- 1. -Executive Summary Model``` Report ```` AN EXCLUSIVE
PRESENTATION - AN OVERVIEW SUMMARY OF THE PROLIFIC EXTENDED STAY
SYSTEM THIS PRESENTATION IS MADE BYS.JAYAKUMAR ----MA,MBA, ACS
INTER , DIPLOMA IN HOTEL AND AIRLINES MANAGEMENT ,BGL,DIPLOMA
INCOMPUTER APPLICATIONS02/15/13 102/15/13 1
2. BUSINESS ENTREPRENAURSHIP
-ModelEntrepreneurship-ownerBusiness formulationMarket Research
& Project IdentificationProject Report , Feasibility and Design
Company status Incorporated-Partnership-objectives and Articles
Capital Sources and MobilizationHOTEL BUSINESS PROCESS
OPERATIIONALSUPPORT SERVICES CORPORATE BUSINESS ENCRYPT ` 1
ACCOMODATIONS 1 SALES AND MARKETING1 BUSINESS PLAN-BRANDING ,SOPs,
Trip advisor 2 FOOD and BEVERAGE 2 FINANCE & HR and ADMN2 KRA:
s /KPI s, Opportunity Cost decisions 2 A KITCHEN2A MATERIALS supply
chain-Stores3 ASSET MANAGEMENT inventory, par stock, physicalCOST
BOARD stock Verification, Balance sheet Leverage Recon ,Fixed Asset
Register IFRS ,GAAP & , AUTHORISATIONsB STEWARDINGB HUMAN
RESOURCES 4 PROFIT PLAN- USAH - Budget GOP ,cash flowC COLD STORE
AND GEN STOREC SECURITY ENTERTAINMENT 5 CONTRACTS LEGAL SYSTEMS
HEALTH CLUB 3 Engineering 6 Risk Management IT solutions /Package
systems SPA3 a PROJECT -Renovation BOUTIQUE b Preventive
Maintenancec Key spares Procurement 4 Transportation 7 Manning
Guide structure, PA,SWOT Welfare DISCOORGANISATIONAL STRUCTURE,JOB
DESCRIPTION`Trade union Relations ship Swimming Pool5 IT -MIS 8 Tax
Planning-Surplus New project Identification Tours local Guest
Transport 9 OWNING COMPANY/OPERATING COMPANY OBLIGATIONS Diving
Cruise10 PASSION AND OWNERSHIP Sea sports Beach sports A HOTEL
BUSINESS MDELBY JAY Cost board02/15/13 2 3. Organisational
structure hotel ,Hierarchy ,Relationships,communication flow ,job
descriptions-the structure needs to plan ,Organise ,Staff ,Direct
,Coordinate and control02/15/13 3 4. INDEXINTRODUCTIONALL MODEL
REPORTSOWNERSHIP-CAPITAL STRUCTUREOBJECTIVESINVESTMENTVISION
MISSION/POSITIONCORPORATE PLANNINGMARKET ANALYSISCUSTOMER ANALYSIS
CONCLUSIONSCOMPETITOR ANALYSIS CONCLUSIONSPRODUCT ANALYSIS
CONCLUSIONSMATERIAL MANAGEMENTOPERATIONAL MANAGEMENTFINANCIAL
ANALYSIS Budgets Cash flowASSET MANAGEMENT-ENGINEERING
/PROJECTSHUMAN RESOURCES Executive TeamSUMMATIONSROAD MAPTHANK
YOU02/15/13402/15/134 5. OwnershipCAPITAL ---the companies Assets
and Liabilities are ListedThe promoters-A start Up company in a
small way is now an Ongoing company with 127units serving two
locations Begumpet and Madhapur , and is projecting a hall mark
growth in the next couple of yearsISO 9001 certified company
manifested with Premise , Vision , enterprise and global
BenchmarkingHas an Award from the Local Government, and expects to
TIE up with an established Global Brand extended stay Operator and
also expects to tie up with a Global Brand for Technology
/Knowledge Transfer To meet International standards of Operations
and ManagementThe company Visions for a training and Educational
programming for its employees as also for hospitality student
community in the Local state by franchising with the UK educational
institute02/15/13502/15/135 6. ObjectivesTo provide the Long Stay
Guests a sophisticated Accommodation with facilitations of a
Luxurious livingTo strengthen and contribute to the Tourism
infrastructure in the countryTo cater to all segments of tourist
Markets in the Indian and Global markets.To follow and implement
the legal system , and follow all legal imperatives of the law of
the country as applicableOur extended stay concept is envisaged as
a systems based concept with a written down manual SOPs to regulate
an emphatic approach in enhancing the service standards of the
HotelTo enhance the company stature in terms of growth through the
Process of 4 M of management Market ,Money, Materials and Manpower
through a coordination process of operational and utilities
Management for achieving a surplus and Gainful road Map of
Harmonious hospitality in Ivory Sands ,To Evolve and Derive The
Time Share concept, as an Additional Market Driven
Force02/15/13602/15/136 7. Investment Portfolios and Statistics
