EXPANDING THE NUMBER OF OREGON’S LIQUOR RETAIL LOCATIONS€¦ · EXPANDING THE NUMBER OF OREGON’S LIQUOR RETAIL LOCATIONS OPEN RECRUITMENT FOR INDEPENDENT CONTRACTORS. ... one

EXPANDING THE NUMBER OF OREGON’S LIQUOR RETAIL LOCATIONS

OPEN RECRUITMENT FOR INDEPENDENT CONTRACTORS

OPEN RECRUITMENT

• A market-driven open recruitment process for appointing approximately 10 new liquor agent contracts in the Southern Oregon and Washington County areas

• Objective is to improve customer convenience by adding retail liquor locations with a measured, but consistent approach to growth

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*Portland State University Population Research Center**PSU Population Research Center estimates applied to 2016-2021

STATEWIDE LIQUOR OUTLET DENSITY

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• 30 years ago, one liquor store for every 12,000 Oregonians• (1 to 12,000 ratio statewide)

• 2015, one liquor store for every 16,000 Oregonians*• (1 to 16,000 ratio statewide)

• 9-county area is 1 store for 9,800 Oregonians• Washington County is in excess of 1:22,400

• Current population (9 Counties) = 609,000*

EXPANSION GOALS

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• Increase convenience; decrease distance between retail liquor locations

• Maximizing travel & tourism revenue

• Increased market share trend for distilled spirits nationally

• Access to distilled spirits in rural areas

• Moderate growth of stores to maintain public safety goals

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PROPOSED PHASES OF RETAIL EXPANSION

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Southern OregonPhase 4

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Washington CountyPhase 4

OREGON SPIRITS CONSUMER TRENDS

• More sophisticated consumer

• Oregon’s renowned mixology culture

• Greater demand for modern, consumer-friendly shopping

• Higher expectation of convenience

• Desire for wide selection of spirits• 2,100 regularly stocked

• 2,000 special order

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DIFFERENCES FROM EXISTING PROCESS

• Applicants may apply for multiple locations• Each will be considered separately

• Existing liquor store agents can apply for more than two contracts under Open Recruitment

• Minor control plans • Applies to proposals that do not have a separate entrance for spirits

OAR 845-015-0148

• Open to a variety of different business models where customers can purchase spirits • Could include: adding a spirits section inside existing business, a

traditional liquor store, a boutique retail location, etc.

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EXISTING RETAIL LIQUOR MODELS

Types of Retail Locations

1) Stand-alone – Sells only distilled spirits and related items or

sells distilled spirits, wine, beer and related items

2) Located in another business

a) No separate entrance – Under the roof of another business

b) Separate entrance – Under the roof of another business

Beer and Wine sales need a separate liquor license10

STAND-ALONE LIQUOR STORE

Cedar Mill Liquor Store

Same Entrance for Liquor

Separate Entrance for Liquor

Sunriver, OR

Sisters, OR

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Union, OR

Godfrey’s STORE #????? 678???

Crescent, OR

Sheridan, OR

Deli, Convenience, & Liquor Hardware, Espresso & Liquor

Pharmacy & Liquor Sporting Goods & Liquor

Lakeview, OR

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MARKET-FOCUSED CREATIVITY

• Innovation

• Entrepreneurs

• All types of retail models

• Widening range of choices for customers

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SELECTION CRITERIA

• Business proposal

• Timeline – detailed opening date

• Capital investment and financing

• Retail or business experience

• Knowledge of alcohol industry

• Location• Impact on existing agents

• Convenience

• Estimated sales and revenue

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TIMELINE• Applicant Informational Meetings

• Open Recruitment Period

• Application Review

• Applicant Interviews

• Commission Selection

• Public notice at Commission-approved location

• Final approval of store opening • If no significant public opposition

• If significant public opposition

• December 19

• 12/01/17 to 2/15/18

• 2/16/18 to 3/15/18

• 3/16/18 to 4/15/18

• April/May Commission Meeting

• After Commission Selection

• 14 days after posting

• Return before the Commission for final decision

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More info on the web:Oregon.gov/OLCC

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Application Information

Sign up for email alerts

Oregon.gov/OLCC

Application Forms

• Individual Application• Single person applying for a Retail Sales Agent Agreement• An Individual Application is required with a detailed business plan

• LLC Application• LLC applying for a Retail Sales Agent Agreement• An LLC Application is required plus:

• An Individual History packet from one managing member • An Individual History packet from the premises manager (if applicable)

• A detailed business plan

• Corporation Application• Corporation applying for a Retail Sales Agent Agreement• A Corporation Application is required plus:

• An Individual History packet from one individual who supervises the premises manager (i.e. Regional, District, Area Manager, other)

• An Individual History packet from the premises manager

• A detailed business plan23

Oregon.gov/OLCC

COMPENSATION

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COMPENSATION ESTIMATES

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*Based on distilled spirit sales of $10,000 per month or more. The fixed base amount will be less when sales are below $10,000 per month.

OTHER BENEFITS• OLCC pays for shipping from warehouse to the retail

location

• OLCC pays for credit card fees associated with spirits sales when using state bankcard system

• OLCC owns the distilled spirits inventory – the liquor agent sells it

• OLCC will ship a split case of products to the retailer• Allows retailer to carry small quantities of new or high-end

products• Allows retail location to offer a wider selection

• Special orders are available to help customers find just the right product

• Uniform pricing across the state28

WHAT YOU CAN DO

• Identify location(s)

• Create a detailed business plan• Submit completed application before February 15, 2018

• Include a control plan describing how you will prevent access to minors and theft of distilled spirits

• Contact OLCC Retail Services staff with questions• 503-872-5020, [email protected]

• (Southern Oregon) 541-944-2804 [email protected]

• Contact local government • Check for local zoning, permitting, & business license

requirements

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Questions?

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