Bonfire Social Media analyzes 3 companies within particular industry and their use social media for communication.
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While B2B social media marketing is still a new concept, there are examples of companies creating effective campaigns. We analyze companies that are dedicating resources toward building engaged online communities. Our analysis is based upon how effectively the company uses social media to meet their overall marketing objectives and positively influence brand sentiment.
We have found the following companies using Facebook Pages as part of their HR, Marketing or PR efforts:
BP – ExcellentChevron – GoodConocoPhillips – Poor
Network: Facebook Industry: Oil and Gas Target: B2B
Customization: NoneConflict Moderation: SomeOther Social Networks:
TwitterYouTube
Community Page: Yeshttp://www.facebook.com/pages/Houston-TX/ConocoPhillips/173793155340?ref=search#!/pages/Houston-TX/ConocoPhillips/173793155340?v=wall&ref=search&__a=9&ajaxpipe=1http://www.facebook.com/pages/ConocoPhillips/152956634719597?ref=search