INVESTMENT REQUIRED Phase 1 -Looking to raise INR 361,250,000 to
rollout 25 locations providingan Extended Stay System in the state
of Andhra Pradesh Break even Rooms as a %age of available rooms is
61% in Y1 and reducingto 32 % in Y5 Pain Points Addressed Lack of
Good Quality Standardized AccommodationSystem in the Budget Segment
that is suitable for Long and Short stays A 3-Phase planned
approach developed to create a dominant brand. Thisinvestment is
for Phase 1 creating the biggest operator in the state of
AndhraPradesh Phase 1 is an asset light model based on leasing with
rapid commissioningtime of around 3 months per property02/15/13
702/15/13 7 8. VISION / MISSION Vision -To be a Respectable Indian
Leader in GlobalHospitality by providing World Class Extended Stay
experienceto our Guests. Be Indias Largest and Favorite Extended
StaySystem. To show an occupancy of 90% Mission -Be a respectable
extended stay leader by providingValue and Efficient experience to
our guest in at least fivelocations in the state of Andhra Pradesh
and Proximity States.and Create the credibility of the
accommodation units beingnumber 1 in its region02/15/13 802/15/13 8
9. CORPORATE PLANNING The replacement analysis the business venture
should have a clear policyon equipment replacements to ensure an
increased output The company should have a progressive development
plan to increase therevenue The corporate marketing plan, the
business plan the concurrent financialplan are all prospective
tools Computerization is the modern tool where the computation of
data iscustomized for effective decision making Conservative
product selling should be replaced to innovative product
lineselling We must add value to product to retain the selling
capacity We must conserve on costs both operational and fixed cost
options Minimize fixed cost to achieve better break even sales
Advertising strategies should include copy and message
writinginnovative Sourcing of funds , sourcing of raw material,
sourcing of human resources MIS selection of computer packages for
point of sales, front office andbackoffice an02/15/13 902/15/13 9
10. MARKET ANALYSISMARKET SEGMENTS AND MAJOR STRATEGIES , REVENUE
ANALYSIS KPI-KRAs Value To Extended Stay Conception Time Share
ownerships, ADigression to the Main Concept A marketing plan, with
a distinctive advertisement strategy, messagedriven to various
segments of the market to exploit the market situations,confirms to
marketing budget expenses would have to realize the roomnights
business with appropriate recoveries Average Room Rates, andRevenue
penetration so also with the food and beverage income and
otherincome, with the recoveries and the yield per night on total
income A Business Plan visioned with a budget a variance analysis
USAH , with acontinuous monitoring of Revenue and costs should help
in achieving astipulated GOP off course more than 35% should get a
derivative cash flowmeeting the PAY BACK norm , is a project
viability02/15/131002/15/1310 11. MARKET ANALYSISMARKET SEGMENTS
AND MAJOR STRATEGIES ,REVENUE ANALYSIS KPI-KRAs Advertisement ,
develop the key message for relevant advertisementstrategies ,
timing of advertisement, the media selection key messagedevelopment
timing and the segment targets , the cost involved and theresults
measured leasing is a new form of business enterprise these
days,video conferencing and press conferences ,product launch
modeling and brand managers are the prospective marketing strategy
tothe company, Business to a certain profitable proposition, we can
have a team of staff todevelop copy writing, message, key words,
selection of media , timingstrategies for the advertisement or
promotions target market segments ,make advertisement films and
have royalty rights on all our advertisementbusiness promoted , the
success of this business would be the modelsand brand managers whom
we can deploy Market position surveys ---market segment positions
reviews , ofcorporate , travel agents business, internet ,others ,
loyalty programmesand points , companies web site
influence02/15/131102/15/1311 12. Revenue
