Executive Summary 5645 W Sr-46, Sanford, Florida, 32771 2 Robin Kesler, CCIM 5645 W Sr-46, Sanford, Florida, 32771 Latitude: 28.81166 Rings: 1, 3, 5 mile radii Longitude: -81.36160 1 mile 3 miles 5 miles Population 2000 Population 2,002 14,524 48,126 2010 Population 4,973 33,253 75,061 2017 Population 5,922 39,179 85,080 2022 Population 6,516 42,850 91,524 2000-2010 Annual Rate 9.53% 8.64% 4.55% 2010-2017 Annual Rate 2.44% 2.29% 1.74% 2017-2022 Annual Rate 1.93% 1.81% 1.47% 2017 Male Population 49.3% 48.2% 48.1% 2017 Female Population 50.7% 51.8% 51.9% 2017 Median Age 40.9 38.5 38.1 In the identified area, the current year population is 85,080. In 2010, the Census count in the area was 75,061. The rate of change since 2010 was 1.74% annually. The five-year projection for the population in the area is 91,524 representing a change of 1.47% annually from 2017 to 2022. Currently, the population is 48.1% male and 51.9% female. Median Age The median age in this area is 40.9, compared to U.S. median age of 38.2. Race and Ethnicity 2017 White Alone 77.6% 74.6% 70.0% 2017 Black Alone 10.0% 11.0% 16.1% 2017 American Indian/Alaska Native Alone 0.2% 0.3% 0.4% 2017 Asian Alone 6.5% 7.0% 6.1% 2017 Pacific Islander Alone 0.1% 0.1% 0.1% 2017 Other Race 2.8% 3.5% 3.9% 2017 Two or More Races 2.9% 3.4% 3.5% 2017 Hispanic Origin (Any Race) 13.1% 18.0% 18.8% Persons of Hispanic origin represent 18.8% of the population in the identified area compared to 18.1% of the U.S. population. Persons of Hispanic Origin may be of any race. The Diversity Index, which measures the probability that two people from the same area will be from different race/ethnic groups, is 63.9 in the identified area, compared to 64.0 for the U.S. as a whole. Households 2000 Households 714 5,835 18,475 2010 Households 1,967 13,382 29,130 2017 Total Households 2,326 15,639 32,850 2022 Total Households 2,550 17,059 35,278 2000-2010 Annual Rate 10.67% 8.65% 4.66% 2010-2017 Annual Rate 2.34% 2.17% 1.67% 2017-2022 Annual Rate 1.86% 1.75% 1.44% 2017 Average Household Size 2.55 2.50 2.58 The household count in this area has changed from 29,130 in 2010 to 32,850 in the current year, a change of 1.67% annually. The five-year projection of households is 35,278, a change of 1.44% annually from the current year total. Average household size is currently 2.58, compared to 2.57 in the year 2010. The number of families in the current year is 22,655 in the specified area. Data Note: Income is expressed in current dollars Source: U.S. Census Bureau, Census 2010 Summary File 1. Esri forecasts for 2017 and 2022. Esri converted Census 2000 data into 2010 geography. October 12, 2017 ©2017 Esri Page 1 of 2
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Executive Summary5645 W Sr-46, Sanford, Florida, 32771 2 Robin Kesler, CCIM5645 W Sr-46, Sanford, Florida, 32771 Latitude: 28.81166Rings: 1, 3, 5 mile radii Longitude: -81.36160
1 mile 3 miles 5 milesPopulation
2000 Population 2,002 14,524 48,1262010 Population 4,973 33,253 75,0612017 Population 5,922 39,179 85,0802022 Population 6,516 42,850 91,5242000-2010 Annual Rate 9.53% 8.64% 4.55%2010-2017 Annual Rate 2.44% 2.29% 1.74%2017-2022 Annual Rate 1.93% 1.81% 1.47%2017 Male Population 49.3% 48.2% 48.1%2017 Female Population 50.7% 51.8% 51.9%2017 Median Age 40.9 38.5 38.1
In the identified area, the current year population is 85,080. In 2010, the Census count in the area was 75,061. The rate of change since 2010 was 1.74% annually. The five-year projection for the population in the area is 91,524 representing a change of 1.47% annually from 2017 to 2022. Currently, the population is 48.1% male and 51.9% female.
Median Age
The median age in this area is 40.9, compared to U.S. median age of 38.2.Race and Ethnicity
2017 White Alone 77.6% 74.6% 70.0%2017 Black Alone 10.0% 11.0% 16.1%2017 American Indian/Alaska Native Alone 0.2% 0.3% 0.4%2017 Asian Alone 6.5% 7.0% 6.1%2017 Pacific Islander Alone 0.1% 0.1% 0.1%2017 Other Race 2.8% 3.5% 3.9%2017 Two or More Races 2.9% 3.4% 3.5%2017 Hispanic Origin (Any Race) 13.1% 18.0% 18.8%
Persons of Hispanic origin represent 18.8% of the population in the identified area compared to 18.1% of the U.S. population. Persons of Hispanic Origin may be of any race. The Diversity Index, which measures the probability that two people from the same area will be from different race/ethnic groups, is 63.9 in the identified area, compared to 64.0 for the U.S. as a whole.
Households2000 Households 714 5,835 18,4752010 Households 1,967 13,382 29,1302017 Total Households 2,326 15,639 32,8502022 Total Households 2,550 17,059 35,2782000-2010 Annual Rate 10.67% 8.65% 4.66%2010-2017 Annual Rate 2.34% 2.17% 1.67%2017-2022 Annual Rate 1.86% 1.75% 1.44%2017 Average Household Size 2.55 2.50 2.58
The household count in this area has changed from 29,130 in 2010 to 32,850 in the current year, a change of 1.67% annually. The five-year projection of households is 35,278, a change of 1.44% annually from the current year total. Average household size is currently 2.58, compared to 2.57 in the year 2010. The number of families in the current year is 22,655 in the specified area.
Data Note: Income is expressed in current dollarsSource: U.S. Census Bureau, Census 2010 Summary File 1. Esri forecasts for 2017 and 2022. Esri converted Census 2000 data into 2010 geography.
October 12, 2017
©2017 Esri Page 1 of 2
Executive Summary5645 W Sr-46, Sanford, Florida, 32771 2 Robin Kesler, CCIM5645 W Sr-46, Sanford, Florida, 32771 Latitude: 28.81166Rings: 1, 3, 5 mile radii Longitude: -81.36160
1 mile 3 miles 5 milesMedian Household Income
2017 Median Household Income $86,886 $72,064 $64,1932022 Median Household Income $96,574 $80,332 $73,2962017-2022 Annual Rate 2.14% 2.20% 2.69%
Average Household Income
2017 Average Household Income $113,357 $102,567 $97,2562022 Average Household Income $129,804 $115,454 $108,9222017-2022 Annual Rate 2.75% 2.40% 2.29%
Per Capita Income2017 Per Capita Income $46,534 $41,314 $37,6132022 Per Capita Income $53,193 $46,333 $42,0182017-2022 Annual Rate 2.71% 2.32% 2.24%
Households by IncomeCurrent median household income is $64,193 in the area, compared to $56,124 for all U.S. households. Median household income is projected to be $73,296 in five years, compared to $62,316 for all U.S. households
Current average household income is $97,256 in this area, compared to $80,675 for all U.S. households. Average household income is projected to be $108,922 in five years, compared to $91,585 for all U.S. households
Current per capita income is $37,613 in the area, compared to the U.S. per capita income of $30,820. The per capita income is projected to be $42,018 in five years, compared to $34,828 for all U.S. households Housing
2000 Total Housing Units 789 6,368 19,8672000 Owner Occupied Housing Units 668 4,800 12,9342000 Renter Occupied Housing Units 46 1,034 5,5412000 Vacant Housing Units 75 534 1,392
2010 Total Housing Units 2,203 14,861 32,3792010 Owner Occupied Housing Units 1,347 8,293 18,0762010 Renter Occupied Housing Units 620 5,089 11,0542010 Vacant Housing Units 236 1,479 3,249
2017 Total Housing Units 2,364 16,161 35,0582017 Owner Occupied Housing Units 1,449 8,828 18,9722017 Renter Occupied Housing Units 876 6,811 13,8782017 Vacant Housing Units 38 522 2,208
2022 Total Housing Units 2,567 17,595 37,6372022 Owner Occupied Housing Units 1,558 9,552 20,2862022 Renter Occupied Housing Units 992 7,507 14,9912022 Vacant Housing Units 17 536 2,359
Currently, 54.1% of the 35,058 housing units in the area are owner occupied; 39.6%, renter occupied; and 6.3% are vacant. Currently, in the U.S., 55.6% of the housing units in the area are owner occupied; 33.1% are renter occupied; and 11.3% are vacant. In 2010, there were 32,379 housing units in the area - 55.8% owner occupied, 34.1% renter occupied, and 10.0% vacant. The annual rate of change in housing units since 2010 is 3.60%. Median home value in the area is $288,685, compared to a median home value of $207,344 for the U.S. In five years, median value is projected to change by 4.12% annually to $353,222.
Data Note: Income is expressed in current dollarsSource: U.S. Census Bureau, Census 2010 Summary File 1. Esri forecasts for 2017 and 2022. Esri converted Census 2000 data into 2010 geography.
