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EXPERIENCE

2016 - PRESENT - MID - SENIOR 3D DESIGNER @ STUDIOXAG

2015 - FREELANCE 3D DESIGNER @ ELEMENTAL DESIGN & STUDIOXAG

2014 - STUDENT INTERNSHIP (2 MONTHS)@ STUDIOXAG

EDUCATION

2011 - 2015 - MASTER OF DESIGN, INTERIOR DESIGNFIRST CLASS HONOURS (1:1), EXHIBITION DESIGN MAJOR PROJECTDE MONTFORT UNIVERSITY, LEICESTER, UK

2007 - 2011 - ART TECHNICIAN, SPATIAL DESIGNA -GRADE TECHNICIAN DIPLOMA IN EXHIBITION DESIGN SECONDARY SCHOOL OF ARTS, POZNAN, POLAND

PLEASED TO MEET YOU. I AM WERONIKA DUDKA.. . . A SKILLED 3D DESIGNER, CURRENTLY WORKING FOR ONE OF THE WORLD’S MOST EXCITING RETAIL AGENCIES, STUDIOXAG. WITH ASPIRATIONS DRAWING ME TOWARDS BERLIN, AN OPEN-MINDED AND INNOVATIVE CITY, I AM READY FOR THE CHALLENGES OF A NEW STEP AHEAD.

WITH NEARLY 5 YEARS OF EXPERIENCE IN RETAIL INDUSTRY AND EXHIBITION INTERIOR DESIGN ACADEMIC BACKGROUND, I HAVE A GREAT UNDERSTANDING OF ALL STAGES OF DESIGN AND CAN SUCCESSFULLY DELIVER MULTIPLE PROJECTS FROM INITIAL CONCEPTS TO THE FINAL SIGN OFF.

WORKING TOWARDS SUSTAINABLE FUTURE, I PLACE A PARTICULAR INTEREST IN IMMERSIVE EXPERIENCES. I BELIEVE THAT GROUNDBREAKING PROJECTS ARE UNDERPINNED BY GENUINE EMOTIONAL CONNECTION ENABLING FEELINGS OF WONDER, SURPRISE AND CURIOSITY.

OUTSIDE OF WORK, AS AN ARCHITECTURAL OPTIMIST, I FOLLOW THE RHYTHMS OF THE CITY, PHOTOGRAPHING AND DOCUMENTING MODERNIST ARCHITECTURE IN EUROPE. MY WORKS HAVE BEEN PUBLISHED IN PHAIDON BOOK AND TIDSKRIFTEN RUM MAGAZINE.

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THE FOLLOWING PAGES DEMONSTRATE THE WIDE RANGE OF MY SKILLS AS WELL AS MY ASPIRATIONS. I AM FULLY RESPONSIBLE FOR ALL OF THE CREATIVE CONCEPTS AND THE ENTIRE DESIGN DEVELOPMENT ON THE PRESENTED PROJECTS. THE EXTENDED PORTFOLIO IS AVAILABLE UPON REQUEST OR INTERVIEW.

B I R M I N G H A M A N D N O T T I N G H A M , P H O T O G R A P H Y , 2 018 , T I D S K R I F T E N R U M

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CONTENTS

DIGITAL & IMMERSIVE EXPERIENCEADIDAS - DEERUPT BESPOKE DIGITAL LAUNCH ZONE + WINDOWS

DEPARTMENT STOREMICHAEL KORS X LA RINASCENTE WINDOWS TAKEOVER

WORKSPACE CONCEPT DESIGNHOWARD ROARK ARCHITECTURAL COLLECTIVE CO-WORKING SPACE

PERMANENT CONCESSIONY-3 - SELFRIDGES FOOTWEAR DEPARTMENT STORE TABLE

LAUNCH EVENTADIDAS X PALACE POP-UP

ART GALLERY CONCEPT DESIGNNEW WALK GARDENS WINTER GARDENS ART GALLERY

BEAUTY SECTOR CAROLINA HERRERA - BAD BOY LAUNCH LUXURY TRAVEL RETAIL POP-UP

GLOBAL GUIDELINE TOOLKITY-3 - FW17 GLOBAL WINDOWS CONCEPT

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B E U T H U N I V E R S I T Y , B E R L I N P H O T O G R A P H Y , 2 018 , T I D S K R I F T E N R U M

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DIGITAL & IMMERSIVE EXPERIENCE. BESPOKE INSTALLATION IN ADIDAS ORIGINALS’ LONDON FLAGSHIP STORE TO LAUNCH THE ICONIC DEERUPT SHOE. INTERACTIVE PROJECTION ACTIVATED BY THE HERO PRODUCT IS ACCOMPANIED BY THE WARPED GRID VINYL TAKEOVER, EXTENDING INTO THE WINDOWS AND ACROSS INTO ORIGINALS’ CONCEPT STORE ON HANBURY ST.