analysis02/15/131202/15/1312 13. CUSTOMER ANALYSIS POTENTIAL
CUSTOMERS : Business Travelers, Value Oriented Leisure Travelers,
Corporations Relocating Professionals, Employees and consultants on
temporary Assignments , Companies with multi location Lodging
Needs, Government servants Awaiting permanent allocations ,02/15/13
1302/15/13 13 14. COMPETITOR ANALYSIS Extended Stay Operators
Lakeside Chalet Marriott Frasers Hospitality Executive Apartments
Segment Luxury Segment Luxury Location New Delhi Location Mumbai
Oakwood Corporate Housing Grand Residency, Intercontinental Segment
Luxury Segment Luxury Location New Delhi, Pune, Location
MumbaiBengaluru, Gurgaon, Mumbai, Jaipur Hummingbird Corporate
Housing Taj Wellington Mews Segment Luxury (Corporate) Segment
-Luxury Location Bengaluru, Hyderabad, Location MumbaiMumbai, Pune,
Chennai, Gurgaon,Noida, Madurai, Ahmadabad, CoorgGrand Hyatt
Residences Segment Luxury Location Mumbai02/15/13 1402/15/13 14 15.
MARKETING PLANSWOT Analysis ProductPlaceTargetMarketPrice
Promotion02/15/131502/15/1315 16. Marketing Segments specimen
reportsROOMS STATISTICS (in thousand)2009 Budget Room Nights Sold
110,966 Average Room Rate $ 87.36 Room Available 140,890 Revenue
Penetration $ 68.80 Occupancy % 78.76% Guest Number 184,559ROOMS
REVENUE BY SEGMENTF&B STATISTICS (2)2009 Budget (in thousand)
2009 BudgetUSD %Airlines Non-Crew$ 140.14 % Available
Seats1,451,040Airlines Crew$7707.94 % Actual
Covers665,200Corporate$2,606 26.88 % % Occ. Seats45.84%Internet
$1,424 14.69 %Avg. Check$ 14.68Travel and tour$4,829 49.82 %Others
$ 500.52 % Food Cost % 33.13%TO TAL REVENUE $9,693.49100.00%
Beverage %28.34%02/15/131602/15/13 16 17. The Budget Extended Stay
SegmentIncreased economic activity in AP good transportation within
the stateenables ease of travel but good network for quality budget
accommodationdoes not exist. There are no alternatives for Budget
Lodges and Hotels. Lodges andHotels in the segment are of very poor
quality whilst their prices are not loweither. Extended Stay
Segment exists but is highly unorganized and veryfragmented. Mostly
Landlord operated and unprofessional No dominant leader of repute
in the Extended Stay Segment in India atpresent International
Operators Exists but primarily in the Tier 1 cities and servingthe
Super Luxury Segment. EgFrasiers, Oakwood. None serving thebudget
segment Corporatesprefer working with fewer number of suppliers
across thecountry for Budget Extended Stay Budget Hotels, Lodges
exists but of very poor quality and not organized International
Travel Operators and Corporatesdo not have a platform tosource and
serve their Budget Extended Stay needs02/15/13 1702/15/13 17 18.
Why we are different fromOthers !International Operators have
entered India but are only serving alimited number of cities that
too in the Super Luxury Segment We are positioning ourselves as a
Budget Extended Stay Operatorproviding Three Star Accommodation We
have successfully educated the AP traveler in accepting anExtended
Stay Property (Apartment Hotel) as a desirable mode ofaccommodation
We are Systems and Process driven leveraging availabletechnologies
for automating operations International Operators in India
Frasiers, Oakwood, Marriott butonly serve the Luxury/Super Luxury
Segments where the tariffs areat least INR9000 Current Business
Model is Asset light enabling fastercommissioning time per property
Our Tariff starts at INR1800 which is great value for the quality
ofthe property offered Integrating backwards to deliver a trained
professional work forcethrough Ivorysands Hospitality
Academy02/15/13 1802/15/13 18 19. Macro Factors Travel, Tourism
& Hospitality Increase in number of International Visitors to
India Increase in Travel & Tourism Spend Domestically Increase
in Travel & Tourism Demand Increase in Capital Investment in
Travel & Tourism Sector in India Increase in Government Travel
& Tourism Expenditure Improvements in Travel Infrastructure
causing an increase inmobility Favorable terms towards tourism in
recently announcedGovernment Budget02/15/131902/15/1319 20.
