroat rates. We also have switches with a unique double rocker mechanism. Our message to our competitors is that our benchmark is we ourselves!

Girish TeckchandaniDirector, New Generation Switch Pvt Ltd

STALL NO. H4 F34J24 Our expectation from ELECRAMA 2012 is business growth, product/service visibility, joint ventures, appreciation from senior executives and acknowledgement of professional expertise. We plan to make the most of this platform by displaying our products, company profile and also by displaying successfully executed projects and our manufacturing capabilities. We aim to be a result-oriented, complete end-to-end solution provider at an economic price without compromising on quality. We will also give our prospective customers the opportunity to start a dialogue for sales with respective company executives and will be displaying all products for scrutiny and inspection at will.

Jigar P ParikhExecutive – Marketing, Parikh Energysystems Pvt Ltd

STALL NO. H8 A31

At ELECRAMA 2012, we expect more visitors this year from different parts of India and abroad. We are also expecting more industries and project executives to leverage on the potential of this networking platform. We are a complete automation solution provider and as part of our new launch activity, we have introduced a product Mini RTU that will be displayed at the trade show. We are not worried about competition on the fairground as we are technically and commercially ahead of competitors in this domain.

Pronob DeyManager – Marketing, MB Control & Systems Pvt Ltd

STALL NO. H8 A10

ELECRAMA, being one of the biggest trade shows in the domain, serves as a good platform for all companies participating in it. In fact, we are looking forward to it. We will be exhibiting eco-friendly cables and wires at the event and hope to get good business from this year’s edition.

Shree Kumar SManager, Nicco Corporation Ltd

Stall No. H6 N40

ELECRAMA will help us introduce our new product ranges and meet visitors from all over the world. It will also help us explore the electrical industry well. We are aiming at meeting customers from SAARC nations. While exhibitors can make the most of this event by jotting down interesting points about the conversation and discussions held at the trade fair, visitors can gain from this show by spending time and interacting with all major vendors.

Dharmesh Kumar TiwariCMO, Servomax India Ltd

Stall No. H4 C10

Being present at ELECRAMA offers a huge opportunity in terms of meeting existing as well as potential customers apart from giving us an opportunity to interact with consultants, purchase people, technical people, etc., at a single venue. Additionally, we will be meeting people and visiting different stalls. We would also invite participants to visit our stalls and show them our products while explaining to them our company’s philosophy.

Anil DharDirector – Marketing, Statcon Power Controls

Stall No.H1 H19

OPINIONS & MORE10 ● January 18, 2012

India is experiencing rapid growth in its GDP, with an expected growth rate of over eight per cent per annum this decade. This growth is fuelling

the need for expedited power infrastructure development and a modern outlook towards power generation, T&D an d handling the end customer.

At the inaugural session of three-day GridWeek Asia 2012 on January 16, 2012, organised by Indian Electrical & Electronics Manufacturers’ Association (IEEMA) and Clasma Events in conjunction with ELECRAMA 2012, Sam Pitroda, Advisor to the Prime Minister, Government of India and Chairman, Indian Smart Grid Task Force, said that the government has set up a ‘Smart Meter Task Force’ that will look into modernising India’s primitive ways of calculating power usage.

Commenting on the role of smart grids in the Indian power sector, Pitroda said that

it will take some time to actually understand how smart grids will help our power sector. Also, information technology’s role in smart grids is very essential. “The present mood is upbeat, but the reality is complex. We have a lot of work to do in the next decade. We have to find new sources of energy and stop blindly following the traditional ways,” he added.

“It is amazing to see how India, which is a super power in information technology, lags terribly behind in the power sector. It is annoying to see our primitive ways of providing power – be it evacuation, grids, meters or even the way we manually calculate power consumption till date. All this has to change and it will change, for this decade has been declared by the government as the ‘Decade of Innovation’,” elaborated Pitroda.

