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A company A company
FU
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T H E
Copyright Exertis (UK) Ltd 2016
WHATS NEW IN THE GAMES MARKET IN 2016/17?A quick look at
everything you need to be keeping an eye on!
HOW TO MAKE THE
MOST OF EURO 2016A look at what your customers really want and
how to maximise margins
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0 7To buy online: exertis.co.uk/home/store FU TURETHE
XBOX ONE EXCLUSIVE
PRE-ORDER NOW
AVAILABLE OCTOBER 11, 2016CONTACT YOUR ACCOUNT MANAGER TODAY
Provisional
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05 EXERTIS COMMENTAlex Croft welcomes readers to the Spring
issue
06 NEWS IN BRIEFWe gather together the latest news and product
releases that have been making the headlines this month
08 MARKET STATUS UPDATEWe take a look at the latest mobile
trends that are set to unfold in 2016 and beyond
09 RETAIL TRENDSWe look at the most notable trends in the retail
space at the moment
10 WHAT LIES AHEAD FOR THE EVER EXPANDING GAMES
MARKET IN 2016/17? From mobile gaming to the eSports revolution,
everything you need to be keeping an eye on
14 WILL 2016 REALLY BE THE
YEAR OF VIRTUAL REALITY?With significant product releases on
their way, VR looks set to be the next big thing
HOW TO MAKE THE MOST OF EURO 2016
INTERNET OF THINGS
0 3 To buy online: store.exertis.co.uk FU TURETHE
CONTENTS
14 25 29
XBOX ONE EXCLUSIVE
PRE-ORDER NOW
AVAILABLE OCTOBER 11, 2016CONTACT YOUR ACCOUNT MANAGER TODAY
Provisional
IS 2016 THE YEAR OF VIRTUAL REALITY?
29 WHY THE INTERNET OF THINGS WILL CHANGE SMARTPHONES
FOREVER
Modular design and clever accessories are expanding what new
smartphones can do
31 CONNECTED SPEAKERS ARE STARTING A MUSIC
REVOLUTIONHow Sonos and multi-room streaming are changing the
way we listen
34 TOP 10 ATTACHSee our top 10 recommended range of attach
products here from Exertis
18 WHY MOBILE PAYMENT WILL
SOON REPLACE YOUR WALLETWith Apple Pay already launched and
others on their way, the credit cards days are numbered
22 HOT PICKSA range of best-selling products designed to make
you more margin
25 HOW TO MAKE THE MOST OF
EURO 2016 Celebrate this summers football festival with a guide
to what your customers really want
27 HOW XBOX ONE AND PCGAMES ARE BLENDING INTO
ONE PLATFORMWe examine the growing compatibility between the two
formats and why its important
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PREPARE FOR BATTLEKeep cool and slam the thrusters up to top
speed
PREDATOR 17- 6th Gen Intel Core i7 Processor- NVIDIA GeForce GTX
980M- 17 Screen up to 4K- SoundPound 4.2- Windows 10 Home
Part Code: ACENXQ03EK004
PREDATOR Z35- 35" Curved UltraWide 21:9 Full HD Display- NVIDIA
G-SYNC- 144 Hz Refresh Rate- DTS Sound
Part Code: ACEZ35
Screens simulated, subject to change. Windows Store apps sold
separately. App availability and experience may vary by market.
The best Windows ever for gaming.
Ask for Intel Inside
Speak to your Account Manager to find out more
-
Welcome to the spring issue of The Future. With the
dark days of winter now behind us, the Exertis team has
been busy gathering together the best product news,
buying guides, and practical tips that will brighten up
the months ahead.
Virtual Reality is set to be one of the biggest
breakthroughs in 2016, with a number of high profile
product releases scheduled throughout the year. We
take a look at what you need to know and why this
could be a very big deal. Another hot topic is that of
Mobile Payments. Apple Pay is already a regular feature
across the UK and it could soon be joined by alternatives
from Samsung and Google. We investigate the impact
this could have on retail. Staying with smartphones we
also explore the new modular devices emerging that
could significantly expand their capabilities.
The summer sees the Euro 2016 football tournament
arrive, and weve put together a guide of the best
products your customers will need to make the most
of the championships. Theres also a feature on how
connected speaker systems are changing the way
people listen to music; and with a new version of
Windows due in the coming months we take a look
at how Microsoft is blending the PC and Xbox One
gaming experience. All this plus a detailed breakdown
of all the areas that are set to make a difference to sales
in the next eighteen months.
I hope you enjoy the issue.
