Expect more. A lot more | Alan Wizmann

MobCon November 13, 2015

Alan WizemannVP ProductTarget.com & Mobile

A brief history…

“The internet is just a fad.”Newsweek 1995

The internet bought this car.

Internet Start-Ups

Commerce Sites

Mobile & Social Experiences

Fortune 500 Companies

Code Name: Social Savings

Months

Team Members

We could do better.

REDPRODUCT TEAM

:

Team Members

We had to change

everything.

Months Later

Months Later

Million Users

Million Dollars In Savings

Billion Dollars In Sales

Guests Use Cartwheel Per Day

A change was taking shape.

For me, as

well.

Create a new model.

Product.

Embrace the “F” word.

Be agile. Fast.

Product Teams

New Engineers

Daily A/B Tests

The goal? Test and learn.

Fast.

What’s next?

Mobile

“You don’t need apps foryour phone.”

Jim Balsillie, RIM November 2010

Mobile isthe front doorto Target

Percent of Holiday Traffic

New Code

New Experiences

New Application Strategy

So, what does that look like?

In-StoreMapping

Smart Lists

ApplePay

Registry

We have a secret weapon.

Percent Of Guests Use A Mobile Device In Our Stores

Stores + Mobile = Retail

Mobile is personal.

Mobile is intimate.

Understanding our guest iskey to our strategy.

What they want.

When they want it.

Where they want it.

We built the best team of data scientists and engineers

to personalize our experiences.

Million Transactions

Billion Recs Daily

Million Unique Sessions Daily

We’re just getting started.

Mobile ismore than apps

Payments will evolve…

We’re focused on the future.

Screenswill become ubiquitous.

Mobile will be interactive,beyond your device.

Experiences will be warmand compliment your lifestyle.

Commerce will become personalized to you.

Commerce will understand context and location.

Data will be openand available

for every experience.

You can help build this

future.

Intrigued?

Join Us

Become a Beta [email protected]

Pay us a visit.

Hack with us.@TargetCareers

Target is no longer a retailerthat adopts technology…

Target leads with it.

@awizemann