LYNN BAKER THE X-FACTOR IN BUSINESS
Aug 15, 2015
LYNN BAKER
THE X-FACTORIN BUSINESS
LYNN BAKER
Executive Presence Coach
Certified Public Speaking Coach
Business Image Consultant
Professional Speaker
Business Woman
X-factor in Business
New breed of Leaderwho has the X-factor
Attitude
Behaviour
Credibility
Send a powerful message to the world about your abilities
Impressions we make&Perceptions others receive
CHARACTERISTICS
confidence
charismatic
composure
optimistic
authentic
humility
strong values
BEHAVIOURS
Impeccable personal appearance
Excellent Communicators
High levels of energy / charisma
Powerful personal brands
What makes them different ?
They have focused on developing……..
HARD SKILLS(Quantifiable)
AccountingFinance
LegalTechnical
ComputerStats
SOFT SKILLS(Unmeasurable)
Attitude• Optimistic• Enthusiastic• Permanently Positive
Behaviour• People skills• Social Behaviour• Communication skills
Credibility• Personal Brand• Reputation Management• Professional Image• Non-verbal comms
Hard skills=15%
Soft skills
85%
100%success
Hard SkillsAccounting
FinanceTechnical
Computer
Soft SkillsSocial skillsCommunicationValuesBehaviourAttitudeImage
Source – Carnegie Foundation & Stanford University
How do you get Executive Presence
Personal Intelligence
Self ConfidenceSelf esteemSelf worth
Values
Feel good about yourself
* Magnetic energy
* Optimistic
* Enthusiasm
* Positive attitude
* Humility
1
2 Permanently positive attitude
3 Shift from Competence to Business Intelligence
Knowledge is Power & develops credibility
Business Intelligence Industry Knowledge Technology
Shift from Communicating to Connecting
4
focus on active listening
GRAVITAS Conscious Leadership
Empathy
Empowerment
Engagement
Decisiveness
Values
Poise
I will be honest with you about the challenges we face Demonstrating Values - Honesty
I will listen to you, even when we disagree Demonstrating Empathy
I ask you to join in the remaking of the nation Demonstrating Engagement
This cannot happen without you Demonstrating Empowerment
Lets look after ourselves and each other Demonstrating Compassion
Gravitas
Develop a Powerful Personal Brand
5
Position Yourself as an Expert in Property
Persistently promote your Personal Brand
Professional Image
Living Your Brand
6
Image creates lasting impressions
you are being judged……
Professional dress increases perception of authority
Dress one notch up from those you are meeting
Professional casual
Psychology of colour
The darker the colour the greater the perception of authority
StrongAuthoritativeDominantControlledSophisticated
Negative….IntimidatingUnapproachable
Psychology of colour
Black Grey
The darker the colour the greater the perception of authority
ProfessionalFormalApproachableWisdomDignified
Negative….BoringRigid
StrongAuthoritativeDominantControlledSophisticated
Negative….IntimidatingUnapproachable
Psychology of colour
Power, energy, determination, authority
StrongAuthoritativeDominantControlledSophisticated
Psychology of colour
PowerEnergyPassionDriveDeterminationCourage(Lust)
+
Hues of BlueNavy Blue
ConfidentTrustworthyHonestReliableIntegrityResponsibility__________CalmingReduces tension
Psychology of colour
OpenSelf-sufficientAmbitiousDeterminedControlled
psychology of colour
Barack Obama 2008
psychology of colour
Barack Obama 2012
Lower Power Pose High Power Pose
Body Language / Non-verbal communication
Power posture
The Art of Public Speaking
Comma = ½ second pause
Full stop = 1 second pause
Power of Pausing – slow vocal pace
LYNN BAKER
PROUDLY REPRESENTED BY UNIQUE SPEAKER BUREAU
www.executivepresence.co.za
THANK YOU