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Exhibit and Sponsorship Opportunities FOSEInstitute.org/KM PRODUCED BY May 2-4, 2011 The Ritz-Carlton, Tysons Corner McLean, VA ANNUAL 1 2 th
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Page 1: Exhibit and Sponsorship Opportunitiesdownload.101com.com/gig/Marketing/SitecoreDownloads/KM...2 For sponsorship and exhibit opportunities, please contact Craig Berezowsky at cberezowsky@1105media.com

Exhibit and Sponsorship Opportunities

FOSEInstitute.org/KM

produced by

May 2-4, 2011The ritz-carlton, Tysons corner McLean, VA

ANNUAL12th

Page 2: Exhibit and Sponsorship Opportunitiesdownload.101com.com/gig/Marketing/SitecoreDownloads/KM...2 For sponsorship and exhibit opportunities, please contact Craig Berezowsky at cberezowsky@1105media.com

2For sponsorship and exhibit opportunities, please contact Craig Berezowsky at [email protected] or at 703.876.5078.

focuses on the needs of information and knowledge management officers and professionals, in the public, private and education sectors, who concentrate on ways to advance information sharing, collaboration, and knowledge management. The conference provides an educational forum and showcase for ideas, strategies, and tools to help government agencies, private sector, and educational facilities discover, share and manage action able information within and across organizations in order to facilitate faster and better decisions—and make more of that knowledge and information available to the public.

By sponsoring and exhibiting at the conference, your organization will:•Reach government influencers, decision-makers and potential buyers

•Generate new high-quality leads

•Create brand visibility and positioning within the market

•Expand your network within the community

THE FOSE INSTITUTEFor 35 years, FOSE has been the most comprehensive resource for pioneering technology solutions, applications and ideas that support the missions and productivity of government organizations. We have gathered all the knowledge, expertise, and insight over the past 35 years to form the FOSE Institute: a repository of innovative, smart, and relevant ideas for government IT.

As a part of the FOSE Institute, the FOSE Institute Conferences present topic-based, focused education on the specific needs of the government technology executives and managers. Whether it is securing our nation’s IT systems, networks, and data, to enabling change and informing decisions through Knowledge Management, the FOSE Institute Conferences bring together essential education and vision to engaged government IT decision makers.

The 2011 FOSE Institute Conference event topics include:

• Cloud Computing & Virtualization

• Cybersecurity

• Enterprise Architecture

• Geospatial

• Knowledge Management

• Outlook 2012

Each focused event drills down into the strategies, technology, and services that help build great government. With speakers from all areas of government and the industry visionaries that invent tomorrow’s technology tools, the FOSE Institute educates and inspires our attendees to revolutionize the way government does business.

The Knowledge Management Conference and Exposition

Page 3: Exhibit and Sponsorship Opportunitiesdownload.101com.com/gig/Marketing/SitecoreDownloads/KM...2 For sponsorship and exhibit opportunities, please contact Craig Berezowsky at cberezowsky@1105media.com

May 2-4, 2011The ritz-carlton, Tysons corner McLean, VA

3FOSEInstitute.org/KM

2010 DEMOGRAPHICS

The 2011 FOSE Institute Knowledge Management Conference is designed to bring together a combination of lecture, workshop style sessions, and panel discussions to maximize the learning, leadership, and networking opportunities in a two and a half day program. The program is currently scheduled to include three tracks, each with several sessions including several panel discussions in each. Each day will kick off with a keynote presentation from a government or industry thought leader. Panel discussions will bring industry and government together for interesting debates, case study reviews, and forward-looking opportunity discussions.

There are four (4) opportunities to use speaking opportunities to position your company as, or along side, experts in the industry. The best and most cost effective speaking opportunity is to speak in a conference session. All conference session speaking opportunities are free. See the Call for Papers on the event website for more information.

The three other opportunities are:

•Panel Seat

•PEP Session

•Session Sponsorship

Please see the Educational Sponsorship section for more information.

In 2011, we anticipate over 800 key executives from government and industry to attend the FOSE Institute Knowledge Management Expo Hall. Based on the 2010 profiles, the majority of these attendees are buyers, significant influencers, and end users. Many of the attendees are looking for products, services, and partners. We are announcing two new and significant improvements for 2011 to help you further your marketing and branding opportunities. First, the expo floor will be open for two (2) full days. Second, we are including a VIP reception on the floor that will be open to those attending the conference—putting you in front of them without additional clutter.

CONFERENCE AND EXPOSITION INFORMATION

TOTAL ATTENDANCE: 750+ PROFILE BY AGENCY

Defense 41%

Federal Civilian

38%

State/ Local/

Education 21%

PROFILE BY TITLE

Executive / Administrative / Operations Management 32%

Program / Project Management 30%

IT / Network / Telecom Management 23%

Systems Analyst / Integrators / Programmers 10%

Personnel / Procurement 5%

Page 4: Exhibit and Sponsorship Opportunitiesdownload.101com.com/gig/Marketing/SitecoreDownloads/KM...2 For sponsorship and exhibit opportunities, please contact Craig Berezowsky at cberezowsky@1105media.com

4For sponsorship and exhibit opportunities, please contact Craig Berezowsky at [email protected] or at 703.876.5078.

