Exhibitor Staff Training

Exhibitor Staff Training

“Why Do I Need This?”

“My Staff are Trained Professionals and

Successful Sales People”

85% of your success at a trade show or event is

reliant on your staff

WHY??

Why Train?

Because only the staff can have a conversation with the

visitor

Why Train?

They are the first connection the visitor has with your

company and brand

Differences Staff Need to Understand

The skills to approach strangersAbility to assess needs quickly/on the fly

How to conduct demonstrations in a unique environment

Differences Staff Need to Understand

Understand organizational objectives and outcomes of the event

How to capture quality information for meaningful follow up post event

Research shows a visitor will wait 15 seconds to

be engaged, if not greeted they will exit,

unlikely to return

This is why selecting the right staff and training them is so important

Benefits of Training

Prepares the staff to meet this specific audienceProvides a comfort level in an unfamiliar environmentDemonstrates how to transition their skills from what

they do everydayEmphasizes how to capture quality information for

proper follow up post show

Benefits of Training

A prepared staff are excited to be thereMore likely to carryout objectives of organization

Leaves a positive and memorable impression in the visitors mind

Sets the stage of next steps towards a sale post show

For more information on Training and/or coaching at your next

event contact:marketech360 your training and

measurement partnerwww.marketech360.com

[email protected]