NEWS RELEASE FORD AT THE 2008 GENEVA MOTOR SHOW Index FOREWORD BY JOHN FLEMING PRESIDENT & CEO, FORD OF EUROPE Page 2 - 4 FIESTA FOREVER: FORD'S NEW-GENERATION GLOBAL SMALL CAR Page 5 - 14 NEW COUPÉ-CABRIOLET TO COMPLETE THE NEW FORD FOCUS FAMILY Page 15 - 19 FORD KUGA CROSSOVER BREAKS NEW GROUND FOR FORD OF EUROPE Page 20 - 27 FORD EXTENDS LARGE CAR RANGE WITH NEW HIGH PERFORMANCE DIESEL ENGINE AND ADDED SERIES Page 28 - 39 AFFORDABLE TECHNOLOGY FOR TODAY AND TOMORROW: FORD TARGETS LOW EMISSIONS Page 40 - 45 WORLD CHAMPION FORD SPORTS NEW LOOK FOR 2008 FOCUS RS WORLD RALLY CAR Page 46 - 47 Internet: http://media.ford.com
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
NEWS RELEASE
FORD AT THE 2008 GENEVA MOTOR SHOW
Index
FOREWORD BY JOHN FLEMING PRESIDENT & CEO, FORD OF EUROPE
Page 2 - 4
FIESTA FOREVER: FORD'S NEW-GENERATION GLOBAL SMALL CAR
Page 5 - 14
NEW COUPÉ-CABRIOLET TO COMPLETE THE NEW FORD FOCUS FAMILY
Page 15 - 19
FORD KUGA CROSSOVER BREAKS NEW GROUND FOR FORD OF EUROPE
Page 20 - 27
FORD EXTENDS LARGE CAR RANGE WITH NEW HIGH PERFORMANCE DIESEL ENGINE AND ADDED SERIES
Page 28 - 39
AFFORDABLE TECHNOLOGY FOR TODAY AND TOMORROW: FORD TARGETS LOW EMISSIONS
Page 40 - 45
WORLD CHAMPION FORD SPORTS NEW LOOK FOR 2008 FOCUS RS WORLD RALLY CAR
Page 46 - 47
Internet: http://media.ford.com
- 2 -
Foreword "Welcome to Geneva, and a really exciting show for Ford of Europe as we face one of
our busiest years ever in 2008.
Last year was a landmark year for Ford in Europe – in our sixth consecutive year of
increased vehicle sales, some 1.5 million European customers bought a new Ford car,
while our commercial vehicle range reached a record 370,000 customers, a 10 per cent
improvement on 2006.
This performance, coupled with our continued focus on reducing our costs, ensured
2007 was our fourth consecutive year in profit. I am proud to say Ford of Europe has
achieved a turnaround of almost $2billion over the past eight years, to record pre-tax
profits of $997m for 2007. Furthermore, we expect to be solidly profitable again in
2008.
This is driven by strong customer demand for a refreshed and revitalised Ford range,
with the impact of our 'kinetic design' form language extending across our products, and
creating vehicles that look as good as they drive – and they drive brilliantly. Today’s
Ford range truly appeals to the heart, as well as the head.
While I’m immensely proud of our achievements to date, 2008 is going to be a bumper
year for us - I can honestly say that I do not recall a year in which Ford of Europe will
have so many new products to launch. By the end of the year, we will have brought to
production our new small car range, the all-new Ford Kuga crossover and numerous
individual new models across our entire portfolio.
For us 2008 is very much the year of the small car, and it starts with the all-new
Ford Fiesta.
- 3 -
Following the incredible worldwide reception to our three Verve Concept vehicles,
we're proud and excited to reveal how the all-new Ford Fiesta turns the design concept
into production reality.
With over thirty years of success, the new model will challenge perceptions of what
small cars stand for and also attract a new generation of customers to the Fiesta brand
around the world. We're proud to keep the Fiesta name for the new model, as it is one of
the most recognised small car brands in the world.
I'm also delighted that we've kept all of the style, sophistication and excitement of the
Verve Concept, and all of the driving quality and technology features you'd expect from
a new Ford.
Significantly, the new Fiesta is also the next step in our global product development
process, and tailored versions of the car will be launched between 2008 and 2010 in
markets across Asia, South Africa, Australia and the Americas.
The new Ford Kuga crossover is the latest addition to our C-car lineup and appears in
Geneva alongside our entire new Focus range, including, for the first time, the new
Coupé-Cabriolet.
Kuga combines our acknowledged on-road driving dynamics with surprising all-wheel-
drive off-road ability in a bold and stylish package. It will take Ford into an exciting
new segment and I believe that, like the S-MAX, it will bring new customers to the
Ford brand.
For customers looking for ultra-low CO2 models, the new Mondeo ECOnetic joins the
class-leading Focus ECOnetic as we continue to push the efficiency of conventional
fuels, while our Flexifuel range grows in both choice and popularity with customers.
Over 17,000 Flexifuel models were sold in 2007 and 2008 sees the new Focus, the
Mondeo, S-MAX and Galaxy models available as Flexifuel derivatives. In the future,
- 4 -
we will continue in our commitment to what we do best: bringing efficient and
affordable new technologies to the mass market.
I hope you can now appreciate why I am excited about 2008. With great news across
our entire car range, there has never been a better time to be a Ford customer."
John Fleming,
President & CEO, Ford of Europe March 2008
- 5 -
FIESTA FOREVER: FORD'S NEW-GENERATION GLOBAL
SMALL CAR
• Next generation, all-new global small car signals fresh chapter in Ford Fiesta
success story
• The worldwide name is confirmed – Ford Fiesta
• Stylish 'kinetic design' and dynamic flair combines with traditional Ford
strengths to deliver confident, contemporary, fun-to-drive package
• Fiesta brings a host of big-car features to the small car segment for the first
time
• Fiesta stays compact but is lighter and stronger. Ultra high-strength steels and
a comprehensive safety package that includes a driver's knee airbag
• Exciting three-door body remains true to Verve Concept; five-door brings new
energy to small family hatchback market
• Futuristic interior from Verve Concept becomes production reality, including
integrated HMI centre stack inspired by mobile phones
• 115 PS Duratec 1.6-litre Ti-VCT petrol engine joins Fiesta range; one of five
fuel efficient and clean engines
• Fiesta will expand Ford ECOnetic ultra-low CO2 range, delivering less than
100g/km emissions
• New Fiesta is the first product of Ford’s new global product development
process, with versions due for launch also in Asia and the Americas between
2008 and 2010
- 6 -
• European production of new Fiesta begins in autumn 2008
Ford of Europe is reinventing its small car range for a new generation of customers in
2008, starting with a stylish and exciting all-new Fiesta. The car makes its global debut
in both three- and five-door hatchback bodystyles at the 2008 Geneva Motor Show.
