Expansion Strategy Project

MISSION

MISSION METHODOLOGIES

MISSION METHODOLOGIES

STRATEGY

THE M I S S I O N

GROWTH T H R O U G H EXPANSION

THE M A R K E T S

GERMANY UK

UK

40-50%

€2bn live events 293 festivals

GERMANY €317m festivals 1,238 festivals 8.2m daily visits

HOW TO APPROACH?

TICKETEA

USERS

CLIENTS

TICKETEA

CLIENTS USERS

customer

journey

BLUE OCEAN

Social integration Ease of use Event focus Return policy User engagement Additional services Content Promotions Expertise Product Variety Brand awareness Commission

Social integration Ease of use Event focus Return policy User engagement Additional services Content Promotions Expertise Product Variety Brand awareness Commission

h1 execution

h2 position

h3 vision

- Platform - Low fixed costs - Expertise in Spanish ticketing market - Consolidated partnerships with event organizers in Spain - recent Series B 3m € - Transparent Business Model

- Enter German Music Festival Market - Create exclusive & long-term partnership - Increase value for event attendees - Increase benefits for clients through CRM

- Retain largest share of the festival market in Germany - Further expansion

h1 execution

- Platform - Low fixed costs - Expertise in Spanish ticketingmarket - Consolidated partnerships with event organizers in Spain - recent Series B: 3b € - Transparent Business Model

h2 position

- Enter German Music Festival Market - Create exclusive & long-term partnership - Increase value for event attendees - Increase benefits for clients through CRM

h3 vision

- Retain largest share of the festival market in Germany - Further expansion

STRATEGY

THE STRATEGY DIAMOND

ARENAS

ARENAS

VEHICLES

ARENAS

VEHICLES

DIFFERENTIATORS

ARENAS

VEHICLES

DIFFERENTIATORS

STAGING

ARENAS

VEHICLES

DIFFERENTIATORS

STAGING ECONOMIC LOGIC

ARENAS

WHERE TO BE ACTIVE?

GERMAN FESTIVALS

VEHICLES

WHICH MEANS FOR PARTICIPATING IN

TARGETED ARENAS?

VEHICLES

EXCLUSIVE LOCAL PARTNERSHIP

VEHICLES

AGGREGATED DEMAND

VEHICLES

INDIVIDUAL DEMAND

VEHICLES

HEDGE RISK

VEHICLES

ORGANIZER > TICKETEA

VEHICLES

ORGANIZER < TICKETEA

VEHICLES

INTERNAL DEVELOPMENT NON-RELATED SERVICE ALLIANCE

DIFFERENTIATORS

WHICH FEATURES AND ATTRIBUTES

TO SUCCEED?

WAITING LIST

CONTENT

Y I E L D I F Y I N S U R A N C E

E A R L Y E N T R A N C E L A S T M I N U T E

E M O T I O N S C R M

+14.2% I N S U R A N C E



+14.2% 1.50 €



+14.2% 1.50 €

1,000,000 € L A S T M I N U T E


+14.2% 1.50 €

1,000,000 € REACH.CONVERT.ENGAGE


+14.2% 1.50 €


STICKINESS C R M

+14.2% 1.50 €


STICKINESS TRANSPARENCY

STAGING

WHAT WILL BE THE MOVES?

year - #clients (#exclusive) 2015: 20 (2) 2016: 64 (12) 2017: 128 (26)

NAME E-Tropolis Festival

Redbox Festival

Heaven‘s Tour Musik Festival

Out and Loud

Salamander Slash

Elb Jazz Festival

Wies‘n Rock

Int. Folklore Festival

Herzerockt

Sommer Sonnen Wende

Juicy Beats

Sonne,Mond & Sterne

Rock bei Kurt

DATE 28. MAR 2015

24.-25. APR 2015

15. MAY 2015

4.-6. JUN 2015

4.-5. JUN 2015

23. MAY 2015

13. JUN 2015

9.-12. JUN 2015

10.-11. JUL 2015

18. JUL 2015

24.-25. JUL 2015

21.-23. AUG 2015

29. AUG 2015

LOCATION

Oberhausen

Dingolfing

Küsten

Geiselwind

Deggendorf

Hamburg

Gütersloh

Crostwitz

Wiese

Domsdorf

Dortmund

Munich

Melle

CAPACITY/DAY 4,000

1,000

2,000

8,000

7,000

7,500

2,500

15,000

1,000

2,000

30,000

10,000

3,000

ECONOMIC LOGIC

HOW WILL RETURNS BE OBTAINED?

ECONOMIC LOGIC

S A L A R I E S &

M A R K E T I N G

ECONOMIC LOGIC

DEVELOPERS DESIGNER

SALES

MARKETING EXCLUSIVE

NON-EXCLUSIVE

62,500 € 51,200 € 55,000 € 3,000 € 4,000 €

EBIT (most likely)

-  15,364 € 1,590,161 € 5,962,170 €

2015 2016 2017

ARENAS

VEHICLES

DIFFERENTIATORS

STAGING ECONOMIC LOGIC

Market: Germany Positioning: Festivals

Internal Development Exclusive local partnership

Non-related service alliance

Tools: Social Integration Shared Interface Secondary market UBER Last Minute Sale

Scenarios EBIT

2015 2016 2017 Most likely - 15,364 € 1,590,161 € 5,962,170 €

Pessimistic - 138,691 € 858,328 € 3,847,987 €

Optimistic 316,671 € 2,484,622 € 8,157,667 €

A R E N A S

V E H I C L E S

D I F F E R E N T I A T O R S S T A G I N G

E C O N O M I C L O G I C

Market: Germany Positioning: Festivals

Internal Development Exclusive local partnership Non-related service alliance

Social Integration Shared Interface Secondary market UBER Last Minute Sale

Scenarios EBIT

2015 2016 2017 Most likely - 15,364 € 1,590,161 € 5,962,170 €

Pessimistic - 138,691 € 858,328 € 3,847,987 €

Optimistic 316,671 € 2,484,622 € 8,157,667 €

year - #clients (#exclusive) 2015: 20 (2) 2016: 64 (12) 2017: 128 (26)

SCENARIO (most likely)

SCENARIO (optimistic)

SCENARIO (pessimistic)

A P P E N D I X

A P P E N D I X