Floor Plan

ENTRANCE ENTRANCE

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Ritz-Carlton Tysons Corner — Salon II and III

Updated: 1/18/2011

Each Booth is 8’ x 10’

Page 5: Exhibit and Sponsorship Opportunitiesdownload.101com.com/gig/Marketing/SitecoreDownloads/KM...2 For sponsorship and exhibit opportunities, please contact Craig Berezowsky at cberezowsky@1105media.com

May 2-4, 2011The ritz-carlton, Tysons corner McLean, VA

5FOSEInstitute.org/KM

ANTICIPATED SHOW AND EXHIBIT HOURS:Please note that the following Exposition hours may be subject to change. Consult the website for confirmation on set-up and teardown hours as well as Exhibit Hall hours.

Day 1: 7:00 a.m.–5:00 p.m. Registration Open

8:00 a.m.–4:30 p.m. Exhibitor Move-In and Set-Up

9:00 a.m.–12:00 p.m. KM Tutorials

12:00 p.m.–1:45 p.m. Lunch and Keynote Speaker (conference attendees only)

2:00 p.m.–4:30 p.m. KM Sessions

4:30 p.m.–6:00 p.m. VIP Reception (full conference attendees and exhibitor reps only)

Day 2: 7:30 a.m.–8:45 a.m. Breakfast/Expo

8:45 a.m.–10:00 a.m. Keynote Speaker

10:00 a.m.–4:30 p.m. Expo Hall Open/Conference Sessions Begin

12:00 p.m.–1:30 p.m. Lunch

5:00 p.m.–7:00 p.m. Reception in Expo

Day 3:7:30 a.m.–8:30 a.m. Breakfast/Expo

8:30 a.m.–12:00 p.m. General Session/Conference (conference attendees only)

10:00 a.m.–2:00 p.m. Hall Open

12:00 p.m.–1:30 p.m. Lunch (conference attendees only)

1:30 p.m.–4:00 p.m. Deep Dive Workshops

2:30 p.m.–6:30 p.m. Exhibitor Teardown*

* Please note: removal of exhibits prior to 2:30 p.m. on the final day will result in $500 fine.

The Ritz-Carlton, Tysons Corner is the ultimate in luxury, prestige and convenience. Located just outside of Washington, D.C. in Northern Virginia’s most exclusive business, dining and shopping district The Ritz-Carlton, Tysons Corner specializes in pairing ideal Northern Virginia conference rooms with impeccable service.

Page 6: Exhibit and Sponsorship Opportunitiesdownload.101com.com/gig/Marketing/SitecoreDownloads/KM...2 For sponsorship and exhibit opportunities, please contact Craig Berezowsky at cberezowsky@1105media.com

6For sponsorship and exhibit opportunities, please contact Craig Berezowsky at [email protected] or at 703.876.5078.

PACKAGED SPONSORSHIPS Packaged sponsorships are designed to maximize your organization’s exposure and marketing dollars by providing pre-packaged products at a reduced price.

PLATINUM SPONSOR

$11,500

• 8' x 10' booth space

• Complimentary lead retrieval unit for your booth

• Four (4) full conference registrations

A PRE-CONFERENCE MARKETING CAMPAIGN comprising of:

• Your company logo and sponsorship recognition in the pre-conference promotions (including preview guides) to the Knowledge Management invitation database (based on production deadlines of mailings)

• Your company logo on all audience acquisition and exhibitor communication email blasts, subject to production guidelines

• Medium Rectangle (300 x 250) on the Knowledge Management website Homepage

• An enhanced listing on the Knowledge Management website to include your logo and 50-word company description in the sponsor section of the Knowledge Management website

• An enhanced call out in the exhibitor section of the Knowledge Management website to indicate level of sponsorship

ATTENDEE EXPERIENCE RECOGNITION ON-SITE comprising of:

• Your logo prominently featured in the sponsor recognition section of the Knowledge Management program guide

• Your logo on sponsor recognition signage (indicating Platinum Sponsor) placed at strategic locations throughout the Knowledge Management Conference and Exposition entrance area

• Full page ad in the Knowledge Management program guide

POST EVENT “CONTINUE THE MOMENTUM” CAMPAIGN comprising of:

• Two (2) HTML email blasts to attendee database (HTML to be designed by sponsors and approved by 1105 Media)

• Your company logo on all Knowledge Management post-event communications to attendees and exhibitors

EXHIBIT AND SPONSORSHIP OPPORTUNITIESThe FOSE Institute Knowledge Management Conference and Exposition offers a comprehensive listing of exhibiting and sponsorship opportunities that will gain maximum exposure at the event. Your organization can choose from a basic booth package or maximize your investment with customized sponsorship packages and marketing opportunities. The FOSE Institute Knowledge Management Conference and Exposition sales team is also available to work with your organization to develop unique sponsorship opportunities based on your product or service.

Page 7: Exhibit and Sponsorship Opportunitiesdownload.101com.com/gig/Marketing/SitecoreDownloads/KM...2 For sponsorship and exhibit opportunities, please contact Craig Berezowsky at cberezowsky@1105media.com

May 2-4, 2011The ritz-carlton, Tysons corner McLean, VA

7FOSEInstitute.org/KM

GOLD SPONSOR

$7,500

• 8' x 10' booth space

• Two (2) full conference registrations

A PRE-CONFERENCE MARKETING CAMPAIGN comprising of:

• Your company logo and sponsorship recognition in the pre-conference promotion (including preview guides) to the Knowledge Management invitation database (based on production deadlines of mailings)

• Your company logo on all audience acquisition and exhibitor communication email blasts

• An enhanced listing on the Knowledge Management website to include your logo and 50-word company description in the sponsor section of the Knowledge Management website