October 12, 2017
©2017 Esri Page 2 of 2
Retail Market Potential5645 W Sr-46, Sanford, Florida, 32771 2 Robin Kesler, CCIM5645 W Sr-46, Sanford, Florida, 32771 Latitude: 28.81166Ring: 1 mile radius Longitude: -81.36160
Demographic Summary 2017 2022Population 5,922 6,516Population 18+ 4,677 5,209Households 2,326 2,550Median Household Income $86,886 $96,574
Expected Number of Percent of Product/Consumer Behavior Adults/HHs Adults/HHs MPIApparel (Adults)
Bought any men's clothing in last 12 months 2,169 46.4% 97Bought any women's clothing in last 12 months 2,038 43.6% 100Bought clothing for child <13 years in last 6 months 1,456 31.1% 113Bought any shoes in last 12 months 2,756 58.9% 109Bought costume jewelry in last 12 months 957 20.5% 107Bought any fine jewelry in last 12 months 880 18.8% 104Bought a watch in last 12 months 780 16.7% 109
Automobiles (Households)HH owns/leases any vehicle 2,129 91.5% 107HH bought/leased new vehicle last 12 mo 319 13.7% 139
Automotive Aftermarket (Adults)Bought gasoline in last 6 months 4,318 92.3% 109Bought/changed motor oil in last 12 months 2,066 44.2% 91Had tune-up in last 12 months 1,488 31.8% 111
Beverages (Adults)Drank bottled water/seltzer in last 6 months 3,252 69.5% 105Drank regular cola in last 6 months 1,861 39.8% 90Drank beer/ale in last 6 months 2,289 48.9% 116
Cameras (Adults)Own digital point & shoot camera/camcorder 1,265 27.0% 127Own digital SLR camera/camcorder 627 13.4% 161Printed digital photos in last 12 months 789 16.9% 121
Cell Phones (Adults/Households)Bought cell phone in last 12 months 1,812 38.7% 107Have a smartphone 3,934 84.1% 126Have a smartphone: Android phone (any brand) 1,472 31.5% 99Have a smartphone: Apple iPhone 2,341 50.1% 163Number of cell phones in household: 1 534 23.0% 72Number of cell phones in household: 2 1,072 46.1% 122Number of cell phones in household: 3+ 696 29.9% 115HH has cell phone only (no landline telephone) 1,019 43.8% 97
Computers (Households)HH owns a computer 2,107 90.6% 119HH owns desktop computer 1,168 50.2% 118HH owns laptop/notebook 1,592 68.4% 123HH owns any Apple/Mac brand computer 636 27.3% 178HH owns any PC/non-Apple brand computer 1,681 72.3% 109HH purchased most recent computer in a store 1,071 46.0% 123HH purchased most recent computer online 417 17.9% 137Spent <$500 on most recent home computer 306 13.2% 86Spent $500-$999 on most recent home computer"
505 21.7% 119Spent $1,000-$1,499 on most recent home computer 358 15.4% 169Spent $1,500-$1,999 on most recent home computer 179 7.7% 180Spent $2,000+ on most recent home computer 137 5.9% 165
Data Note: An MPI (Market Potential Index) measures the relative likelihood of the adults or households in the specified trade area to exhibit certain consumer behavior or purchasing patterns compared to the U.S. An MPI of 100 represents the U.S. average. Source: These data are based upon national propensities to use various products and services, applied to local demographic composition. Usage data were collected by GfK MRI in a nationally representative survey of U.S. households. Esri forecasts for 2017 and 2022.
October 12, 2017
©2017 Esri Page 1 of 12
Retail Market Potential5645 W Sr-46, Sanford, Florida, 32771 2 Robin Kesler, CCIM5645 W Sr-46, Sanford, Florida, 32771 Latitude: 28.81166Ring: 1 mile radius Longitude: -81.36160
Expected Number of Percent of Product/Consumer Behavior Adults/HHs Adults/HHs MPIConvenience Stores (Adults)
Shopped at convenience store in last 6 mos 2,504 53.5% 107Bought brewed coffee at convenience store in last 30 days 743 15.9% 102Bought cigarettes at convenience store in last 30 days 281 6.0% 50Bought gas at convenience store in last 30 days 1,290 27.6% 81Spent at convenience store in last 30 days: <$20 499 10.7% 136Spent at convenience store in last 30 days: $20-$39 464 9.9% 109Spent at convenience store in last 30 days: $40-$50 368 7.9% 104Spent at convenience store in last 30 days: $51-$99 212 4.5% 98Spent at convenience store in last 30 days: $100+ 793 17.0% 72
Entertainment (Adults)Attended a movie in last 6 months 3,309 70.8% 120Went to live theater in last 12 months 765 16.4% 126Went to a bar/night club in last 12 months 996 21.3% 127Dined out in last 12 months 2,549 54.5% 121Gambled at a casino in last 12 months 765 16.4% 118Visited a theme park in last 12 months 1,218 26.0% 146Viewed movie (video-on-demand) in last 30 days 1,309 28.0% 153Viewed TV show (video-on-demand) in last 30 days 984 21.0% 160Watched any pay-per-view TV in last 12 months 718 15.4% 124Downloaded a movie over the Internet in last 30 days 586 12.5% 151Downloaded any individual song in last 6 months 1,251 26.7% 126Watched a movie online in the last 30 days 1,318 28.2% 150Watched a TV program online in last 30 days 1,176 25.1% 148Played a video/electronic game (console) in last 12 months 516 11.0% 111Played a video/electronic game (portable) in last 12 months 252 5.4% 120
Financial (Adults)Have home mortgage (1st) 1,840 39.3% 129Used ATM/cash machine in last 12 months 2,853 61.0% 123Own any stock 484 10.3% 143Own U.S. savings bond 315 6.7% 131Own shares in mutual fund (stock) 479 10.2% 140Own shares in mutual fund (bonds) 367 7.8% 156Have interest checking account 1,586 33.9% 125Have non-interest checking account 1,407 30.1% 102Have savings account 3,063 65.5% 120Have 401K retirement savings plan 1,047 22.4% 153Own/used any credit/debit card in last 12 months 4,021 86.0% 114Avg monthly credit card expenditures: <$111 523 11.2% 93Avg monthly credit card expenditures: $111-$225 307 6.6% 93Avg monthly credit card expenditures: $226-$450 370 7.9% 120Avg monthly credit card expenditures: $451-$700 359 7.7% 145Avg monthly credit card expenditures: $701-$1,000 379 8.1% 175Avg monthly credit card expenditures: $1,001+ 720 15.4% 166Did banking online in last 12 months 2,462 52.6% 144Did banking on mobile device in last 12 months 1,179 25.2% 146Paid bills online in last 12 months 2,874 61.4% 137
Data Note: An MPI (Market Potential Index) measures the relative likelihood of the adults or households in the specified trade area to exhibit certain consumer behavior or purchasing patterns compared to the U.S. An MPI of 100 represents the U.S. average. Source: These data are based upon national propensities to use various products and services, applied to local demographic composition. Usage data were collected by GfK MRI in a nationally representative survey of U.S. households. Esri forecasts for 2017 and 2022.
October 12, 2017
©2017 Esri Page 2 of 12
Retail Market Potential5645 W Sr-46, Sanford, Florida, 32771 2 Robin Kesler, CCIM5645 W Sr-46, Sanford, Florida, 32771 Latitude: 28.81166Ring: 1 mile radius Longitude: -81.36160
Expected Number of Percent of Product/Consumer Behavior Adults/HHs Adults/HHs MPIGrocery (Adults)
Used beef (fresh/frozen) in last 6 months 1,512 65.0% 93Used bread in last 6 months 2,181 93.8% 100Used chicken (fresh or frozen) in last 6 months 1,649 70.9% 103Used turkey (fresh or frozen) in last 6 months 296 12.7% 80Used fish/seafood (fresh or frozen) in last 6 months 1,332 57.3% 105Used fresh fruit/vegetables in last 6 months 2,073 89.1% 103Used fresh milk in last 6 months 2,005 86.2% 99Used organic food in last 6 months 679 29.2% 142
Health (Adults)Exercise at home 2+ times per week 1,782 38.1% 132Exercise at club 2+ times per week 1,068 22.8% 171Visited a doctor in last 12 months 3,655 78.1% 103Used vitamin/dietary supplement in last 6 months 2,566 54.9% 104
Home (Households)Any home improvement in last 12 months 632 27.2% 100Used housekeeper/maid/professional HH cleaning service in last 12 months
408 17.5% 131Purchased low ticket HH furnishings in last 12 months 411 17.7% 109Purchased big ticket HH furnishings in last 12 months 601 25.8% 121Bought any small kitchen appliance in last 12 months 531 22.8% 103Bought any large kitchen appliance in last 12 months 319 13.7% 108
Insurance (Adults/Households)Currently carry life insurance 2,118 45.3% 105Carry medical/hospital/accident insurance 3,476 74.3% 108Carry homeowner insurance 2,174 46.5% 99Carry renter's insurance 702 15.0% 171Have auto insurance: 1 vehicle in household covered 733 31.5% 101Have auto insurance: 2 vehicles in household covered 873 37.5% 131Have auto insurance: 3+ vehicles in household covered 473 20.3% 94
Pets (Households)Household owns any pet 1,105 47.5% 88Household owns any cat 459 19.7% 87Household owns any dog 767 33.0% 80
Psychographics (Adults)Buying American is important to me 1,530 32.7% 79Usually buy items on credit rather than wait 665 14.2% 116Usually buy based on quality - not price 858 18.3% 100Price is usually more important than brand name 1,054 22.5% 85Usually use coupons for brands I buy often 850 18.2% 100Am interested in how to help the environment 834 17.8% 108Usually pay more for environ safe product 672 14.4% 107Usually value green products over convenience 438 9.4% 86Likely to buy a brand that supports a charity 1,651 35.3% 101
Reading (Adults)Bought digital book in last 12 months 989 21.1% 149Bought hardcover book in last 12 months 1,105 23.6% 115Bought paperback book in last 12 month 1,528 32.7% 110Read any daily newspaper (paper version) 877 18.8% 78Read any digital newspaper in last 30 days 2,394 51.2% 150Read any magazine (paper/electronic version) in last 6 months 4,422 94.5% 105
Data Note: An MPI (Market Potential Index) measures the relative likelihood of the adults or households in the specified trade area to exhibit certain consumer behavior or purchasing patterns compared to the U.S. An MPI of 100 represents the U.S. average. Source: These data are based upon national propensities to use various products and services, applied to local demographic composition. Usage data were collected by GfK MRI in a nationally representative survey of U.S. households. Esri forecasts for 2017 and 2022.
