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LYNN BAKER THE X-FACTOR IN BUSINESS
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Page 1: Executive Presence   Raising Your Game in Sales - Sothebys  22.6

LYNN BAKER

THE X-FACTORIN BUSINESS

Page 2: Executive Presence   Raising Your Game in Sales - Sothebys  22.6

LYNN BAKER

Executive Presence Coach

Certified Public Speaking Coach

Business Image Consultant

Professional Speaker

Business Woman

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X-factor in Business

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Attitude

Behaviour

Credibility

Send a powerful message to the world about your abilities

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Impressions we make&Perceptions others receive

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Everything we do impacts perception& Perception Impacts Credibility

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CHARACTERISTICS

confidence

charismatic

composure

optimistic

authentic

humility

strong values

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BEHAVIOURS

Impeccable appearance

Respect themselves and others

Value and develop people

Excellent Communicators

High levels of energy / charisma

Powerful personal brands

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Have they got the x-factor ?

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3 Enemies of Executive Presence

arrogancegreed

ego

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arrogancegreed

ego

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What makes them different ?

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They have focused on developing……..

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HARD SKILLS(Quantifiable)

AccountingFinance

LegalTechnical

ComputerStats

SOFT SKILLS(Unmeasurable)

Attitude• Optimistic• Enthusiastic• Permanently Positive

Behaviour• People skills• Social Behaviour• Communication skills

Credibility• Personal Brand• Reputation Management• Professional Image• Non-verbal comms

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Hard skills=15%

Soft skills

85%

100%success

Hard SkillsAccounting

FinanceTechnical

Computer

Soft SkillsSocial skillsCommunicationValuesBehaviourAttitudeImage

Source – Carnegie Foundation & Stanford University

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Hard Skills Hard Skills

Soft skills

Hard Skills

Soft skills

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How do you get Executive Presence

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6 x Elements of Presence

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Personal Intelligence

Self ConfidenceSelf esteemSelf worth

Values

1 Feel good about yourself

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Charisma

* Magnetic energy

* Optimistic

* Enthusiasm

* Positive attitude

* Humility

Personal Intelligence

Self ConfidenceSelf esteemSelf worth

Values

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Charisma = Electromagnetic energy

Attitude determines energy, energy affects everyone!!

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2

http://www.sagoodnews.co.za/

Permanently positive attitude

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3 Shift from Competence to Business Intelligence

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Knowledge is Power & develops credibility

Business Intelligence Industry Knowledge Technology

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Collaboration & Co-creation

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INCREASE YOUR ‘SPHERE OF INFLEUNCE’ GET BUSINESS SAVVY

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Shift from Communicating to Connecting

4

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focus on active listening

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consciously connect with others to build trust

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Building Trust and developing Rapport

• Emotionally engage - show Empathy• Show genuine interest in the other person• Ask Open ended questions – how, when, why • Show compassion - let them know you care• Find common ground

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GRAVITAS Conscious Leadership

Empathy

Empowerment

Engagement

Decisiveness

Values

Poise

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I will be honest with you about the challenges we face Demonstrating Values - Honesty

I will listen to you, even when we disagree Demonstrating Empathy

I ask you to join in the remaking of the nation Demonstrating Engagement

This cannot happen without you Demonstrating Empowerment

Lets look after ourselves and each other Demonstrating Compassion

Gravitas

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Develop a Powerful Personal Brand

5

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Personal Brand

Company Brand

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Personal Brand

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Position Yourself as an Expert in Property

Persistently promote your Personal Brand

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Live Your Brand

6

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Impression Management

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Image creates lasting impressions

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you are being judged……

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Professional dress increases perception of authority

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Dress one notch up from those you are meeting

Professional casual

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Psychology of colour

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The darker the colour the greater the perception of authority

StrongAuthoritativeDominantControlledSophisticated

Negative….IntimidatingUnapproachable

Psychology of colour

Page 47: Executive Presence   Raising Your Game in Sales - Sothebys  22.6

Black Grey

The darker the colour the greater the perception of authority

ProfessionalFormalApproachableWisdomDignified

Negative….BoringRigid

StrongAuthoritativeDominantControlledSophisticated

Negative….IntimidatingUnapproachable

Psychology of colour

Page 48: Executive Presence   Raising Your Game in Sales - Sothebys  22.6

Power, energy, determination, authority

StrongAuthoritativeDominantControlledSophisticated

Psychology of colour

PowerEnergyPassionDriveDeterminationCourage(Lust)

+

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Hues of BlueNavy Blue

ConfidentTrustworthyHonestReliableIntegrityResponsibility__________CalmingReduces tension

Psychology of colour

OpenSelf-sufficientAmbitiousDeterminedControlled

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psychology of colour

Barack Obama 2008

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psychology of colour

Barack Obama 2012

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Lower Power Pose High Power Pose

Body Language / Non-verbal communication

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Power posture

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Increase presence by slowing down

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Increase credibility with composure

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vocal Image

Increase credibility with vocal image

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Comma = ½ second pause

Full stop = 1 second pause

Power of Pausing – slow vocal pace

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6 Elements of Executive Presence

1 Feel good about yourself

2 Permanently positive attitude

3 Shift from competence to Business Intelligence

4 Shift from Communicating to Connecting

5 Develop a Powerful Personal Brand & Promote it

6 Live your personal brand with pride

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Someone is always watching you………

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I challenge you to……….

Take yourself to the next level

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LYNN BAKER

PROUDLY REPRESENTED BY UNIQUE SPEAKER BUREAU

www.executivepresence.co.za

THANK YOU

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This is Your Moment to Shine

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• Combination of

– A positive and charismatic attitude– Caring, compassionate and professional behaviour– A powerful personal brand, a stellar reputation

and high levels of credibility.