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EXECUTIVE SUMMARY Persona represents the solution for identity management, aligned with the latest data protection regulations. Its scope is to empower the individual and grant them the control over their personal data as well as the means to secure access to their private details. This product is aligned with the GDPR requirements and provides a safe mean to keep, share and process data. The individual can now take control over their data and allow only their selected services providers to access their info. The access to their data is offered at document-level. By using Persona, an individual can choose to share their social security number and address with their physician, for example, while sharing only the address and the phone number with the cable company or utilities providers. DATA OWNERSHIP OTHER INDUSTRIES ABLE TO USE PERSONA: By using ARK Ecosystem smart bridge capabilities, Persona will provide cross-blockchain verification. IDENTITY FRAGMENTATION represents the process that an individual goes through when they engage any entity that requires an identity verification process. represents a common effort, where people are encouraged to validate each other’s identity. By empowering community checkup, we believe that we will make people evangelize further the blockchain, while permitting them to update their details. Persona leverages the blockchain features, allowing a company to offer KYC services to third party as well as benefiting from each other’s services. The verification process has 2 levels: 1 2 THE PROFESSIONAL KYC THE COMMUNITY KYC SUBSCRIPTION-BASED SERVICES MASS-MEDIA PUBLIC INSTITUTIONS ACADEMIA PAYMENT PROCESSORS CO-FOUNDERS STEFAN NEAGU IOANA FRINCU DAN CEARNAU [email protected] [email protected] [email protected]
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executive summary - Persona SUMMARY Persona represents the solution for identity management, ... documents and files between ... x0.3 x0.2 x0.15 15.12.2017 01.02.2018

Jun 14, 2018

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Page 1: executive summary - Persona SUMMARY Persona represents the solution for identity management, ... documents and files between ... x0.3 x0.2 x0.15 15.12.2017 01.02.2018

EXECUTIVESUMMARY

Persona represents the solution for identity management, aligned with the latest data protection regulations. Its scope is to empower the individual and grant them the control over their personal data as well as the means to secure access to their private details. This product is aligned with the GDPR requirements and provides a safe mean to keep, share and process data.

The individual can now take control over their data and allow only their selected services providers to access their info. The access to their data is offered at document-level. By using Persona, an individual can choose to share their social security number and address with their physician, for example, while sharing only the address and the phone number with the cable company or utilities providers.

DATA OWNERSHIP

OTHER INDUSTRIES ABLE TO USE PERSONA:

By using ARK Ecosystem smart bridge capabilities, Persona will provide cross-blockchain verification.

IDENTITY

FRAGMENTATION

represents the process that an individual goes through when they engage any entity that requires an identity verification process.

represents a common effort, where people are encouraged to validate each other’s identity. By empowering community checkup, we believe that we will make people evangelize further the blockchain, while permitting them to update their details.

Persona leverages the blockchain features, allowing a company to offer KYC services to third party as well as benefiting from each other’s services.The verification process has 2 levels:

12

THE

PROFESSIONAL

KYC

THE

COMMUNITY

KYC

SUBSCRIPTION-BASED SERVICES MASS-MEDIA PUBLIC INSTITUTIONSACADEMIAPAYMENT PROCESSORS

CO-FOUNDERS

STEFAN NEAGU IOANA FRINCU DAN [email protected] [email protected] [email protected]

Page 2: executive summary - Persona SUMMARY Persona represents the solution for identity management, ... documents and files between ... x0.3 x0.2 x0.15 15.12.2017 01.02.2018

COMPONENTS:

PROPERTIES:

TGE TIMELINE

TOKEN ALLOCATION

STAGE TOKENS BONUS START END

The blockchain which holds the transaction data and IPFS for storage (It uses the Ark.io blockchain technology)

A web app and dashboard for the individual to use

A mobile app which helps data management

IPFS-like solution for sharing documents and files between users.

DPoS (Delegated Proof of Stake):- 51 active forging Delegates;- Delegates selected by vote mechanism built into DPoS;

allocated for the

escrow services

(performed by

Ark)

allocated for the

Persona Startup

Fund;

allocated for the

advisors (vested over

a period of 6

months);

allocated to the

bounty.

The seeded number of tokens will be 100,000,000. The price for one PRS token during the TGE is $0.2. The total allocation is:

SOFT CAP:

$9.4MHARD CAP:

$14M

100 Million PRS - Seeded Genesis Block;

Multi-signature accounts;

The blockchain will be public and will feature interoperability with other blockchains through Smart Bridges.

PRIVATE SALE

PUBLIC SALE I

PUBLIC SALE I I

PUBLIC SALE I I I

TOKEN DISTRIBUTION

15,300,000

12,008,460

13,070,000

13,700,002

x0.5

x0.3

x0.2

x0.15

15.12.2017

01.02.2018

09.02.2018

17.02.2017

30.03.2018

30.01.2018

08.02.2018

16.02.2017

24.02.2018

12,000,000PRS

allocated for the TGE70,000,000PRS

allocated for the

team composed of

the co-founders.

15,000,000PRS

1,000,000PRS

1,500,000PRS

500,000PRS