ATTENDEE EXPERIENCE RECOGNITION ON-SITE comprising of:

• Your logo prominently featured in the sponsor recognition section of the Knowledge Management program guide

• Your logo on sponsor recognition signage (indicating Gold Sponsor) placed at strategic locations throughout the Knowledge Management Conference and Exposition Entrance area

POST EVENT “CONTINUE THE MOMENTUM” CAMPAIGN comprising of:

• Your company logo on all Knowledge Management post-event communications to attendees and exhibitors

BASIC EXHIBITOR BOOTH PACKAGE

$3,250

• 8' x 10' booth space

• 10' high back-wall drape with 3' high side drape

• 7'' x 44'' identification sign with your company name and booth number

• Carpeted booth

• Two (2) full conference passes (additional full conference registrations beyond the complimentary passes allotted can be purchased for $495 each.)

• Company listing in program guide (company name, address, 25-word description, company URL)

• Company listing on website (link to company homepage on exhibitor page of Knowledge Management event website)

Page 8: Exhibit and Sponsorship Opportunitiesdownload.101com.com/gig/Marketing/SitecoreDownloads/KM...2 For sponsorship and exhibit opportunities, please contact Craig Berezowsky at cberezowsky@1105media.com

8For sponsorship and exhibit opportunities, please contact Craig Berezowsky at [email protected] or at 703.876.5078.

EDUCATION SPONSORSHIPS One of the most important aspects of Knowledge Management is the educational program. By sponsoring an education session you will reinforce your brand as well as make a connection with your targeted market–tying your brand to content experts.

KEYNOTE SPONSORSHIP

$8,000 – $12,000/keynote

(Three (3) keynotes available)

• 2-minute speaker introduction by a senior executive of sponsoring company

• Sponsorship featured on banner and signage at keynote

• Sponsorship featured on walk-in slides prior to presentation

• Literature distributed to session attendees

• Up to five (5) full conference registrations for sponsor’s employees and guests

• Logo, with link, on keynote and sponsors’ page of website

• Logo by keynote and on sponsors’ page in the Knowledge Management program guide and on-site signage

• Enhanced program guide listing (shaded call out that includes company logo) for sponsor’s online listing

• VIP seating for up to ten (10) employees, customers and guests

PANEL SEAT SPONSOR

$12,000Upon the announcement of the panel sessions, one seat per panel will be open for sponsorship. These seats will be open for 3 months only and are subject to approval by the KM content board. Seat sponsorship is open only to companies that can provide an executive that is considered an expert and can add to the relevance of the content. All executive panelist names must be submitted for approval prior to purchasing sponsorship and can not be switched out. Because of the nature of the presentation and environment, no panel session branding is permitted with the Panel Seat Sponsorship.

• Placement of an executive on to the panel

• Executive biography with other panel member bios online and in print

• Introduction of the executive by panel host

• Executive title and company logo on walk-in slide

• Full page ad in program guide

PROFESSIONAL EDUCATION PROGRAM (PEP) SESSIONS

$2,500PEP Sessions are a great way to highlight your company expertise that expands beyond the conference attendees and are available to all expo attendees. The PEP sessions are 45-minute sessions that are on or near the expo hall. While content is not reviewed by the content team, it is highly recommended that PEP sessions are on relevant topics and remain highly educational. Sessions that have attempted to create overly zealous marketing statements have been met with skepticism for this highly qualified audience. PEP Session sponsorship includes:

• One (1) 45-minute session

• Sponsor logo on session signage

• Sponsorship logo on introductory slide as people enter and leave the PEP Session

• Literature distributed to PEP Session attendees

• Two (2) full conference passes

• Logo with link on PEP Session web page

• Logo in program guide – PEP Session Sponsor section

• Enhanced program guide listing

CONFERENCE SESSION SPONSORSHIP

$1,250/per session

(Must be an exhibitor to sponsor a session)

• 2-minute speaker introduction by a senior executive of sponsoring company

• Literature distributed to session attendees

• Sponsorship featured on slides prior to presentation

• One (1) full conference registration

• Logo, with link, by session on website

• Logo, by session, in the program guide and on session signage on-site

Page 9: Exhibit and Sponsorship Opportunitiesdownload.101com.com/gig/Marketing/SitecoreDownloads/KM...2 For sponsorship and exhibit opportunities, please contact Craig Berezowsky at cberezowsky@1105media.com

May 2-4, 2011The ritz-carlton, Tysons corner McLean, VA

FOSEInstitute.org/KM 9

BRANDING SPONSORSHIPS Branding sponsorships allow you to customize your marketing and branding effort to specific targeted attendees and are based on your strategy and budget requirements. All sponsorships are produced with the quality that you would expect reflected within your brand. Your company logo will be prominent and appropriate within all of these items to gain maximum brand exposure.

VIP RECEPTION SPONSORSHIP IN THE EXHIBIT HALL The VIP Reception will take place on day one in the Exhibit Hall. This sponsorship includes pre-event email blasts highlighting the party, an exclusive sponsor email, and a post-conference email blast to the entire attendee database.