IMPLEMENTING PILOT

PROGRAMMES The government reckons that India needs 100 million meter and towards this end, the Smart Meter Task Force will be entrusted the task of introducing Rs1,000-1,500 Low Cost Meters. “We need a 2-chip meter that can be connected through GSM technology. Basically, a dumb meter that is smart enough. These Low Cost Meters will feed critical data into the Smart Grids that are considered to be the panacea for our primitive power sector,” Pitroda explained. The government will be launching eight different pilot programmes, which include advanced

metering, peak load management and power quality & distributed power generation and will be spending around Rs250 crore on these programmes. The government expects to implement these pilot programmes by September 2012.

Pitroda also highlighted that the UPA Government is committed to democratise information and towards this end, two major steps have already been taken. One, the government has initiated a National Knowledge Centre wherein 1,500 nodes will capture data across sectors and feed it into a central node. Of these, 750 nodes are already connected and the balance 750 nodes will be operational within the next 12 months. Two, a large number of 2,50,000 Panchayats (local governments) will be connected through optical fibre, thereby enabling faster and better education, health services, public services & governance, etc. “The government has earmarked US$5-6

billion for this one-of-its-kind project in the world,” he said.

FOSTERING INNOVATION According to Pitroda, the government has set up a US$ 1 billion venture fund to foster ‘Innovation’ across various sectors and states. “We have set up a National Innovation Centre that will oversee State Innovation Centres and 100 Sectoral Innovation Houses. All these efforts beautifully tie-up into the Smart Grids. Today, I personally think that power is our biggest bottleneck for eight per cent GDP growth. It is a larger

challenge that many of us do not realise considering that power has to reach to the bottom of the pyramid and that too, cheap power. Only Smart Grids – which are India specific models of Smart Grids – can solve our problems. The Western model is not scalable, affordable and workable,” Pitroda said.

ELECRAMA hosted the maiden GridWeek Asia, which is an extension of the annual GridWeek conference held in Washington, DC, US. The Smart Grid potential in Asia – a rapidly growing market – is expected to reach US$22 billion by 2020. Globally recognised as the must-attend Smart Grid gathering, GridWeek is the only event that attracts the complete diversity of Smart Grid stakeholders to explore Smart Grid’s impact on the economy, utility infrastructure, consumers and the environment, while answering the industry’s most pressing questions.

Speaking during Day 1 of GridWeek Asia 2012, being held in conjunction with ELECRAMA 2012, Sam Pitroda, Advisor to the Prime Minister, Government of India and Chairman, Indian Smart Grid Task Force, informed that the Smart Meter Task Force has been entrusted the job of introducing Rs1000 – 1500 low cost meters that can be connected through GSM technology.

‘Smart Meter Task Force to implement eight pilot projects towards modernising power sector’

GRIDWEEK ASIA 2012

Sam Pitroda, Advisor to the Prime Minister, Government of India and Chairman, Indian Smart Grid Task Force during GridWeek Asia 2012 said that the Western Smart Grid model is not scalable, affordable and workable and hence, India needs to develop its own indigenous model.

A panel discussion on state of Smart Grid development in India and the opportunities for the power sector and IT communities was held on Day 1 of GridWeek Asia 2012. The panel members were SK Negi, MD, Gujarat Energy Transmission Corporation Ltd.; Chris Hickman, CEO & President, Innovari, Inc.; Ramesh Chandak, President, IEEMA; Ajoy Mehta, MD, Maharashtra State Electricity Distribution Co.

January 18, 2012 ● 11

CIGRE TutorialJanuary 20-21, 2012Four tutorials are being organised by CIGRE India and IEEMA in conjunction with ELECRAMA 2012. It is aimed to discuss international practices and disseminate the latest knowledge on key transmission related topics.

Who should attend?Power utilities/corporations, SEBS, State Governments, IPPs, Energy Planners, Private Entrepreneurs, Developers, Construction, Financial & Technical Institutions, etc.

Reverse Buyer Seller MeetJanuary 18-22, 2012With the support of the Dept of Commerce, Ministry of Commerce & Industry, Govt of India, IEEMA is organising ChangeXchange–The Reverse Buyer-Seller Meet at ELECRAMA-2012. It is the biggest meeting place for International Buyers who plan to source electrical products and equipment from India.