October 12, 2017
©2017 Esri Page 3 of 12
Retail Market Potential5645 W Sr-46, Sanford, Florida, 32771 2 Robin Kesler, CCIM5645 W Sr-46, Sanford, Florida, 32771 Latitude: 28.81166Ring: 1 mile radius Longitude: -81.36160
Expected Number of Percent of Product/Consumer Behavior Adults/HHs Adults/HHs MPIRestaurants (Adults)
Went to family restaurant/steak house in last 6 months 3,740 80.0% 107Went to family restaurant/steak house: 4+ times a month 1,284 27.5% 100Went to fast food/drive-in restaurant in last 6 months 4,255 91.0% 101Went to fast food/drive-in restaurant 9+ times/mo 1,913 40.9% 104Fast food/drive-in last 6 months: eat in 1,866 39.9% 109Fast food/drive-in last 6 months: home delivery 436 9.3% 121Fast food/drive-in last 6 months: take-out/drive-thru 2,183 46.7% 101Fast food/drive-in last 6 months: take-out/walk-in 1,151 24.6% 122
Television & Electronics (Adults/Households)Own any tablet 2,446 52.3% 155Own any e-reader 601 12.9% 148Own e-reader/tablet: iPad 1,745 37.3% 181HH has Internet connectable TV 662 28.5% 142Own any portable MP3 player 1,873 40.0% 143HH owns 1 TV 485 20.9% 101HH owns 2 TVs 664 28.5% 110HH owns 3 TVs 525 22.6% 105HH owns 4+ TVs 404 17.4% 95HH subscribes to cable TV 1,309 56.3% 118HH subscribes to fiber optic 336 14.4% 181HH owns portable GPS navigation device 789 33.9% 125HH purchased video game system in last 12 mos 181 7.8% 101HH owns Internet video device for TV 454 19.5% 176
Travel (Adults)Domestic travel in last 12 months 3,028 64.7% 127Took 3+ domestic non-business trips in last 12 months 701 15.0% 134Spent on domestic vacations in last 12 months: <$1,000 665 14.2% 137Spent on domestic vacations in last 12 months: $1,000-$1,499 401 8.6% 150Spent on domestic vacations in last 12 months: $1,500-$1,999 274 5.9% 159Spent on domestic vacations in last 12 months: $2,000-$2,999 226 4.8% 127Spent on domestic vacations in last 12 months: $3,000+ 386 8.3% 144Domestic travel in the 12 months: used general travel website 596 12.7% 182Foreign travel in last 3 years 1,822 39.0% 161Took 3+ foreign trips by plane in last 3 years 380 8.1% 185Spent on foreign vacations in last 12 months: <$1,000 308 6.6% 154Spent on foreign vacations in last 12 months: $1,000-$2,999 268 5.7% 164Spent on foreign vacations in last 12 months: $3,000+ 438 9.4% 186Foreign travel in last 3 years: used general travel website 508 10.9% 189Nights spent in hotel/motel in last 12 months: any 2,572 55.0% 133Took cruise of more than one day in last 3 years 550 11.8% 147Member of any frequent flyer program 1,377 29.4% 181Member of any hotel rewards program 1,066 22.8% 154
Data Note: An MPI (Market Potential Index) measures the relative likelihood of the adults or households in the specified trade area to exhibit certain consumer behavior or purchasing patterns compared to the U.S. An MPI of 100 represents the U.S. average. Source: These data are based upon national propensities to use various products and services, applied to local demographic composition. Usage data were collected by GfK MRI in a nationally representative survey of U.S. households. Esri forecasts for 2017 and 2022.
October 12, 2017
©2017 Esri Page 4 of 12
Retail Market Potential5645 W Sr-46, Sanford, Florida, 32771 2 Robin Kesler, CCIM5645 W Sr-46, Sanford, Florida, 32771 Latitude: 28.81166Ring: 3 mile radius Longitude: -81.36160
Demographic Summary 2017 2022Population 39,179 42,850Population 18+ 30,054 33,247Households 15,639 17,059Median Household Income $72,064 $80,332
Expected Number of Percent of Product/Consumer Behavior Adults/HHs Adults/HHs MPIApparel (Adults)
Bought any men's clothing in last 12 months 14,324 47.7% 100Bought any women's clothing in last 12 months 13,262 44.1% 102Bought clothing for child <13 years in last 6 months 8,944 29.8% 108Bought any shoes in last 12 months 17,003 56.6% 105Bought costume jewelry in last 12 months 6,092 20.3% 106Bought any fine jewelry in last 12 months 5,736 19.1% 106Bought a watch in last 12 months 4,810 16.0% 105
Automobiles (Households)HH owns/leases any vehicle 14,034 89.7% 105HH bought/leased new vehicle last 12 mo 1,893 12.1% 123
Automotive Aftermarket (Adults)Bought gasoline in last 6 months 27,072 90.1% 106Bought/changed motor oil in last 12 months 13,895 46.2% 96Had tune-up in last 12 months 9,460 31.5% 110
Beverages (Adults)Drank bottled water/seltzer in last 6 months 20,563 68.4% 103Drank regular cola in last 6 months 12,474 41.5% 94Drank beer/ale in last 6 months 14,086 46.9% 111
Cameras (Adults)Own digital point & shoot camera/camcorder 7,430 24.7% 116Own digital SLR camera/camcorder 3,257 10.8% 130Printed digital photos in last 12 months 4,982 16.6% 119
Cell Phones (Adults/Households)Bought cell phone in last 12 months 11,527 38.4% 106Have a smartphone 23,370 77.8% 116Have a smartphone: Android phone (any brand) 9,827 32.7% 103Have a smartphone: Apple iPhone 12,342 41.1% 134Number of cell phones in household: 1 4,305 27.5% 86Number of cell phones in household: 2 6,477 41.4% 110Number of cell phones in household: 3+ 4,518 28.9% 111HH has cell phone only (no landline telephone) 7,221 46.2% 102
Computers (Households)HH owns a computer 13,310 85.1% 112HH owns desktop computer 7,341 46.9% 110HH owns laptop/notebook 9,992 63.9% 115HH owns any Apple/Mac brand computer 3,284 21.0% 136HH owns any PC/non-Apple brand computer 11,144 71.3% 107HH purchased most recent computer in a store 6,602 42.2% 113HH purchased most recent computer online 2,570 16.4% 126Spent <$500 on most recent home computer 2,375 15.2% 99Spent $500-$999 on most recent home computer"
3,106 19.9% 109Spent $1,000-$1,499 on most recent home computer 1,888 12.1% 133Spent $1,500-$1,999 on most recent home computer 954 6.1% 143Spent $2,000+ on most recent home computer 745 4.8% 134
Data Note: An MPI (Market Potential Index) measures the relative likelihood of the adults or households in the specified trade area to exhibit certain consumer behavior or purchasing patterns compared to the U.S. An MPI of 100 represents the U.S. average. Source: These data are based upon national propensities to use various products and services, applied to local demographic composition. Usage data were collected by GfK MRI in a nationally representative survey of U.S. households. Esri forecasts for 2017 and 2022.
October 12, 2017
©2017 Esri Page 5 of 12
Retail Market Potential5645 W Sr-46, Sanford, Florida, 32771 2 Robin Kesler, CCIM5645 W Sr-46, Sanford, Florida, 32771 Latitude: 28.81166Ring: 3 mile radius Longitude: -81.36160
Expected Number of Percent of Product/Consumer Behavior Adults/HHs Adults/HHs MPIConvenience Stores (Adults)
Shopped at convenience store in last 6 mos 16,252 54.1% 108Bought brewed coffee at convenience store in last 30 days 4,849 16.1% 104Bought cigarettes at convenience store in last 30 days 2,899 9.6% 80Bought gas at convenience store in last 30 days 9,983 33.2% 98Spent at convenience store in last 30 days: <$20 2,872 9.6% 121Spent at convenience store in last 30 days: $20-$39 2,886 9.6% 105Spent at convenience store in last 30 days: $40-$50 2,230 7.4% 98Spent at convenience store in last 30 days: $51-$99 1,432 4.8% 103Spent at convenience store in last 30 days: $100+ 6,446 21.4% 91
Entertainment (Adults)Attended a movie in last 6 months 20,003 66.6% 113Went to live theater in last 12 months 4,614 15.4% 118Went to a bar/night club in last 12 months 6,019 20.0% 119Dined out in last 12 months 15,727 52.3% 116Gambled at a casino in last 12 months 4,449 14.8% 107Visited a theme park in last 12 months 6,598 22.0% 123Viewed movie (video-on-demand) in last 30 days 7,375 24.5% 134Viewed TV show (video-on-demand) in last 30 days 5,482 18.2% 139Watched any pay-per-view TV in last 12 months 4,238 14.1% 114Downloaded a movie over the Internet in last 30 days 3,486 11.6% 140Downloaded any individual song in last 6 months 7,497 24.9% 118Watched a movie online in the last 30 days 7,324 24.4% 129Watched a TV program online in last 30 days 6,653 22.1% 130Played a video/electronic game (console) in last 12 months 3,171 10.6% 106Played a video/electronic game (portable) in last 12 months 1,596 5.3% 118
Financial (Adults)Have home mortgage (1st) 10,920 36.3% 119Used ATM/cash machine in last 12 months 17,326 57.6% 116Own any stock 2,761 9.2% 127Own U.S. savings bond 1,727 5.7% 112Own shares in mutual fund (stock) 2,839 9.4% 129Own shares in mutual fund (bonds) 1,945 6.5% 128Have interest checking account 9,567 31.8% 117Have non-interest checking account 9,284 30.9% 105Have savings account 18,288 60.9% 112Have 401K retirement savings plan 5,694 18.9% 129Own/used any credit/debit card in last 12 months 24,688 82.1% 109Avg monthly credit card expenditures: <$111 3,317 11.0% 92Avg monthly credit card expenditures: $111-$225 2,052 6.8% 96Avg monthly credit card expenditures: $226-$450 2,272 7.6% 115Avg monthly credit card expenditures: $451-$700 1,788 5.9% 112Avg monthly credit card expenditures: $701-$1,000 1,734 5.8% 125Avg monthly credit card expenditures: $1,001+ 4,158 13.8% 150Did banking online in last 12 months 14,011 46.6% 127Did banking on mobile device in last 12 months 6,710 22.3% 129Paid bills online in last 12 months 16,499 54.9% 123
Data Note: An MPI (Market Potential Index) measures the relative likelihood of the adults or households in the specified trade area to exhibit certain consumer behavior or purchasing patterns compared to the U.S. An MPI of 100 represents the U.S. average. Source: These data are based upon national propensities to use various products and services, applied to local demographic composition. Usage data were collected by GfK MRI in a nationally representative survey of U.S. households. Esri forecasts for 2017 and 2022.
