EWC Reach & Impact Report

EWC Reach & Impact Report

Our Audiences & Participants

2

Website

3

Social Media

4

Programs & Events

CONTENTS

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www.EastWestCenter.org

ENS OF THOUSANDS OF PEOPLE VISIT

OUR WEBSITE every month because they want to learn at the East-West Center. Travel restrictions and program postpone-ments due to the COVID-19 pandemic contributed to a steady decline in website traffic from January through July 2020.

However, traffic rose during the program recruitment months and rebounded slightly in 2021 as we focused on digital engagement.

The Publications and News Center sections saw the most growth in traffic, jumping 35% and 81%, respectively. Visitors to Publications sought out evergreen content on topics such as fertility in Japan and the demographics of globalization. The most popular article in the News Center, driving 19% of traffic, was the announcement of the 2022-23 Graduate Degree Fellowship; this popularity was primarily due to a successful Facebook campaign.

About EWC

Education

Publications

Homepage

Professional Dev.

Research

Events

News Center

Washington DC

Scholarships & Fellowships

May 2019-Sept 2020

Reaching New HeightsWebsite Unique Pageviews

Popular PagesWebsite traffic by section (%)T

W E B S I T E

120,000

100,000

80,000

60,000

40,000

20,000

0

MAY

JUN

E

JULY

AU

G

SEP

T

OC

T

NO

V

DEC JA

N

FEB

MA

R

AP

R

MAY

JUN

E

JULY

AU

G

SEP

T

OC

T

NO

V

DEC JA

N

FEB

MA

R

AP

R

MAY

JUN

E

JULY

AU

G

SEP

T

2019 2020 2021

16.3%

15.0%

15.1%

14.8%

With a record high in September 2021, website traffic has recovered after a COVID slump. Traffic peaks map to program application periods.

UN

IQU

E PA

GEV

IEW

S

COVID SLUMP COVID SLUMP RECOVERY

104,716

14.9%

20.5%

11.4%

10.0%

9.4%

7.7%

6.8%

5.7%

6.1%

5.9%

3.9%

7.2%

2.2%

2.3%

2.2%

2.0%

May 2020-Sept 2021

TRAFFIC PEAK

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www.EastWestCenter.org

23,871 FACEBOOK

13,751 TWITTER

6,849 LINKEDIN

2,122 INSTAGRAM

1,000 YOUTUBE

S O C I A L M E D I A

Our Social Media ReachFollowers as of September 30, 2021

REACH ENGAGEMENTSIMPRESSIONS

840% lift in reach

20202020 202020212021 2021

60,000

40,000

20,000

0

2,500

2,000

1,500

1,000

500

0

THE NEW LOOK ON FACEBOOK LED TO

367% increase in link clicks

6x shares six times more

Graduate Degree FellowshipIN COLLABORATION WITH THE EP TEAM, CER created a new visual identity for the Graduate Degree Fellowship, and as part of the digital strategy, revamped the messaging catered to its audience on Facebook.

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www.EastWestCenter.org

AST-WEST CENTER PROGRAMS DREW 436 PARTICIPANTS

FROM 54 COUNTRIES during October 2019-September 2020, including some from Europe and South America.

Our programs continue to appeal thoughout the Indo-Pacific and beyond. Participants from Asia received the largest proportion of funding (59%) and were the most

significant regional group, followed by those from Oceania (27%), the Americas (14%), and Europe (1%). The proportion of funding to participants from Asia and Oceania rose in FY20, despite an overall funding and participant decrease due to COVID-19 and related travel restrictions.

Globe Trotter

P R O G R A M S & E V E N T S

* Participants are individuals who are

on Award, or funded to participate in an

EWC program

ASIA

59% funding207 participants

EUROPE

1% funding10 participants

AMERICAS

14% funding123 participants

OCEANIA

27% funding96 participants

E

436program

participants

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www.EastWestCenter.org

AWARD COUNTRY COUNT FUNDING (% TOTAL)

United States 119 12.74%

Japan 16 6.80%

Thailand 25 6.00%

Bhutan 4 5.75%

Papua New Guinea 16 5.72%

Malaysia 10 4.34%

Vanuatu 8 4.32%

India 8 4.27%

Fiji 19 3.38%

Solomon Islands 14 3.36%

Bangladesh 5 3.09%

Samoa 8 2.77%

Burma 14 2.69%

Tonga 5 2.69%

Korea, South 13 2.38%

Taiwan 4 2.37%

Vietnam 14 2.30%

Mongolia 6 2.26%

Nepal 4 2.21%

Indonesia 15 2.10%

Brunei 4 1.90%

Afghanistan 7 1.79%

China 11 1.73%

Philippines 13 1.64%

Nauru 3 1.40%

Timor-Leste 9 1.38%

Kyrgyzstan 2 1.16%

Cambodia 8 0.95%

Kiribati 6 0.87%

New Zealand 2 0.85%

Australia 3 0.81%

Fed. Micronesia 4 0.63%

Canada 3 0.61%

Pakistan 2 0.40%

Slovenia 2 0.30%

Marshall Islands 4 0.25%

Spain 1 0.24%

Laos 4 0.24%

Hong Kong 1 0.22%

Iraq 1 0.21%

Brazil 1 0.21%

Sri Lanka 2 0.15%

Singapore 3 0.15%

Palau 1 0.09%

Tuvalu 2 0.07%

United Kingdom 2 0.06%

Iceland 1 0.05%

Norway 1 0.05%

Uzbekistan 1 0.03%

American Samoa 1 0.001%

Germany 1 0.001%

Iran 1 0.001%

Portugal 1 0.001%

Ukraine 1 0.001%

P R O G R A M S & E V E N T S

A Closer LookProgram participants by award country and percentage of total funding.

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www.EastWestCenter.org

AUG. 2021 15,658 viewersEWC Insights: Living in the Shadow of Delta: The Virus Strikes Back.

Although program participant numbers were down in FY2020, the Center greatly expanded its outreach through virtual events.

Virtually There

47,843ATTENDED VIRTUAL EVENTS

P R O G R A M S & E V E N T S

115,145TOTAL

VIEWERSHIP

40,000

35,000

30,000

25,000

20,000

15.000

10,000

5,000

0

2020 2021

VIE

WER

SH

IP

MA

Y

JUN

E

JULY

AU

G

SE

PT

OC

T

NO

V

DE

C

JAN

FEB

MA

R

AP

R

MA

Y

JUN

E

JULY

AU

G

SE

PT

Event ViewershipMay 2020-Sept. 2021 (September data is partial)

33,798

Total viewership* of events for the reporting period of May 2020–September 2021 came in at 115,145; of this count, 47,843 were people who attended our digital events live via webinar or livestream. This expansion in event outreach complements our programmatic reach in advancing the Center’s mission.

* Viewer counts include individuals who attended a virtual event live or viewed a livestream on YouTube or Facebook. Viewership is live attendees plus later video views.

16,474

OCT. 202015,170 viewers

Celebrate Micronesia

Festival

OCT. 202012,872 viewers

Play for the Vote Hawai‘i

Events that contributed to the highest peaks in 2020-2021

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www.EastWestCenter.org

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