ChangeXchange–The Reverse Buyer-Seller Meet at ELECRAMA-2012 has special hosted buyer packages for buyers from Africa, ASEAN, CIS and Latin American countries.

In conjunction with ELECRAMA 2012 and RBSM, a Commerce Day is also being held on January 19, 2012 at the exhibition venue with the objective of highlighting the strengths and capabilities of the Indian electrical equipment manufacturing industry and also the emerging export opportunities from India.

Engineer InfiniteJanuary 18-21, 2012Engineering Infinite is an exciting initiative by IEEMA to offer an opportunity and to encourage engineering students to apply their academic learning to practical problems. The focus will be on power sector. This competition encourages students of engineering in electrical, electronics, instrumentation, mechanical, production, power and industrial engineering.

In this edition, over 1500 entries and over 600 project abstracts were received from across India. The winning teams will get prizes of Rs 2 lakhs/1lakh/50,000.

Utility dayJanuary 19, 2012Conference Hall, Hall 2, Bombay Exhibition Centre, Goregaon, Mumbai

An event conceived and realised with the support of the Ministry of Power, Government of India, the Utility day creates a platform for the Indian electrical industry to interface with the government and private utilities to exchange thoughts and share expectations to find solutions for on-ground issues in power distribution.

It is a forum where members from leading global utilities and leaders in the electricity distribution community share experiences and discuss new technologies and developments in power quality management, distributed energy management models, enhanced SCADA solutions, etc.

It offers an excellent platform for Indian distribution utilities; to learn global practices & initiatives that improve local distribution infrastructure. A large contingent of distribution engineers from leading regional utilities are expected to attend utility day. It is an excellent networking opportunity for the Industry to dialogue with their key customers.

IEEMA CEO SUMMITJanuary 18, 2012Venue: Royal Ballroom, Hotel Renaissance, Powai, Mumbai

Time: 1900 to 2200 hrs.

An exclusive business leaders’ summit of the who’s who of the E&E industry, in partnership with a leading television channel is planned alongside ELECRAMA-2012 on January 18, 2012. This event will feature ’live’ panel discussions with eminent experts, including ELECRAMA-2012 brand ambassadors on current challenges and in shaping the contours of future power networks. It is aimed at global business executives, India’s industry captains and Top executives of Utilities and thought leaders to network and explore opportunities. Mr BK Chaturvedi, Member (Energy) Planning Commission, Government of India Joins a distinguished panel of ELECRAMA-2012 Brand Ambassadors in a discussion that sets the template for CEOs to gear up for the post millennial economic era.

INDUSTRY DAYJanuary 20, 2012Venue: Conference Hall, Hall 2, Bombay Exhibition Centre, Goregaon, Mumbai

Time: 1530 to 1800 hrs.

In conjunction with ELECRAMA-2012, an Industry Day is being organised. IEEMA has been working on Vision 2022 for the Indian electrical equipment industry, which is to ‘To make India the country of choice for the production of electrical equipment and reach an output of US$100 billion by balancing exports and imports’.

The idea is to draw a futuristic plan of action with full participation of the stakeholders and to implement it in mission mode to meet the challenges coming in the way of growth of the industry.

The Industry Day is being organised with the objective of providing a forum to CEOs of the industry to deliberate and discuss the roadmap for enhancing the competitiveness of the domestic electrical equipment manufacturing industry.

INNOVATION DAY January 21, 2012Innovation day has been conceived as a culmination event of the Engineer Infinite 2012. It is envisaged to be a gathering of key people from the entire electrical industry including the student and academic community. The day celebrates the innovative solutions to everyday challenges in the path of energy security by recognizing and awarding the best of the entries reviewed and shortlisted as the winning entries of the Engineer Infinite 2012.