WELCOME FROM EXERTIS
Alex CroftCommercial Director
Publisher Exertis
Editor Nerissa Tong
Design Sophie Hammond
Harlow
Reception: 01279 822 822
Address: St George HouseParkway Harlow Business
ParkHarlowEssexCM19 5QF
To place an order please call 01279 822 822between 9am 5.30pm
Monday to Friday
Basingstoke
Sales: 01256 707 070
Address: Ashwood Chineham Business
ParkChinehamBasingstokeHampshireRG24 8EH
To place an order please call 01256 707 070 between 9am 6pm
Monday to Friday To buy online visit store.exertis.co.uk
0 5FU TURETHETo buy online: store.exertis.co.uk
PREPARE FOR BATTLEKeep cool and slam the thrusters up to top
speed
PREDATOR 17- 6th Gen Intel Core i7 Processor- NVIDIA GeForce GTX
980M- 17 Screen up to 4K- SoundPound 4.2- Windows 10 Home
Part Code: ACENXQ03EK004
PREDATOR Z35- 35" Curved UltraWide 21:9 Full HD Display- NVIDIA
G-SYNC- 144 Hz Refresh Rate- DTS Sound
Part Code: ACEZ35
Screens simulated, subject to change. Windows Store apps sold
separately. App availability and experience may vary by market.
The best Windows ever for gaming.
Ask for Intel Inside
Speak to your Account Manager to find out more
-
0 6
Harlow: 01279 822 822 | Basingstoke: 01256 707 070 |
store.exertis.co.uk
FU TURETHE G A M I N G A N D E N T E R T A I N M E N T
One of the most exciting sectors in consumer electronics at the
moment is that of Action Cams. Recently released figures show that
across the European market in 2015 sales increased by a massive
42%, with nearly twelve million units sold. Now analysts are
predicting that the market will grow again in 2016 by a margin of
28%.
The main reasons for this continued popularity will be centred
on emergent technologies arriving on the platform. 4K video has
already started to appear and should increase as the year goes on,
while 360 degree video recording looks set to dovetail perfectly
into the virtual reality market which many think will see mass
adoption in 2016 thanks to the arrival of Facebooks Oculus Rift,
Steams HTC Vive, and the Sony Playstation VR headsets.
Action cams have also become a firm favourite with owners of
flying drones, which allow the rugged units to capture truly
spectacular video footage from the air while also surviving the
occasional crash landing. Currently the action cam market is
dominated by a handful of brands, with GoPro being the most
recognisable, but the revenue potentials on offer mean we expect to
see many new entrants come to the table in the year ahead. For more
information on Exertis range of GoPro devices and accessories,
please contact your account manager.
ACTION CAM SALES CONTINUE TO IMPRESS
B.I.G Red Book Exertis Version 1 - August 2015 20
The Exertis icons have been designed to be unique to
Exertis.
The icons represent key technology areas, services areas and
vertical markets.
They are used to help visually identify information about our
business that differentiates our brand from competitors.
The graphic style for the icons is a flat, minimal, one-colour
which uses rounded geometry / square format.
When using icons in designs, the colour should remain consistent
across the whole design and should not be a mixture of light or
dark colour alternatives.
All templates are available to download from the brand hub at
www.exertisbrandguide.com
Exertis brand icons
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Accessories
Clearance
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Office
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Gaming
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Automation
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Consumables
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Lighting
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NEWS IN BRIEF
After a number of high profile hacks and security threats made
headlines in the mainstream media in 2015, sales of security
software seems to indicate that consumers are taking the matter
very seriously indeed. Collectively all three segments of security
software - Security Suites, Total Care and Anti-Virus - accounted
for more than 50% of the total boxed software market volume in 2015
and more than 25% of the market value.
Further investigation of this trend demonstrates that consumers
are now prepared to invest in increasingly sophisticated solutions.
The traditional Anti-Virus programs made up only 17% of overall
sales, with Security Suites offering protection against viruses,
spyware and other internet threats taking the lions share with 61%,
and Total Care, which offers not only security but also additional
non-security functions, gaining 21% of the market.
2016 is expected to see a continuation of this shift, with a
particular emphasis on multi-device security software which can be
simultaneously used on several devices, such as a PC, tablet and
smartphone. As more teenagers are now using mobile devices, and the
inherent security risks those bring, its also likely that guardian
software and family protection suites will also gain momentum as
the battle for safety heats up.
For advice on security software please get in touch with your
account manager.
SECURITY STILL A BIG ISSUE FOR CONSUMERS
B.I.G Red Book Exertis Version 1 - August 2015 20
The Exertis icons have been designed to be unique to
Exertis.
The icons represent key technology areas, services areas and
vertical markets.
They are used to help visually identify information about our
business that differentiates our brand from competitors.
The graphic style for the icons is a flat, minimal, one-colour
which uses rounded geometry / square format.
When using icons in designs, the colour should remain consistent
across the whole design and should not be a mixture of light or
dark colour alternatives.