VIP RECEPTION BRANDING BENEFITS:• Your company logo and sponsorship recognition in the pre-conference direct mailings (including

preview guides) to the Knowledge Management invitation database (based on production deadlines of mailings)

• 3x pre-event email blast to conference attendee list highlighting your company’s sponsorship of the VIP reception (HTML designed by 1105 Media)

• Your logo prominently featured in the sponsor recognition section of the Knowledge Management program guide

• Your company logo on drink tickets handed out to paid attendees at reception

• Your company logo on signage posted at drink stations as well as your company logo on event napkins

• Additional party passes available for sponsor or clients (up to five (5) reception passes)

$11,000 (single sponsorship)

$3,500 (If shared, four (4) sponsorships available)

REFRESHMENT BREAK Get prime exposure with every conference guest. As a refreshment break sponsor, you will provide refreshments and light snacks, while placing your company message front and center in signage with your logo and message and a table with your company literature.

$750/break

CONFERENCE PORTFOLIO AND PEN Sponsored portfolio and pen distributed to all conference attendees. Portfolio and pens provided by 1105 Media.

• One (1) full conference registration• Logo with link on sponsors’ page of event website• Logo on sponsors’ page in the program guide and on signage on-site

$4,800

LANYARD Your company logo will be seen throughout the show when you sponsor the show lanyards. Lanyards provided by 1105 Media.

$2,800

BADGE Your company logo will be seen throughout the show when you sponsor the show badges. Badges provided by 1105 Media.

$2,800

CONFERENCE BAGHave every conference attendee promote your company as they carry your branding on the show floor and throughout the show. Bags provided by 1105 Media.

$4,700

ONLINE REGISTRATIONYour company will be marketed to every pre-registered attendee with your banner ad on every page of attendee registration and the registration confirmation.

$2,500

ON-SITE REGISTRATIONBe the first company to greet attendees as they pick up their badge or register on-site. Sponsorship includes your logo on registration screens, counters, kiosks, and signage.

$3,200

SPONSOR BENEFITS IN THIS CATEGORY INCLUDE:

• Pre-conference marketing, including your company logo in the conference preview guide and program guide (based on deadline of sponsorship submittal).

• Enhanced program guide listing (shaded call out that includes company logo) for sponsor’s online listing company logo on the sponsor recognition signage at the conference.

•Sponsor logo on recognition signage at the conference.

Page 10: Exhibit and Sponsorship Opportunitiesdownload.101com.com/gig/Marketing/SitecoreDownloads/KM...2 For sponsorship and exhibit opportunities, please contact Craig Berezowsky at cberezowsky@1105media.com

10For sponsorship and exhibit opportunities, please contact Craig Berezowsky at [email protected] or at 703.876.5078.

MARKETING OPPORTUNITIES*Get the most from Knowledge Management Conference 2011! Extend the branding opportunities and include pre-conference, conference, and post conference marketing opportunities. Our conference marketing team is also available to discuss additional opportunities at the conference.

SHOW BAG INSERT $1,200

Promote your company in the official show bag provided to every conference attendee. Include a flyer, brochure or promotional item that will inform attendees as well as catch their attention.

(Note: inserts provided by sponsor; limit one (1) insert per sponsor)

PRE/POST-CONFERENCE EMAIL BLAST

• Pre-Conference (estimated 25,000): $2,500/use

• Post-Conference (estimated 1,000): $1,500/use

HTML designed by sponsor and approved by 1105 Media. All mailings will be performed by 1105 Media.

PROGRAM GUIDE ADVERTISING

The official program guide and addendum is a powerful tool to reach decision makers with your message. Your message will be seen by attendees and assist them in navigating the show floor and finding exhibitors. The program guide is also a year-round reference guide to products, services, and companies. (All positions are 4-color)

• Back Cover $1,900

• Inside Front Cover $1,900

• Inside Back Cover $1,900

• Full Page $800

• Half Page $600

WEBSITE

100% of our attendees register for Knowledge Management via the web and revisit the site to check for an updated exhibitor list, travel information, and conference session updates. Be seen by these attendees before the event commences. Brand your product or service with strategically placed web ads.

• Leaderboard (728 x 90) Interior Pages Only $1000/month

• Vertical Box (120 x 240) Interior Pages Only $500/month

HOTEL ROOM KEYS $1,000 plus costs

At Knowledge Management Conference we have available 100 rooms at The Ritz-Carlton, Tysons Corner for attendees. Branding the hotel room keys will be a constant reminder of your brand and booth location.

*Available to exhibitor and sponsors only.

Page 11: Exhibit and Sponsorship Opportunitiesdownload.101com.com/gig/Marketing/SitecoreDownloads/KM...2 For sponsorship and exhibit opportunities, please contact Craig Berezowsky at cberezowsky@1105media.com

May 2-4, 2011The ritz-carlton, Tysons corner McLean, VA

11FOSEInstitute.org/KM

PRE-EVENT ATTENDEE MARKETINGKnowledge Management Pre-Event Attendee Marketing FOSE Institute Knowledge Management Conference attracts attendees through an extensive, aggressive and strategic marketing plan that leverages the reach of the 1105 Media’s market-leading brands as well as the market’s leading associations and publications.

FOSE Institute Knowledge Management Conference attendee marketing efforts reach a total of 220,000* qualified senior government and IT professionals, including: CXOs, Chief Knowledge Officers, Program Executives, Information and IT Managers, Social Media Evangelists, Web Content Managers, and Program/Project Managers from the 1105 Media Inc. Database. Subscribers to Federal Computer Week, Government Computer News, Defense Systems, and Washington Technology magazines as well as attendees of past 1105 produced Knowledge Management conferences are included in the marketing efforts. In addition, the annual event is actively promoted to our prospective audience through social networking efforts on Twitter, Facebook, and LinkedIn.