The objective of this event is to engage with the engineering students & teachers community and enthuse them about the importance of the energy sector in general & the electrical & electronics sector in particular in a bid to highlight the strong connection between this sector & its implications for Nation building by fostering & enhancing a culture of scientific inquiry & its relevance in real world applications

SEMINARS & CONFERENCES12 ● January 18, 2012

20.01.2012 – Hall 1Tutorial - SC B1 Insulated Cables (Chairman: Pierre Argaut)

• Presentation of SC B1, Pierre Argaut (France)

• Tutorial 1: “Technical and Environmental issues regarding the Integration of a new HV Underground System in the Network”, by Pierre Argaut (France)

• Tutorial 2: “Construction, laying and installation techniques of insulated land cable systems”, by Yves Maugain (France)

20.01.2012 – Hall 2Tutorial - SC B3 Substations (Chairman: Franz Besold)

• Presentation of SC B3, Franz Besold (Switzerland)

• Tutorial 1: “Responsible Use of SF6 – Challenges and Options”, by Peter Glaubitz (Germany)

• Tutorial 2: “Standardisation vs. innovation in substation design”, by Terry Krieg (Australia)

21.01.2012 – Hall 1Tutorial - SC B2 Overhead Lines (Chairman: Konstantin O. Papailiou)

• Presentation of SC B2, Konstantin O. Papailiou (Germany)

• Tutorial 1: “Optimisation of OHL Design”, by Rob Stephen (South Africa)

• Tutorial 2: “Uprating & Reconductoring Existing Lines with High Temperature Conductors”, by Dale Douglass (USA)

21.01.2012 – Hall 2Tutorial - SC B5 Protection and Automation (Chairman: Javier Amantegui)

• Presentation of SC B5, Iony Patriota de Siqueira, SC B5 Secretary (Brazil)

• Tutorial 1: “Reliability-Centered Maintenance of IEC 61850 Based Systems”, by Iony Patriota de Siqueira (Brazil)

• Tutorial 2: “IEC 61850 – Moving towards edition 2, by Alexander Apostolov (Bulgaria)

Industrial PC

B&R INDUSTRIAL AUTOMATION

PVT LTD

Pune - Maharashtra

Tel: +91-020-66011522

Mob: 09860090059

Email: [email protected]

Website: www.br-automation.com

These modular, fan-free industrial PCs

provide optimal flexibility and ergonomics.

The APC620 offers optimal adaptability

and ergonomics. Main advantages of these

industrial PCs are their modular design,

the flexibility of the slots and the well

thought out arrangement of interfaces and

drives. The display units have also been

updated with new technology.

Hall H1Stall J63

Humidity & temperature transmitters

KATLAX ENTERPRISES PVT

LTD

Gandhinagar - Gujarat

Tel: +02764-286784

Email: [email protected]

Website: www.katlax.com

The units have an accuracy of

0.6 per cent for temperature and

3 per cent for RH. Range of the

devices is 0-100 per cent RH and

0-100°C. These units have a local

7-segment display and transmit

0-10 V DC/4-20 mA. The units

can control 2 temperature and 2

humidity setpoints.

Hall H6 Stall Q25

Centrifugal blowers

NBE MOTORS PVT LTD

Ahmedabad - Gujarat

Tel: 079-22740546

Mob: 09327049213

Email: [email protected]

Website: www.newbharat.com

These are made of welded, MS sheets

and plates reinforced with angle iron

frame. Any type of outlet direction of

rotation and discharge specifications

as per customer’s requirements are

provided with the blowers. These

blowers are available in the range

of 0.5 to 20 HP, 3000 rpm, with

suitable pressure and cfm available

on request.

Hall H4 Stall C12

Micro-programmable logic controllers

STRATEGI AUTOMATION SOLUTIONS

PVT LTD

Bangalore - Karnataka

Tel: 080-3248 9798

Email: [email protected]

Website: www.strategiautomation.com

Panasonic of Japan brings a range of compact

yet powerful PLC in a wide range of models

to suit a diverse set of applications. This

micro-to-medium range of PLCs has class

leading memory capabilities and scan times.

The PLCs follow industry standard IEC

61131 standards of programming and can

be programmed in Ladder, FBD, IL, ST and

SFC styles.