02/15/13 2002/15/13 20 21. 02/15/13 2102/15/13 21 22. Material
management supply ChainIn Order to achieve s a sustained level of
material flow rational policy and proceduresmaterial are set up for
an effective mechanism of supply chain operations, which
wouldgovern a large scale warehousing facility , Thus to enable the
objectives of the company ,for a sustained level of material inflow
at optimum pricing out flow of material from storeson FIFO Method
and ABC analysis of inventory with EOQs PAR STOCK,SAFETYSTOCK,LEAD
TIME ,NONMOVING , supplemented with material procedures such as
Material indenting system from stores and department , purchase
order system material receivableGoods Received Notes material issue
notes from stores to user department, inventoryvaluations ,
consumption analysis Material computerized package ,are all Bench
Markfactors which influence positive for an effective supply chain
management simulated tooptimise inventory levels and costs and
liquidity Standardization Of Materials Defining Better negotiable
Bargain Vendor development Out sourcing large Tabulation of
quotations , and choosing the right supplier Contracts Foreign good
imports Import Incentives and Licences02/15/13 2202/15/1322 23.
OPERATIONALMANAGEMENTCURRENT PROCESS WE HAVE , FUTURE PROPOSALS
ACCOMODATIONS FRONT OFFICE RESERVATIONS ,CHECK IN OUT OUT
,TARIFF,GUESTLEDGER , SERVICE FACILTATION , GUEST PRO HOUSEKEEPING
ACCOMODATIONSUPKEEP, LINEN INVENTORY MGT ----making up of beds
cleaning Minibar management and clearances, check out clearances,
guest supplies, lostand found management , occupancy reports guest
amenities , computerized occupancy reports guest Amenities
,computerized the guest are given the best housekeeping services ,
reservations are handled with minimumdiscomfort to guests , guest
complaints are handled with immediate attention daily briefings of
staff , checking ofarrival departures arranging airport pick ups ,
VIP status reports , complimentary drinks and fruit baskets
specialattention of suite guests lift handling concierge servicing
group handling , VIP treatment of tour operators Staff with well
spoken English, Telephone eticacies OTHER UTILTIES=BUSINESS CENTRE
,INTERNET ,TOURS BOUTIQUE FOOD SERVICE ,BUFFETS, ALACARTE ,ROOM
SERVICE BEVERAGE BAR MANAGEMENT, COCK TAILS ,SOFT BEVERAGES STOCK
CONTROL KITCHEN ---MENU PLANNING ,FOOD COST , MISEN PLAUS, KITCHEN
STEWARDING KITCHEN EQUIPMENT ,CUTLERY CROCKERY MANAGEMENT02/15/1323
24. FINANCIALS Analyses of management performances - EPS REVENUE
AND COST ,BREAK EVENS -GOPS-EBITDA- REV PAR- REAL ESTATE MARKET
VALUE OPERATING MARGINS , RATIO ANALYSIS , CAPITILASATION
RATES,BALANCE SHEET ,PL-SURPLUS SHARE VALUE APPRECIATIONS LIQUIDITY
--CASH FLOW KPI Key performanceIndicators , KRA-s Key result areas,
average rates, REV PAR-Occupancy ratio , food and beveragecost ,
utility cost reports telephone , laundry ,Daily revenue to
purchases reports ,etc unit cost perroom , variable cost per room ,
contribution per room Guest analysis room recovery per guest ,FB
cost per guest , Business plan , budget and forecast s, HR
motivations, training anddevelopment , Retained earnings uniform
system of accounting profit center Basis Daily briefings and MIS,
target revenues and cost analysis , guest complaints redresses
ofcomplaints , duty management reports , night managers reports ,
night audit reports AUDIT External audit , Internal audit and
manpower audit , maximizes values , crushes costs andjustifies
opportunity cost PREOPENING S project planning and preopening are
important aspect of management BALANCE SHEET Ratios ---Accounts
Receiveable /payable ageing analysisANALYSIS OFCURRENT RATIO, QUICK
RATIO, Liquidity m Debt equity, other Ratios Entrepreneur
resourcing planning, Project Identifications and planning
--Implementations andhands on experience in Micros Fidelio,
prologic, --integrations -Dot pos , protel ---sun system(back
office ), AGPAC , Microsoft projects, BOSS, PMS , IDS, QUICK BOOKS
, TALLY infront, etc-etc02/15/13 2402/15/13 24 25. FINANCIAL PLAN