* Marketing plan is estimated and may be adjusted to enhance the success of our marketing programs.

About 1105 Event GroupThe 1105 Event Group is a division of 1105 Media Inc. and is the leading producer of exhibitions, conferences, and executive events for the government and defense information technology industry as well as the private sector enterprise computing markets. Flagship events include FOSE, GovSec/U.S. Law, Visual Studio Live!, TechMentor, and Web Design World conferences, as well as the FOSE Institute conference series.

From a 200 person C-suite summit to 12,000 attendees at our largest trade show, our events give you in-person access to decision makers at each step of the purchasing cycle.

1105 Media is based in Chatsworth, CA with primary offices throughout the United States and more than 300 employees. For more information, please visit www.1105media.com.

O C T O B E R 2 0 1 0 T H E M A G A Z I N E F O R G O V E R N M E N T C O N T R A C T O R S

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GTSI Suspension for Alleged Small-Business Violations Puts Reseller’s Future at Risk Page 41

Matthew Cayouette, FedStore

We’re proud to be among a family of products serving the government marketplace.

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CONTACT US

SPONSORSHIP AND EXHIBIT OPPORTUNITIES

Craig Berezowsky [email protected] 703.876.5078

MEDIA AND PARTNER OPPORTUNITIES

Suzanne Young [email protected] 703.876.5103

CONFERENCE PROGRAM QUESTIONS AND EXHIBITOR SERVICES Stephen McCollum [email protected] 703.876.5158

REGISTRATION OR HOTEL INQUIRIES:

Keisha Moody [email protected] 703.876.5099

SAVE THE DATEFor a full list of all 1105 Media events log onto www.1105govinfoevents.com. For more information on the FOSE Institute and FOSE Institute events, log onto www.FOSEInstitute.org.

March 29-31, 2011

July 19-21, 2011

September 13-14, 2011

October 2011

November 8-10, 2011

OUTLOOK2 0 1 2

December 6, 2011

December 8-9, 2011

FOSEInstitute.org/KM

produced by

May 2-4, 2011The ritz-carlton Tysons corner McLean, VA

FE ATURING

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MAY 2–4, 2011 • MCLEAN, VA THE RITZ-CARLTON TYSONS CORNER

Fax or Email Completed Contract to:Craig Berezowsky • [email protected] 703.876.5059 • Tel 703.876.5078

www.FOSEInstitute.org

COMPANY NAME

(As it should appear in marketing materials)

PRINCIPAL CONTACT

Name Title

Street Address

City State Zip

Phone Fax E-mail

BILLING CONTACT Same as Principal Contact

Name Title

Street Address

City State Zip

Phone Fax E-mail

SIGNATURE

Date Signature

Name (please print clearly)

This contract for exhibit/sponsor space is the agreement between the Sponsor named below and 1105 Media, Inc. The Sponsor agrees to comply with all the Terms and Conditions which appear in this agreement and which are part of this contract, and further agrees that this contract is binding on all parties and can be amended only in writing by both parties.

CONTRACT APPLICATION FOR EXHIBIT/SPONSOR SPACE

PRICING / OPTIONS

BOOTH ONLY: Please indicate if you would like a booth only:

8’ x 10’ Booth Only = $ 3,250

8’ x 20’ Booth Only = $ 6,500

8’ x 30’ Booth Only = $ 9,750

SPONSORSHIP OPTIONS: Or choose a larger prepackaged sponsorship option:

Platinum Sponsorship = $ 12,100

Gold Sponsorship = $ 7,500

UPGRADE WITH ADVERTISING: In either the Show Directory, online or both! (to complete the advertising order, please also fill out the additional web or print advertising contract, found online)

Show Directory Full Page Ad = $ 800

Show Directory Half Page Ad = $ 600

Online Leaderboard (Flight - 3 mths) = $ 3,000

Online Vertical Box (Flight - 3 mths) = $ 1,500

TOTAL DUE = $ ____________

BOOTH SELECTION:

Please prioritize your choice of booth location utilizing the Knowledge Management floorplan.

1st Choice ____________ 2nd Choice ____________ 3rd Choice ____________

PAYMENT INFORMATION

AMEX MasterCard Visa

Authorized Amount to Charge to Credit Card . . . . . . . . $ ______________

Check P.O. Number ______________

Tax ID number if applicable __________________

Make checks payable to: (in U.S. funds) 1105 Media, Inc./Knowledge Management

Mail Check to: 1105 Media, 9201 Oakdale Avenue, Suite 101, Chatsworth, CA 91311

PAYMENT SCHEDULE

50% of Total Due with contractRemaining 50% Due 180 days before event Late Payment Fees: 1.5% per month past due dateCancellation Liability: If Exhibitor desires to cancel this Agreement, notification must be made in writing by the Exhibitor and confirmed by Management. If such notice is received by Management on or before 180 days prior to the first day of the show, 50% of the total fee shall be due to Management. After that date, Exhibitor shall pay liquidated damages an amount equal to 100% of the exhibit space rental, sponsorships and advertising fees for which the Exhibitor has contracted. If Exhibitor cancels participation in the Show, this agreement will be cancelled and the exhibitor will be liable for payment as outlined above.