Designed and developed in Europe for sale in Europe, Asia, South Africa, Australia and
the Americas between 2008 and 2010, the new Fiesta is the first major product of
Ford’s new global product development process. Its stylish and dynamic flair combines
with all the traditional Ford small car strengths to create a confident, contemporary
introduction to the next chapter of the Fiesta success story.
The new Fiesta opens another chapter in the story of the popular Ford small car that has
sold more than 12 million units since its introduction in 1976. Charismatic and
individual, the new model makes major strides in craftsmanship, quality of materials
and product choice while continuing to represent Fiesta’s traditional strengths of
practicality, value for money, agility and safety. It also brings a host of big-car features
to the small-car segment for the first time.
New Fiesta clearly embodies the hallmarks of 'kinetic design', which has so
convincingly infused emotion into the core of the Ford range in Europe. The Geneva
debut confirms that new Fiesta will bring the most appealing elements of Verve, a trio
of concept cars shown recently around the world, to production reality.
It also ends speculation surrounding the name of Ford’s new-generation small car for
global markets.
“This new car embodies the very essence of Fiesta – fun, vitality and emotion,” said
John Fleming, President and CEO, Ford of Europe. “We know there isn't a better name
for the new model, and we have over thirty years of investment in the Fiesta brand to
consider.
- 7 -
"We’re confident that the combination of dynamic new 'kinetic design' exterior, great
interior design and craftsmanship, and a host of new technologies and features will
provide compelling reasons for a new generation of customers around the world to take
a fresh look at the Ford Fiesta. I know they will be both surprised and delighted with
what they see and feel," Fleming added.
Small Car with Global Plans
The new Ford Fiesta is closely related to the exciting Verve Concept vehicle that was
revealed to great acclaim at the 2007 Frankfurt Motor Show. The Frankfurt car was one
of three Verve Concepts, with the others, both four-door sedans tailored for regional
market tastes, shown recently at Guangzhou in China and the North American
International Auto Show in Detroit. Together, these concepts paved the way for the
company's new global small car programme for the 2008 to 2010 period, with the
European Fiesta first to debut in production guise.
Ford designers and product development engineers in Europe have led the vehicle's
global development process.
“For Ford, this is truly a world premiere,” said Joe Bakaj, Vice President of Product
Development, Ford of Europe. “The new Fiesta is the first car born from our new global
product development process. More than ever, we’re leveraging our global product
development expertise, and this car sets the scene for future great products for
customers around the world that are already being developed behind it in the Ford
Global Product Development System pipeline.”
European production of the new Fiesta commences in the autumn of 2008 at the
company's Cologne plant in Germany. Later, as production ramps up, the Valencia
Assembly Plant will bring additional Fiesta capacity on line in 2009.
- 8 -
“Fiesta has its heart in Europe but its eyes on the world,” said Marin Burela, Ford's
Global Executive Director for small-car development. “We’re building on Ford’s
heritage of excellence in small car development to give the new Fiesta truly global
reach and identity. By 2010, this new small-car family will be manufactured in Europe,
Asia and the Americas and be marketed as Fiesta in all of the world’s key automotive
markets.”
The new vehicle range will introduce several Ford firsts for a small car, including –
from later in 2008 – another model in the new Ford ECOnetic range promising CO2
emissions of fewer than 100 grams per kilometre.
Fit and Trim
• New model retains predecessor's compact size, but is lighter and stronger
• Intelligent Protection System includes new driver's knee airbag
• Detailed enhancements to acclaimed driving character include Electric Power
Assisted Steering (E-PAS) and reduced road, wind and powertrain noise
Unlike key competitors in the European small-car segment which have grown in size
and weight, the new Fiesta stands on virtually the same footprint as before. The new-
generation Fiesta is actually lighter than its predecessor.
“Staying small and resisting weight gains were key objectives of the new Fiesta
development process,” said Joerg Beyer, Fiesta Chief Carline Engineer. “We’ve been
absolutely committed to keeping Fiesta a compact car and having a razor-sharp focus on
cutting weight. That really pays off when it comes to fuel economy and CO2
emissions.”
Component by component, the Ford development team scrutinised for weight but
refused to compromise on key areas that are important to customers. One of the biggest
is safety, where new Fiesta makes a bold step forward with an extremely robust safety
structure and the Intelligent Protection System of safety technologies that brings a
driver's knee airbag to Fiesta for the first time.
- 9 -
The new Fiesta makes extensive use of ultra high-strength steels in its body structure.
A remarkable amount of these specialist steels, including boron steel and dual-phase
steel, is the secret to Fiesta’s quantum leap in structural stiffness for its light weight.
These steels are used particularly in safety critical areas, such as the A-pillar and B-
pillar, part of the ultra-rigid 'door ring' structure of the Fiesta bodyside.
Extending Fiesta’s traditional excellence in driving dynamics was also a priority. The
new Fiesta will have a dynamic character to match its poised, 'kinetic design' style
hinting at energy in motion. Ford’s acclaimed dynamics engineers also worked hard to
enhance Fiesta’s ride comfort and isolate road, wind and powertrain noise from the
cabin, and to give the new model an impressively quiet driving quality for a small car.
New Fiesta retains the MacPherson strut front suspension and twist-beam rear
suspension layout that has been one of its traditional strengths, but the new suspension
and steering system has undergone an array of enhancements.
Electric-Power Assist Steering (E-PAS) is introduced in the Fiesta for the first time.
E-PAS provides the right balance of low-speed assistance and excellent feel and
responsiveness.
E-PAS has another key benefit. It is another key facet of new Fiesta’s initiatives to
reduce fuel consumption.
