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Classified as INTERNAL Ewan Tait Business Development Executive Success of the Borders Railway
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Ewan Tait - dres.org.uk

Mar 17, 2022

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Page 1: Ewan Tait - dres.org.uk

Classified as INTERNAL

Ewan TaitBusiness Development Executive

Success of the Borders Railway

Page 2: Ewan Tait - dres.org.uk

Classified as INTERNAL

Success of the Borders Railway• What am I going to talk about?

• Some history

• Infrastructure

• Communications

• More than a railway

• The success of the railway

• General update on all the other exciting changes in Scotland

Page 3: Ewan Tait - dres.org.uk

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Timeline 1896 to 1969

1896 1969

Page 4: Ewan Tait - dres.org.uk

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Timeline 1968 to 1999

19681969

1999

Page 5: Ewan Tait - dres.org.uk

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Timeline 2000 to 2012

DBFM

Page 6: Ewan Tait - dres.org.uk

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Timeline 2012 to 2015

6 November 2012 – Transfer to NR and appointment of BAM

18 April 2013 – Sod cutting / start of earth

works

Spring-summer 2013 – full mobilisation

Winter 2013-14 – structures

Spring –summer 2014 – secondary structures

and rail systems

September 2015: Railway opening

January 2012 – Advance works begin

Page 7: Ewan Tait - dres.org.uk

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• Half-hourly passenger service taking 55

minutes from Tweedbank to Edinburgh

• 30 miles (49km) of new track

• Over 150 structures, including 42 new and

95 refurbished bridges

• Seven new stations

• Single track with 3 dynamic crossing loops

• New viaducts take the line across modern

roads at Hardengreen roundabout and Gore

Glen between which it reuses the Newbattle

viaduct

• Tunnels with slab-track at Bowshank and

Torwoodlee

• c.95,000 concrete sleepers and 145,000m3

of top and bottom ballast

What did we build?

Page 8: Ewan Tait - dres.org.uk

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Kings Gate Jn

Page 9: Ewan Tait - dres.org.uk

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Major Structures

Page 10: Ewan Tait - dres.org.uk

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Gala Water

Page 11: Ewan Tait - dres.org.uk

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Before and after…

Page 12: Ewan Tait - dres.org.uk

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Communications• Network Rail led communications plan developed in collaboration with Transport Scotland

and BAM

• ‘Borders Railway’ brand established to front communications

• Comms channels outlined in the Waverley Railway Act’s ‘Code of Construction

Practice’…

Page 13: Ewan Tait - dres.org.uk

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Communications• Coordinated launch in Nov 2012

• Project website

• Helpline and email• 6,000 e-bulletin subscribers

• Letters• 100,000 letters delivered to neighbours

• Advertising

• Press activity• 133 press releases

• 1,485 UK cuttings between November

2012 and July 2015, 89% positive or

neutral

• Over 3,100 international mentions

following official opening

Page 14: Ewan Tait - dres.org.uk

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Communications• Social media

• 7,000 followers on Twitter

• Top trending UK topic on 4th and 5th

September 2015

• Over 7,500 mentions

• Community engagement• 150 events, 30 drop-ins with 2,500

attendees

• 50 community council meetings

Page 15: Ewan Tait - dres.org.uk

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Communications• An understanding of communications at a

senior level

• Communications provided with a budget

and left to manage it

• A genuinely collaborative approach

between NR, BAM and TS

• On site comms presence

Page 16: Ewan Tait - dres.org.uk

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Communications• An understanding of comms at a senior

level

• Comms provided with a budget and left to

manage it

• A genuinely collaborative approach

between NR, BAM and TS

• On site comms presence

• A model for other schemes

Page 17: Ewan Tait - dres.org.uk

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Lessons learnt• Early contractor involvement

• Single principle contractor

• Contractor design and build

• Non contractual collaborative agreements between

partners

• Shared offices

• One brand – Borders Railway

• Shared communications functions

• Early stakeholder and public engagement

Page 18: Ewan Tait - dres.org.uk

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And the end result• Two trains per hour during the day, hourly in the evening

• Hourly service at Stow, two trains per hour in the peaks

• Cross-Edinburgh direct services in the peaks

• More capacity added every year to meet demand

Page 19: Ewan Tait - dres.org.uk

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More than a railway“The once-in-a-generation investment we

made in the Borders Railway is much

more than just a mode of transport. It has

opened up exciting possibilities for living,

learning and working for existing and new

residents.”

Nicola Sturgeon MSP

Page 20: Ewan Tait - dres.org.uk

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More than a railway• The promoting of accessibility to and from the Scottish Borders and Midlothian to

Edinburgh (including the airport) and the central belt.