October 12, 2017
©2017 Esri Page 6 of 12
Retail Market Potential5645 W Sr-46, Sanford, Florida, 32771 2 Robin Kesler, CCIM5645 W Sr-46, Sanford, Florida, 32771 Latitude: 28.81166Ring: 3 mile radius Longitude: -81.36160
Expected Number of Percent of Product/Consumer Behavior Adults/HHs Adults/HHs MPIGrocery (Adults)
Used beef (fresh/frozen) in last 6 months 10,639 68.0% 98Used bread in last 6 months 14,698 94.0% 100Used chicken (fresh or frozen) in last 6 months 11,136 71.2% 103Used turkey (fresh or frozen) in last 6 months 2,302 14.7% 93Used fish/seafood (fresh or frozen) in last 6 months 8,799 56.3% 103Used fresh fruit/vegetables in last 6 months 13,799 88.2% 102Used fresh milk in last 6 months 13,722 87.7% 100Used organic food in last 6 months 4,041 25.8% 125
Health (Adults)Exercise at home 2+ times per week 10,186 33.9% 117Exercise at club 2+ times per week 5,794 19.3% 144Visited a doctor in last 12 months 23,298 77.5% 102Used vitamin/dietary supplement in last 6 months 16,501 54.9% 104
Home (Households)Any home improvement in last 12 months 4,375 28.0% 103Used housekeeper/maid/professional HH cleaning service in last 12 months
2,525 16.1% 121Purchased low ticket HH furnishings in last 12 months 2,769 17.7% 109Purchased big ticket HH furnishings in last 12 months 3,798 24.3% 114Bought any small kitchen appliance in last 12 months 3,567 22.8% 103Bought any large kitchen appliance in last 12 months 2,129 13.6% 107
Insurance (Adults/Households)Currently carry life insurance 13,678 45.5% 105Carry medical/hospital/accident insurance 22,067 73.4% 106Carry homeowner insurance 14,930 49.7% 106Carry renter's insurance 3,462 11.5% 132Have auto insurance: 1 vehicle in household covered 4,842 31.0% 100Have auto insurance: 2 vehicles in household covered 5,089 32.5% 114Have auto insurance: 3+ vehicles in household covered 3,495 22.3% 103
Pets (Households)Household owns any pet 8,142 52.1% 96Household owns any cat 3,201 20.5% 91Household owns any dog 5,973 38.2% 92
Psychographics (Adults)Buying American is important to me 10,896 36.3% 87Usually buy items on credit rather than wait 4,013 13.4% 109Usually buy based on quality - not price 5,525 18.4% 100Price is usually more important than brand name 7,464 24.8% 93Usually use coupons for brands I buy often 5,635 18.7% 103Am interested in how to help the environment 5,062 16.8% 102Usually pay more for environ safe product 4,178 13.9% 104Usually value green products over convenience 2,838 9.4% 87Likely to buy a brand that supports a charity 10,606 35.3% 101
Reading (Adults)Bought digital book in last 12 months 5,306 17.7% 124Bought hardcover book in last 12 months 7,217 24.0% 117Bought paperback book in last 12 month 10,192 33.9% 114Read any daily newspaper (paper version) 6,773 22.5% 93Read any digital newspaper in last 30 days 12,704 42.3% 124Read any magazine (paper/electronic version) in last 6 months 28,171 93.7% 104
Data Note: An MPI (Market Potential Index) measures the relative likelihood of the adults or households in the specified trade area to exhibit certain consumer behavior or purchasing patterns compared to the U.S. An MPI of 100 represents the U.S. average. Source: These data are based upon national propensities to use various products and services, applied to local demographic composition. Usage data were collected by GfK MRI in a nationally representative survey of U.S. households. Esri forecasts for 2017 and 2022.
October 12, 2017
©2017 Esri Page 7 of 12
Retail Market Potential5645 W Sr-46, Sanford, Florida, 32771 2 Robin Kesler, CCIM5645 W Sr-46, Sanford, Florida, 32771 Latitude: 28.81166Ring: 3 mile radius Longitude: -81.36160
Expected Number of Percent of Product/Consumer Behavior Adults/HHs Adults/HHs MPIRestaurants (Adults)
Went to family restaurant/steak house in last 6 months 23,665 78.7% 105Went to family restaurant/steak house: 4+ times a month 8,636 28.7% 105Went to fast food/drive-in restaurant in last 6 months 27,567 91.7% 102Went to fast food/drive-in restaurant 9+ times/mo 12,441 41.4% 105Fast food/drive-in last 6 months: eat in 11,492 38.2% 105Fast food/drive-in last 6 months: home delivery 2,628 8.7% 114Fast food/drive-in last 6 months: take-out/drive-thru 14,521 48.3% 105Fast food/drive-in last 6 months: take-out/walk-in 7,081 23.6% 117
Television & Electronics (Adults/Households)Own any tablet 12,990 43.2% 128Own any e-reader 3,375 11.2% 130Own e-reader/tablet: iPad 8,846 29.4% 143HH has Internet connectable TV 3,969 25.4% 126Own any portable MP3 player 10,453 34.8% 124HH owns 1 TV 3,256 20.8% 100HH owns 2 TVs 4,187 26.8% 103HH owns 3 TVs 3,458 22.1% 103HH owns 4+ TVs 2,898 18.5% 102HH subscribes to cable TV 8,078 51.7% 108HH subscribes to fiber optic 1,802 11.5% 144HH owns portable GPS navigation device 4,844 31.0% 114HH purchased video game system in last 12 mos 1,244 8.0% 103HH owns Internet video device for TV 2,442 15.6% 141
Travel (Adults)Domestic travel in last 12 months 18,185 60.5% 119Took 3+ domestic non-business trips in last 12 months 4,283 14.3% 128Spent on domestic vacations in last 12 months: <$1,000 3,591 11.9% 115Spent on domestic vacations in last 12 months: $1,000-$1,499 2,067 6.9% 121Spent on domestic vacations in last 12 months: $1,500-$1,999 1,342 4.5% 121Spent on domestic vacations in last 12 months: $2,000-$2,999 1,464 4.9% 128Spent on domestic vacations in last 12 months: $3,000+ 2,407 8.0% 140Domestic travel in the 12 months: used general travel website 2,815 9.4% 134Foreign travel in last 3 years 9,630 32.0% 132Took 3+ foreign trips by plane in last 3 years 1,897 6.3% 143Spent on foreign vacations in last 12 months: <$1,000 1,632 5.4% 127Spent on foreign vacations in last 12 months: $1,000-$2,999 1,303 4.3% 124Spent on foreign vacations in last 12 months: $3,000+ 2,125 7.1% 140Foreign travel in last 3 years: used general travel website 2,338 7.8% 135Nights spent in hotel/motel in last 12 months: any 15,061 50.1% 121Took cruise of more than one day in last 3 years 3,026 10.1% 126Member of any frequent flyer program 7,354 24.5% 150Member of any hotel rewards program 6,097 20.3% 137
Data Note: An MPI (Market Potential Index) measures the relative likelihood of the adults or households in the specified trade area to exhibit certain consumer behavior or purchasing patterns compared to the U.S. An MPI of 100 represents the U.S. average. Source: These data are based upon national propensities to use various products and services, applied to local demographic composition. Usage data were collected by GfK MRI in a nationally representative survey of U.S. households. Esri forecasts for 2017 and 2022.