The electric power steering pump only operates when steering-effort assistance is
required, unlike traditional hydraulic PAS pumps that operate constantly when the
engine is running. This brings a fuel consumption reduction.
Efficient Powertrain Choices
• Total of five powertrain choices at launch from efficient 68 PS Duratorq TDCi
diesel to new Duratec 1.6-litre Ti-VCT petrol engine which delivers 115 PS
• Fiesta ECOnetic ultra-low CO2 model will deliver less than 100g/km emissions
With a broad array of powertrain choices, the new Fiesta is a responsive, yet efficient,
performer.
- 10 -
New to the Fiesta range for European markets is the popular Ford Duratec 1.6-litre
Ti-VCT engine. The 115 PS engine with variable intake cam timing, provides a well-
balanced blend of performance and economy. It brings a 15 PS performance
improvement over the outgoing Fiesta without a fuel consumption penalty.
The Fiesta range also retains:
• 1.25-litre (60 and 80 PS) and 1.4-litre (91 PS) Duratec petrol engines
• Both Duratorq TDCi common-rail diesel engines, the 1.4-litre (68 PS) and the
1.6-litre (90 PS – available with Diesel Particulate Filter) which have been
enhanced with revised injection technology and electronic control sophistication.
Fiesta will be offered with Ford Durashift 5-speed manual transmission or the Durashift
4-speed automatic transmission (available with 1.4-litre (91 PS) Duratec engine).
Concept becomes Reality
• Production Fiesta is clearly related to Verve Concept
• Futuristic interior from Concept makes production with integrated HMI centre stack
• New technology highlights include keyless vehicle technology, 'Ford Power' engine
start button, Ford Easyfuel capless refuelling, USB connectivity and ambient
interior lighting
The new Ford Fiesta brings the radical Verve Concept exterior and interior styling to
production reality and incorporates features and technologies normally found in larger,
more expensive vehicles. It rejects the notion that an affordable small car has to be
basic or boring.
The highlight of the Verve Concept interior – the futuristic, mobile phone-inspired,
human-machine interface technology of the instrument panel centre stack – will be a
core feature of the new Ford Fiesta when it hits the road.
- 11 -
Gone is the flat, upright centre stack of the instrument panel, a feature typical of many
small cars driven by the need to package a large radio head unit behind the fascia panel.
New technology allows Fiesta to separate the key elements of audio system – the
control buttons, display and underlying electronics – in a distributed architecture that
gives designers more freedom to create aesthetically pleasing, functional shapes.
Many customers of the new-generation Ford Fiesta were raised with mobile phones and
they will be instantly comfortable with the design of the car's Ford HMI (Human
Machine Interface) system, which follows the centre stack contours to frame a
large-screen display and control panel with key buttons for audio, in-car phone and
vehicle settings.
Convenient toggle switches incorporated into the steering wheel allow the driver to
control the system’s key functions easily and intuitively.
The latest Ford HMI system – already available on the Ford Mondeo, S-MAX and
Galaxy models – represents a major step forward for the small car buyer. It is just one
of several new features and technologies in the new Fiesta, including keyless vehicle
technology symbolised by the distinctive 'Ford Power' button on the instrument panel.
The advanced technology will not be offered solely on high-spec vehicles. Ford expects
more than 85 per cent of Fiesta orders to feature one of two available multi-function
displays.
Another Verve Concept feature – the lozenge shaped array of large twist dials for the
heating and ventilation systems at the midpoint of the centre stack – is retained in the
production Fiesta design. This feature was inspired by the design of contemporary
power showers.
Connectivity is another new Fiesta strength. The new centre console features a
convenient tray for MP3 players complete with built-in jack sockets for an auxiliary
(AUX) audio cable and a USB, along with the traditional 12 Volt outlet. This allows the
car's audio system to control and charge the MP3 player.
- 12 -
Bluetooth® connectivity with Voice Control is also offered in the new Fiesta, along
with more big-car technologies, including:
• Ford Easyfuel, the convenient capless refuelling system recently introduced with the
Ford Mondeo designed to prevent accidental misfuelling
• Reach and rake steering wheel adjustment
• New ambient lighting features that provide a softly elegant red glow to discreetly
highlight the interior of the vehicle
• 'One shot' up and down driver window with anti-trap technology
Bold, Dynamic, Sculpted
The bold colours, dynamic shapes and sculpted surfaces of the new Ford Fiesta indicate
how deeply the spirit of the Verve Concept has been carried into production as the latest
model of Ford’s 'kinetic design' family.
Exciting and vibrant new production colours include 'Squeeze' and 'Hot Magenta',
which is a production version of the unique colour developed for the three-door Verve
Concept car.
"We were so pleased with the positive reaction to the body colour of the first Verve
Concept, that we decided to adopt this colour for inclusion in the range soon after
launch," said Burela.
The dynamic, coupé-like profile and sporty stance of the new Fiesta demonstrates that
none of the emotional appeal of the concept cars has been lost.
"All the vital elements of 'kinetic design' combine to create a visually rich, dynamic
exterior shape that is very close indeed to the original concept car," said Martin Smith,
Ford of Europe's Executive Director for Design. "Full surfaces, bold graphics and
dynamic lines combine coherently and harmoniously to create a dynamic spirit of fun
and energy in motion."
- 13 -
With a feeling of toned muscularity, the new Fiesta asserts an air of confidence,
stylishness and individuality. Its aggressively contoured bonnet and front wings convey
a broad-shouldered stance, and its face features a distinctive signature element – a bold
lower trapezoidal grille that draws attention and reinforces the key Ford attribute of
sporty driving dynamics.
Chrome and brightwork are used selectively, like jewellery accents, to convey elegance
and sophistication.
Large and full of character directly from the Verve concepts, Fiesta’s bold headlamps
become part of the shoulder shape and extend aggressively rearward almost as far as the
stylishly raked A-pillars. The headlamp units incorporate all primary front lighting and
signal functions – complemented on the lower bumper flanks by round, chrome-ringed
fog lamps.
New Fiesta’s profile emphasises its new, cab-forward shape and an attitude of poised,
sporty style. The sweeping roofline extends appealingly from the forward-stretching
A-pillar rearward, framing the bold graphic of the Fiesta side window profile to create
the sporty feeling of a coupé for both three- and five-door bodystyles.