PAYMENT

Sponsor signature below confirms acceptance of terms and conditions on page two of this agreement and acknowledgment of contract as a binding agreement between 1105 Media and Sponsor. MANAGEMENT USE ONLY

Signature

Date

Accepted by:

Card Number

Name (as it appears on card)

Signature

Expiration Date

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MAY 2–4, 2011 • MCLEAN, VA THE RITZ-CARLTON TYSONS CORNER

Fax or Email Completed Contract to:Craig Berezowsky • [email protected] 703.876.5059 • Tel 703.876.5078

www.FOSEInstitute.org

1. Knowledge Management (herein called the “Show”) is owned and operated by 1105 Media (herein called the “Management”.)

2. Cancellation or Withdrawal. (a.) Cancellation. If Exhibitor desires to cancel this Agreement, notification must be made in writing by the Exhibitor and confirmed by Management. If such notice is received by Management on or before 180 days prior to the first day of the show, 50% of the total fee shall be due to Management. After that date, Exhibitor shall pay liquidated damages an amount equal to 100% of the exhibit space rental, sponsorships and advertising fees for which the Exhibitor has contracted. If Exhibitor cancels participation in the Show, this agreement will be cancelled and the exhibitor will be liable for payment as outlined above. (a.) Downsizing. An Exhibitor may elect to reduce space requirements for the Show. Notification must be made in writing by the Exhibitor and confirmed by Management. On or before 180 days prior to the first day of the show, Exhibitor shall pay liquidated damages an amount equal to 50% of the difference between the originally contracted and new exhibit space rental fee of the exhibit space rental, sponsorships and advertising fees for which the Exhibitor has contracted. After that date, Exhibitor shall pay liquidated damages an amount equal to 100% of the difference between the originally contracted and new exhibit space rental fee. Exhibitor shall make any additional payment required to aggregate such damages. In addition to the assessed damages, the booth location may be moved at the discretion of Management.

3. Eligible Exhibits. Exhibits will be limited to those companies or other entities offering materials, products, or services of specific interest to registrants. Management reserves the right to determine the eligibility of any product for display. Exhibiting manufacturers’ representatives and/or distributors must list his participating principals as the exhibitors of record. Only the sign of the Exhibitor whose name appears upon the face of this contract may be placed on the booth or in the printed list of Exhibitors of the Exhibition. No exhibitors or advertising will be allowed to extend beyond the space allotted to the exhibitor, or above the back and side rails. Exhibitor agrees that his exhibit shall be admitted and shall remain from day to day solely on strict compliance with the rules herein laid down. Management reserves the right to reject, eject or prohibit any exhibit in whole or in part, or Exhibitor or his representatives upon the Management’s good faith determination that the same is not in accordance with these Rules and Regulations.

4. Limitation of Liability. The exhibitor agrees to indemnify and hold harmless the Management, the Sponsor, Owner, Exhibition Hall Facility and City in which this Exhibition is being held, and their Officers, Agents and Employees, against all claims, losses, suits, damages, judgments, expenses, costs and charges of every kind resulting from the presence of Exhibitor’s exhibit at the Exhibition or the acts or negligence of exhibitor or its Agents or Employees. The Management shall not be responsible for loss or damage to displays or goods belonging to exhibitors, whether resulting from fire, storms, acts of God, air conditioning or heating failure, theft, pilferage, mysterious disappearance, bomb threats or other causes. All such items are brought to the Exhibition and displayed at Exhibitor’s own risk, and should be safeguarded at all times. Management will provide the services of a reputable protective agency during the period of installation, show, and dismantling, and Exhibitor agrees that the provision of such services constitutes adequate discharge of all obligations of the Management to supervise and protect Exhibitor’s property within the Exhibition. Exhibitors may furnish additional guards at their own cost and expense, only with prior approval by Management. The Exhibitor agrees that Management shall not be responsible in the event of any errors or omission in the listings in the Exhibitor’s Official Directory and in any promotional material. Exhibitor agrees to indemnify Management against and hold it harmless for any claims and for all damages, costs and expenses, including without limitation, attorneys’ fees and amounts paid in settlement incurred in connection with such claims arising out of the acts or negligence of Exhibitor, his Agents, or Employees.

5. Default in Occupancy. If exhibition space is not occupied by the time set for completion of installation of displays, such space may be possessed by Management for such purposes as it may see fit.

6. Sub-leasing. Exhibitor shall not sublet his space, or any part thereof, for the exhibition of anything not specified in the contract. Exhibitor may not exhibit, offer for sale, give as a premium, or advertise articles not manufactured or sold in his own name, except where such articles are required for the proper demonstration or operation of Exhibitor’s display, in which case identification which in standard practice appears normally on them. Exhibitor may not permit in his booth non-exhibiting Companies’ Representatives. Rulings of the Management shall in all instances be final with regard to use of any exhibit space. Notwithstanding the foregoing, subject to receipt of written permission from Management, Exhibitor may sublet booth space to third parties which produce, distribute or sell products in connection with Exhibitor, and Exhibitor may exhibit, offer for sale, give as a premium, or advertise articles produced, distributed or sold by such third parties and permit such third parties’ company representatives at Exhibitor’s booth. Management, in its sole discretion, reserves the right to accept or reject any request by an Exhibitor to include third parties at its booth as set forth above. Rules of the Management shall in all instances be final with regard to use of any exhibit space.

7. Damage to Property. Exhibitor is liable for any damage caused to building floors, walls or columns, or to standard booth equipment, or to other Exhibitor’s property. Exhibitor may not apply paint, lacquer, adhesives, or other coating to building columns and floors or to standard booth equipment.