All templates are available to download from the brand hub at
www.exertisbrandguide.com
Exertis brand icons
Iconography palette
Automation
Components
Computing
Consumables
DVDs and Entertainment
Games
Lighting
Microsoft
Professional Services (VAD)
Audio
Gadgets
Exertis
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Business
Home Entertainment
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Cloud
Mobile Services
Mobile
People
Growth
Revenue / Finance
Retail
Public Sector
Marketing Retail Services
Digital
Consumer
Accessories
Clearance
Automation
Components
Computing
Consumables
Games
Lighting
Microsoft
Professional Services (VAD)
Audio
Gadgets
Exertis
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Home Entertainment
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Cloud
Mobile
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Growth
Revenue / Finance
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Public Sector
Marketing Retail Services
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Consumer
Clearance
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Peripherals
Office
Networks
Security
Gaming
Iconography palette
Automation
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DVDs and Entertainment
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Lighting
Microsoft
Professional Services (VAD)
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Gadgets
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Mobile Services
Mobile
People
Growth
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Public Sector
Marketing Retail Services
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Consumer
Accessories
Clearance
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Networks
Security
Gaming
Automation
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Microsoft
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Mobile Services
Mobile
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Growth
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Public Sector
Marketing Retail Services
Digital
Consumer
Accessories
Clearance
Heating & Cooling
Peripherals
Office
Networks
Security
Gaming
Iconography palette
Automation
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Computing
Consumables
DVDs and Entertainment
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Lighting
Microsoft
Professional Services (VAD)
Audio
Gadgets
Exertis
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Mobile Services
People
Growth
Revenue / Finance
Retail
Public Sector
Marketing Retail Services
Consumer
Accessories
Clearance
Heating & Cooling
Peripherals
Office
Networks
Gaming
Iconography palette
Automation
Components
Computing
Consumables
DVDs and Entertainment
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Microsoft
Professional Services (VAD)
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Accessories
Clearance
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Office
Networks
Security
Gaming
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Storage
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Xbox
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Specialist Software
Exertis was recently heralded by the industry when it picked up
three major honours at the PC Retail award ceremonies. These
included the prestigious PCR Distributor of the Year, Peripheral
Distributor of the Year, and Components Distributor of the Year,
alongside nominations in five other categories. Overall Exertis was
the most decorated distributor at the PCR event, which recognises
exceptional services provided to the retail trade by distributors
and vendors.
This success was then bolstered by another accolade when the
Mobile News awards, the UK mobile and telecoms industrys premier
gathering, named Exertis Accessories Distributor of the Year for
the second time in a row.
Retail and mobile are two key areas of our business said Paul
Bryan, Exertis UK managing director - IT and Mobile. These awards
reflect the commitment and dedication of our Exertis teams who work
tirelessly to ensure that our partners and customers get the best
possible service. We are rightly proud of these achievements and
thank the organisers, judges and those who supported our
nominations in the categories in which we entered.
EXERTIS SCOOPS MAJOR AWARDS
B.I.G Red Book Exertis Version 1 - August 2015 20
The Exertis icons have been designed to be unique to
Exertis.
The icons represent key technology areas, services areas and
vertical markets.
They are used to help visually identify information about our
business that differentiates our brand from competitors.
The graphic style for the icons is a flat, minimal, one-colour
which uses rounded geometry / square format.
When using icons in designs, the colour should remain consistent
across the whole design and should not be a mixture of light or
dark colour alternatives.
All templates are available to download from the brand hub at
www.exertisbrandguide.com
Exertis brand icons
Iconography palette
Automation
Components
Computing
Consumables
DVDs and Entertainment
Games
Lighting
Microsoft
Professional Services (VAD)
Audio
Gadgets
Exertis
Channel
Business
Home Entertainment
Print
Cloud
Mobile Services
Mobile
People
Growth
Revenue / Finance
Retail
Public Sector
Marketing Retail Services
Digital
Consumer
Accessories
Clearance
Automation
Components
Computing
Consumables
Games
Lighting
Microsoft
Professional Services (VAD)
Audio
Gadgets
Exertis
Channel
Business
Home Entertainment
Print
Cloud
Mobile
People
Growth
Revenue / Finance
Retail
Public Sector
Marketing Retail Services
Digital
Consumer
Clearance
Heating & Cooling
Peripherals
Office
Networks
Security
Gaming
Iconography palette
Automation
Components
Computing
Consumables
DVDs and Entertainment
Games
Lighting
Microsoft
Professional Services (VAD)
Audio
Gadgets
Exertis
Channel
Business
Home Entertainment
Print
Cloud
Mobile Services
Mobile
People
Growth
Revenue / Finance
Retail
Public Sector
Marketing Retail Services
Digital
Consumer
Accessories
Clearance
Heating & Cooling
Peripherals
Office
Networks
Security
Gaming
Automation
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Computing
Consumables
DVDs and Entertainment
Games
Lighting
Microsoft
Professional Services (VAD)
Audio
Gadgets
Exertis
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Business
Home Entertainment
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Cloud
Mobile Services
Mobile
People
Growth
Revenue / Finance
Retail
Public Sector
Marketing Retail Services
Digital
Consumer
Accessories
Clearance
Heating & Cooling
Peripherals
Office
Networks
Security
Gaming
Iconography palette
Automation
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Consumables
DVDs and Entertainment
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Lighting
Microsoft
Professional Services (VAD)
Audio
Gadgets
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Mobile Services
People
Growth
Revenue / Finance
Retail
Public Sector
Marketing Retail Services
Consumer
Accessories
Clearance
Heating & Cooling
Peripherals
Office
Networks
Gaming
Iconography palette
Automation
Components
Computing
Consumables
DVDs and Entertainment
Games
Lighting
Microsoft
Professional Services (VAD)
Audio
Gadgets
Exertis
Channel
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Home Entertainment
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Mobile Services
Mobile
People
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Marketing Retail Services
Digital
Consumer
Accessories
Clearance
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Peripherals
Office
Networks
Security
Gaming
Servers
Storage
Television
Xbox
Technology
UC Devices
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Supply Chain
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Visual
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WINNER
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0 7To buy online: store.exertis.co.uk FU TURETHE
B.I.G Red Book Exertis Version 1 - August 2015 20
The Exertis icons have been designed to be unique to
Exertis.