“The Design team put as much importance on the shape of the five-door as the three-
door,” said Stefan Lamm, Chief Designer Exterior, Ford of Europe. “Both cars are
based on the same body, which makes them sporty and dynamic, almost coupé-like.”
The Fiesta side windows combine to create a unified profile window graphic – a key
'kinetic design' element that communicates dynamism. An elegant accent of chrome
frames the lower edge of the side glass and accentuates the signature Ford “kick-up” at
its rear.
The new Fiesta also features the signature bold wheel arches that communicate the
vehicle’s stance and dynamic capabilities, giving visual emphasis to new 17-inch alloy
wheels.
- 14 -
Dynamic, 'kinetic design' lines arc from side to side, uniting the upper corners of the tail
lamps with the distinctive spoiler, which incorporates a slim LED stop lamp array. The
sculpture of the body shapes is accented by elements like the new tail lamp – another
Verve element that feels like it is an integral part of the body – and the V-shaped
tailgate’s chamfered rear glass.
“I’ve been saying just wait for the new Fiesta to see how kinetic design can be
translated into a small car,” said Martin Smith, Executive Director of Design for Ford of
Europe. “But now the wait is over. New Fiesta evokes an instant emotional response
that says ‘I want one’ which extends the traditionally practical values of the Fiesta
brand to appeal to a new, style-conscious generation of small car buyers.”
Full technical details of the new Fiesta range will be released closer to the launch of the
production model in autumn 2008.
# # #
Ford news releases and high-resolution photographs are available
on the Ford Motor Company media Web site (http://media.ford.com).
1 Basic kerb weight incl. driver (75 kg), lubricants and filled fuel tank (90%). All weights are valid for vehicles with basic specification. PERFORMANCE, FUEL ECONOMY, EMISSIONS
Fuel consumption 1999/100/EC 2
litre / 100 km
CO2- combined
mode Urban Extra Urban Combined g/km
2,0l Duratorq TDCi, 2WD 8,0 5,3 6,3 165
2,0l Duratorq TDCi, AWD 8,1 5,4 6,4 169
2 Figures are valid for vehicles with basic specification. Note: This information was correct at the time of going to print. However, Ford policy is one of continuous product development. The right is reserved to change these details at any time.
• Expressive new Titanium S series extends Mondeo and S-MAX customer
choice
• New 'techno' style Galaxy Titanium model complements the classic Ghia
series at the top of the range
Ford Mondeo, S-MAX and Galaxy customers now have even greater powertrain and
series choices with the launch of a new high performance 2.2-litre diesel engine and
sporty new versions of the popular 'Titanium' series.
Developed for performance, the new 2.2-litre Duratorq TDCi is the largest displacement
and most powerful diesel engine available in Ford of Europe's passenger cars. It gives a
sustained 400 Nm of torque at 1,750rpm and 420 Nm of transient overboost provides
the necessary power for brisk and confident overtaking manoeuvres. Maximum power
of 175 PS is delivered at just 3,500rpm.
The engine has been developed and engineered by Ford and PSA Peugeot Citroën as
part of the longstanding co-operation on diesel engines between the two companies. In
its first applications with Ford, the engine has been specifically calibrated to provide
performance, quietness and smoothness of operation in the company's large and luxury
models – new Mondeo, S-MAX and Galaxy.
"Exceptional quality and reliability are an accepted fact when it comes to our
powertrains and this new engine is no exception," explained Nick FitzGerald, Chief
Programme Engineer, Large and Luxury Products, Ford of Europe. "The power and
torque available is equivalent to a much larger gasoline engine, but in diesel form gives
improved like-for-like fuel economy."
- 29 -
New Unique Features
Delivering 400 Nm of peak torque – with a transient overboost of 420 Nm – the engine
boasts two new features that are unique to this engine in the Ford line-up: A third-
generation common rail and the turbo system with specifically-calibrated pedal
mapping.
Third-generation common rail
This high-tech engine features Bosch piezoelectric injectors with seven-hole nozzles
which use multiple injection capability and up to 1,800 bar of injection pressure.
Like other diesel engines in the Mondeo, S-MAX and Galaxy ranges, the diesel
injection combustion process of the 2.2-litre provides five injections per combustion
stroke. The time lapses between each injection are controlled electronically depending
on the rpm and engine load, engine temperature and air intake temperature.
This combustion process enhances the premium feel of the vehicle, as it makes the
engine very refined by reducing noise and vibration.
Turbo system and pedal mapping
A variable-geometry turbo ensures good efficiency and throttle response. Pedal map
sensors that are specifically calibrated give the driver a sensitive and responsive throttle
pedal feel, which contributes to an easy and convenient driving experience. The
turbocharger is calibrated to offer superb responsiveness at low revs and seamless
acceleration under part load conditions.
Good responsiveness at low revs contributes to good control in parking and
manoeuvring situations. As the engine is switched off a throttle shut-down system
lessens any vibration.
Performance and Emissions
The performance of this engine is demonstrated by its target acceleration figures; all
Ford models using this engine can reach 100 km/h from a standing start in less than ten
seconds.
- 30 -
A fully optimised combustion system also contributes to reduced emissions. The
Mondeo, S-MAX and Galaxy models using this engine respectively emit 165, 176 and
179 g/km of CO2. "Given the power and torque, and therefore the acceleration of this
engine, these figures are very reasonable indeed," said FitzGerald
The 2.2-litre Duratorq TDCi engine is a Euro IV compliant engine equipped with a
Diesel Particulate Filter (DPF) which is designed and manufactured for zero-
maintenance.
Uniquely, in Ford Motor Company products, the engine is equipped with an 'intelligent
oil condition monitoring algorithm'. The system was developed by Ford engineers and
is designed to ensure that the engine oil is maintained at optimal performance levels. An
information lamp in the instrument cluster illuminates when the system recommends
that the oil should be removed and replaced. This useful driver feedback is designed to
give superior engine reliability and durability by tailoring the maintenance of the engine
oil to the car's use. This is coupled to a 'variable' service interval of up to one year or
20,000km. Full technical specifications can be seen in the Technical Data section.
