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1 Exhibitor Marketing Opportunities APPEA 2018 provides the perfect platform to communicate with media and industry to extend your marketing budget further. The APPEA Conference & Exhibition offers exhibitors and partners numerous opportunities to connect with your media, clients, industry and prospects across several communication channels. In addition to showcasing your product/service to this targeted oil and gas audience, we encourage you to use APPEA 2018 to: Promote your company’s key messages with media and the industry Promote your attendance with your current customers in your existing marketing strategy Invite your customers to attend the event and see you at the APPEA Exhibition Launch or promote a new service, product or initiative to media and the industry Be prepared with key messages so your brand gets cut through Make important new connections and business opportunities We have a sold-out exhibition floor and our registration numbers are strong. We look forward to welcoming you to APPEA 2018 in Adelaide. In 2017, APPEA: Welcomed 675+ companies from over 28 countries represented Attracted 150+ exhibitors Welcomed 2000+ attendees, with an additional 800-1,000 visitors to the Exhibition Directly engaged with over 17,000 contacts via APPEA’s marketing
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Exhibitor Marketing Opportunities · extend your marketing budget further. The APPEA Conference & Exhibition offers exhibitors and partners numerous opportunities to connect with

Jul 15, 2020

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Page 1: Exhibitor Marketing Opportunities · extend your marketing budget further. The APPEA Conference & Exhibition offers exhibitors and partners numerous opportunities to connect with

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Exhibitor Marketing Opportunities

APPEA 2018 provides the perfect platform to communicate with media and industry to

extend your marketing budget further.

The APPEA Conference & Exhibition offers exhibitors and partners numerous opportunities to connect with your media, clients, industry and prospects across several communication channels. In addition to showcasing your product/service to this targeted oil and gas audience, we encourage you to use APPEA 2018 to:

Promote your company’s key messages with media

and the industry

Promote your attendance with your current

customers in your existing marketing strategy

Invite your customers to attend the event and see

you at the APPEA Exhibition

Launch or promote a new service, product or

initiative to media and the industry

Be prepared with key messages so your brand gets cut through

Make important new connections and business opportunities

We have a sold-out exhibition floor and our registration numbers are strong.

We look forward to welcoming you to APPEA 2018 in Adelaide.

In 2017, APPEA:

Welcomed 675+

companies from over 28

countries represented

Attracted 150+ exhibitors

Welcomed 2000+

attendees, with an

additional 800-1,000

visitors to the Exhibition

Directly engaged with

over 17,000 contacts via

APPEA’s marketing

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What opportunities are available at APPEA 2018?

1.0 Product Presentation Theatre – New for 2018

Looking for a unique way to showcase your product? Have an innovation you want to tell the industry about? APPEA presents our new Product Presentation Theatre – a 30-40 seat auditorium with audio visual facilities, including wireless headphones. APPEA 2018 Exhibitors can apply for a 10-minute timeslot to present to interested parties and attendees of the event free of charge. The Product Presentation Theatre will be promoted by various means by APPEA pre-conference and onsite. Exhibitors are encouraged to apply early as key time slots are expected to be secured early! Click here for more details.

2.0 APPEA 2018 Media Centre – proudly sponsored by Santos

The APPEA 2018 Media Centre has been designed especially for speakers, sponsors, exhibitors and the industry to share news with the media during the APPEA 2018 Conference and Exhibition. Exhibitors can provide media packs and visit the newsroom to share their information with media representatives. The APPEA 2018 Media Centre will be located at Meeting Room L2, Adelaide Convention Centre. Opening times are: Monday 14 May 12noon – 6pm Tuesday 15 May 7.30am – 6pm Wednesday 16 May 7.30am – 6pm Thursday 17 May 7.30am – 5pm

3.0 Media Kits

All exhibitors can supply a media kit. Your media kits (max 35 kits) can then be placed in the APPEA 2018 Media Centre, located in Meeting Room L2, Ground Floor of the Adelaide Convention Centre. Preparation and delivery of media kits to the media centre is the responsibility of the exhibitor. Remember that media receive lots of information at the APPEA Conference & Exhibition, so we recommend making your kit concise and interesting.