Hall H5 Stall P70

Programmable logic controllers

OMRON AUTOMATION PVT LTD

Bangalore - Karnataka

Tel: 80-40726422, Mob: 09980943045

Email: [email protected]

Website: www.omron-ap.com

These cost-effective micro-programmable

logic controllers (series CPIE) are

designed to meet the needs of OEMs

requiring high-performance and advanced

functionality at optimum price. The all-

in-one package PLCs, with models for

high-speed counters, pulse outputs and

built-in serial port (CP1E-N) provides

exceptional solution for machine builders

with approximately 20 to 160 I/O points.

Hall H1 Stall H48

Transformers

TELAWNE POWER EQUIPMENTS PVT

LTD LTD

Mumbai - Maharashtra

Tel: +91-022-27642273

Mob: 09930296559

Email: [email protected]

Website: www.telawne.com

VPI dry-type transformers are air-cooled

transformers. These transformers are

deigned and tested as per IS 2026/IS 11171

for Indian Standard and IEC 726, BS

7806 and ANSI C57-12 for International

Standard. The dry-type transformers are safe

and environmental-friendly equipment with

proven technology. These are suitable for

all types of electrical distribution systems.

Hall H6 Stall G8P91

Monitoring & control solutions

SUPREME & CO PVT LTD

Kolkata - West Bengal

Tel: +91-033-24745984

Mob: 09903999555

Email: [email protected]

Website: www.supreme.in

AcuSolar is an end-to-end monitoring

& control solution for solar installation

starting from individual solar PV

panel, string junction box, inverters,

charge storage elements and AC grid-

tie components, within 1 system view

to maximise the solar site performance,

revenue & safeguard investments. It

comes with customisable controller

and sensor hardware.

Hall H1 Stall D27N61

Cable ties

NOVOFLEX MARKETING PVT

LTD

Kolkata - West Bengal

Tel: 033-22260513

Mob: 099031 63634

Email: [email protected]

Website: www.novoflexgroup.com

The CRP series is a new reusable

version of cab-lok cable ties.These

reusable style cable ties remain

securely locked until released by

finger push to the tab near the locking

head. The cable ties are suitable for

servicing and situations where wiring

amendments need to be made. CP

and CPU series is also available.

Hall 1Stall H 17

Voltage regulators

A EBERLE SYSTEMS PVT LTD

Thane - Maharashtra

Tel: 022-4151 4034

Mob: 09987200753

Email: [email protected]

Website: www.a-eberle.de

The REG-D voltage regulators (basic

device), PAN-D and PAN-A1/A2 voltage

monitoring units as well as interface

modules with binary I/Os and analogue

I/Os are used as an optimal solution for

varied tasks. Every REG-D regulator can

be used as a regulator and at the same time

as a transformer monitor, measurement

transducer, recorder, statistical unit and

ParaGramer.

Hall H5Stall Q18

Power contactors

C & S ELECTRIC LTD

New Delhi

Tel: +91-011-30887520

Mob: 09971991201

Email: [email protected]

Website: www.cselectric.co.in

The TC power contactors (D-range)

are available in ratings of 9 A to 80

A in 4-frame sizes. These provide

selection of exact power in 10 ratings

and give flexibility of selection to

suit several applications of end users

& OEMs alike. The D-range of

contactors are very compact.

Hall H6 Stall N7P8

Relay modules

ECONIX HI-TECH COMPONENTS

LTD

Vadodara - Gujarat

Tel: 0265-2642021

Mob: 09327345777

Email: [email protected]

Website:www.elmex.net

These are available with fuse at

poles and with/without fuse blown

indication. Fuse at the poles protects

circuits from overloads and short

circuits. The modules are available

with 5 mm x 20 mm fuse holders.

These are also available in 1 and 2

changeovers. Special configurations

are also available.

