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Sunnie Chung CIS 660 Data Mining Example of Data Mining Process with Decision Tree Using Microsoft Analysis Service CIS 660 Data Mining
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Example of Data Mining Process with Decision Tree Using ...eecs.csuohio.edu/~sschung/CIS660/DMDecisionTreeExampleMSDT.pdf · Example of Data Mining Process with Decision Tree Using

Apr 01, 2018

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Page 1: Example of Data Mining Process with Decision Tree Using ...eecs.csuohio.edu/~sschung/CIS660/DMDecisionTreeExampleMSDT.pdf · Example of Data Mining Process with Decision Tree Using

Sunnie Chung CIS 660 Data Mining

Example of Data Mining Process with Decision Tree

Using Microsoft Analysis Service

CIS 660 Data Mining

Page 2: Example of Data Mining Process with Decision Tree Using ...eecs.csuohio.edu/~sschung/CIS660/DMDecisionTreeExampleMSDT.pdf · Example of Data Mining Process with Decision Tree Using

Data source view

Page 3: Example of Data Mining Process with Decision Tree Using ...eecs.csuohio.edu/~sschung/CIS660/DMDecisionTreeExampleMSDT.pdf · Example of Data Mining Process with Decision Tree Using

The Mining Model

Page 4: Example of Data Mining Process with Decision Tree Using ...eecs.csuohio.edu/~sschung/CIS660/DMDecisionTreeExampleMSDT.pdf · Example of Data Mining Process with Decision Tree Using

After building the Targerted Mailing Scenario and Adding and Processing Models, I explored the

Targerted Mailing Models, I chose to explore the Decision Tree Model and I got this result.

Page 5: Example of Data Mining Process with Decision Tree Using ...eecs.csuohio.edu/~sschung/CIS660/DMDecisionTreeExampleMSDT.pdf · Example of Data Mining Process with Decision Tree Using

Another pictures for it.

Page 6: Example of Data Mining Process with Decision Tree Using ...eecs.csuohio.edu/~sschung/CIS660/DMDecisionTreeExampleMSDT.pdf · Example of Data Mining Process with Decision Tree Using
Page 7: Example of Data Mining Process with Decision Tree Using ...eecs.csuohio.edu/~sschung/CIS660/DMDecisionTreeExampleMSDT.pdf · Example of Data Mining Process with Decision Tree Using
Page 8: Example of Data Mining Process with Decision Tree Using ...eecs.csuohio.edu/~sschung/CIS660/DMDecisionTreeExampleMSDT.pdf · Example of Data Mining Process with Decision Tree Using

Now I will drill through the node (Age >= 48 and < 64)

Page 9: Example of Data Mining Process with Decision Tree Using ...eecs.csuohio.edu/~sschung/CIS660/DMDecisionTreeExampleMSDT.pdf · Example of Data Mining Process with Decision Tree Using

The Dependency Network:

Page 10: Example of Data Mining Process with Decision Tree Using ...eecs.csuohio.edu/~sschung/CIS660/DMDecisionTreeExampleMSDT.pdf · Example of Data Mining Process with Decision Tree Using

The lift chart: we notice that the TM_Decision_Tree model provides the greatest lift,

outperforming both the Clustering and Naive Bayes models.

Page 11: Example of Data Mining Process with Decision Tree Using ...eecs.csuohio.edu/~sschung/CIS660/DMDecisionTreeExampleMSDT.pdf · Example of Data Mining Process with Decision Tree Using

The results of the prediction of the decision tree :

Page 12: Example of Data Mining Process with Decision Tree Using ...eecs.csuohio.edu/~sschung/CIS660/DMDecisionTreeExampleMSDT.pdf · Example of Data Mining Process with Decision Tree Using

The first question is hand writing and I submit it hard copy with this question.