The icons represent key technology areas, services areas and
vertical markets.
They are used to help visually identify information about our
business that differentiates our brand from competitors.
The graphic style for the icons is a flat, minimal, one-colour
which uses rounded geometry / square format.
When using icons in designs, the colour should remain consistent
across the whole design and should not be a mixture of light or
dark colour alternatives.
All templates are available to download from the brand hub at
www.exertisbrandguide.com
Exertis brand icons
Iconography palette
Automation
Components
Computing
Consumables
DVDs and Entertainment
Games
Lighting
Microsoft
Professional Services (VAD)
Audio
Gadgets
Exertis
Channel
Business
Home Entertainment
Print
Cloud
Mobile Services
Mobile
People
Growth
Revenue / Finance
Retail
Public Sector
Marketing Retail Services
Digital
Consumer
Accessories
Clearance
Automation
Components
Computing
Consumables
Games
Lighting
Microsoft
Professional Services (VAD)
Audio
Gadgets
Exertis
Channel
Business
Home Entertainment
Print
Cloud
Mobile
People
Growth
Revenue / Finance
Retail
Public Sector
Marketing Retail Services
Digital
Consumer
Clearance
Heating & Cooling
Peripherals
Office
Networks
Security
Gaming
Iconography palette
Automation
Components
Computing
Consumables
DVDs and Entertainment
Games
Lighting
Microsoft
Professional Services (VAD)
Audio
Gadgets
Exertis
Channel
Business
Home Entertainment
Print
Cloud
Mobile Services
Mobile
People
Growth
Revenue / Finance
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Public Sector
Marketing Retail Services
Digital
Consumer
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Clearance
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Peripherals
Office
Networks
Security
Gaming
Automation
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Computing
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DVDs and Entertainment
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Microsoft
Professional Services (VAD)
Audio
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Exertis
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Home Entertainment
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Mobile Services
Mobile
People
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Revenue / Finance
Retail
Public Sector
Marketing Retail Services
Digital
Consumer
Accessories
Clearance
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Peripherals
Office
Networks
Security
Gaming
Iconography palette
Automation
Components
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Lighting
Microsoft
Professional Services (VAD)
Audio
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Exertis
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Home Entertainment
Print
Cloud
Mobile Services
People
Growth
Revenue / Finance
Retail
Public Sector
Marketing Retail Services
Consumer
Accessories
Clearance
Heating & Cooling
Peripherals
Office
Networks
Gaming
Iconography palette
Automation
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Computing
Consumables
DVDs and Entertainment
Games
Lighting
Microsoft
Professional Services (VAD)
Audio
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Exertis
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Mobile
People
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Public Sector
Marketing Retail Services
Digital
Consumer
Accessories
Clearance
Heating & Cooling
Peripherals
Office
Networks
Security
Gaming
Servers
Storage
Television
Xbox
Technology
UC Devices
Tablet
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Storage
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UC Systems
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Specialist Software
In a move that will greatly benefit retailers and customers
alike, Exertis has announced new, exclusive distribution agreements
with SanDisk and Fractal Design in the UK. This means Exertis will
now offer the complete range of SanDisk products, which include USB
and flash drives, plus solid state drives that bring new levels of
performance, cost and efficiency to the PC market. With many gamers
already fitting SanDisk SSDs to their systems in order to gain
extra speed, its appropriate that Fractal Design is the second
partnership revealed. The Scandinavian company has built an
enviable reputation thanks to its stylish, high-end range of gaming
and enthusiast PC cases. Exertis will be distributing the full
range of Fractal Design cases, which is comprised of the ARC, CORE,
DEFINE, and NODE series. Stuart Hatch, Exertis General Manager for
Components, commented Exertis has the UKs broadest gaming and PC
enthusiast vendor and product portfolio. The addition of Fractal
Design and SanDisk perfectly complements our already extensive
range. We are delighted to be able to extend their brand presence,
while providing these premium solutions to every type of Exertis
customer.