Summary of Financial Results 2009 Budget Financial Results 120.00%
100.00% FINANCIAL RESULTS 100.00% 2009 Budget80.00% (in
thousand)55.75%USD%60.00%45.08%40.00% 29.09%21.81% Total $20.00%
Revenu20,610.00% e7 100.00 %1 REVENUE DEPARTMENT PROFITSGOPEBIT NOP
$ 11,49 Dept. Profits455.75 % $ GOP 9,295 45.08 % $ EBIT5,997 29.09
% $ NOP 4,498 21.81 %02/15/13 2502/15/13 25 26. Specimen
formatFinancialsSOUCRES OF REVENUE2009 Budget (in thousand)USD%
Sources of Revenue - Budget 2009ROOMS $ 9,006 43.68 %FOOD &
BEVERAGE $ 9,809 47.57 %MASSAGE,DISCO,5.83 % TRANSPORTATION, 1.29
%OTHER INCOME,$0.34 % 0.59 %LAUNDRY 53 0.26 % TELEPHONE, 0.19
%$GAINS INBUSINESS CENTER 38 0.18 % BUSINESSCENTER,EXCHANGE,0.06 %
0.18 %$TELEPHONE 38 0.19 %$ LAUNDRY,0.26 %TRANSPORTATION70 0.34
%$ROOMS,MASSAGE267 1.29 % FOOD & BEVERAGE, 43.68 % 47.57 %DISCO
$ 1,2035.83 %$OTHER INCOME 121 0.59 %$GAINS IN EXCHANGE 13 0.06 %
02/15/13 $ 2602/15/13TOTAL REVENUE 20,617.46 100.00%26 27.
`````specimen``` `FINANCIAL PLANBudget Break Even Analysis`BREAK
EVEN ANALYSIS2009 BudgetWPH ROOMS F&BBREAK EVEN UNITS$ 5,101 $
11,190 $126,630Price per Unit Yield$185.80 $81.16 $15.39Total Sales
Volume$ 947,768 $908,205 $ 1,948,352Variable Cost $ 419,398 $
98,950 $ 1,038,333Fixed Cost$ 528,370 $809,255 $910,019Total BE
Sales$ 947,768 $908,205 $ 1,948,352Cost Per Unit $185.80 $81.16
$15.39Loss / Gain per Unit$ - $ - $-BE Variable Cost per Unit $
82.22 $ 8.84 $8.20BE Fixed Cost per Unit$103.58 $72.32
$7.1902/15/13 2702/15/13 27 28. Asset Management OBJECTIVES --
Creation and protection of the company Assets , theowners and share
holders EPS Earning s per share ,property values ,Investment
Portfolio In Real Estates , expansion Room nights and MICE
Entertainment /Health cub /RETAIL and SHOPPING MALLS /Travelagency
/GSA and Other Allied Investments/ERP-Packages for
projectidentification Proactive areas of asset management are
benchmarking assetperformance assessing management companies,
negotiating contracts ,Operating finance and Capex decisions ,
evaluating management companyperformance , decision like to hold or
sell owning company operatingcompany relationships ,operating and
capital budgets , business plans riskreplacement analysis of assets
,Leasing and tenant relations Property acquisition and
dispositionportfolio investments , MOUs onshare of pother companies
, holding company and subsidiary company mergers , real estate
investment s, disposal of properties with provisions ofcompanies
act , take overs , operating , managing And franchising analyzing
feasibility payback rate of return Renovation and expansison
renovations are to upgrade the hotel , offerbetter guest
facilitations , --upgrade from 4 * to 5* or More , development
ofproducts new product line and value additions , expansions--
additionalrooms , additional restaurant and entertainment
facilitations , after project02/15/13 feasibility studies of market
demand and cash flow generationsand2802/15/13 28 29. Asset
Management -contLeasing of utility equipments like generators
,compressors etcLeasing agreements tenancy agreements ,adequate
cover on collection of advances , gross assets less depreciation
concept , net assets ,charges of deprecation to lease,Staff housing
tenancy agreements , discotheques , hair cutting saloon , fitness
centers , massage , karaoke , shopping malls , bank extension
countersRisk analysis --A risk analysis involves identifying the
most probable threats to an organization and analyzing the related
vulnerabilities of the organization to these threats .Most
businesses depend heavily on technology and automated systems, and
their disruption for even a few days could cause severe financial
loss and threaten survival. The continued operations of an
organization depend on managements awareness of potential
disasters, their ability to develop a plan to minimize disruptions
of mission critical functions, and the capability to recover
operations expediently and successfully. The risk analysis process
provides the foundation for the entire recovery planning effort.
