Exec Retreat '14 - Advanced Social Media

SECTION 67 EXEC RETREATAUGUST 2014

Advanced Social Media

Facebook

Maximizing Facebook:

Make customized graphics for your chapter’s account that feature your chapter name, APO symbols/colors, and/or other APO relevant graphics. This is a great way to add some color and life to your page! Check out the Section 67 website for some promotional images

and/or make your own! For help with finding the dimensions of images: (http

://www.pinterest.com/pin/232779874463892427/)

While we’re dealing with images, make sure to have plenty of your chapter uploaded on your account! Chapter photos This helps to add a little LFS themed personality + offers insight Families, ceremonies into your chapter’s activities Signature events for potential members.

Maximizing Facebook:

Use a program like Hootsuite to help manage your Facebook posts Allows you to keep your chapter Facebook, Twitter,

LinkedIn, and other accounts on the same window and in one place.

Allows you to write posts/tweets and automatically schedule them for delivery at a specific time

(This is especially handy when you’re in class or asleep and want to send something at a specific time!)

Remember that brothers and non-brothers alike may ask questions via comments on Facebook. Always check back on the page / check your notifications. Respond as promptly as you can with appropriate

information.

Maximizing Facebook:

Like other APO-related pages National Office (https://www.facebook.com/AlphaPhiOmega.USA) Region V (https://

www.facebook.com/pages/Alpha-Phi-Omega-Region-V/167797766572382)

Section 67 (https://www.facebook.com/groups/275166005858451/)

Other Chapters in the Section https://www.facebook.com/AlphaZetaKappaChapter https://www.facebook.com/apoalphazeta https://www.facebook.com/APOatNKU https://

www.facebook.com/pages/Alpha-Phi-Omega-Theta-Theta-Chapter

https://www.facebook.com/AlphaPhiOmega.DeltaTheta Pi Omega TBA!

Pages v. Groups

Pages are more suited for.. Your public chapter profile Lots of recruitment event information Creating and promoting major public events Public announcements (awards/achievements, cool stuff,

etc.) Photo albums from events or ones highlighting chapter life

Groups are more suited for… Chapter-only announcements (when to show up for a

service event setup, call for more members, etc.) Linking to APOonline events Miscellaneous announcements and shout-outs (birthdays,

free food, carpooling to events, etc.)

Facebook Accounts With Great Ideas:

Auburn Panhellenic (https://www.facebook.com/auburnpanhellenic) They have links to EVERYTHING. Pinterest, Twitter,

Instagram, Website, etc. As long as you can properly maintain the accounts, try and have accounts on multiple platforms to reach the most individuals!

Their recruitment tip of the week series is not only practical, but has a clear style and format that makes them fun to read! (APO Application: turn these into ‘Why you should Go APO posts! Feature short quotes from members on why they joined)

They have published recruitment videos to help convince potentials to Go Greek. (APO Application: Publish APO-related infographics, videos, and other recruitment PR materials!)

Facebook Accounts With Great Ideas:

APO National Convention 2014 (https://www.facebook.com/APONationalConvention?fref=ts) They have published a series of throwback posts (#tbt)

featuring past conventions. (Chapter Application: turn these into throwbacks for chapter history, past pledging/activation ceremonies, and other fun events!)

WKU Alpha Omicron Pi (https://www.facebook.com/pages/WKU-Alpha-Omicron-Pi/155298934525222)

They have published a link to their annual Spring Sing video. (Chapter Application: Post your Roll Call videos and photos! Every skit is always so lively and creative – showcase that side to potentials!)

Facebook Accounts With Great Ideas:

Pittsburgh 2016 Bid Team (https://www.facebook.com/pittbid16) They had an appreciation post for your Big/Little!

(Chapter application: This is a great idea as part of Big or Little Appreciation Week!)

They had a spotlight on the committee co-chairs! (Chapter application: feature a member of Exec Board each week! Include a short questionnaire or fun facts as well.)

They had a birthday shout-out for a bid team member! (Chapter application: post Happy Birthday wishes for members of your chapter! It’s a great way to pump up interaction on accounts from brothers.)

Twitter

Making Your Twitter Account Shine:

Use a program like Hootsuite to help manage your tweets Allows you to keep your chapter Facebook, Twitter,

LinkedIn, and other accounts on the same window and in one place.

Allows you to write posts/tweets and automatically schedule them for delivery at a specific time

(This is especially handy when you’re in class or asleep and want to send something at a specific time!)

Make sure your Twitter handle is clear and concise. If your handle is really long, then it takes up room in the

main tweet when other tweeters include your handle. Keep it as short as possible!

Making Your Twitter Account Shine:

Add a user widget Create a user widget for your chapter website by going

to the Gear Icon > Settings > Widgets > Create New. The widget will display your tweets on your website and is customizable!

Customize your theme This is a great way to add some color and life to your

page! Check out the Section 67 website for some promotional

images and/or make your own! Shorten your links!

Use a program like bit.ly, owl.ly, or goo.gl to shorten links and leave more characters for the heart of your tweet!