NEW EXCLUSIVE UK PARTNERSHIPS FOR EXERTIS
New chip technology means that soon drones will not only be able
to fly, but theyll also see any obstacles in their way and take
evasive action. Movidius, a Californian company specialising in
this area, recently announced that its Myriad 2 chip was to be
fitted in the Phantom 4 drone, a premium device by industry leaders
DJI. This marks the first time advanced technology like this has
been applied to consumer level products.
The sudden popularity of drones has not been without issues, and
both makers and users have come under increasing regulatory
scrutiny after a series of near-misses with commercial aircraft.
Advancements such as the Myriad 2 address these problems by
allowing drones to sense and avoiding surrounding objects, all in
real time, thus preventing crashes and injuries.
Movidius are by no means the only company innovating in this
fast expanding market, with Qualcomm announcing its Snapdragon
Flight solution at the Consumer Electronics show in January, Intel
continuing to develop RealSense technology, and NVIDIA already
deploying its Jetson platform in a variety of robotic devices. The
battle for the skies is now officially underway, and it looks like
the smartest drones are the ones that will come out on top.
SENSIBLE DRONES TAKE TO THE SKIES
B.I.G Red Book Exertis Version 1 - August 2015 20
The Exertis icons have been designed to be unique to
Exertis.
The icons represent key technology areas, services areas and
vertical markets.
They are used to help visually identify information about our
business that differentiates our brand from competitors.
The graphic style for the icons is a flat, minimal, one-colour
which uses rounded geometry / square format.
When using icons in designs, the colour should remain consistent
across the whole design and should not be a mixture of light or
dark colour alternatives.
All templates are available to download from the brand hub at
www.exertisbrandguide.com
Exertis brand icons
Iconography palette
Automation
Components
Computing
Consumables
DVDs and Entertainment
Games
Lighting
Microsoft
Professional Services (VAD)
Audio
Gadgets
Exertis
Channel
Business
Home Entertainment
Print
Cloud
Mobile Services
Mobile
People
Growth
Revenue / Finance
Retail
Public Sector
Marketing Retail Services
Digital
Consumer
Accessories
Clearance
Automation
Components
Computing
Consumables
Games
Lighting
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The Wearable tech market will grow by almost 200% between now
and 2019, according to a report by CSS Insights. The majority of
these sales will be made up by smartphone companion devices and
activity trackers, both of which seem to have caught the
imagination of consumers nationwide.
In 2015 shipments of smart wearable devices amounted to 84
million units, with a total market value of over 10 billion. This
is now expected to reach 245 million by 2019, bringing the value of
the sector up to 17.5 billion. The majority of unit sales will
still come from Quantified Self devices, such as fitness bands, but
due to their lower price points they will account for only 20% of
the market value. Much of the rest of the sector will belong to
smartphone companions such as the Apple Watch and Android Wear
devices, which will deliver an estimated 61% of markets overall
worth.
An interesting new addition to wearables is that of Virtual
Reality. With Facebook, Steam, and Sony Playstation all releasing
dedicated headsets in 2016, VR is thought to quickly become the
third important wearable category, with huge potential for
growth.
WEARABLE SALES SET TO TREBLE
B.I.G Red Book Exertis Version 1 - August 2015 20
The Exertis icons have been designed to be unique to
Exertis.
The icons represent key technology areas, services areas and
vertical markets.
They are used to help visually identify information about our
business that differentiates our brand from competitors.
The graphic style for the icons is a flat, minimal, one-colour
which uses rounded geometry / square format.
When using icons in designs, the colour should remain consistent
across the whole design and should not be a mixture of light or
dark colour alternatives.
All templates are available to download from the brand hub at
www.exertisbrandguide.com
Exertis brand icons
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B.I.G Red Book Exertis Version 1 - August 2015 20
The Exertis icons have been designed to be unique to
Exertis.
The icons represent key technology areas, services areas and
vertical markets.
They are used to help visually identify information about our
business that differentiates our brand from competitors.
The graphic style for the icons is a flat, minimal, one-colour
which uses rounded geometry / square format.
When using icons in designs, the colour should remain consistent
across the whole design and should not be a mixture of light or
dark colour alternatives.
All templates are available to download from the brand hub at
www.exertisbrandguide.com
Exertis brand icons
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B.I.G Red Book Exertis Version 1 - August 2015 20
The Exertis icons have been designed to be unique to
Exertis.
