A4U Expo London Expanding your Business into Europe Publisher Perspective Michael Kruse, ad:C media GmbH
A4U Expo London
Expanding your Business into EuropePublisher Perspective
Michael Kruse, ad:C media GmbH
EUROPE
About ad:C media / MK
• Founded 2008, 2 founders (technical / commercial background)• 6 fulltime employees, „7-digit“ net revenue• no external investors
• Main Business: International Performance Media • Display campaigns for clients in Europe• Consumer media network• Retargeting / Video-Ads• Adserver solutions•#
• Side Business: Publishing • Content production and publishing• SEO • Landing Page Optimization
• •Myself: Management Background (6 years for freenet.de & Valueclick), Chairman of the German Affiliate Marketing Council
Getting International - Basics
• How do you generate traffic? Own Affiliate - Websites? • For Affiliates: Think about
- Markets- Languages- Currencies
• You have to localize your websites – but think about different consumer behaviour (e.g. voucher codes) or the legal framework (e.g. cashback).
• Check out international surveys from the IAB (http://www.iabeurope.eu/)
Getting International - Basics
• How do you generate traffic? You buy traffic? • For Trafficbrokers: Think about
- Markets (i.e. competition)- Languages / Creative / Adcopies- Traffic sources- PPC is no real international option- Display / Retargeting is attractive, but the starting investment is significant
• Some interesting opportunities:- Video- Local / Domestic Social Media (MeinVZ, hyves etc.)- Traffic sources
Top Tip
Ask your Affiliate Manager for international opportunities!
Get in touch:
Please contact us:
Michael Kruse
Konradinstr. 581543 MünchenDeutschland
Email: [email protected]: +49 (0)89-212 666 9-0Fax.: +49(0)89-212 666 9-29