October 12, 2017
©2017 Esri Page 8 of 12
Retail Market Potential5645 W Sr-46, Sanford, Florida, 32771 2 Robin Kesler, CCIM5645 W Sr-46, Sanford, Florida, 32771 Latitude: 28.81166Ring: 5 mile radius Longitude: -81.36160
Demographic Summary 2017 2022Population 85,080 91,524Population 18+ 64,899 70,520Households 32,850 35,278Median Household Income $64,193 $73,296
Expected Number of Percent of Product/Consumer Behavior Adults/HHs Adults/HHs MPIApparel (Adults)
Bought any men's clothing in last 12 months 30,564 47.1% 99Bought any women's clothing in last 12 months 28,664 44.2% 102Bought clothing for child <13 years in last 6 months 18,706 28.8% 105Bought any shoes in last 12 months 36,083 55.6% 103Bought costume jewelry in last 12 months 13,076 20.1% 106Bought any fine jewelry in last 12 months 12,240 18.9% 104Bought a watch in last 12 months 10,578 16.3% 107
Automobiles (Households)HH owns/leases any vehicle 28,902 88.0% 103HH bought/leased new vehicle last 12 mo 3,707 11.3% 114
Automotive Aftermarket (Adults)Bought gasoline in last 6 months 57,207 88.1% 104Bought/changed motor oil in last 12 months 30,325 46.7% 97Had tune-up in last 12 months 19,738 30.4% 106
Beverages (Adults)Drank bottled water/seltzer in last 6 months 43,855 67.6% 102Drank regular cola in last 6 months 27,397 42.2% 96Drank beer/ale in last 6 months 29,198 45.0% 106
Cameras (Adults)Own digital point & shoot camera/camcorder 14,842 22.9% 108Own digital SLR camera/camcorder 6,450 9.9% 119Printed digital photos in last 12 months 10,037 15.5% 111
Cell Phones (Adults/Households)Bought cell phone in last 12 months 24,588 37.9% 105Have a smartphone 48,335 74.5% 111Have a smartphone: Android phone (any brand) 21,718 33.5% 105Have a smartphone: Apple iPhone 23,773 36.6% 120Number of cell phones in household: 1 9,268 28.2% 88Number of cell phones in household: 2 13,201 40.2% 107Number of cell phones in household: 3+ 9,465 28.8% 111HH has cell phone only (no landline telephone) 14,909 45.4% 100
Computers (Households)HH owns a computer 26,843 81.7% 107HH owns desktop computer 15,052 45.8% 107HH owns laptop/notebook 19,832 60.4% 109HH owns any Apple/Mac brand computer 6,182 18.8% 122HH owns any PC/non-Apple brand computer 22,798 69.4% 105HH purchased most recent computer in a store 13,205 40.2% 108HH purchased most recent computer online 4,914 15.0% 115Spent <$500 on most recent home computer 4,945 15.1% 98Spent $500-$999 on most recent home computer"
6,235 19.0% 104Spent $1,000-$1,499 on most recent home computer 3,582 10.9% 120Spent $1,500-$1,999 on most recent home computer 1,825 5.6% 130Spent $2,000+ on most recent home computer 1,427 4.3% 122
Data Note: An MPI (Market Potential Index) measures the relative likelihood of the adults or households in the specified trade area to exhibit certain consumer behavior or purchasing patterns compared to the U.S. An MPI of 100 represents the U.S. average. Source: These data are based upon national propensities to use various products and services, applied to local demographic composition. Usage data were collected by GfK MRI in a nationally representative survey of U.S. households. Esri forecasts for 2017 and 2022.
October 12, 2017
©2017 Esri Page 9 of 12
Retail Market Potential5645 W Sr-46, Sanford, Florida, 32771 2 Robin Kesler, CCIM5645 W Sr-46, Sanford, Florida, 32771 Latitude: 28.81166Ring: 5 mile radius Longitude: -81.36160
Expected Number of Percent of Product/Consumer Behavior Adults/HHs Adults/HHs MPIConvenience Stores (Adults)
Shopped at convenience store in last 6 mos 34,959 53.9% 108Bought brewed coffee at convenience store in last 30 days 10,402 16.0% 103Bought cigarettes at convenience store in last 30 days 6,879 10.6% 87Bought gas at convenience store in last 30 days 21,741 33.5% 99Spent at convenience store in last 30 days: <$20 5,768 8.9% 113Spent at convenience store in last 30 days: $20-$39 6,162 9.5% 104Spent at convenience store in last 30 days: $40-$50 4,812 7.4% 98Spent at convenience store in last 30 days: $51-$99 3,190 4.9% 106Spent at convenience store in last 30 days: $100+ 14,323 22.1% 94
Entertainment (Adults)Attended a movie in last 6 months 41,601 64.1% 108Went to live theater in last 12 months 9,529 14.7% 113Went to a bar/night club in last 12 months 11,987 18.5% 110Dined out in last 12 months 32,113 49.5% 110Gambled at a casino in last 12 months 9,327 14.4% 104Visited a theme park in last 12 months 13,138 20.2% 113Viewed movie (video-on-demand) in last 30 days 14,764 22.7% 124Viewed TV show (video-on-demand) in last 30 days 10,792 16.6% 126Watched any pay-per-view TV in last 12 months 8,714 13.4% 108Downloaded a movie over the Internet in last 30 days 6,931 10.7% 129Downloaded any individual song in last 6 months 15,308 23.6% 111Watched a movie online in the last 30 days 14,417 22.2% 118Watched a TV program online in last 30 days 13,098 20.2% 119Played a video/electronic game (console) in last 12 months 6,721 10.4% 104Played a video/electronic game (portable) in last 12 months 3,296 5.1% 113
Financial (Adults)Have home mortgage (1st) 22,360 34.5% 113Used ATM/cash machine in last 12 months 35,743 55.1% 111Own any stock 5,554 8.6% 118Own U.S. savings bond 3,611 5.6% 108Own shares in mutual fund (stock) 5,708 8.8% 120Own shares in mutual fund (bonds) 3,939 6.1% 120Have interest checking account 19,502 30.0% 111Have non-interest checking account 19,475 30.0% 102Have savings account 37,926 58.4% 107Have 401K retirement savings plan 11,195 17.2% 118Own/used any credit/debit card in last 12 months 51,568 79.5% 105Avg monthly credit card expenditures: <$111 7,235 11.1% 93Avg monthly credit card expenditures: $111-$225 4,381 6.8% 95Avg monthly credit card expenditures: $226-$450 4,544 7.0% 106Avg monthly credit card expenditures: $451-$700 3,684 5.7% 107Avg monthly credit card expenditures: $701-$1,000 3,434 5.3% 114Avg monthly credit card expenditures: $1,001+ 8,103 12.5% 135Did banking online in last 12 months 27,755 42.8% 117Did banking on mobile device in last 12 months 13,182 20.3% 117Paid bills online in last 12 months 33,216 51.2% 114
Data Note: An MPI (Market Potential Index) measures the relative likelihood of the adults or households in the specified trade area to exhibit certain consumer behavior or purchasing patterns compared to the U.S. An MPI of 100 represents the U.S. average. Source: These data are based upon national propensities to use various products and services, applied to local demographic composition. Usage data were collected by GfK MRI in a nationally representative survey of U.S. households. Esri forecasts for 2017 and 2022.
October 12, 2017
©2017 Esri Page 10 of 12
Retail Market Potential5645 W Sr-46, Sanford, Florida, 32771 2 Robin Kesler, CCIM5645 W Sr-46, Sanford, Florida, 32771 Latitude: 28.81166Ring: 5 mile radius Longitude: -81.36160
Expected Number of Percent of Product/Consumer Behavior Adults/HHs Adults/HHs MPIGrocery (Adults)
Used beef (fresh/frozen) in last 6 months 22,553 68.7% 99Used bread in last 6 months 30,881 94.0% 100Used chicken (fresh or frozen) in last 6 months 23,140 70.4% 102Used turkey (fresh or frozen) in last 6 months 5,157 15.7% 99Used fish/seafood (fresh or frozen) in last 6 months 18,540 56.4% 103Used fresh fruit/vegetables in last 6 months 28,702 87.4% 101Used fresh milk in last 6 months 28,785 87.6% 100Used organic food in last 6 months 7,877 24.0% 116
Health (Adults)Exercise at home 2+ times per week 20,521 31.6% 109Exercise at club 2+ times per week 11,017 17.0% 127Visited a doctor in last 12 months 49,627 76.5% 101Used vitamin/dietary supplement in last 6 months 35,168 54.2% 103
Home (Households)Any home improvement in last 12 months 9,157 27.9% 103Used housekeeper/maid/professional HH cleaning service in last 12 months
5,148 15.7% 117Purchased low ticket HH furnishings in last 12 months 5,551 16.9% 104Purchased big ticket HH furnishings in last 12 months 7,574 23.1% 108Bought any small kitchen appliance in last 12 months 7,323 22.3% 101Bought any large kitchen appliance in last 12 months 4,376 13.3% 105
Insurance (Adults/Households)Currently carry life insurance 29,192 45.0% 104Carry medical/hospital/accident insurance 46,633 71.9% 104Carry homeowner insurance 31,888 49.1% 105Carry renter's insurance 6,617 10.2% 116Have auto insurance: 1 vehicle in household covered 9,875 30.1% 97Have auto insurance: 2 vehicles in household covered 10,158 30.9% 108Have auto insurance: 3+ vehicles in household covered 7,441 22.7% 105
Pets (Households)Household owns any pet 17,245 52.5% 97Household owns any cat 6,707 20.4% 90Household owns any dog 12,895 39.3% 95
Psychographics (Adults)Buying American is important to me 24,387 37.6% 90Usually buy items on credit rather than wait 8,433 13.0% 106Usually buy based on quality - not price 11,961 18.4% 100Price is usually more important than brand name 16,588 25.6% 96Usually use coupons for brands I buy often 12,171 18.8% 103Am interested in how to help the environment 10,633 16.4% 99Usually pay more for environ safe product 8,785 13.5% 101Usually value green products over convenience 6,292 9.7% 89Likely to buy a brand that supports a charity 23,080 35.6% 102
Reading (Adults)Bought digital book in last 12 months 10,341 15.9% 112Bought hardcover book in last 12 months 15,005 23.1% 113Bought paperback book in last 12 month 21,469 33.1% 111Read any daily newspaper (paper version) 15,127 23.3% 96Read any digital newspaper in last 30 days 25,032 38.6% 113Read any magazine (paper/electronic version) in last 6 months 60,250 92.8% 103
Data Note: An MPI (Market Potential Index) measures the relative likelihood of the adults or households in the specified trade area to exhibit certain consumer behavior or purchasing patterns compared to the U.S. An MPI of 100 represents the U.S. average. Source: These data are based upon national propensities to use various products and services, applied to local demographic composition. Usage data were collected by GfK MRI in a nationally representative survey of U.S. households. Esri forecasts for 2017 and 2022.