A D I D A S O R I G I N A L S - D E E R U P T L A U N C H B E S P O K E D I G I T A L L A U N C H Z O N E + W I N D O W S , 2 018 , L O N D O N , F O U B E R T S P L A C E A N D H A N B U R Y S T R E E T

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LEADING DESIGN ON ALL STAGES OF THIS PROJECT WAS EXTREMELY REWARDING. AMONG MY DUTIES WERE RESPONDING TO THE BRIEF AND GLOBAL GUIDELINES, 3D MODELLING, VISUALISATION AND FULL PROJECT DEVELOPMENT. I HAVE PRODUCED ALL ARTWORK READY FOR PRINT AND BUILT SPECIFICATIONS FOR COSTING. PART OF THE PROCESS INVOLVED LIAISING WITH DIGITAL OUTPUT COMPANY ABOUT THE INTERACTIVITY.

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THIS TIME MICHAEL KORS TAKES OVER THE WINDOWS AT LA RINASCENTE DEPARTMENT STORE IN THE HEART OF MILAN. 8 GIANT SCALE 4-METRE TALL DISPLAYS BRING UPTOWN NEW YORK ICONOGRAPHY TO PIAZZA DEL DUOMO. WHITE CLEAN ARCHITECTURE LINES ARE HIGHLIGHTED BY NEON IN KEY SEASONAL COLOURS. ACCOMPANYING LARGE CAMPAIGN LIGHTBOXES IN ALTERNATING WINDOWS.

M I C H A E L KO R S X L A R I N A S C E N T E W I N D O W S T A K E O V E R , 2 018 , M I L A N , L A R I N A S C E N T E

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HAVING THE SOLE CREATIVE REIGN ON THIS PROJECT, I HAVE TAKEN THE “BRING NEW YORK CITY TO MILAN” APPROACH. THIS INVOLVED FULL CONCEPT DESIGN, SKETCHUP MODELLING AND VISUALISATION AS WELL AS CLIENT COMMUNICATION FOR THE DESIGN DEVELOPMENT. ONE OF THE HIGHLIGHTS WAS OVERSEEING THE PRODUCTION AND SEEING THE WINDOWS IN REAL LIFE DAY AFTER THEY HAVE BEEN INSTALLED.

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3RD YEAR MAJOR DESIGN PROJECT, EQUIVALENT TO BA. REDEVELOPMENT AND CONVERSION OF A LOCAL WAREHOUSE INTO CONCEPTUAL CO-WORKING COLLECTIVE. THE BOLD GRID SYSTEM BASED ON STATIC LIFT SHAFTS ALLOWS FOR THE GLASS WORKSTATIONS TO BE MODULAR AND ADAPTABLE TO THE NEEDS OF THE BUSINESS. FLEXIBLE, SPACIOUS OPEN PLAN MODERN OFFICE BALANCING THE PRIVACY AND VISIBILITY.

H O WA R D R O A R K A R C H I T E C T U R A L C O L L E C T I V E - C O N C E P T D E S I G N C O - W O R K I N G S PA C E , 2 014 , L E I C E S T E R

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BASING THE CONCEPT ON THEMES FROM MY FAVOURITE BOOK, I HAVE CHOSEN AN INDUSTRIAL BUILDING FOR THE CONVERSION AND DEVELOPMENT OF CONCEPT CO-WORKING SPACE. I HAD CONDUCTED SITE RESEARCH PRIOR TO CONCEPT SKETCHES, EXPLORED MATERIALITY, FLEXIBILITY BY MULTIPLE PHYSICAL MODELS. I HAVE EVEN LEARNED HOW TO WELD AND BUILT THE FINAL MILD STEEL MODEL WITH A CONCRETE CAST BASE.

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PERMANENT CONCESSION. BESPOKE POURED CONCRETE Y-3 FOOTWEAR PLINTH WITH INFINITY BASE. Y-3 BRAND CODES ARE TIED TOGETHER WITH ORANGE ILLUMINATED BRANDING AND AMBIENT DOWNLIGHTING. THE MINIMAL CONCRETE BLOCK IS SUPPORTED BY CLEAN ROWS OF BLACK POLES BACKED UP BY MIRROR CREATING THE ILLUSION OF INFINITY.

Y - 3 - S E L F R I D G E S F O O T W E A R D E PA R T M E N T S T O R E T A B L E , 2 017, L O N D O N , S E L F R I D G E S

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Y-3 ARE ONE OF MY FAVOURITE CLIENTS DUE TO THEIR EXPERIMENTATION WITH THE MATERIALS. THIS WAS MY CONCEPT DESIGN OF A NEW PERMANENT FOOTWEAR PLINTH, EXPLORING TEXTURES, MATERIALS, INTERLOCKING FORMS AND INCORPORATING OPTICAL ILLUSIONS. AFTER DEVELOPMENT OF THE FINAL DESIGN, I HAVE ALSO ASSISTED TECHNICAL TEAM ON THE PRODUCTION DRAWINGS AND MATERIAL SPECIFICATIONS.

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TENNIS COURT IS TRANSPORTED INTO HANBURY STREET STORE FOR PALACE’S COLLABORATION WITH ADIDAS. CELEBRATING THE ICONOCLASTIC TENNIS TOURNAMENT WIMBLEDON; MARKED ASTROTURF AND A WREATH FLOWER BED IS ACCOMPANIED BY DECKCHAIRS, LUSCIOUS GREENERY AND BALL BASKETS FOR THIS IN-STORE TAKEOVER.