Insurance coverages , Market survey, Indexes- commodity, share
property valuesSafe guarding of Fixed assets like land , building
,plant and machinery , equipment ,laundry equipment , entertainment
equipments , furniture and fittings SOEs ,crockery , cutlery ,
kitchen equipment, room and restaurant linen analysis of breakages
, wastages , discard and disposal of assets , stock inventories
WACFIFO NON MOVINGProjects PERT and CPM critical path methods of
project evaluations, funding processOperational proposals profit
plan projections for EVENTS , estimated cost analysis for new
project and proposals02/15/13 2902/15/13 29 30.
ENGINEERING/PROJECTS Engineering Preventive Maintenance schedules
Rain water harvesting Plumbings and sanitary ware Water filtrations
,water tanks and storage Effluent treatment Chemicals Transformers
Air cons Projects Approval of plans Site development, Soil Testing
Material Flow Manning guide Deployment and management Construction
of units ,environment Protection, treatment
plants,IncineratorsBudget estimates Vs Accruals cost, cost
overrides , Administration --02/15/13 3002/15/13 30 31. Preopening
Insurance, Purchasing & Receiving Payroll, Sops, Accounting
ManualEstablish hotel credit policy and procedures , Banking ,
Obtain licenses and permits , ThirdParty Agreements Leases
Retail,RFP Request for ProposalF&B Financial Reporting,
Planning , Operating Budget, Pre-opening Budget Developforecasting
program IT Manual Back Up - SOP s Systems PMS Hotel
Pre-OpeningTemplate RFP Develop Business Process Determine
Workstations: RFP Key lock SystemBack-Office System, Entertainment
System, Television, Music, Timekeeping System ,Telephone System
,connectivity ,Catering Sales Management System , Business
Cards,Payroll Checks AP checks , Purchase Requisitions/Orders ,
Humanresources,DevelopIncentive,Recruitment Management ,Hire Senior
Management Team ,General Manager, Director of Operations Director
of Rooms Director of F&B Spa DirectorHotel Controller Chief
Engineer Revenue Manager Director of Human Resources, Directorof
Sales & Marketing Hire Department Heads, Hire Junior Managers,
SOPsDiscipline/House Rules Vacation Evaluation and Merit
IncreasesAttendance , Leave ofAbsence , Report in Pay/On-Call ,
Dress Code Uniform/Badge/Material/Equipment IssueFlowers MOD Pay
PolicyEmployee Requisition Goal Setting/Performance
StandardsConducting Effective Meetings Hotel Policy &
Procedures Operational skills training Lifesafety, fire and
evacuation training , New Hire Orientation, Departmental
OrientationTelephone Etiquette/Standards Sanitation Certification
Responsible Alcohol Service MODProgram Develop MOD Manual/SOPs
Develop Procedures to Respond to InternalApplicationsDevelop
Recruitment/Advertising Plan Develop Setup Fitness Center Select
and procure exercise equipment SOPsSelect and procure Operating
Supplies &Equipment Treatments Develop Treatment Programs
Develop SOPs Select and procure Operating Supplies &
Equipment02/15/1331 32. Preopeningcont Develop Spa SOP Develop
Rooms Division SOPs Printed Materials Privacy Please Signs
PrivacyCourtesy Note UmbrellasTelephone Pads Dialing Instructions
Driving Directions VIP NoteCards/envelopes Fax Delivery Envelopes
Guestroom Note Pad Valet Laundry Bag Valet Laundry PriceSheetShoe
Shine Bag Shoe Shine Instructions Activity Calendar Newsletter
Guest Services DevelopVIP program Transportation Vehicle
Acquisition Finalize schedules & routes Review
samples/pricingOrder final selection Receive final selection Apply