October 12, 2017
©2017 Esri Page 11 of 12
Retail Market Potential5645 W Sr-46, Sanford, Florida, 32771 2 Robin Kesler, CCIM5645 W Sr-46, Sanford, Florida, 32771 Latitude: 28.81166Ring: 5 mile radius Longitude: -81.36160
Expected Number of Percent of Product/Consumer Behavior Adults/HHs Adults/HHs MPIRestaurants (Adults)
Went to family restaurant/steak house in last 6 months 50,244 77.4% 103Went to family restaurant/steak house: 4+ times a month 18,791 29.0% 106Went to fast food/drive-in restaurant in last 6 months 59,098 91.1% 101Went to fast food/drive-in restaurant 9+ times/mo 26,917 41.5% 106Fast food/drive-in last 6 months: eat in 24,041 37.0% 101Fast food/drive-in last 6 months: home delivery 5,452 8.4% 109Fast food/drive-in last 6 months: take-out/drive-thru 30,964 47.7% 104Fast food/drive-in last 6 months: take-out/walk-in 14,796 22.8% 113
Television & Electronics (Adults/Households)Own any tablet 25,605 39.5% 117Own any e-reader 6,782 10.5% 121Own e-reader/tablet: iPad 16,787 25.9% 125HH has Internet connectable TV 7,735 23.5% 117Own any portable MP3 player 20,540 31.6% 113HH owns 1 TV 6,522 19.9% 96HH owns 2 TVs 8,474 25.8% 99HH owns 3 TVs 7,341 22.3% 104HH owns 4+ TVs 6,343 19.3% 106HH subscribes to cable TV 16,420 50.0% 105HH subscribes to fiber optic 3,627 11.0% 138HH owns portable GPS navigation device 9,669 29.4% 108HH purchased video game system in last 12 mos 2,664 8.1% 105HH owns Internet video device for TV 4,573 13.9% 126
Travel (Adults)Domestic travel in last 12 months 37,049 57.1% 112Took 3+ domestic non-business trips in last 12 months 8,591 13.2% 119Spent on domestic vacations in last 12 months: <$1,000 7,069 10.9% 105Spent on domestic vacations in last 12 months: $1,000-$1,499 4,200 6.5% 113Spent on domestic vacations in last 12 months: $1,500-$1,999 2,664 4.1% 112Spent on domestic vacations in last 12 months: $2,000-$2,999 2,995 4.6% 122Spent on domestic vacations in last 12 months: $3,000+ 4,843 7.5% 130Domestic travel in the 12 months: used general travel website 5,337 8.2% 118Foreign travel in last 3 years 18,725 28.9% 119Took 3+ foreign trips by plane in last 3 years 3,580 5.5% 125Spent on foreign vacations in last 12 months: <$1,000 3,279 5.1% 118Spent on foreign vacations in last 12 months: $1,000-$2,999 2,486 3.8% 110Spent on foreign vacations in last 12 months: $3,000+ 4,025 6.2% 123Foreign travel in last 3 years: used general travel website 4,493 6.9% 120Nights spent in hotel/motel in last 12 months: any 30,500 47.0% 113Took cruise of more than one day in last 3 years 6,034 9.3% 116Member of any frequent flyer program 13,962 21.5% 132Member of any hotel rewards program 12,024 18.5% 125
Data Note: An MPI (Market Potential Index) measures the relative likelihood of the adults or households in the specified trade area to exhibit certain consumer behavior or purchasing patterns compared to the U.S. An MPI of 100 represents the U.S. average. Source: These data are based upon national propensities to use various products and services, applied to local demographic composition. Usage data were collected by GfK MRI in a nationally representative survey of U.S. households. Esri forecasts for 2017 and 2022.
October 12, 2017
©2017 Esri Page 12 of 12
Retail MarketPlace Profile5645 W Sr-46, Sanford, Florida, 32771 Robin Kesler, CCIMRing: 1 mile radius Latitude: 28.81166
Longitude: -81.36160
Summary Demographics2017 Population 5,9222017 Households 2,3262017 Median Disposable Income $67,6992017 Per Capita Income $46,534
NAICS Demand Supply Retail Gap Leakage/Surplus Number ofIndustry Summary (Retail Potential) (Retail Sales) Factor Businesses
Total Retail Trade and Food & Drink 44-45,722 $121,154,242 $140,565,057 -$19,410,815 -7.4 33Total Retail Trade 44-45 $108,810,785 $129,768,747 -$20,957,962 -8.8 20Total Food & Drink 722 $12,343,457 $10,796,310 $1,547,147 6.7 13
NAICS Demand Supply Retail Gap Leakage/Surplus Number ofIndustry Group (Retail Potential) (Retail Sales) Factor Businesses
Motor Vehicle & Parts Dealers 441 $23,198,679 $87,498,845 -$64,300,166 -58.1 2 Automobile Dealers 4411 $18,473,160 $61,523,062 -$43,049,902 -53.8 1 Other Motor Vehicle Dealers 4412 $2,710,766 $0 $2,710,766 100.0 0 Auto Parts, Accessories & Tire Stores 4413 $2,014,753 $0 $2,014,753 100.0 0Furniture & Home Furnishings Stores 442 $4,106,912 $0 $4,106,912 100.0 0 Furniture Stores 4421 $2,303,834 $0 $2,303,834 100.0 0 Home Furnishings Stores 4422 $1,803,078 $0 $1,803,078 100.0 0Electronics & Appliance Stores 443 $3,217,706 $763,830 $2,453,876 61.6 1Bldg Materials, Garden Equip. & Supply Stores 444 $7,294,101 $1,752,924 $5,541,177 61.2 1 Bldg Material & Supplies Dealers 4441 $6,765,601 $853,738 $5,911,863 77.6 1 Lawn & Garden Equip & Supply Stores 4442 $528,500 $899,185 -$370,685 -26.0 1Food & Beverage Stores 445 $19,138,295 $18,620,651 $517,644 1.4 4 Grocery Stores 4451 $17,345,986 $17,878,714 -$532,728 -1.5 2 Specialty Food Stores 4452 $800,570 $0 $800,570 100.0 0 Beer, Wine & Liquor Stores 4453 $991,739 $535,691 $456,048 29.9 1Health & Personal Care Stores 446,4461 $6,884,814 $11,590,335 -$4,705,521 -25.5 2Gasoline Stations 447,4471 $10,946,669 $3,760,488 $7,186,181 48.9 1Clothing & Clothing Accessories Stores 448 $5,822,618 $1,649,100 $4,173,518 55.9 4 Clothing Stores 4481 $3,885,755 $1,413,225 $2,472,530 46.7 3 Shoe Stores 4482 $900,187 $0 $900,187 100.0 0 Jewelry, Luggage & Leather Goods Stores 4483 $1,036,677 $235,875 $800,802 62.9 1Sporting Goods, Hobby, Book & Music Stores 451 $2,768,302 $647,218 $2,121,084 62.1 1 Sporting Goods/Hobby/Musical Instr Stores 4511 $2,283,674 $647,218 $1,636,456 55.8 1 Book, Periodical & Music Stores 4512 $484,627 $0 $484,627 100.0 0General Merchandise Stores 452 $18,277,120 $296,031 $17,981,089 96.8 1 Department Stores Excluding Leased Depts. 4521 $12,975,767 $0 $12,975,767 100.0 0 Other General Merchandise Stores 4529 $5,301,354 $296,031 $5,005,323 89.4 1Miscellaneous Store Retailers 453 $4,418,526 $2,890,498 $1,528,028 20.9 2 Florists 4531 $193,050 $152,395 $40,655 11.8 1 Office Supplies, Stationery & Gift Stores 4532 $983,444 $0 $983,444 100.0 0 Used Merchandise Stores 4533 $1,015,600 $0 $1,015,600 100.0 0 Other Miscellaneous Store Retailers 4539 $2,226,432 $2,697,354 -$470,922 -9.6 1Nonstore Retailers 454 $2,737,045 $0 $2,737,045 100.0 0 Electronic Shopping & Mail-Order Houses 4541 $2,354,698 $0 $2,354,698 100.0 0 Vending Machine Operators 4542 $46,929 $0 $46,929 100.0 0 Direct Selling Establishments 4543 $335,418 $0 $335,418 100.0 0Food Services & Drinking Places 722 $12,343,457 $10,796,310 $1,547,147 6.7 13 Special Food Services 7223 $211,274 $0 $211,274 100.0 0 Drinking Places - Alcoholic Beverages 7224 $1,009,903 $0 $1,009,903 100.0 0Restaurants/Other Eating Places 7225 $11,122,280 $10,796,310 $325,970 1.5 13
Data Note: Supply (retail sales) estimates sales to consumers by establishments. Sales to businesses are excluded. Demand (retail potential) estimates the expected amount spent by consumers at retail establishments. Supply and demand estimates are in current dollars. The Leakage/Surplus Factor presents a snapshot of retail opportunity. This is a measure of the relationship between supply and demand that ranges from +100 (total leakage) to -100 (total surplus). A positive value represents 'leakage' of retail opportunity outside the trade area. A negative value represents a surplus of retail sales, a market where customers are drawn in from outside the trade area. The Retail Gap represents the difference between Retail Potential and Retail Sales. Esri uses the North American Industry Classification System (NAICS) to classify businesses by their primary type of economic activity. Retail establishments are classified into 27 industry groups in the Retail Trade sector, as well as four industry groups within the Food Services & Drinking Establishments subsector. For more information on the Retail MarketPlace data, please click the link below to view the Methodology Statement.http://www.esri.com/library/whitepapers/pdfs/esri-data-retail-marketplace.pdf
Source: Esri and Infogroup. Retail MarketPlace 2017. Copyright 2017 Infogroup, Inc. All rights reserved.
