Expansion and Growth of COCA COLA

8/3/2019 Expansion and Growth of COCA COLA

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BY:-SAYED SAAD ZAMA
http://en.wikipedia.org/wiki/File:Coca-Cola_logo.svg


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INTRODUCTION:-Coca-Cola is a carbonated soft drink sold in the stores, restaurants ofmore than 200 countries.Originally intended as a patent medicine when it was invented in the late19th century by John Pemberton.

Coca-Cola is produced by The Coca-Cola Company ofAtlanta, Georgia,

and is often referred to simply as Coke (a registered trademark of TheCoca-Cola Company in the United States since March 27, 1944).

The Coca-Cola Company has introduced other cola drinks under theCoke brand name. The most common of these is Diet Coke, with others

including Caffeine-Free Coca-Cola, Diet Coke Caffeine-Free, Coca-ColaCherry, Coca-Cola Zero, Coca-Cola Vanilla, and special editions withlemon, lime or coffee.


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OBJECTIVES:- To know the growth and expansion plan of CocaCola.

To know how it has increased the growth andexpansion rate of Coca Cola Soft Drinks.


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COMPANYPROFILE:-Type Soft drink

Manufacturer The Coca-Cola Company

Country of origin United States

Introduced 1886

Color Caramel E-150d

Flavor

Cola, Cola Cherry, Cola Vanilla,

Cola Green Tea, Cola Lemon,

Cola Orange and Cola

Raspberry.

Related products

RC Cola

Cola Turka

Zam Zam Cola

Mecca-Cola

Virgin Cola

Parsi Cola

Qibla Cola

Evoca Cola

Corsica Cola

Breizh Cola


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RESEARH METHEDOLOGY:-Data has been collected from secondary sources:

Secondary- website of the organization, Company records, and hand

book.

Information so collected has been put in to draw logical conclusion.

All findings are presented unambiguously and all conclusions be

justified by sufficient evidence.

Issues and problem have been found by personal discussion with

seniors from an organization and through practical experience of

working in the organization.

Finally report has been written.


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PRODUCTS OF COKE :-


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MARKET POSITION OF COCA COLA WORLD WIDE

60%

30%

10%

Coca Cola

PepsiOthers

On global level Coca-Cola is the most popular brand and marketleader controlling 60% of market share.


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MARKET POSITION OF COCA COLA IN INDIA

54%36%

10%

Pepsi

Coca Cola

Others

In India Coca Cola is the market follower but still in a very strong and stable position

holding 36% of the local market with a growing and increasing market share every year.


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SWOT ANALYSIS OF COCA COLA:-

STRENGTH:--Popularity

-well known

-branding obvious andeasily recognized

-A lot of finance

-customer loyalty

-International Trade

WEAKNESSES:--Word of mouth

-lack of popularity of

many Coca Colas brands-Most unknown and

rarely seen

-result of low profile ornon-existent advertising

-health issues


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Threats Opportunities-changinghealth-

consciousness

attitude-legal issues

-Health ministers

-competition

(Pepsi)

-many successfulbrands to pursue

-advertise its less

popular products-buy out

competition.

-More Brand

recognition


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Growth and Expansion PlanThe Product Life Cycle (PLC) is used to map the lifespan of a product. There aregenerally four stages in the life of the product. These four stages are theIntroduction stage, the Growth stage, the Maturity stage and the Decline stage. The

following graph illustrates the four stages of the PLC:

There is no set time period for the PLC and the length of each stage may vary. One

products entire life cycle could be over in a few months. Another product could last for

years. Also, the Introduction stage may last much longer than the Growth stage and vice

versa.


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FINANCIAL DATA:-


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Conclusion:-I have concluded from this detailed report that despite the fact

Coca Cola currently occupies the market leadership position

overall but it does not guarantee that the company will sustain its

position in the future as well. In India compared to Pepsi, Coca-

Cola has less number of consumers as Pepsis market share in

India approximately 54% where as Coke market share is hovering

about 36%, hence the conclusion is that Coca-Cola must enhance

factors such as relationship marketing, innovation and technologyespecially in India to attain market leader position in this region

as well.


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SUGGESTIONS & RECOMMENDATIONS:-After completing my project I have come up with followingrecommendations for the Coca Cola Company, which are following.

Currently in India there are only two flavor of Coke available, company

can extend their portfolio by introducing new flavors.

According to the survey, conducted by the international firm India

people like less sweet cola drink. So for this Coca-Cola Company

should think about bringing a new product for example new diet

flavors, in the market to fulfill the local need.

Marketing team should try to increase the availability of Coke in rural

areas.

Coca Cola Company should think about producing Coke Can locally as

well because currently coke Cans are only smuggled from abroad and

sold at high price. Company can capitalize on this factor.


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THANK YOU
http://en.wikipedia.org/wiki/File:Coca-Cola_logo.svg

Expansion and Growth of COCA COLA

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