The icons represent key technology areas, services areas and
vertical markets.
They are used to help visually identify information about our
business that differentiates our brand from competitors.
The graphic style for the icons is a flat, minimal, one-colour
which uses rounded geometry / square format.
When using icons in designs, the colour should remain consistent
across the whole design and should not be a mixture of light or
dark colour alternatives.
All templates are available to download from the brand hub at
www.exertisbrandguide.com
Exertis brand icons
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B.I.G Red Book Exertis Version 1 - August 2015 20
The Exertis icons have been designed to be unique to
Exertis.
The icons represent key technology areas, services areas and
vertical markets.
They are used to help visually identify information about our
business that differentiates our brand from competitors.
The graphic style for the icons is a flat, minimal, one-colour
which uses rounded geometry / square format.
When using icons in designs, the colour should remain consistent
across the whole design and should not be a mixture of light or
dark colour alternatives.
All templates are available to download from the brand hub at
www.exertisbrandguide.com
Exertis brand icons
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Exertis recently announced a new partnership with Medion UK, one
which substantially expands its current range of quality,
affordable PCs, laptops, and smartphones.
Medion UK, part of the Lenovo family of brands, boasts a wide
portfolio of PC based products catering for business, general use,
and gaming. The most high profile of these is the Erazer range, a
name well respected by UK gamers due to a proven track record of
performance and value.
In the increasingly important mobile space Medion has its
LifeTab tablets and Life smartphones. The former are offered in
10-inch or 7-inch variants, with Android and Windows versions
available. The Medion Life Android smartphones cover a range of
options which include 4-inch to 6-inch displays, storage from 8GB
to 32GB, RAM sizes of 1GB to 3GB, and Dual-SIM capabilities on most
phones.
Medion is an ideal range for retailers wishing to extend their
product offerings for consumers, gamers and business users said
Mark Reynolds, IT commercial director at Exertis. Erazer is well
known by gaming enthusiasts and the smartphones and tablets offer
well specd devices at reasonable price points. I am sure our
customers will welcome the choice that Medion offers.
For more information on the Medion range, please contact your
account manager.
MEDION UK PCS, TABLETS, AND SMARTPHONES COME TO EXERTIS
B.I.G Red Book Exertis Version 1 - August 2015 20
The Exertis icons have been designed to be unique to
Exertis.
The icons represent key technology areas, services areas and
vertical markets.
They are used to help visually identify information about our
business that differentiates our brand from competitors.
The graphic style for the icons is a flat, minimal, one-colour
which uses rounded geometry / square format.
When using icons in designs, the colour should remain consistent
across the whole design and should not be a mixture of light or
dark colour alternatives.
All templates are available to download from the brand hub at
www.exertisbrandguide.com
Exertis brand icons
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-
FU TURETHE G A M I N G A N D E N T E R T A I N M E N T
Harlow: 01279 822 822 | Basingstoke: 01256 707 070 |
store.exertis.co.uk
0 8
CONSUMER TRENDS DRIVING DEMANDS
a typical family home could contain
more than 500 smart devices. (Gartner)
SECURITY DEVICES FOR THE CONNECTED HOME MARKETS AT $1.2 BILLION
IN 2014 ARE FORECAST TO REACH
$7.7 BILLION DOLLARS WORLDWIDE BY 2021.
2 BILLION +THE GLOBAL NUMBER OF GAMERS SURPASS 2 BN. UP FROM
1.6BN.
BY
2022
3XMEN ARE THREE TIMESmore likely as women to play paid-for
single or multiplayer video games.
8 MILLIONOR 2 BILLION EQUIVALENT # OF CONSUMERS LOOKING FOR A
WEARABLE IN THE NEXT 8 MONTHS.
OF CONSUMERS ARE INFLUENCED BY OTHER CONSUMERS ONLINE
COMMENTS.
88%
-
TRENDS:
Who or what is shaping the retail trends for 2016? According to
market analysts Synchrony Financial, its technology rather than the
consumer or retail that is going to make the biggest impact this
year. Indeed, technology is shaping 8 out of the top 10 trends
expected to have the greatest impact. Heres what they say.
RETAIL TRENDS
WEARABLE TECHNOLOGY
Quite simply, its becoming more fashionable both in popularity
and design: from headsets and smartwatches to fitness and health
devices. In 2015 shipments of smart wearable devices amounted to 84
million units, with a total market value of over 10 billion.
However, consumers want wearables to increase their in-store
experience, noted in a study from e-Marketer where 8 in 10 said
they would be interested in location seeking technology, alerts for
targeted promotions or queues, interactive maps and mobile
payment.
VOICE TECHNOLOGY
Voice technology can be up to four times quicker than type and
click when it comes to searching for products or services.
Synchrony Financial cite a large home improvement retailer that
employed a robotic in-store assistant that customers could interact
with via its touchscreen and voice recognition module. With
innovations in language recognition, voice will have a bigger say
in online commerce, retail search and shopper engagement.