Hall H1Stall J51

Thermal imaging cameras

FLIR SYSTEMS INDIA PVT LTD

New Delhi

Tel: 011-45603555

Mob: 09999709470

Email: [email protected]

Website: www.flir.com

The new E-series line comprises three compact

thermal imaging cameras that offer superior

infrared diagnostic capabilities coupled with

industry-first innovations. Models are designed

to provide advanced thermal diagnostics for

applications in the field of electrical, industrial,

energy auditors, HVAC, structural inspectors

and professional thermographers. The E-series

cameras are small, light and rugged thermal

imagers.

Hall H6 Stall Q55

January 18, 2012 ● 13PRODUCT SHOWCASE

14 ● January 18, 2012 PRODUCT SHOWCASE

Earthing systems

GALAXY EARTHING

ELECTRODES (P) LTD

Chennai - Tamil Nadu

Tel: 044-23635547

Email: [email protected]

Website: www.galaxyearthing.com

Geetrode earthing systems are used

for all types of LT/HT applications.

These systems are described as

duel pipe with flat technology. The

systems have three compartments,

outer shell, inner shell and terminal

flat in a standard size of 3 meters long

duly designed as per the standards of

IS code on practice/3043.

Hall H5 Stall Q94

Portable distribution units

HENSEL ELECTRIC INDIA PVT LTD

LTD

Chennai - Tamil Nadu

Tel: 044-37270202

Mob: 09003030130

Email: [email protected]

Website: www.hensel.in

These are portable distribution units from

Walther range of CEE type plug socket

systems. The units are made of solid rubber

and are ideal for tough and robust applications.

These are supplied completely wired and are

tailor-made as per customers’ requirements.

The units come in various combinations from

16A up to 63A in IP44 degree of protection.

Hall H1 Stall D48M49

Lightning arresters

INDELEC SA (BRANCH OFFICE IN

INDIA)

Bengaluru - Karnataka

Tel: 080-4097 3813

Email: [email protected]

Website: www.indelecindia.com

These are unique advanced lightning

arresters, also known as early streamer

emission lightning conductors. The

PREVECTRON-2 series, ISO 9001

certified, tested at CPRI laboratory and in

real lightning conditions, provides optimal

protection against the direct effects of

lightning. Protection area is more than 20

times the one of a conventional system.

Hall H6Stall F10

Resistance temperature detectors

INNOVATIVE SENSOR TECHNOLOGY

/ IST AG

Wattwil - Switzerland

Tel: +41-71-9877373

Email: [email protected]

Website: www.ist-ag.com

The temperature product line includes

platinum and nickel RTDs, and temperature

sensor ICs. Platinum and nickel sensors are

both resistance temperature detectors with a

variety of temperature ranges, extension types,

and nominal resistances. While platinum can

withstand extreme temperatures from -200°C

to +1000°C, nickel has higher resolution

within a smaller temperature range.

Hall H7Stall G4

Limit switches

JAI BALAJI CONTROLGEARS PVT

LTD

Chennai - Tamil Nadu

Tel: 044-2625 1279

Mob: 09382785557

Email: [email protected]

Website: www.jaibalaji.firm.in

Top plunger limit switches (BC-9 ‘T’) are

available in three designs. One has an

adjustable top push button which has a hex,

bolt and lock nut, the length of which can

be adjusted up to 8 mm. The second type

has a solid button of 9.5 mm without any

adjustment. The third type has a nylon roller

of 17 mm diameter and 4.7mm thickness.

Hall H5Stall P76

Flameproof motors

LAXMI HYDRAULICS PVT LTD

Solapur - Maharashtra

Tel: 0217-2601763

Mob: 98220 95805

Email: [email protected]

Website: www.lhp.co.in

These are made of high tensile materials.

The motor frames and end shields are

made of grey cast iron with sturdy

design and have high strength to prevent

internal explosion due to the external

inflammable gas. All fasteners used are

provided with shrouds around their heads

to prevent from opening easily and also

to maintain the gap as specified.