8. Union Labor. Exhibitor shall employ only union labor, as made available by official contractor in the installation and dismantling of his exhibit, and in its operation, when required by union agreements. An Exhibitor planning to build special displays should employ union display companies in their fabrication, and carpentry and electrical work in such displays must bear A.F.L.-C.I.O. union labels.

9. Special Services. Electricity, gas, water, and other utilities, as well as other special services needed by individual Exhibitors, are provided only when the Exhibitor orders and agrees to pay for them from the persons authorized to supply such services in conformity with City, insurance and other requirements.

10. Booth Representatives. Booth representatives shall be restricted to Exhibitor’s Employees and their authorized Representatives. Booth representatives shall wear badge identification furnished by Management at all times. Management may limit the number of Booth representatives at any time. All booths must be staffed by the Exhibitor during all open show hours.

11. Electrical Safety. All wiring on displays or display fixtures must conform to the applicable standards established by various Government Agencies and standard fire inspection ordinances. All display wiring must exhibit the seal and/or such other seals of official approving agencies as may be required at the site of the Exhibition.

12. Safety and Fire Laws. All applicable fire and safety laws and regulations must be strictly observed by the Exhibitor. Cloth decorations must be flameproof. Wiring must comply with local Fire Department and Underwriters’ Rules. Crowding will be restricted; aisles and fire exits must not be blocked by exhibits. No decorations of paper, pine boughs, leafy decorations or tree branches are allowed. Acetate and most rayon drapes are not flameproof and may be prohibited. No storage behind exhibits is provided or permitted. Smoking is prohibited in the exhibits and any meeting room or other area of the Exhibition.

13. Decoration. Management shall have full discretion and authority in the placing, arrangement and appearance of all items displayed by Exhibitor, and may require the replacing, rearrangement, or redecorating of any item of any booth, and no liability shall attach to Management for costs that may devolve upon Exhibitor thereby. An Exhibitor building special background or side dividers must make certain that the surfaces of such dividers are finished in such a manner as not to be unsightly to Exhibitors in adjoining booths (no logos, no graphics). If such surfaces remain unfinished at 3:00 p.m. of the day before the opening day of the Exhibition, Management shall authorize the official decorator to effect the necessary finishing, and Exhibitor must pay all charges involved thereby. In addition, if any displays on which set-up has not been started by 3:00 p.m. of the day before the opening day of the Exhibition, Management reserves the right to have such displays installed at Exhibitor’s expense. All exhibits should be ready for the opening hour of the Exhibition. The Management will not allow any noise or moving of exhibits after this time. No exhibit may be built or erected to exceed the height limitation as set forth in the Exhibitors’ Manual. Any Exhibitor whose booth exceeds the height limitation will be required at his own expense to alter the display in order to conform to these regulations.

14. Sound Level. Mechanical or electrical devices that produce sound must be operated so as not to prove disturbing to other Exhibitors. Management reserves the right to determine the acceptable sound level in all instances.

15. Lotteries/Contests. The operation of games of chance, or lottery devices, or the actual or simulated pursuit of any recreational pastime is permitted only to the extent permitted by applicable law and on written approval from Management.

16. Personnel and Attire. Management reserves the right to determine whether the character and/or attire of booth personnel is acceptable and in keeping with the best interests of Exhibitors and the Exhibition. Further, except as approved by Management, Exhibitor expressly agrees that he and his personnel will not conduct official exhibitor functions in the city of the exhibition during business hours of the Exhibition.

17. Exhibitor Conduct. Retail sales at the Exhibition are permitted, provided that the Exhibitor complies with all laws and regulations regarding retail sales including but not limited to all laws and regulations regarding payment of sales tax. Exhibitor agrees to indemnify and hold harmless the Management, the Sponsor, Owner, Exhibition Hall Facility, and City in which this Exhibition is being held, their Officers, Agents and Employees, against all claims, losses, suits, damages, judgments, expenses, costs and charges of every kind resulting from retail sales of its products at the Exhibition. The Management shall not be responsible for loss or damage to goods made available for retail sale or the proceeds from the sale of such goods belonging to the Exhibitor, whether resulting from fire, storms, acts of God, air conditioning or heating failure, theft, pilferage, mysterious disappearance, bomb threats or other causes. All such items are brought to the Exhibition and sold and displayed at Exhibitor’s own risk, and should be safeguarded at all times. The distribution of samples, souvenirs, publications, etc., or other sales or sales promotion activities must be conducted by Exhibitor only from within his booth. The distribution of any articles that interferes with the activities or obstructs access to neighboring booths, or that impedes aisles, is prohibited. No article containing any product other than the product or materials made or processed or used by Exhibitor in his product or service may be distributed except by written permission of Management. The Exhibitor shall conduct and operate its exhibit so as not to annoy, endanger, or interfere with the rights of other Exhibitors and visitors. Any practice resulting in complaints from any other Exhibitor or any visitor who, in the opinion of Management, interferes with the right of others or exposes them to annoyance or danger, may be prohibited by Management.

18. Obstruction of Aisles or Booths. Any demonstration or activity that results in obstruction of aisles or prevents ready access to nearby Exhibitors’ booths shall be suspended for any periods specified by Management.

19. Admission. Show is open to adults affiliated with the industry served by the Exhibition. No persons under 18 years of age will be admitted. Management shall have sole control over admission policies at all times.

20. Employment Exhibits. Exhibits for the purpose of soliciting prospective employees, and employee- recruiting activity of any kind, are specifically prohibited. EXCEPT WITHIN THE DESIGNATED CAREER FAIR AREA.