Twitter Accounts With Great Ideas:

DC 2016 Bid Team (https://twitter.com/APONC_DCBID2016) They post images from around the city! (Chapter

Application: Post pictures of brothers at campus landmarks!)

Thank your followers!

This account is infused with a sense of fun and all kinds of random interesting things! Make sure that you’re giving your social media accounts a sense of life beyond basic announcements or information.

Twitter Accounts With Great Ideas:

Kappa Delta HQ (https://twitter.com/KappaDeltaHQ) #MotivationMonday is a great concept, but why not

expand it to include #ServiceSaturdays and other APO specific hashtags?

Alpha Delta Pi HQ (https://twitter.com/AlphaDeltaPi) Host interactive activities, like making a group Spotify

playlist!

Twitter Accounts With Great Ideas:

WKU Phi Mu (https://twitter.com/PhiMuWKU) Use emoticons to add a little spice to a tweet.

Foster positive relations with other campus organizations and/or other chapters in the Section – give them a shout out on their founding day or wish them luck on a signature service event!

Twitter Accounts With Great Ideas:

WKU Chi Omega (https://twitter.com/ChiOmega_WKU) Post a wrap-up announcement after a major service

event thanking everyone for helping and adding a group picture!

WKU Omega Phi Alpha (https://

twitter.com/WKUOPA) Brag about your achievements! Post images of recent

awards from Sectionals, new Blue/Gold Sash awardees, and awesome chapter/individual achievements!

Where to Share:

Facebook is more suited for.. Large albums of pictures compiled post-event Long announcements Creating events (recruitment weeks, service events, sectionals,

etc!)

Twitter is more suited for… One or two images taken in the middle of an event Short announcements under 140 characters Promoting events in visually interesting ways (and getting them to

visit the full event page!)

Sharing on both is usually a great idea. Just remember to customize your message for each platform! Some individuals may follow you on all of your social media, so don’t clog up a homepage with multiple copies of an identical message.

LinkedIn

LinkedIn: Why Use It?

Create an online resume (which can be downloaded as a PDF)

Research job opportunities and companiesAllows you to build your professional brand

online Think of it as a digital version of yourself that doesn’t

instantly pop up with embarrassing or personal information. It helps to give you a great first impression on a potential employer’s Google Search.

Alumni networking in APO Help recent alumni find contacts and job opportunities with

brothers Help older alumni stay connected to the chapter and its

graduates

How to Maximize LinkedIn

• Fill out as much as your profile as you cano Be detailed! o Utilize this as a guide: o (Found in the right column)

o Subscribe to groupso Professional Interestso Companies/Universities of interesto Alpha Phi Omega and other extracurricular activities

How to Maximize LinkedIn

• Customize your public URLo Keep it short and simple (which makes it easier to type!)o First + last name or initialso Graduating class year or other significant number

• Leave a personal message on connection requestso If it’s someone you know well, it’s OK to be a little more

informal. (like with a fellow active brother from your chapter!)

o Talk about how you know them (via APO, other organizations, your university, etc.)

o Talk about why you want to connect with them, especially if you don’t know them well

Odds and Ends

What Else Is There?

Tumblr http://wkuadpi.tumblr.com/ http://kappadeltahq.tumblr.com/ http://wkusigkap.tumblr.com/ http://chiomegachitheta.tumblr.com/ http://aoii-wku.tumblr.com/

Instagram http://instagram.com/alphadeltapi http://instagram.com/apostaff http://instagram.com/sigmakappasorority http://instagram.com/au_zta http://instagram.com/kappakappagamma

Section 67 Social Media

• Have an awesome event coming up? • Want to let the section know about something

awesome your chapter has done?• Post it and link it to us!

• Hashtag: #aposection67, #section67rocks, other similar tags.

• Facebook: https://www.facebook.com/groups/275166005858451/

• Website: http://aposection67.wordpress.com/• And new platforms might be added soon.. ;)

Additional Resources - Facebook

http://mashable.com/guidebook/facebook/http

://mashable.com/2009/05/27/facebook-page-vs-group/

http://mashable.com/2009/10/14/facebook-events-guide/

http://mashable.com/2009/10/07/facebook-groups/

http://www.pinterest.com/pin/232779874464723236/

Additional Resources - Twitter

http://blog.wiredadvisor.com/how-to-build-an-awesome-twitter-profile/

http://blogs.constantcontact.com/product-blogs/social-media-marketing/25-things-that-make-you-look-dumb-on-twitter/

http://www.slideshare.net/milenaregos/twitter-advanced-45-tips-and-tricks-and-useful-platforms

http://mashable.com/guidebook/twitter/

Additional Resources - LinkedIn

http://www.forbes.com/sites/robasghar/2014/02/12/your-linkedin-profile-go-big-or-get-lost/

http://www.forbes.com/sites/williamarruda/2013/07/27/counterintuitive-advice-for-maximizing-linkedin-part-1/

http://www.forbes.com/sites/laurashin/2014/06/26/how-to-use-linkedin-5-smart-steps-to-career-success/

http://uncw.edu/career/documents/Maximize%20LinkedIn%20in%20your%20Job%20Search.pdf