EX 24 Social Media Presentation

X24 Social Media Strategy

Monitoring via BuzzMgr™

X24 Digital Ecosystem

When It’s Over: Sharing Results

Agenda

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INTEGRATED HOLISTIC INVOLVEMENT IN EXERCISE 24

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X24 Social Media Strategy

1. During X24 Execute social media strategy for greater understanding & use Create comprehensive X24 social media presence

Attract & engage participants Mine, monitor, analyze & measure online conversation via BuzzMgr ™ Aggregate & route relevant information to key stakeholders for timely response

2. Beyond X24 Uncover patterns of public use of social media as they learn about & share

disaster information Study integration of social & traditional media & how it impacts :

Public perception about the gravity of the event, quality of response, info sharing, expectations

Ways to improve perceived credibility of messages from public to responders & vice versa

Goals

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FIND LISTEN ENGAGE LEAD

Social Media Best Practices

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FIND where people are calling for help & talking online

LISTEN to & analyze what people need, want, perceive

ENGAGE with people/organizations to get additional information

LEAD responders to where they’re needed & people to a level of security

FIND. LISTEN. ENGAGE. LEAD

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Social Media Monitoring

Monitor social media chatter to identify trends, & facilitate validation of messages

Track mainstream media to determine who is leading whom (public influencing media or media influencing the public)

Forward vital messages & trend analysis to critical organizations

Monitor public perception of disaster response

Facilitate two-way communication with public via social media

BuzzMgr’s ContributionU.S. and Mexico

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*BuzzMgr team will integrate official participant SM messages with

other mock public responses to events & official communications

Official Listening Tool (English & Spanish)

• Dashboard aggregates social & mainstream media regarding the event

• Buzz Rating- quantifies volume & impact of conversation

• Trends- tracks conversation over time

• Activity- revealing where people are talking

• Sentiment- reveals public pulse

• Word Cloud - identifies hot topics & recognized categories of valuable information

• Private & public reporting options -password protected dashboards, automated Threshold & Red Alert emails, widgets

*relevant data will be circulated to participants during the event

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The X’s and O’s

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Public cries for help(injects & hashtag X24)

Automated BuzzMgr collects, filters & aggregates posts

BuzzMgr email sent to participants’ contacts for review & action

Analysts & Station Mgr review posts to send to responders

BuzzMgr team monitors response to action, inaction,or information void & viral spread

BRAND. AGGREGATE. INFLUENCE.

Exercise 24 Digital Presence

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Click icon to add picture

Making Social Media Two Way

#X24 Twitter

@X24 Facebook

Tag X24 Flickr

Tag X24 YouTube17©2010 BuzzMgr

Share your social media

point of contacts & plans with

Kelly [email protected]

FIND. LISTEN. ENGAGE. LEAD.

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When it’s Over

Debrief of scenario specifics

Lessons learned regarding social media & it’s intersections with participating & non participating organizations

BuzzMgr insights & reporting

List of resources & organizations that can add immediate & valuable contributions in future crises

X24 Knowledge Sharing

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Kathleen HessertFounder & President. Buzz Manager Inc.

[email protected]@kathleenhessert on Twitter. Facebook. Linkedin. Ammado

704.541.5942 (w) 704.906.3600 (M).

Contact Us

Kelly McCrystalConsultant. Buzz Manager Inc.

[email protected]@kmccrystal on Twitter. Facebook. Linkedin. Ammado.

David DunneFounder & CEO Velocidi [email protected]

@Velocidi on Twitter. Facebook. Linkedin. Ammado.

20©2010 BuzzMgr