logo Develop preventive maintenanceprogram,Vehicles in
serviceRoadwork Determine route Evaluate road condition Make
adjustment Housekeeping S&P Shakers Sugar Menus Breakfast Lunch
Dinner Wine/Beverage lounge Afternoon Tea Menu Room Service Menu
Door Knob Breakfast Menu Mini Bar Menu F&BInventories Develop
Kitchen par stock Develop master beverage/bar stock and wine list
Procureopening F&B inventories Bar Entertainment Banquet
MenusRooms Linen China, Glass & SilverGlassware-F&B Linen
Kitchen Smallwares Banquet Equipment Guest Ice MachinesF&B
ConsumablesGuest Bath Amenities Guestroom Amenities Guestroom Hair
Dryers Guestroom Cosmetic MirrorsMaintenance inventory Maintenance
Tools Maintenance EquipmentHousekeeping Equipment Housekeeping
Guest consumables Housekeeping Cleaning Supplies SpaEquipment Spa
Guest Consumables Spa Cleaning Supplies Rooms Print &
Stationary (Registration,key packet, etc.) Guest Services Directory
Key Packet Develop registration/check-out system andcollateral
Administration/Sales Print & Stationary (paper system) Uniforms
Front Office Supplies Front Office Equipment Administration
Shelving OfficeFurniture- Back Of House Office Equipment Copy
Machines02/15/1332 33. Preopening Postage Machine Fax Machines
Computers/Printers Pool Equipment Guestroom Safes Security Two-way
radios Monitoring System , Keys Stanchions ,Sales & Marketing
Marketing Plan RevenueManagement,Reservations,sales and
marketingName Leisure individual Spreading The Word Image/Brand
Advertising Develop advertising/media plan bymarket segement Create
advertising 0 Media buys Establish Tracking Mechanism for
advertisingcampaign Launch advertising campaign Establish listings
in directories (HTI, OHG, OAG, Officialmeeting facilities guide)
Develop in-room TV Promotion Video Establish local yellow pages
line listingAffiliations Coordinate Inspections Establish Lodging
Association Membership Establish Restaurant Association Membership
Establish Chamber Membership 3 Sales CollateralDevelop facilities
guide/presentation folder Develop Pre-Opening Brochure Develop
PermanentBrochure Develop Spa Brochure Develop ancillary sales
collateral/stationery 45 days Thu 1/1/04 Wed3/3/04 NA Develop Press
Kit Develop Property Maps Develop Key Card Design Develop Tariff
CardsPhotography/Video Coordinate photo shoot for permanent
brochure Video Shoot Public Relations Hire PR Firm Develop Media
Kit Develop hotel fact sheet DevelopBios Photography Solicit
Editorials Develop Media Visit Schedule Develop community/regional
partnerships (Arts, Film,etc.) Establish listing/contact with local
organizations Soft-opening PR Activities Gifts CorporatePartys
Grand Opening Hotel Opening Date list of target groups On-line
ReservationsWebsite Packages Leisure Launch package advertising
Tour Group , Wedding Repairs & Maintenance Printed Materials
Cleaning Chemicals Domestic Water Determine water treatment for
central plantPreventive Maintenance Programs Develop rooms
preventive maintenance Develop public areaspreventive maintenance
program Develop equipment preventive maintenance program
Developchiller, KWH, gas and watertemp./pressure logs and meter
logs Safety Ensure fire extinguishers are in place Develop Safety
Committee Model Rooms Coordinate move ofmodel rooms Repair Response
System Develop work order system Training Guest Key Card System
Television/Movies training Mechanical/HVAC training Guestroom
PMprogram training Public space PM program02/15/1333 34.