October 12, 2017
©2017 Esri Page 1 of 6
Retail MarketPlace Profile5645 W Sr-46, Sanford, Florida, 32771 Robin Kesler, CCIMRing: 1 mile radius Latitude: 28.81166
Longitude: -81.36160
Leakage/Surplus Factor by Industry SubsectorLeakage/Surplus Factor by Industry Subsector
Food Services & Drinking Places Nonstore Retailers
Miscellaneous Store Retailers General Merchandise Stores
Sporting Goods, Hobby, Book, and Music Stores Clothing and Clothing Accessories Stores
Gasoline Stations Health & Personal Care Stores
Food & Beverage Stores Bldg Materials, Garden Equip. & Supply Stores
Electronics & Appliance Stores Furniture & Home Furnishings Stores
Motor Vehicle & Parts Dealers
Leakage/Surplus Factor100806040200-20-40
Leakage/Surplus Factor by Industry GroupLeakage/Surplus Factor by Industry Group
Restaurants/Other Eating Places
Drinking Places (Alcoholic Beverages)
Special Food Services
Direct Selling Establishments
Vending Machine Operators
Electronic Shopping and Mail-Order Houses
Other Miscellaneous Store Retailers Used Merchandise Stores
Office Supplies, Stationery, and Gift Stores
Florists
Other General Merchandise Stores
Department Stores (Excluding Leased Depts.)
Book, Periodical, and Music Stores
Jewelry, Luggage, and Leather Goods Stores
Shoe Stores
Clothing Stores
Gasoline Stations
Health & Personal Care Stores
Beer, Wine, and Liquor Stores
Specialty Food Stores
Grocery Stores
Lawn and Garden Equipment and Supplies Stores Building Material and Supplies Dealers
Electronics & Appliance Stores
Home Furnishings Stores
Furniture Stores
Auto Parts, Accessories, and Tire Stores
Other Motor Vehicle Dealers
Automobile Dealers
Leakage/Surplus Factor100806040200-20-40
Source: Esri and Infogroup. Retail MarketPlace 2017. Copyright 2017 Infogroup, Inc. All rights reserved.
October 12, 2017
©2017 Esri Page 2 of 6
Retail MarketPlace Profile5645 W Sr-46, Sanford, Florida, 32771 Robin Kesler, CCIMRing: 3 mile radius Latitude: 28.81166
Longitude: -81.36160
Summary Demographics2017 Population 39,1792017 Households 15,6392017 Median Disposable Income $57,6652017 Per Capita Income $41,314
NAICS Demand Supply Retail Gap Leakage/Surplus Number ofIndustry Summary (Retail Potential) (Retail Sales) Factor Businesses
Total Retail Trade and Food & Drink 44-45,722 $740,879,649 $1,567,947,448 -$827,067,799 -35.8 430Total Retail Trade 44-45 $666,707,864 $1,452,702,207 -$785,994,343 -37.1 318Total Food & Drink 722 $74,171,785 $115,245,240 -$41,073,455 -21.7 112
NAICS Demand Supply Retail Gap Leakage/Surplus Number ofIndustry Group (Retail Potential) (Retail Sales) Factor Businesses
Motor Vehicle & Parts Dealers 441 $142,876,377 $598,647,517 -$455,771,140 -61.5 39 Automobile Dealers 4411 $113,704,347 $500,481,690 -$386,777,343 -63.0 21 Other Motor Vehicle Dealers 4412 $16,750,045 $92,204,108 -$75,454,063 -69.3 11 Auto Parts, Accessories & Tire Stores 4413 $12,421,985 $5,961,719 $6,460,266 35.1 7Furniture & Home Furnishings Stores 442 $25,009,992 $40,340,043 -$15,330,051 -23.5 20 Furniture Stores 4421 $13,938,933 $21,711,210 -$7,772,277 -21.8 15 Home Furnishings Stores 4422 $11,071,059 $18,628,833 -$7,557,774 -25.4 5Electronics & Appliance Stores 443 $19,564,946 $31,404,894 -$11,839,948 -23.2 20Bldg Materials, Garden Equip. & Supply Stores 444 $45,637,211 $59,175,668 -$13,538,457 -12.9 20 Bldg Material & Supplies Dealers 4441 $42,199,648 $49,038,052 -$6,838,404 -7.5 15 Lawn & Garden Equip & Supply Stores 4442 $3,437,563 $10,137,617 -$6,700,054 -49.4 5Food & Beverage Stores 445 $116,760,149 $89,364,167 $27,395,982 13.3 27 Grocery Stores 4451 $105,886,026 $82,311,169 $23,574,857 12.5 16 Specialty Food Stores 4452 $4,879,341 $3,088,775 $1,790,566 22.5 5 Beer, Wine & Liquor Stores 4453 $5,994,781 $3,964,224 $2,030,557 20.4 5Health & Personal Care Stores 446,4461 $42,822,118 $99,495,838 -$56,673,720 -39.8 32Gasoline Stations 447,4471 $67,330,984 $27,219,268 $40,111,716 42.4 9Clothing & Clothing Accessories Stores 448 $34,973,534 $94,842,386 -$59,868,852 -46.1 67 Clothing Stores 4481 $23,391,128 $79,165,996 -$55,774,868 -54.4 42 Shoe Stores 4482 $5,374,939 $7,575,827 -$2,200,888 -17.0 8 Jewelry, Luggage & Leather Goods Stores 4483 $6,207,467 $8,100,563 -$1,893,096 -13.2 18Sporting Goods, Hobby, Book & Music Stores 451 $16,770,184 $38,001,420 -$21,231,236 -38.8 28 Sporting Goods/Hobby/Musical Instr Stores 4511 $13,839,068 $32,095,380 -$18,256,312 -39.7 24 Book, Periodical & Music Stores 4512 $2,931,116 $5,906,039 -$2,974,923 -33.7 3General Merchandise Stores 452 $110,904,910 $340,557,477 -$229,652,567 -50.9 21 Department Stores Excluding Leased Depts. 4521 $78,495,476 $209,697,248 -$131,201,772 -45.5 11 Other General Merchandise Stores 4529 $32,409,434 $130,860,229 -$98,450,795 -60.3 10Miscellaneous Store Retailers 453 $27,083,797 $19,035,434 $8,048,363 17.5 27 Florists 4531 $1,243,745 $326,560 $917,185 58.4 2 Office Supplies, Stationery & Gift Stores 4532 $5,953,215 $3,628,959 $2,324,256 24.3 7 Used Merchandise Stores 4533 $6,156,356 $2,281,654 $3,874,702 45.9 6 Other Miscellaneous Store Retailers 4539 $13,730,481 $12,798,261 $932,220 3.5 12Nonstore Retailers 454 $16,973,662 $14,618,096 $2,355,566 7.5 9 Electronic Shopping & Mail-Order Houses 4541 $14,459,722 $12,910,634 $1,549,088 5.7 4 Vending Machine Operators 4542 $285,733 $236,772 $48,961 9.4 2 Direct Selling Establishments 4543 $2,228,207 $1,470,690 $757,517 20.5 3Food Services & Drinking Places 722 $74,171,785 $115,245,240 -$41,073,455 -21.7 112 Special Food Services 7223 $1,267,998 $76,491 $1,191,507 88.6 1 Drinking Places - Alcoholic Beverages 7224 $6,147,990 $2,817,883 $3,330,107 37.1 3Restaurants/Other Eating Places 7225 $66,755,797 $112,350,866 -$45,595,069 -25.5 108
Data Note: Supply (retail sales) estimates sales to consumers by establishments. Sales to businesses are excluded. Demand (retail potential) estimates the expected amount spent by consumers at retail establishments. Supply and demand estimates are in current dollars. The Leakage/Surplus Factor presents a snapshot of retail opportunity. This is a measure of the relationship between supply and demand that ranges from +100 (total leakage) to -100 (total surplus). A positive value represents 'leakage' of retail opportunity outside the trade area. A negative value represents a surplus of retail sales, a market where customers are drawn in from outside the trade area. The Retail Gap represents the difference between Retail Potential and Retail Sales. Esri uses the North American Industry Classification System (NAICS) to classify businesses by their primary type of economic activity. Retail establishments are classified into 27 industry groups in the Retail Trade sector, as well as four industry groups within the Food Services & Drinking Establishments subsector. For more information on the Retail MarketPlace data, please click the link below to view the Methodology Statement.http://www.esri.com/library/whitepapers/pdfs/esri-data-retail-marketplace.pdf
Source: Esri and Infogroup. Retail MarketPlace 2017. Copyright 2017 Infogroup, Inc. All rights reserved.
October 12, 2017
©2017 Esri Page 3 of 6
Retail MarketPlace Profile5645 W Sr-46, Sanford, Florida, 32771 Robin Kesler, CCIMRing: 3 mile radius Latitude: 28.81166
Longitude: -81.36160
Leakage/Surplus Factor by Industry SubsectorLeakage/Surplus Factor by Industry Subsector
Food Services & Drinking Places Nonstore Retailers
Miscellaneous Store Retailers General Merchandise Stores
Sporting Goods, Hobby, Book, and Music Stores Clothing and Clothing Accessories Stores
Gasoline Stations Health & Personal Care Stores
Food & Beverage Stores Bldg Materials, Garden Equip. & Supply Stores
Electronics & Appliance Stores Furniture & Home Furnishings Stores
Motor Vehicle & Parts Dealers
Leakage/Surplus Factor403020100-10-20-30-40-50-60
Leakage/Surplus Factor by Industry GroupLeakage/Surplus Factor by Industry Group
Restaurants/Other Eating Places
Drinking Places (Alcoholic Beverages)
Special Food Services
Direct Selling Establishments
Vending Machine Operators
Electronic Shopping and Mail-Order Houses
Other Miscellaneous Store Retailers Used Merchandise Stores
Office Supplies, Stationery, and Gift Stores
Florists
Other General Merchandise Stores
Department Stores (Excluding Leased Depts.)