0 9FU TURETHETo buy online: store.exertis.co.uk
CONSUMER TRENDS DRIVING DEMANDS
a typical family home could contain
more than 500 smart devices. (Gartner)
SECURITY DEVICES FOR THE CONNECTED HOME MARKETS AT $1.2 BILLION
IN 2014 ARE FORECAST TO REACH
$7.7 BILLION DOLLARS WORLDWIDE BY 2021.
2 BILLION +THE GLOBAL NUMBER OF GAMERS SURPASS 2 BN. UP FROM
1.6BN.
BY
2022
3XMEN ARE THREE TIMESmore likely as women to play paid-for
single or multiplayer video games.
8 MILLIONOR 2 BILLION EQUIVALENT # OF CONSUMERS LOOKING FOR A
WEARABLE IN THE NEXT 8 MONTHS.
OF CONSUMERS ARE INFLUENCED BY OTHER CONSUMERS ONLINE
COMMENTS.
88%
VIRTUAL REALITY IN THE SHOPPING EXPERIENCE
Progressive retailers are already using VR to create
personalised immersive shopping experience for customers either in
their homes or at the store to attract additional sales. Using a
mobile device, VR can create sensory experiences that the user can
interact with from a virtual store tour to virtually trying on a
new outfit, or suggesting a matching accessory.
VIDEO STREAMING
Research has shown that customers are more likely to purchase a
product having watched a video. Video streaming has taken off and
video-on-demand traffic is expected to double by 2019 according to
a report by Cisco. Using video can demonstrate the product and
explain its key benefits. Retailers should take advantage but also
look for opportunities to enhance their own services through this
medium.
INTERNET OF THINGS
With IoT retailers are deploying and connecting more sensors and
devices enabling more data to be collected in more places about
consumer behaviour, market trends, buying patterns and customer
engagement than from the traditional source, at the point of sale.
Retailers that analyse and use that data to their advantage will
enhance their sales opportunities. IoT also helps retailers with
new revenue streams from new products and services.
MOBILE PAYMENTS
According to e-Marketer, mobile payments will increase threefold
in 2016. Although only 1.6% of total retail sales last year, more
consumers are expected to adopt these payment methods for the
future particularly for small value purchases. This trend is being
driven by vendors like Apple and Samsung providing mobile wallet
apps and NFC and biometrics capabilities. Wearables like watches
are also featuring NFC payment and more retailers are moving to NFC
POS terminals to satisfy customer demand for quick and easy
payment.
BUY BUTTONS ON SOCIAL MEDIA SITES
Largely driven by mobile usage, retailers aided by social
network companies are providing their customers with an easier
method to purchase within a social app by providing a BUY button
that enables users to shop directly on their sites. The ability to
shop directly inside the app rather than being driven to another
site is greatly beneficial to both retailers and their
customers.
PERSONALISATION
Consumers are becoming more demanding, interested in offers that
are tailored to their preferences. According to Synchrony
Financial, 77% of shoppers would be more loyal to stores that
provided their personal top three customer experience benefits.
Online retailers have for some time recommended products based
on browsing history. Retailers can now use the data they have
collected on the customer and push relevant ads to their mobile
phones using beacon technology whilst they are in the store.
Personalisation presents the opportunity to boost customer loyalty
and repeat spending.
-
WHAT LIES AHEAD FOR THE EVER EXPANDING GAMES MARKET IN
2016/17
1 0 FU TURETHE G A M I N G A N D E N T E R T A I N M E N T
Harlow: 01279 822 822 | Basingstoke: 01256 707 070 |
store.exertis.co.uk
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The Exertis icons have been designed to be unique to
Exertis.
The icons represent key technology areas, services areas and
vertical markets.
They are used to help visually identify information about our
business that differentiates our brand from competitors.
The graphic style for the icons is a flat, minimal, one-colour
which uses rounded geometry / square format.
When using icons in designs, the colour should remain consistent
across the whole design and should not be a mixture of light or
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All templates are available to download from the brand hub at
www.exertisbrandguide.com
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Specialist SoftwareB.I.G Red Book Exertis Version 1 - August
2015 20
The Exertis icons have been designed to be unique to
Exertis.
The icons represent key technology areas, services areas and
vertical markets.
They are used to help visually identify information about our
business that differentiates our brand from competitors.
The graphic style for the icons is a flat, minimal, one-colour
which uses rounded geometry / square format.
When using icons in designs, the colour should remain consistent
across the whole design and should not be a mixture of light or
dark colour alternatives.
All templates are available to download from the brand hub at
www.exertisbrandguide.com
Exertis brand icons
Iconography palette
Automation
Components
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Lighting
Microsoft
Professional Services (VAD)
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POCKET PROFIT
One of the real success stories of gaming in the past few years
is the inexorable rise of mobile platforms. With so many people
owning smartphones and
tablets, coupled with the fact that these devices are now
powerful enough to run sophisticated apps, the age of mobile gaming
has truly arrived.