Hall H4Stall A30

Universal temperature transmitters

M B CONTROL & SYSTEMS PVT

LTD

Kolkata - West Bengal

Tel: 033-2287 3791

Mob: 09748899011

Email: [email protected]

Website:www.mbcontrol.com

These can be configured for any type of

temperature sensors, ie, Pt-100, Pt-1000,

TC-B, E, J, K, L, N, R, S, T, U and

mV inputs. Measuring range and output

mA is also configurable. All sensors

are fully linearised. The loop-powered

transmitters can be configured for input

type, range and output.

Hall H8Stall A10

Dry block calibrators

TEMPSENS INSTRUMENTS (I) PVT LTD

Udaipur - Rajasthan

Tel: 0294-3057700

Email: [email protected]

Website: www.tempsensindia.com

Model CALsys-650 dry block calibrator

is designed to provide stable and accurate

temperature to enable professionals to

calibrate temperature-sensing devices by

comparison method. This calibrator provides

convenient, portable facilities for checking

industrial probes and usually achieves

reasonably rapid heating and cooling. Block

temperature is controlled electronically to the

desired temperature.

Hall H4Stall A17

Digital proportional controllers

SATRONIX (INDIA) PVT LTD

Mumbai - Maharashtra

Tel: 022-26325242

Email: [email protected]

Website: www.satronixindia.com

The highly reliable and economical

microcontroller-based three-phase SCR

digital proportional controllers allow to set

the voltage applied to different sorts of load

like resistive inductive. These are compact,

easy and ready-to-use controllers. The

controllers are fully opto-isolated full- cycle

three-phase angle controllers with built-in

power supply, power switch and controller

in single DIN-rail mounting casing.

Hall H8Stall F8

Three-stage timers

PARAGON AUTO CONTROL

Thane - Maharashtra

Tel: 022-28149014

Email: [email protected]

Website: www.paragoncontrol.com

Model TMR-FSR is suitable for

reverse-forward motor application.

These timers have three independent

time ranges for reverse, stop (pause)

and forward movement. Forward

time range is 6 sec, 60 sec and 6

min, 60 min, reverse time range is 6

sec, 60 sec and 6 min, 60 min. Stop

(pause) time is settable from 1 sec

to 30 seconds.

Hall H1Stall G48

Fuse holders and fuse bases

R B COMMERCIAL

CORPORATION

Mumbai - Maharashtra

Tel: 022-22087459

Email: [email protected]

These HRC fuse holders and fuse

bases are manufactured from high-

grade phenolic mouldingpowder

as per IS:1300/BS:771. Fuse

fittings are similar to English

Electric type NS-H,NS-B, NS-P

and SM-H, SM-B, SM-P in 15

A to 100 A in front connection

bus bar connection and back

connection type.

Hall H8Stall A27

Light pole terminals

ELMEX CONTROLS PVT LTD

Vadodara - Gujarat

Tel: 0265-2642021

Email: [email protected]

Website: www.elmex.net

Elmex lighting pole terminals offer safe and

reliable termination solutions for streetlight

wiring requirements. The special construction

of these terminals ensures minimum junctions

unlike contemporary terminal blocks, thus

making them suitable for long distance wiring

without much heat generation and minimum

voltage drop. A solid copper alloy piece

functions as current carrying part and wire

clamping unit.

Hall H1, Stall J51

January 18, 2012 ● 15

1 2

3 4

5

6

7

8

9 10

Achieving Zero Defects

Source: Shopfl oor Series

Factory Fundas

ACROSS3. A unit of measure for the rate of current flow.

4. The derived SI unit for electrical resistance or impedance.

7. An energy storage device composed of one or more electrolyte cells.

8. A study of the transformation of energy into other manifested forms and of their practical applications.

9. The smallest input that will provide a specified output.

DOWN1. Is a device used to convert alternating current to

direct current.

2. The vacancy where an electron would normally exist in a solid; behaves like a positively charged particle.

5. The potential difference between two points.

10. The largest electrical T&D exhibition.

CR

OS

SW

OR

D -

DAY

1ON A LIGHTER NOTE

Solve this crossword and win exciting prizes at SEARCH Stall No. G26 in Hall No. 8.* *(T&C Apply)