Sound Quality and Vibration
The best possible Sound Quality and Vibration (SQ&V) is an important aspect of all
Ford powertrains and the new 2.2-litre diesel engine is no exception. The engine is
fitted with balancing shafts to further diminish vibration.
Paired with Ford's acclaimed 6-speed Durashift manual transmission, this combination
offers a powertrain with lots of torque – maximum 400 Nm at 1,750rpm – something
that contributes to relatively few gear shifts and reduced driver fatigue. Twin pilot
injections for the combustion process simultaneously optimise emissions, fuel economy
and play a significant role in reducing the conventional noise of a diesel engine to
contribute to the most pleasant acoustic behaviour.
"Conventional diesel technology is by no means dated thanks to the actions we take in
developing the engines and calibrating them specifically to our range. Many drivers like
- 31 -
the familiarity that a diesel engine gives them with the combined fuel economy, long
service life and reliability and modern refinements in our portfolio where this engine
will be available," explained Phil Lake, Chief Engineer, Powertrains, Ford of Europe.
Joint Ford and PSA Peugeot Citroën Development
"The development of this engine has joined the skills, experience and techniques of
engineers from Ford Motor Company and PSA Peugeot Citroën to achieve high goals
and objectives for this engine," said Steve Adams, Ford of Europe's Vehicle Line
Director for Large and Luxury cars. "Thanks to the utilisation of system engineering,
and modern digital simulation, a team comprising 200 people from both companies
have developed the engine in just three years. A further 300 people are now assigned to
the production of this engine."
New Sporty Titanium S series for Mondeo and S-MAX
The Mondeo and S-MAX ranges have been expanded by the introduction of a new
sporty Titanium S model. Based on the highly specified Titanium models, new features
and elements have been added to give both cars even greater styling presence and a
highly sporty character.
"The 'Titanium' series features and styling details complement perfectly the 'kinetic
design' elements of both vehicles, and with over 50 per cent of customers ordering this
series, we know it is a success," said Adams. "Now, with the sporty Titanium S we have
added more overt styling elements and features to create a new and individual series
derivative."
Exterior Styling
The Titanium S series is available on new Mondeo five-door and wagon bodystyles plus
the S-MAX.
A standard, full body styling kit gives the vehicles a unique and sporty look. Side skirts
and a rear spoiler are a standard feature on the S-MAX and are now offered as an option
on Mondeo, and are finished in body colour.
- 32 -
The lower trapezoidal front grille situated in the body-coloured front bumper skirt has a
lower grille frame in a contrast colour of silver or anthracite, depending on the body
colour. The upper and lower grilles of the Mondeo Titanium S have a unique
honeycomb design for series differentiation. A new front fog lamp kit also features
bezels – on the Mondeo Titanium S models – in the contrasting shades. The body-
coloured rear bumper skirt incorporates an integrated diffuser in a contrasting shade that
surrounds the tailpipe finishers on the exhaust.
Tailored Technology
Standard sports suspension gives a 10 – 15mm lower ride height than the regular
suspension, and the set-up is unique, offering more stability over uneven surfaces, less
body roll and more direct steering thanks to the use of harder damper settings, stiffer
springs and suspension bushes. The Sports suspension complements the sporty nature
and agility of the Titanium S, as do the 18-inch alloy wheels.
For Mondeo Titanium S customers choosing the option of Interactive Vehicle
Dynamics Control (IVDC) with Continuously Controlled Damping (CCD), the sports
suspension is not required and subsequently not fitted.
Ford's enhanced Adaptive Front lighting System (AFS) is also fitted as standard to
Mondeo and S-MAX Titanium S models, and gives the driver the swivelling and
cornering headlight functions. Additional Titanium S features have been tailored to
each car line; the S-MAX, for example, gains privacy glass while the Mondeo acquires
a standard Ford Power start button.
Interior Styling
Soft-touch surfaces to key contact areas and the use of piano black and brushed
aluminium surfaces have already become a signature of the high quality materials and
craftsmanship of the established Titanium series. With the new Titanium S, further
detailed changes to interior components, materials and finishes give the passenger
compartments a sporty feel that is characteristic of the new series.
- 33 -
A new 'Carbotex Sport' appliqué is used on the door spears and areas of the instrument
panel. Piano black surface areas have been extended forward to surround the
multimedia unit and in-car entertainment controls. The Sports seats are partially
trimmed in leather and red thread used in a running stitch frames and divides into
sections the seat squab and cushion.
The same red stitching is also applied to the gear shift gaiter, the armrest of the centre
console and – for the Mondeo Titanium S – the interior door panels. The leather
steering wheel trim has been divided into four areas and the positions where the driver's
hands would most naturally fall are finished in a special perforated leather trim which
extends around the toggle switches and thumb rests. Red stitching has been applied to
the inner radius of the steering wheel in a substantial diamond design. The interior look
is completed by black velour carpet mats that are edged by a red surround.
Further Personalisation
The Titanium S models still leave scope for customers to further personalise their cars
through the creation of an 'S Upgrade Pack'. Applicable to both Mondeo and
S-MAX Titanium S, customers can select aluminium pedal covers, HID
Bi-Xenon units in place of the AFS headlights and Alcantara seat trim in place of the
partial leather.
- 34 -
New Galaxy Titanium
Until now, the most luxurious Galaxy series available is the Ghia. The Galaxy Ghia
model features additional chrome exterior styling, a full length overhead centre console
and automatic headlights and windscreen wipers.
"Galaxy customers like the layout and technology that the car gives them but they have
also been telling us that they like the modern 'techno' and contemporary elements of the
successful Titanium series used in the Mondeo and S-MAX," said Adams. "What
appeals is the high level of equipment, the unique styling features such as the brushed
aluminium finishes, and the driver assistance features like the Ford Convers+ full colour
instrument display."
Responding to this customer feedback, a new Galaxy Titanium series is placed at the
same high level as the existing Ghia model in the range, and includes the same high
levels of standard equipment:
• Automatic headlights
• Automatic wipers with rain sensor
• 'Quickclear' heated front windscreen for most European markets
• Cruise Control
• Power operated and heated door mirrors with puddle lamps
• Rear air conditioning
In addition, the technology and driver assistance features are further enhanced by new
styling features; many of which will be familiar from existing 'Titanium' Mondeo and
S-MAX models.