Book, Periodical, and Music Stores
Jewelry, Luggage, and Leather Goods Stores
Shoe Stores
Clothing Stores
Gasoline Stations
Health & Personal Care Stores
Beer, Wine, and Liquor Stores
Specialty Food Stores
Grocery Stores
Lawn and Garden Equipment and Supplies Stores Building Material and Supplies Dealers
Electronics & Appliance Stores
Home Furnishings Stores
Furniture Stores
Auto Parts, Accessories, and Tire Stores
Other Motor Vehicle Dealers
Automobile Dealers
Leakage/Surplus Factor806040200-20-40-60
Source: Esri and Infogroup. Retail MarketPlace 2017. Copyright 2017 Infogroup, Inc. All rights reserved.
October 12, 2017
©2017 Esri Page 4 of 6
Retail MarketPlace Profile5645 W Sr-46, Sanford, Florida, 32771 Robin Kesler, CCIMRing: 5 mile radius Latitude: 28.81166
Longitude: -81.36160
Summary Demographics2017 Population 85,0802017 Households 32,8502017 Median Disposable Income $53,1562017 Per Capita Income $37,613
NAICS Demand Supply Retail Gap Leakage/Surplus Number ofIndustry Summary (Retail Potential) (Retail Sales) Factor Businesses
Total Retail Trade and Food & Drink 44-45,722 $1,471,871,476 $2,204,212,820 -$732,341,344 -19.9 758Total Retail Trade 44-45 $1,325,636,388 $2,003,928,970 -$678,292,582 -20.4 549Total Food & Drink 722 $146,235,087 $200,283,850 -$54,048,763 -15.6 210
NAICS Demand Supply Retail Gap Leakage/Surplus Number ofIndustry Group (Retail Potential) (Retail Sales) Factor Businesses
Motor Vehicle & Parts Dealers 441 $284,439,749 $633,214,880 -$348,775,131 -38.0 60 Automobile Dealers 4411 $226,198,368 $522,918,792 -$296,720,424 -39.6 29 Other Motor Vehicle Dealers 4412 $33,439,420 $98,305,249 -$64,865,829 -49.2 15 Auto Parts, Accessories & Tire Stores 4413 $24,801,962 $11,990,839 $12,811,123 34.8 16Furniture & Home Furnishings Stores 442 $49,677,706 $55,264,548 -$5,586,842 -5.3 29 Furniture Stores 4421 $27,547,604 $26,250,465 $1,297,139 2.4 18 Home Furnishings Stores 4422 $22,130,102 $29,014,083 -$6,883,981 -13.5 11Electronics & Appliance Stores 443 $38,871,905 $53,582,860 -$14,710,955 -15.9 36Bldg Materials, Garden Equip. & Supply Stores 444 $92,301,139 $104,977,030 -$12,675,891 -6.4 43 Bldg Material & Supplies Dealers 4441 $85,254,212 $86,538,005 -$1,283,793 -0.7 33 Lawn & Garden Equip & Supply Stores 4442 $7,046,927 $18,439,025 -$11,392,098 -44.7 10Food & Beverage Stores 445 $231,340,044 $195,639,791 $35,700,253 8.4 53 Grocery Stores 4451 $209,778,139 $179,113,078 $30,665,061 7.9 32 Specialty Food Stores 4452 $9,654,245 $6,540,198 $3,114,047 19.2 11 Beer, Wine & Liquor Stores 4453 $11,907,660 $9,986,515 $1,921,145 8.8 9Health & Personal Care Stores 446,4461 $85,820,724 $195,764,808 -$109,944,084 -39.0 64Gasoline Stations 447,4471 $133,591,890 $44,664,266 $88,927,624 49.9 14Clothing & Clothing Accessories Stores 448 $69,064,520 $133,537,891 -$64,473,371 -31.8 96 Clothing Stores 4481 $46,185,539 $114,098,226 -$67,912,687 -42.4 62 Shoe Stores 4482 $10,530,875 $8,764,299 $1,766,576 9.2 9 Jewelry, Luggage & Leather Goods Stores 4483 $12,348,106 $10,675,365 $1,672,741 7.3 24Sporting Goods, Hobby, Book & Music Stores 451 $33,189,838 $93,840,828 -$60,650,990 -47.7 45 Sporting Goods/Hobby/Musical Instr Stores 4511 $27,415,604 $78,926,971 -$51,511,367 -48.4 40 Book, Periodical & Music Stores 4512 $5,774,233 $14,913,858 -$9,139,625 -44.2 6General Merchandise Stores 452 $219,353,669 $429,892,889 -$210,539,220 -32.4 36 Department Stores Excluding Leased Depts. 4521 $155,140,865 $284,690,708 -$129,549,843 -29.5 17 Other General Merchandise Stores 4529 $64,212,805 $145,202,181 -$80,989,376 -38.7 19Miscellaneous Store Retailers 453 $53,915,789 $36,743,479 $17,172,310 18.9 57 Florists 4531 $2,550,616 $880,670 $1,669,946 48.7 5 Office Supplies, Stationery & Gift Stores 4532 $11,785,241 $11,977,124 -$191,883 -0.8 14 Used Merchandise Stores 4533 $12,167,739 $3,504,371 $8,663,368 55.3 13 Other Miscellaneous Store Retailers 4539 $27,412,193 $20,381,314 $7,030,879 14.7 25Nonstore Retailers 454 $34,069,415 $26,805,699 $7,263,716 11.9 16 Electronic Shopping & Mail-Order Houses 4541 $28,827,291 $24,332,477 $4,494,814 8.5 7 Vending Machine Operators 4542 $565,141 $271,130 $294,011 35.2 2 Direct Selling Establishments 4543 $4,676,984 $2,202,092 $2,474,892 36.0 6Food Services & Drinking Places 722 $146,235,087 $200,283,850 -$54,048,763 -15.6 210 Special Food Services 7223 $2,490,322 $107,208 $2,383,114 91.7 1 Drinking Places - Alcoholic Beverages 7224 $12,305,814 $5,999,906 $6,305,908 34.4 9Restaurants/Other Eating Places 7225 $131,438,950 $194,176,737 -$62,737,787 -19.3 200
Data Note: Supply (retail sales) estimates sales to consumers by establishments. Sales to businesses are excluded. Demand (retail potential) estimates the expected amount spent by consumers at retail establishments. Supply and demand estimates are in current dollars. The Leakage/Surplus Factor presents a snapshot of retail opportunity. This is a measure of the relationship between supply and demand that ranges from +100 (total leakage) to -100 (total surplus). A positive value represents 'leakage' of retail opportunity outside the trade area. A negative value represents a surplus of retail sales, a market where customers are drawn in from outside the trade area. The Retail Gap represents the difference between Retail Potential and Retail Sales. Esri uses the North American Industry Classification System (NAICS) to classify businesses by their primary type of economic activity. Retail establishments are classified into 27 industry groups in the Retail Trade sector, as well as four industry groups within the Food Services & Drinking Establishments subsector. For more information on the Retail MarketPlace data, please click the link below to view the Methodology Statement.http://www.esri.com/library/whitepapers/pdfs/esri-data-retail-marketplace.pdf
Source: Esri and Infogroup. Retail MarketPlace 2017. Copyright 2017 Infogroup, Inc. All rights reserved.
October 12, 2017
©2017 Esri Page 5 of 6
Retail MarketPlace Profile5645 W Sr-46, Sanford, Florida, 32771 Robin Kesler, CCIMRing: 5 mile radius Latitude: 28.81166
Longitude: -81.36160
Leakage/Surplus Factor by Industry SubsectorLeakage/Surplus Factor by Industry Subsector
Food Services & Drinking Places Nonstore Retailers
Miscellaneous Store Retailers General Merchandise Stores
Sporting Goods, Hobby, Book, and Music Stores Clothing and Clothing Accessories Stores
Gasoline Stations Health & Personal Care Stores
Food & Beverage Stores Bldg Materials, Garden Equip. & Supply Stores
Electronics & Appliance Stores Furniture & Home Furnishings Stores
Motor Vehicle & Parts Dealers
Leakage/Surplus Factor403020100-10-20-30-40
Leakage/Surplus Factor by Industry GroupLeakage/Surplus Factor by Industry Group
Restaurants/Other Eating Places
Drinking Places (Alcoholic Beverages)
Special Food Services
Direct Selling Establishments
Vending Machine Operators
Electronic Shopping and Mail-Order Houses
Other Miscellaneous Store Retailers Used Merchandise Stores
Office Supplies, Stationery, and Gift Stores
Florists
Other General Merchandise Stores
Department Stores (Excluding Leased Depts.)
Book, Periodical, and Music Stores
Jewelry, Luggage, and Leather Goods Stores
Shoe Stores
Clothing Stores
Gasoline Stations
Health & Personal Care Stores
Beer, Wine, and Liquor Stores
Specialty Food Stores
Grocery Stores
Lawn and Garden Equipment and Supplies Stores Building Material and Supplies Dealers
Electronics & Appliance Stores
Home Furnishings Stores
Furniture Stores
Auto Parts, Accessories, and Tire Stores
Other Motor Vehicle Dealers
Automobile Dealers
Leakage/Surplus Factor806040200-20-40
Source: Esri and Infogroup. Retail MarketPlace 2017. Copyright 2017 Infogroup, Inc. All rights reserved.
October 12, 2017
©2017 Esri Page 6 of 6
Traffic Count Map5645 W Sr-46, Sanford, Florida, 32771 Robin Kesler, CCIMRings: 1, 3, 5 mile radii Latitude: 28.81166
Longitude: -81.36160
Source: ©2017 Kalibrate Technologies
October 12, 2017
©2017 Esri Page 1 of 1
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