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4.0 Media Exhibition Floor Walk – New for 2018

The media floor walk offers exhibitors the opportunity to present a 2-minute presentation on their stand to highly relevant media. Media will be invited to attend this one-hour guided exhibitor floor tour on Tuesday 14 May from 2:30pm – 3:30pm. The media floor walk runs to a strict time schedule and will provide media with notes on each featured exhibitor. If you have news you would like to share with media on the exhibitor walk, please email [email protected] with a summary of your announcement. Exhibitors who are allocated a press conference are not able to be included in the media floor walk. Places are limited, and entries dependent on the quality of the news, timing and availability.

5.0 Interview Opportunities – Industry/Mainstream Media

Will you have an industry leader attending APPEA who could be interviewed by the media? Please provide a 50-word description of the news, the spokesperson/s name and title, and the contact’s details to [email protected]. Submissions must be received by 30 April 2018.

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6.0 Interview Opportunities – Social Media with Deloitte

The APPEA 2018 Social Media partner is Deloitte. If you have an industry leader or a company representative attending APPEA who would like to be interviewed by the Deloitte social media team, please provide a 50-word description of the news, the spokesperson/s name and title, and the contact’s details to: [email protected] Submissions are welcome from Monday 16 April. Early advice will help the interview schedules for the onsite social media team.

7.0 Media Releases

APPEA 2018 is the oil and gas industry’s premier conference and provides the perfect platform to launch a new product or make announcements. You are encouraged to distribute your own media releases regarding your news and involvement in APPEA 2018. You are welcome to hand copies of your media releases to the APPEA 2018 Media Centre.

8.0 Press Conferences

Press conferences are available for key announcements and for industry partners and sponsors to engage directly with the media. All media are invited to attend the onsite press conferences. The number of press conferences is limited to ensure media have time to cover key presentations, integral industry news and significant activities from the event. If you have news or an announcement that has not previously been released to media, you can apply for a press conference at APPEA 2018. Not all who apply will be granted a place, and allocations will be based on the newsworthiness of content that will be presented to media. Press conferences are strictly 15 minutes in length and can include a PowerPoint or video. Submit your press release or summary of your news, including details of the spokesperson to [email protected] by 30 April 2018. Your submission will be confirmed by Friday 4 May 2018.

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9.0 Social Media

APPEA has an active social media presence for exhibitors to connect with the APPEA community and share your news. Please Ctlr+Click the icons below to follow the links or visit them at:

https://www.facebook.com/AppeaConferenceandExhibition https://twitter.com/APPEACONFERENCE https://vimeo.com/user10346416 https://www.linkedin.com/groups/2860296

Please use the hashtags: #APPEA2018 #APPEAConf

10.0 APPEA 2018 APP – Coming soon!

The APPEA 2018 app is your best guide to getting around the show, and not missing a thing! The top features of the APPEA app are:

1. Scan delegate name badges to capture leads 2. Vote for your favourite poster 3. Plan and personalise your schedule with the most up-

to-date information 4. Review, find and engage with speakers 5. Connect with other delegates and exhibitors

Free to download on all IOS and Android devices The APPEA 2018 App launch will be announced via email – including further information and instructions on the name badge scanning to capture leads. Stay tuned!

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11.0 EY Collaboration Centre – New for 2018

Whether it’s meeting with a new business contact, following up a lead or simply sitting back to relax with a coffee, the EY Collaboration Centre is the place to be at APPEA. At the EY Collaboration Centre, scheduled ‘hot topics’ from the industry will be up for discussion at pre-arranged times. This is an opportunity for delegates interested in the same topics to meet, discuss and collaborate. Keynote speakers will also be making guest appearances, subject to availability. Times and topics include:

Tuesday 15 May

10.25am – 11.00am New contacts meet-up – your first APPEA?