The use of brushed aluminium in areas where chrome is used on the Ghia model and
machined 5-spoke 17-inch alloy wheels are the key exterior alterations.
Inside the Galaxy Titanium, sports seats finished in Alcantara trim and the integration
of privacy glass enhance the interior ambience while the standard fitment of the Ford
Convers+ display in the instrument cluster enhances interaction between car and driver.
- 35 -
Ford's Adaptive Front lighting System (AFS) headlights are fitted, equipped with lights
that swivel plus additional halogen cornering bulbs. Sports suspension has been added
to reinforce the sportier appearance of the exterior styling.
"We believe our customers will appreciate the detail touches made to the interior and
exterior of the Titanium S series in our large car range, the availability of the new
Galaxy Titanium as well as the performance of the new 2.2-litre Duratorq TDCi 175 PS
engine." Said Adams.
# # #
Ford news releases and high-resolution photographs are available
on the Ford Motor Company media Web site (http://media.ford.com).
Contact: Finn Thomasen Ford of Europe Public Affairs
+44 (0)1268 401908
- 36 -
TECHNICAL DATA
ENGINE DATA Engine Type 2.2-litre Duratorq TDCi 175 PS/129 kW Displacement (cc) 2179 Bore (mm) 85 Stroke (mm) 96 Fuel type, grade Diesel (EN590) Max power (ISO kW/PS) 128 (KW) /175 (PS) At engine speed (rpm) 3500 Max torque (ISO Nm) 400 Steady State 420 Nm With Transient Over Torque At engine speed (rpm) 1750 Compression ratio 16.6 Cylinders 4 Cylinder head Aluminium Cylinder block Cast Iron Crankshaft Forged steel Valves per cylinder 4 Valve gear Twin OHC Included angle between valves Vertical Valve sizes (mm) Intake (24.7) / exhaust (22.33) Turbocharger VNT (Variable Nozzle Turbine) Camshaft drive Belt Drive Pistons Aluminium Connecting rods Forged Steel Engine management Bosch Fuel injection Bosch High Pressure Common Rail (1800Bar) Emission controls Coated Diesel Particulate Filter (cDPF) Emission level Euro Stage IV TRANSMISSION Transmission type: Manual Ford M66 manual 6-speed Gear ratios Refer to separate tables below Clutch Hydraulically operated Self Adjust Clutch System;
Dual Mass Flywheel Clutch diameter (mm) 240
- 37 -
WEIGHTS Minimum kerb
weight (kg) Maximum kerb weight (kg)
Gross Vehicle Mass (kg)
Max. towable mass (kg)
Mondeo Four-door and Five-door 2.2L Duratorq 175 PS M66 1599 1740 2210 2000 Mondeo Wagon 2.2L Duratorq 175 PS M66 1615 1793 2320 2000 S-MAX 2.2L Duratorq 175 PS M66 1802 1974 2505 1800 Galaxy 2.2L Duratorq 175 PS M66 1840 1975 2505 1800 Minimum kerbweight represents the lightest kerbweight less driver, full fluid levels and 90% fuel levels, subject to manufacturing tolerances and options, etc. fitted Towing limits quoted represent the maximum towing ability of the vehicle at its Gross Vehicle Mass to restart on a 12 per cent gradient at sea level. The performance and economy of all models will be reduced when used for towing. TRANSMISSION TABLES
S-MAX and Galaxy 2.2L Duratorq Performance (PS) 175 Transmission type M66 Clutch type Hydraulically operated
Self Adjust Clutch System;
Dual Mass Flywheel Clutch diameter (mm) 240 1st gear ratio 3.385 2nd gear ratio 1.905 3rd gear ratio 1.194 4th gear ratio 0.833 5th gear ratio 0.652 6th gear ratio 0.540 Reverse gear 3.30 Final drive 4.27
Mondeo 2.2L Duratorq Performance (PS) 175 Transmission type M66 Clutch type Hydraulically operated
Self Adjust Clutch System;
Dual Mass Flywheel Clutch diameter (mm) 240 1st gear ratio 3.385 2nd gear ratio 1.905 3rd gear ratio 1.194 4th gear ratio 0.833 5th gear ratio 0.652 6th gear ratio 0.540 Reverse gear 3.30 Final drive 4.00
With the addition of the new 2.2-litre Duratorq TDCi engine Ford of Europe's large and luxury car powertrain options are detailed thus: Powertrain* Mondeo S-MAX Galaxy 1.6L Duratec 110 PS/81 kW with 5-speed manual transmission X 1.6L Duratec 125 PS/92 kW with 5-speed manual transmission X 2.0L Duratec 145 PS/107 kW with 5-speed manual transmission X X X 2.3L Duratec 161 PS/118 kW with 6-speed automatic transmission X X X 2.5L Duratec 220 PS/162 kW with 6-speed manual transmission X X 1.8L Duratorq 100 PS/74 kW with 5-speed manual transmission X X X 1.8L Duratorq 125 PS/92 kW with 5-speed manual transmission OR 6-speed manual transmission X X X 2.0L Duratorq 130 PS/96 kW with 6-speed manual transmission OR 6-speed automatic transmission X 2.0L Duratorq 140 PS/103 kW with 6-speed manual transmission X X X 2.2L Duratorq 175 PS/129 kW with 6-speed manual transmission X X X * Dependent on series and market availability
- 38 -
ECONOMY, PERFORMANCE AND EMISSIONS 2.2-litre Duratorq TDCi Performance (PS) 175
Model Mondeo Four-door and Five-
door Mondeo Wagon S-MAX Galaxy
Euro Emissions Stage Stage IV Stage IV Stage IV Stage IV CO2 Emissions (g/km) 165 165 176 179
Extra Urban fuel consumption L / 100km 4.9 4.9 5.2 5.3
Combined fuel consumption L / 100km 6.2 6.2 6.6 6.7
Max Speed KM/H 223 218 212 208 0-100 KM/H in seconds 8.7 8.9 9.4 9.6 50-100 KM/H in seconds* 6.9 7.1 7.3 7.6 * in 4th gear Note: This information reflects preliminary specifications and was correct at the time of going to print. However, Ford policy is one of continuous product development. The right is reserved to change these details at any time. FLUIDS Oil supply and quantity (with filter change) 6.23L Oil supply and quantity (without filter change)
5.6L
Service interval Oil change: 20,000km/annually or as recommended by the instrument
cluster
- 39 -
2.2-litre Duratorq TDCi 175 PS (129 kW) Power and Torque Curve
Note: This information reflects preliminary specifications and was correct at the time of going to print. However, Ford policy is one of continuous product development. The right is reserved to change these details at any time.
