Examples

EXAMPLES OF MY WORK

LACOSTELACOSTE

VISUAL MERCHANDISING

Visual MerchandisingVisual Merchandising

Creation of Green Book of Merchandising. (Old store Creation of Green Book of Merchandising. (Old store concept)concept)

Creation of White Book of Merchandising. (New store Creation of White Book of Merchandising. (New store concept)concept)

Seasonal VM Guidelines.Seasonal VM Guidelines. Red VM Guidelines.Red VM Guidelines. Creation of store window campaignsCreation of store window campaigns Creation & execution of VM trainingsCreation & execution of VM trainings

Green Book of MerchandisingGreen Book of Merchandising

White Book of MerchandisingWhite Book of Merchandising

Seasonal Merchandising guideSeasonal Merchandising guide

Seasonal Merchandising Guide

Red Merchandising Guide

Window image for Lacoste Window image for Lacoste ValentineValentine’’s Days Day

10/2002-05/2005

22 Mkts

800

people

Training PragueTraining Prague

Training ChinaTraining China

Training the Trainer

• In order to increase « reach » I developed (with an external agency) a « training the trainer » module.• Nov 2005 trained 10 markets in Paris (UK, Ireland, Turkey, Denmark/Sweden, Greece, Morocco, Portugal, Netherlands, Spain & Italy).• Resulting from this session; 43 trainings underway & scheduled and at least 185 participants reached.• May 2006 trained 14 markets in Bangkok & futher 9 Markets in Mexico City.

Training the Trainer BangkokTraining the Trainer Bangkok

Training the Trainer Mexico CityTraining the Trainer Mexico City

Local Training London further to Training the Local Training London further to Training the TrainerTrainer

Local Trainings Florence & Rome further to Local Trainings Florence & Rome further to Training the TrainerTraining the Trainer

« Our shops resemble well organised stock rooms » Bernard Lacoste Nov 2000

Store ConceptStore Concept Organised competition of architects bidding for New Concept contractOrganised competition of architects bidding for New Concept contract Responsible for retail initiation of winning architect (Designer Christophe Responsible for retail initiation of winning architect (Designer Christophe

Pillet & Architect Patrick Rubin Canal)Pillet & Architect Patrick Rubin Canal) Responsible for adaptation of new Lacoste logo (agency Seenk) into facade Responsible for adaptation of new Lacoste logo (agency Seenk) into facade

signage. Canal version deemed visually unsatisfactory.signage. Canal version deemed visually unsatisfactory. Development of free standing furniture with PilletDevelopment of free standing furniture with Pillet Partnered with KMF Media6 furniture producers; achieved 50% cost & Partnered with KMF Media6 furniture producers; achieved 50% cost &

timeline reduction of concept.timeline reduction of concept. Developed « take downDeveloped « take down’’s » of concept; Access, Access Softs » of concept; Access, Access Soft Responsible for education of local architects & furniture suppliers.Responsible for education of local architects & furniture suppliers. Responsible for approbation of local furniture suppliersResponsible for approbation of local furniture suppliers Responsible for validation of all architectural plans for all stores & corners Responsible for validation of all architectural plans for all stores & corners

global.global. Responsible for architectural input (examples; ceiling Salzburg, introduction Responsible for architectural input (examples; ceiling Salzburg, introduction

of Visplay into concept,sourcing)of Visplay into concept,sourcing) Development of « Red » furniture with Franklin AzziDevelopment of « Red » furniture with Franklin Azzi

Shop Concept From:Shop Concept From:

………………....To:To:

New Facade signageNew Facade signage

Shop fit system From:Shop fit system From:

€2000 per linear M……

………………....To:To:

….€850 per linear M

Introduction of Visplay “Stripes”Introduction of Visplay “Stripes”

Salzburg; before & after.Salzburg; before & after.

Examples of Lacoste store realizations

Vienna beforeVienna before

And afterAnd after

Berlin Kudamm beforeBerlin Kudamm before

And afterAnd after

Cologne beforeCologne before

And afterAnd after

Madrid duringMadrid during

And afterAnd after

Marrakech beforeMarrakech before

And afterAnd after

Lacoste « Red » Furniture

Architectural Workshop

Architectural workshop Vienna November Architectural workshop Vienna November 20072007

ParticipantsParticipants Nine countries were present; Turkey, Greece, Spain, Switzerland, China, Canada, France, England & Germany.Nine countries were present; Turkey, Greece, Spain, Switzerland, China, Canada, France, England & Germany.

Germany covers also Austria.Germany covers also Austria.

Greece covers Cyprus, Bulgaria, Hungary, Poland, Rep of Czech Republic, Macedonia,Greece covers Cyprus, Bulgaria, Hungary, Poland, Rep of Czech Republic, Macedonia,

Malta.Rumania, SlovakiaMalta.Rumania, Slovakia

Objectives:Objectives:

To get all markets onto the same page (en phase) concerning qualitative level required by Devanlay for Lacoste To get all markets onto the same page (en phase) concerning qualitative level required by Devanlay for Lacoste POS.POS.

To highlight & solve as many problems encountered as possible. This to be achieved through exchange.To highlight & solve as many problems encountered as possible. This to be achieved through exchange. To identify previous mistakes in the concept. This to help us develop the next step of concept (free standing)To identify previous mistakes in the concept. This to help us develop the next step of concept (free standing) To ensure that participants leave feeling they are part of a worldwide team.To ensure that participants leave feeling they are part of a worldwide team.Subjects to be treated:Subjects to be treated:

(Prior to the meeting each country will have been asked to provide M² cost sheet completed)(Prior to the meeting each country will have been asked to provide M² cost sheet completed) Store review-Photo review of all recent openings highlighting good & bad points.Store review-Photo review of all recent openings highlighting good & bad points. Presentation by each market of their recent openings explaining difficulties faced & solutions found.Presentation by each market of their recent openings explaining difficulties faced & solutions found. Presentation by each of the markets explaining what works & what doesn’t concerning the concept, the furniture Presentation by each of the markets explaining what works & what doesn’t concerning the concept, the furniture

and the communication (role of Intl Retail Development) what’s missing.and the communication (role of Intl Retail Development) what’s missing. New developments-Present and explain in detail new additions to the conceptNew developments-Present and explain in detail new additions to the concept Maintenance how do they treat this issue in their marketsMaintenance how do they treat this issue in their markets

Architectural workshop Vienna November Architectural workshop Vienna November 20072007

Design of new shopping bagsDesign of new shopping bags

PUMAPUMA

VM & Marketing storiesVM & Marketing stories

Kaufhof Berlin BeforeKaufhof Berlin Before …….& after.& after

Kaufhof Berlin beforeKaufhof Berlin before …….& after.& after

Munich airport beforeMunich airport before … … afterafter

Citadium 215 M2 with 6 different Citadium 215 M2 with 6 different collectionscollections

Ctadium Paris beforeCtadium Paris before Citadium Paris beforeCitadium Paris before

Improve the visual Improve the visual merchandisingmerchandising

Citadium Paris 100 M2 with 2 Citadium Paris 100 M2 with 2 collectionscollections

Citadium Paris afterCitadium Paris after Citadium Paris afterCitadium Paris after

El Corte Ingles (with everything)El Corte Ingles (with everything)

Inspiration for Motor Sport Inspiration for Motor Sport ConceptConcept

Motorsport in productionMotorsport in production

El Corte Ingles (after development of El Corte Ingles (after development of separate Motor Sport space)separate Motor Sport space)