12.45pm – 1.30pm Oil & gas global outlook

3.25pm – 3.45pm Public perceptions of the oil and gas industry

Wednesday 16 May

10.40am – 11.15am Diversity & inclusion – what is beyond the tick box?

12.40pm – 2.00pm Who is building the oil & gas workforce?

3.25pm – 3.45pm Land access / Social licence to operate

Thursday 17 May

10.40am – 11.15am Digital supply chain

1.15pm – 2.00pm Opportunities in SA (EY/ SA Government Collaboration)

For more details, click here.

12.0 KPMG Meeting Zone

Attendees of APPEA 2018 can book hourly meetings in a custom-built KPMG Meeting Zone on the Exhibition floor. This is a complimentary service that allows a private and practical space for exhibitors and delegates to conduct B2B meetings. Bookings are now open, with 50% reserved for bookings made onsite. To find out more, click here.

13.0 Country Pavilions – Canada and New Zealand

This year APPEA 2018 proudly hosts the Canadian Pavilion and the New Zealand Pavilion. This will be a central hub for leading companies and government representatives from their respective countries. These Pavilions are ideal for delegates and exhibitors to speak to several companies from one country – a one stop shop!

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14.0 Happy Hours

Expand your connections, visit the exhibits and discuss business opportunities with other delegates in the exciting surrounds of APPEA’s exhibition. Happy Hours will be held on two days.

Dates: Tuesday 15 and Wednesday 16, May 2018

Time: 5.00pm – 6.00pm

Venue: Exhibition Hall, Adelaide Convention Centre

Tickets: Complimentary to full delegates, registered partners and exhibitors.

15.0 APPEA Boulevard

Stroll down the centre of the APPEA Exhibition – the APPEA Boulevard – and connect with the leading companies in the industry and view their showcased products and services at APPEA 2018. Meet with representatives from:

- oil and gas producers from Australia and overseas

- industry product manufacturers and service providers

- energy consultants

- international, federal, state and local government representatives

- industry association members

View the full list of exhibitors here: https://www.appeaconference.com.au/exhibition/exhibitors/

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16.0 Last Chance Sponsorship Opportunities

16.1 Program Sessions

The program sessions of the APPEA 2018 Conference provide an invaluable opportunity for sponsors to be associated with their specific areas of interest within the industry, and to increase their exposure to their target market. PLENARY SESSIONS include both international and national speakers invited by APPEA to speak on key themes and issues affecting the industry. A total of 24 technical and business CONCURRENT SESSIONS covering key aspects of the oil and gas industry are also available for sponsorship. To view the full program, visit: https://www.appeaconference.com.au/schedule Click on the title of an individual session to show the individual presentations within each session. Alternately click the ‘expand all’ button at the left-hand side of the page to expand all sessions. The sessions that are already sponsored are noted accordingly.

16.2 Networking Lunches

Brand acknowledgement and exposure in all conference presentation rooms, in addition to the catering areas of the exhibition hall, make this sponsorship one of the most far reaching onsite options available at APPEA 2018. The full package showcases your brand over three days of the conference, however if individual day(s) sponsorship is of interest, discounted sponsorship will be considered.

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APPEA 2018 Contacts:

EXHIBITION STAND Sane Events – Exhibition Logistics Karen Sorenson P: +61 2 9553 1260 | E: [email protected] GENERAL APPEA CONFERENCE Jason Avery, Events Manager, APPEA P: +61 7 3231 0510 | E: [email protected] FOR INCLUSION IN THE MEDIA WALK Zadro Agency Julie Donovan, Senior Account Manager P: +61 2 9212 7867 | E: [email protected]

Tracey Hoffman, Account Coordinator P: +61 2 9212 7867 | E: [email protected]