# # #
- 40 -
AFFORDABLE TECHNOLOGY FOR TODAY AND
TOMORROW: FORD TARGETS LOW EMISSIONS
• Ford ECOnetic: Class-leading to amongst best in class ultra-low CO2 emissions
with high tech conventional powertrain technology
• Ford EcoBoost petrol direct injection turbo engines for the future will deliver better
fuel economy, lower CO2 emissions and superior driving performance from smaller
displacement engines
• Ford Flexifuel: Using renewable energy for low CO2 emissions. Ford of Europe
boosting its market leadership position by adding three new Flexifuel models to its
existing line-up
• Highly competitive CO2 performance from Ford's regular range of petrol and diesel
engines
• Product portfolio complemented by CNG/LPG vehicles in markets with supporting
fuel infrastructures
Ford of Europe's response to how mobility can be made more sustainable – today and
for the near future - can be seen at the 2008 Geneva Motor Show. The company is
showing a broad range of practical and affordable low-CO2 vehicle solutions.
"Sustainable mobility imposes a huge challenge for society and the automotive industry,
and there is still a long journey ahead of us," said John Fleming, Ford of Europe
President and CEO. "But technically viable and affordable ways to reduce the burden
on the environment without giving up basic needs such as personal mobility are
available immediately from Ford of Europe."
"Our near-term focus is the new Ford ECOnetic line of ultra-low CO2 emission cars and
our bio-ethanol powered Flexifuel vehicles, a technology for which we are a leader in
Europe and the market pioneer. Further out, we're working on a range of affordable
new petrol engines under the Ford EcoBoost name. These use a combination of direct
- 41 -
fuel injection and turbocharging technologies to deliver better performance, emissions
and economy from smaller displacement engines."
"In addition to our dedicated lines of low-CO2 vehicles, our current standard range of
vehicles is highly competitive in terms of CO2 as well. This demonstrates how serious
we are in our commitment to reduce continuously the carbon footprint of our cars. And
this without sacrificing any of the other trademark qualities customers expect from Ford
vehicles: style through 'kinetic design'; excellent driving dynamics and dependability
throughout the lifetime of the vehicle," Fleming added.
Ford ECOnetic
The new Ford ECOnetic range of ultra-low CO2 vehicles offers an alternative to
customers who prioritise low emissions performance in their purchasing decision.
The name 'Ford ECOnetic' echoes the company's strategy to link ecologically advanced
and affordable technology to its kinetic design 'energy in motion' philosophy for both
driving quality and emotional styling.
The first Ford ECOnetic models to be launched in 2008 use a combination of the latest
common-rail diesel powertrains together with other carefully-selected features
engineered to reduce CO2 emissions to the absolute minimum.
This demonstrates that very favourable fuel consumption levels and significantly
reduced CO2 emissions can both be achieved using conventional drive technology,
coupled with a clever combination of individual, fuel-saving measures.
- 42 -
The first model, available now, joins the company's most popular range. The new Ford
Focus ECOnetic delivers an average fuel consumption of just 4.3 l/100km. This
corresponds to a conventional powertrain best-in-class CO2 emission performance of
only 115g/km.
Using the already very economical regular 109 PS version with Diesel Particulate Filter
as a base, the starting point in achieving such values was to reduce drive resistances. To
improve aerodynamics, the vehicle was lowered by 10 millimetres at the front and 8
millimetres at the back. An aerodynamics kit is standard, consisting of a modified front
bumper skirt and rocker claddings and a rear spoiler.
To improve the aerodynamics further, the outer areas of the lower grille were given
blanking plates on the inside. In combination with low-rolling resistance 195/65R15
tyres, a very good coefficient of drag (cd) of 0.31 is achieved.
A further measure to reduce driving resistance also being used for the first time in the
Focus ECOnetic is the introduction of new low-viscosity transmission oil developed as
a result of the strategic alliance between Ford and its energy partner BP. Under testing,
the efficiency benefits were found to be so significant that this new BP transmission oil
is to be introduced across other Ford products in the C and CD segments.
The Ford ECOnetic vehicle portfolio has now been extended to include a sub-140 g/km
CO2 Mondeo ECOnetic and this will be followed by a sub-100 g/km CO2 model in
Ford's all-new Fiesta range.
The new Mondeo ECOnetic is equipped with 1.8 and 2.0-litre Duratorq TDCi engines
(depending on market), delivering 125 PS (92 kW) and 115 PS (85 kW) respectively.
The 2.0-litre TDCi 115 PS – available later in 2008 – is paired with a 6-speed manual
transmission and has a Diesel Particulate Filter. Its reduced power output for use within
Ford's ECOnetic portfolio has been engineered to provide favourable emissions.
Generic measures to achieve the low CO2 emission target are an engine re-calibration,
lowered suspension, low rolling resistance tyres, and aerodynamic improvements like
grille blanking inserts. In addition, different transmission ratios and the new low
- 43 -
viscosity transmission oil contribute to this vehicle emitting less than 140 g/km CO2 on
average.
The Future: New Ford EcoBoost Technology
At the Detroit Motor Show in January 2008, Ford Motor Company announced that it is
working to introduce a new family of petrol engines called EcoBoost that will deliver
better fuel economy and lower CO2 emissions.
The Ford EcoBoost 4- and 6-cylinder petrol engines combine turbocharging and direct
injection technology, allowing for the downsizing of engine capacity but with improved
torque and performance. The technology will first be used in 2009 on Ford's 3.5-litre
V6 in North America in the new Lincoln MKS luxury sedan and Ford Flex. Other
vehicles will quickly follow as EcoBoost technology will be available on nearly all Ford
vehicles, from small cars to large SUVs and pickups.