PREOPENINGSignage Pre-opening offices Develop MOD manual Develop
risk management manual/evacuation plan Obtain fire department
approval of fire/evacuation plan MSD Sheets Compile MSD Sheets for
all Chemicals 30 days Construction/Building Preparation Kitchen
NASubmit punch list to Chef, Dir. F&B for comments Equipment
commissioning complete Restaurant Lounge etc Spa, Building
Exterior, Landscaping Back-Of-The-House Uniform Room
Administrative/Front Office F,F&E Installation Guestrooms Spa
Public Areas Back-of-the-houseAdministrative Offices
Kitchen/Engineering/Housekeeping Testing/Documentation,
Environmental/Recycling, Contract Maintenance and Service
Agreements Rodent and Pest Control Indoor Plants Indoor Floral,
Landscape Snow RemovalMechanical Life Safety Secure Background
Music02/15/1334 35. Information Technology Selection of IT packages
Front end and Back Office including Reservations Communication
Internet Set Up Of Office systems -computers Business center
Operations Room IT facilitations Web site management02/15/13 35 36.
Administration, Human Resources,Security,liaison,LegalHuman
resources managementHotel human resources are treasure to the
company and service being the main factors employees are the main
contributors to the marketing concept ,Service facilitation
,Professionalization of employees for growth -vertically,---
Motivation retention of employeesperformance appraisal on SWOT
BASIS , recruitment and manpower development , ABILITY to
PAY-NIKKEREAN TO PAY, MANPOWER UTILISATIONS ,leadership Grid
Analysis X and Y TheoriesManning Guide ,-Executive Team/HOD-Team
Operational and UtilityEmployees Payroll ,computerized payroll
system Set goals, motivate/ discipline employees; perform labor
expense control, control of general expenses and resolve guest
related issues in accordance with the company goals ,staff welfare
, staff facilitationsOverview HR matters including interviewing,
hiring, training, assigning work, coaching/counseling and
performance appraisalsCommercial laws , Labor laws Licensing
,Effective security System`````````02/15/13 3602/15/13 36 37.
S.W.O.TStrengthsWeaknesses- Supply of rooms and meeting space-
Independent Acomodation s without- All in one
facilitiesinternational brand name- Reasonable & flexible
pricing- If Not well perceived as a star Rated--Guests Service
standard to be metAccommodation UnitThru change management
techniques- Government Policy On Plan Approvals ,Vis a vis Training
grant of licenses may ,delayed funding-Labor Motivations
consortiums may hinder the projected growth rates-Advertisement and
Target Customers Opportunities Threats- As Extended stay is a start
up concept -Guests service and facilitation Complaintsin the Region
, should strive to become on Trip AdvisorMarket Leaders - Frequency
of traveling affected by Political Environment Factors -Stifle
Competition Labour dissensions02/15/13 3702/15/13 37 38. Summations
ROAD MAP-Project Diversifications and Value AdditionsvisionsNew
Project envisaged extended stay units--in Phase 1Convention centre
Business centre ,Kids Club SPA, Discotheque
LoungeFacilitationsShopping Malls , Boutique , Hospital Tie Ups
,Medical Stores and Facilitations ,swimming poolFood and beverage
outlets and other utilitiesTime share conceptualization , An
alternative Feature but very productive In fixed
YieldENTERTAINMENTPromotions Guest Cultural Programme,folk Dances
,Western Dances Band etc Games ,honey Mooners special,VIPs,Fruit
Baskets wines complimentary ,Tours ,vouchers discounts etcCapital
Improvements Buildings ,All hotel Equipments , Plant n Machinery
Computerization FFE, Electrical Fittings , Lifts ,Project Profile
Experienced in IFC financed and EADB financed hospitality Project
CPM Microsoft Project02/15/13 3802/15/13 38 39. ROAD MAP
DERIVATIVES02/15/133902/15/1339 40. THANK YOUS.JAYAKUMAR
----MA,MBA, ACS INTER , DIPLOMA IN HOTEL AND AIRLINESMANAGEMENT
,BGL,DIPLOMA IN COMPUTER APPLICATIONSPETER DRUCKER says We now
accept the fact that learning is a lifelong process of keeping
abreast of change. AndPHILIP E KOTLER says-The Product should sell
by itself rather anextraordinary effort to sell Finnese JAYS
VisionDevelop a Theme logo BrandMANAGING THE MARKET/VALUE
ADDITIONSMANAGING COST/-RISK ANALYSIS EVALUATIONS02/15/13
40-STIFFLE COMPETITION Thru Better Service ,Guest02/15/13 40