A D I D A S X PA L A C E - L A U N C H E V E N T P O P - U P , 2 018 , L O N D O N , H A N B U R Y S T R E E T

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THIS TIME I HAD SUCCESSFULLY ANSWERED AN OPEN BRIEF - GIVEN ONLY THE TENNIS CODES. INITIAL CONCEPT DESIGN INCLUDED OPTION EXPLORING THE TENNIS COURT AS A HANGING BACKDROP, WHICH WAS BROUGHT FORWARD. I HAVE PRODUCED PAINT GUIDELINES FOR ASTROTURF. I ALSO PROVIDED THE SCALED DESIGN FOR TAKE-DOWN OPTIONS FOR GLOBAL GUIDELINES FOR TOKYO, PARIS AND NYC LOCATIONS.

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MASTER OF DESIGN FINAL PROJECT. REDEVELOPMENT OF A LOCAL SITE AFTER THE DEMOLITION OF NEW WALK CENTRE SEMI-BRUTALIST TOWERS. USING ITS RECYCLED CONCRETE, CREATING AN OPPORTUNITY A MUCH NEEDED URBAN SPACE IN THE CITY CENTRE. ENCLOSED WINTER GARDENS SCHEME WITH BOLD CONCRETE WALKWAYS AND INNOVATIVE HYDROPONICS SYSTEM ALLOWING THE SPACE TO SERVE AS AN ART GALLERY.

N E W WA L K G A R D E N S - C O N C E P T D E S I G N W I N T E R G A R D E N S A R T G A L L E R Y , 2 015 , L E I C E S T E R

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LEVEL 1

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AFTER RESEARCHING THE PUBLIC DEMAND FOR AN URBAN SPACE, I HAVE EXPLORED MY FAVOURITE THEMES INCLUDING HYDROPONICS, BRUTALISM AND ART INDUSTRY. I HAD LUCK TO BE INVOLVED IN SITE VISITS AND COMMUNICATION WITH DEVELOPERS. SKETCHES, RESEARCH, CONCEPT DESIGN, 3D MODELLING AS WELL AS TECHNICAL DRAWINGS AND ACTUAL PHYSICAL MODEL WERE PART OF THIS WONDERFUL DESIGN JOURNEY.

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LEVEL 1

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C A R O L I N A H E R R E R A - B A D B O Y L A U N C H L U X U R Y T R AV E L R E T A I L P O P - U P , 2 019 , B A R C E L O N A

BEAUTY SECTOR. 360O INTERACTIVE DIGITAL PLINTHS WITH FRAGRANCE TESTERS DIVIDE THE SPACE WHILE ROTATING GIANT FACTICES OF HERO PRODUCTS TAKE CENTRE STAGE IN THIS BOLD TRAVELLING POP-UP SHOP. THE BACKWALL WITH THE ILLUMINATED THUNDERING LIGHTNING BOLT CREATES AN OPPORTUNITY FOR A SELFIE MOMENT AS WELL AS DISPLAYING LARGE DOUBLE-SIDED LIGHTBOXES WITH THE CAMPAIGN IMAGERY.

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I HAVE STARTED THE DESIGN WITH MOODBOARDING INTERACTIVE EXPERIENCES AND CAME WITH AN IDEA OF 360O DIGITAL PLINTH. SKETCHING FOR BOTH FRAGRANCES, THIS ALLOWED FOR DIVISION OF THE SPACE. WATERCOLOUR SKETCHES WERE TRANSLATED INTO 3D AND DEVELOPED IN SKETCHUP. THE FINAL CONCEPT WAS SEND IN A PRESENTATION SHOWCASING THE INTERACTION AS WELL AS DETAILS OF THE SITE.

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GLOBAL GUIDELINE TOOLKIT. FOR THEIR FALL WINTER 2017 CAMPAIGN, Y-3 SHOWCASES THEIR HERO PRODUCT ON A CLEAN, MINIMALISTIC, HOT ROLLED STEEL CRESCENT FIXTURE. BALANCING THE MERCHANDISE ON THE MAIN STAGE, THE CRESCENT IS TAILORED TO MULTIPLE FLAGSHIP STORES, INCLUDING LONDON, NEW YORK, MIAMI AND TOKYO LOCATIONS.

Y - 3 - FA L L W I N T E R 2 017 G L O B A L W I N D O W C O N C E P T , 2 017, W O R L D W I D E

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I HAD THE PRIVILEGE TO LEAD THE DESIGN OF THE CONCEPTS, COMING UP WITH STRIKING MATERIALS AND ANTI-GRAVITY THEMES. FOLLOWED BY SKETCHUP MODELLING, VISUALISATION, THE DEVELOPED DESIGN WAS TAILORED TO ALTERNATIVE SITES. WITHIN MY SKILLS WAS ALSO A PRODUCTION OF FULL GUIDELINE TOOLKIT, INCLUDING TECHNICAL DRAWINGS, STEP BY STEP INSTALLATION AND MERCHANDISING SUGGESTIONS.

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WERONIKA DUDKA 0044 7508 127 580 [email protected]