Venturebeat recently reported that approximately 85% of the
entire revenue generated by apps came from games, amounting to a
staggering 25 billion. These figures are only set to rise, with the
report predicting the mobile games market would top 50 billion by
2020.
This presents a challenge to retail, as the majority of titles
generating these huge figures are freemium games such as Clash of
Clans, Game of War: Fire Age, and Candy Crush Saga. These apps are
initially free for customers, but offer in-app purchases to speed
up progression in the game. Over time those micro-transactions net
the developers far more money than selling the games for 5 or 10
ever would.
2015 was a good year for the gaming market across the globe.
Revenues grew to over 60 billion, with an interesting trend that
saw mobile gaming finally matching that of consoles. Analysts are
predicting that this overall growth will continue, reaching a
massive 72 billion by 2017. Now, with 2016 already well underway,
we look forward to the trends that will shape the market over the
next eighteen months, ensuring you know what products need to be on
your shelves, and hopefully flying off of them!
-
Wily retailers can still profit from this market through the
promotion of Google Play Store and iTunes gift cards, which
customers can use to pay for in-game purchases. With their
differing denominations they can be ideal gifts from family members
or friends, or even bundled into deals with tablets or smartphones
to draw customers towards certain brands. Customer who have yet to
purchase a tablet could also be made aware of the advantages the
larger screens offer players of these graphically busy titles.
DESKTOPS TO BECOME A DRAW AGAIN
PC gaming seemed to stall slightly in 2015 but, according to
analysts JPR, 2016 should see an upturn in the market due to the
adoption of 4K/UHD displays. Up until now these high quality
displays have been out of reach for most consumers, but with costs
beginning to drop and powerful graphics cards like the NVIDIA 970GX
delivering incredible performance at affordable prices, enthusiasts
could well decide that this is the time to level up their rigs.
Recommended Gaming desktops, which include the new Nvidia GTX
970 Graphics card, are the Acer Predator G6-710 Desktop with the
new flagship Gaming chassis, Intel Core i7-6700K processor, 6GB
memory and 128GB SSD + 4TB HDD and Asus ASUSG20CB-UK002T Desktop
with Intel Core i7-6700 processor, Windows 10, 16GB memory and 2TB
+ 128GB SSD. Both are high performance gaming desktops at very
exceptional prices.
1 1FU TURETHETo buy online: store.exertis.co.uk
The emergence of VR could also be a factor, and present retail
with not only the opportunity to supply 4K/UHD displays, RAM
upgrades, and new graphics cards, but also headsets such as Oculus
Rift and HTC Vive.
ESPORTS HITS THE MAINSTREAM
Professional gaming has been a fast growing sector over the last
few years. So much so that in 2015 the global market for eSports
was reported to be worth over 500 million. Market watchers are very
optimistic about the future of this area and fully expect it to
expand rapidly in the next couple of years, rising to around 1.4
billion by 2018. The good news for UK retailers is that while
previously the majority of the eSports market was concentrated in
the Far East, now around 52% is spread across Europe and the
US.
High profile tournaments, backed by substantial prize money,
plus growing online media outlets and increasing amounts of
investment from large corporate sponsors should see the emergent
sport reach record audiences in the coming months.
One of the most encouraging statistics for retail is that a
third of eSports fans participate in online amateur tournaments.
This opens up ongoing sales possibilities for pro-level peripherals
such as the Corsair K70 mechanical gaming keyboard, Logitech G602
gaming mouse, and the Corsair Void 7.1 Wireless Dolby Gaming
headset. There are also opportunities to suggest customers upgrade
various elements of their gaming PC (RAM, Graphics card, display,
etc.) or even invest in a purpose built machine such as the
Alienware Andromeda R3.
VIRTUAL REALITY COMES TO CONSOLES
With the scheduled release of several major VR headsets in 2016,
many are watching the sector with intense interest. While the
Oculus Rift and HTC Vive both offer excellent, high-end performance
for PC enthusiasts, Sonys Playstation VR looks set to make the
major breakthrough in this area. The reasons for this predicted
success are the huge installed user base of five million PS4 owners
in the UK, Playstation VRs lower price point, and the fact that
over 255 developers have already confirmed they are making games
for the system.
With the Playstation VR headset due for release in October, the
run up to Christmas should be an excellent chance to promote
consoles, games, controllers, and the actual headset itself. Of
course this doesnt mean the Oculus Rift or HTC Vive are also rans,
as both have high-profile titles of their own, not to mention the
Vive being adopted as the official VR headset by PC games megasite
Steam.
While both require powerful machines to run their graphically
demanding games, the rewards will be obvio