21. Termination of Exhibition. In the event that the premises in which the Exhibition is or is to be conducted shall become, in the sole discretion of Management, unfit for occupancy, or in the event the holding of the Exhibition or the performance of Management under the contract (of which these Rules and Regulations are a part) are substantially or materially interfered with by virtue of any cause or causes not reasonably within the control of Management, said contract and/or the Exhibition (or any part thereof) may be terminated by Management. Management shall not be responsible for delays, damage, loss, increased costs or other unfavorable conditions arising by virtue of cause or causes not reasonably within the control of Management. If Management terminates said contract and/or the Exhibition (or any part thereof) as foresaid, then Management may retain such part of an Exhibitor’s rental as shall be required to recompense it for expenses incurred up to the time such contingency shall have occurred, and there shall be no further liability on the part of either party. For purposes hereof, the phrase “cause or causes not reasonably with the control of Management” shall include, but not by way of limitation: fire; casualty; flood; epidemic; earthquake; explosion or accident; blockade embargo; inclement weather; governmental restraints; restraints or orders of civil defense or military authorities; act of public enemy; riot or civil disturbance; strike, lockout, boycott or other labor disturbance; inability to secure sufficient labor; technical or other personnel failure; impairment or lack of adequate transportation facilities; inability to obtain condemnation, requisition or commandeering of necessary supplies or equipment; local, State or Federal laws, ordinances, rules, orders, decrees or regulations whether legislative, executive or judicial, and whether constitutional or unconstitutional, or Act of God.

22. Resolution of Disputes. In the event of a dispute or disagreement between: Exhibitor and an Official Contractor; or between Exhibitor and a Labor Union or Labor Union Representative; or between two or more Exhibitors; all interpretations of the rules governing the Exhibition, actions, or decisions concerning this dispute or disagreement by Management intended to resolve the dispute or disagreement shall be binding on Exhibitor.

23. Receipt of Goods and Exhibits. All arriving goods and exhibits will be received at receiving areas designated by Management. All incoming goods and exhibits must be plainly marked and all charges prepaid.

24. Care and Removal of Exhibits. Management will maintain the cleanliness of all aisles. Exhibitor must, at his own expense,. keep exhibits clean and in good order. All exhibits must remain fully intact until the Exhibition has officially ended. Disturbing or tearing down an exhibit prior to the official closing hour of the Exhibition can result in a refusal by Management to accept or process exhibit space applications for subsequent exhibitions. Exhibits must be removed from the building by the time specified in the Exhibitors’ Manual. In the event any Exhibitor fails to remove his exhibit in the allotted time, Management reserves the right, at the Exhibitor’s expense, to ship the exhibit through a carrier of Management’s choosing or to place the same in a storage warehouse subject to the Exhibitor’s disposition or make such other disposition of this property as it may deem desirable without any liability to the Management.

25. Photography. The photographic rights for the Exhibition are reserved to Management, and photography in the Exhibition required by Exhibitors can be carried out at moderate charges by the Official Photographers (as designated by management) if desired. Exhibitors wishing to make their own arrangements for the photographing of their exhibit must apply to Management, whose permission shall not be unreasonably withheld.

26. Insurance. Exhibitor is advised to see that his regular company insurance includes extraterritorial coverage, and that he has his own theft, public liability, and property damage insurance.

27. Losses. Management shall bear no responsibility for damage to Exhibitor’s property, or lost shipments either coming in or going out, nor for moving costs. Damage to inadequately packed property is Exhibitor’s own responsibility. If exhibit fails to arrive, Exhibitor is nevertheless responsible for exhibit space cost. Exhibitor is advised to ensure against these risks.

28. Amendment to Rules. Any matters not specifically covered by the preceding rules shall be subject solely to the decision of Management. The Management shall have full power in the matter of interpretation amendment and enforcement of all said rules and regulations, and that any such amendments when made and brought to the notice of the said Exhibitor shall be and become part hereof as though duly incorporated herein and subject to each and every one of the terms and conditions herein set forth.

29. Agreement to Rules. Exhibitor, for Himself and his Employees, and Representatives, agrees to abide by the foregoing rules and by any amendments that may be put into effect by Management.

30. Payments and Default. Any amounts not paid when due under this contract will bear interest at the rate of 1.5% per month, not to exceed the maximum rate permitted by law. In addition, if the Exhibitor defaults on any of its obligations under this contract or violates any Exhibition rule or regulation promulgated pursuant to this contract, the Management may, without notice, terminate the Exhibitor’s rights under this contract and may thereupon direct the Exhibitor forthwith to remove its Employees and Agents, and all of its articles or merchandise and other personal property, from the space contracted for and from the Exhibit Hall. In the event of a termination of this contract as a result of any such Exhibitor default or violation the Management may retain all monies paid or payable under this contract as liquidated damages. The Exhibitor will be responsible for any costs reasonably incurred by Management (including reasonable attorney’s fees) in enforcing the Exhibitor’s obligations under this contract.

31. Contract Acceptance. Deposit of your check does not constitute contract acceptance. This agreement shall not be binding until accepted by Management.

32. Agreement Non-assignable. This agreement is non-assignable. Any attempted assignment of this agreement shall be null and void and shall constitute a breach of this agreement, resulting in cancellation.SIGNATURE

Date Signature

Name (please print clearly)

I, the sponsor, agree to comply with all the Terms and Conditions which appear in this agreement and which are part of this contract, and further agree that this contract is binding on all parties and can be amended only in writing by both parties.