With direct injection, fuel is injected into each cylinder of an engine in small, precise
amounts. Compared to conventional port injection, direct injection produces a cooler,
denser charge, delivering higher fuel economy and performance.
When combined with modern-day turbocharging – which uses waste energy from the
exhaust gas to drive the turbine – direct injection provides the best of both worlds: the
responsiveness of a larger displacement engine with fewer trips to the petrol station.
Compared with more expensive hybrids, EcoBoost builds upon contemporary,
affordable petrol engine technology and improves it, providing more customers with a
way to improve fuel economy and emissions without compromising driving
performance.
Ford of Europe is embracing this technology as part of its broad range of sustainability
initiatives and will introduce a new generation of petrol engines featuring EcoBoost
advanced direct injection technology over the next few years. Full details of timing, the
technical details of the engines, and the vehicles/series into which they will be
- 44 -
introduced will be revealed closer to launch.
Ford Flexifuel
In adding the new Ford ECOnetic diesel derivatives to its extensive product line-up, the
company will offer customers across Europe a minimum of eight affordable choices for
environmentally friendly cars by the end of 2008 – three Ford ECOnetics, and five Ford
Flexifuel cars.
Ford of Europe is a leader in Flexifuel technology, which uses regenerative energy
sources produced from renewable biomass. From early 2008, Ford will offer one of the
broadest ranges of Flexifuel models in Europe, as it expands to include versions of the
new Ford Mondeo, the Ford S-MAX and the Ford Galaxy in addition to the existing
Ford C-MAX and new Ford Focus Flexifuel models.
All of Ford's Flexifuel vehicles can be fuelled with bio-ethanol E85 (a blend of
85 per cent bio-ethanol and 15 per cent petrol), or petrol, or any mixture of both fuels in
one tank, as an alternative to conventional petrol technology only.
The combined use of bio-ethanol as a fuel and Ford's Flexifuel technology can reduce
total life cycle ('well-to-wheel') CO2 emissions by between 30 per cent and 80 per cent
(depending on feedstock used and production process; source: EUCAR Concawe study;
vs. conventional petrol technology), without compromising performance and driving
quality.
Ford believes bio-fuels represent an opportunity to make mobility more sustainable and
welcomes European Union and individual EU government initiatives to create a
certification for sustainable production of bio-fuels.
CNG/LPG
Ford also offers selected models converted to run on LPG (Liquified Petroleum Gas)
and CNG (Compressed Natural Gas). These models are available in a number of
European countries where the fuelling infrastructure is available to support customers
- 45 -
who choose this option.
Climate Change: Concerted Efforts Needed
Global warming is one of the biggest challenges facing society. Adding to the
complexity of this vast issue is the fact there is no single solution for addressing climate
change. The nature, size and urgency of global warming means a wide range of
stakeholders must embrace the problem in an integrated, coordinated way. Just as we
are all part of the problem, we must also all be a part of the solution.
For the automotive sector, this includes the vehicle manufacturers, the fuel industry,
governments and consumers.
"Whilst there is no single catch-all solution on the horizon, Ford is committed to
sharing in its responsibility to address the problem, as part of concerted, cross-societal
efforts," said Fleming. "We will continue working on a portfolio of environmentally
advanced vehicles and technologies to maintain momentum.
The main challenges are to continuously make our products more sustainable by further
reducing their environmental impact, whilst enhancing their value to society and
keeping our focus on efficiency and affordability."
"Ford Motor Company has been included in the last six consecutive (2002 to 2007)
Dow Jones Sustainability Indices, one of the key global references for companies
committed to economic, environmental and socially sustainable practices. Ford's
inclusion is a sign that the company is heading in the right direction with its strategy
and actions. However, we recognise the inherent challenge of continuous improvement
that our inclusion implies."
"In the near term, immediately available Ford ECOnetic and Flexifuel vehicles take us
another step along this journey, and over the next few years the introduction of a range
of Ford EcoBoost petrol direct injection powertrains for Ford vehicles around the world
will make our low CO2 portfolio even broader," Fleming concluded.
# # #
- 46 -
WORLD CHAMPION FORD SPORTS NEW LOOK FOR 2008 FOCUS RS WORLD RALLY CAR
• World Champion Ford adopts new look for 2008 WRC
• Striking colour scheme and new identity for Focus RS WRC
• 2008 driver line-up blends youth and experience
Ford of Europe has introduced an exciting new look for its 2008 FIA World Rally
Championship campaign. The Focus RS World Rally Car, which powered Ford to the
manufacturers' world title in both 2006 and 2007, sports a striking modern livery while
the squad will be named the BP Ford Abu Dhabi World Rally Team for 2008.
The team also boasts a new driver line-up for the 15-round series. Mikko Hirvonen and
co-driver Jarmo Lehtinen have been joined in the squad by fellow Finns Jari-Matti
Latvala and Miikka Anttila, while Khalid Al Qassimi and Michael Orr have a 10-round
programme in a third works Focus RS WRC.
Ford of Europe's entire motorsport programme has moved under the control of new
motorsport director, Mark Deans but team director Malcolm Wilson will continue to run
the programme on a day-to-day basis through long-term partner M-Sport.
"The Focus RS WRC has a new, contemporary livery which blends perfectly with the
outlook of the BP Ford Abu Dhabi World Rally Team," explained Deans. "This is our
first full season in partnership with BP and the Abu Dhabi Tourism Authority and their
importance to our WRC programme is reflected in the team's new name and their
prominence on the car.
"Of course, there is far more to a successful WRC campaign than the colour of the car
and the name of the team. But since I took up my new role as motorsport director I
have seen enough to convince me that we are again capable of being fully competitive
in 2008. We have a dynamic, young driver line-up supported by one of the most
- 47 -
enthusiastic and hard-working teams in motorsport at M-Sport and I look forward to a
year that I'm confident will be a successful one," he added.
This is M-Sport's 12th season as Ford's partner in the WRC and Wilson is excited by the
prospects for 2008. "In Mikko and Jari-Matti we have two young drivers who are
hungry for competition but also have experience that belies their years and I'm looking
forward to watching them develop further during the season. Abu Dhabi's Khalid Al
Qassimi has a comprehensive programme of 10 events in a third Focus RS WRC and I
hope to see him gain further in both experience and confidence during the year," added