• Foster social inclusion by improving access to key services for those without access to a

car.

• To prevent the decline in the Borders population by securing ready access to Edinburgh’s

labour market.

• To create modal shift from the car to public transport.

Page 21: Ewan Tait - dres.org.uk

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More than a railway

Page 22: Ewan Tait - dres.org.uk

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More than a railway

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More than a railway

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More than a railway

Without

Borders

Rail

With

Borders

Rail

Change%

Change

Jobs 0 - 30mins 6,543 12,144 5,601 86%

Jobs 30 - 60mins 7,870 24,927 17,058 217%

Jobs 60 - 90mins 46,733 78,646 31,913 68%

Total Jobs 0 - 90 Mins 61,146 115,718 54,572 89%

Galashiels

Without

Borders

Rail

With

Borders

Rail

Change%

Change

Jobs 0 - 30mins 1,618 11,260 9,641 596%

Jobs 30 - 60mins 15,234 67,720 52,486 345%

Jobs 60 - 90mins 128,578 266,820 138,241 108%

Total Jobs 0 - 90 Mins 145,431 345,800 200,369 138%

Gorebridge

Without

Borders

Rail

With

Borders

Rail

Change%

Change

Jobs 0 - 30mins 5,722 19,569 13,846 242%

Jobs 30 - 60mins 22,362 152,203 129,841 581%

Jobs 60 - 90mins 173,358 254,876 81,518 47%

Total Jobs 0 - 90 Mins 201,442 426,648 225,206 112%

Eskbank

Page 25: Ewan Tait - dres.org.uk

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Borders Railway Blueprint Partnership• Partners

• Scottish Borders, Midlothian, and City of Edinburgh

Councils

• The Scottish Government

• Transport Scotland

• Scottish Enterprise

• VisitScotland

• ScotRail Alliance

• £10 million pledged from the Scottish

Government

• Match funded by partners and private sector

• Outcomes• 16% rise in visitor spend in the Borders, 6.8% in Midlothian

• 8% increase in tourism employment in the Borders, 4.1% in

Midlothian

• New investments in restaurants, breweries, local

businesses

• 200 new jobs and £100 million economic impact from global

IT firm CGI

Page 26: Ewan Tait - dres.org.uk

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Great communities for living and learning• Inward investment Prospectus – www.BordersRailwayProspectus.com

• Integrated transport at station hubs

• Walking and cycling infrastructure

• Housing / development land via new Masterplans

• Investment in modern apprenticeships and skills

Page 27: Ewan Tait - dres.org.uk

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Great destinations to visit• Marketing Programme - visitscotland.com/bordersrailway

• Tourism Destination Audit/ Market Assessment

• Tourism Business Development

• Steam Train Experience Pilot

• Visitor Experience Pilot

• Great Tapestry Visitor Centre

Page 28: Ewan Tait - dres.org.uk

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Success of the Borders Railway• Over 300,000 journeys in the first 10 weeks of service

• 40,000 car journeys saved annually

• More capacity added every year since the railway opened

• 10.6% Increase in visitors to Abbotsford House near Melrose

• 65% Visitors using the railway saying it was a factor in their

decision to make their trip

• 8% Tourism employment increase in the Borders

• 8 National awards recognising communication excellence

Page 29: Ewan Tait - dres.org.uk

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TS FBC Actual Yr 1 Difference % increase

Tweedback 43,242 337,864 294,622 681%

Galashiels 46,862 201,666 154,804 330%

Stow 11,686 48,282 36,596 313%

Gorebridge 180,038 74,891 -105,147 -58%

Newtongrange 105,836 96,735 -9,101 -9%

Eskbank 261,050 133,121 -127,929 -49%

Shawfair 123,720 16,853 -106,867 -86%

Brunstane/Newcraighall 1,972 21,664 19,692 999%

Edinburgh Waverley 441,066 375,673 -144,193 -28%

Total 1,215,472 1,306,750 12,478 1%

Success of the Borders Railway• Forecast demand for the first year of

operation

• Average of two demand forecasts• Trip generation approach

• Stated preference survey

• Majority of demand forecast from

Edinburgh and Midlothian

• Fewer passengers expected in the

Borders

Page 30: Ewan Tait - dres.org.uk

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TS FBC Actual Yr 1 Difference % increase

Tweedback 43,242 337,864 294,622 681%

Galashiels 46,862 201,666 154,804 330%

Stow 11,686 48,282 36,596 313%

Gorebridge 180,038 74,891 -105,147 -58%

Newtongrange 105,836 96,735 -9,101 -9%

Eskbank 261,050 133,121 -127,929 -49%

Shawfair 123,720 16,853 -106,867 -86%

Brunstane/Newcraighall 1,972 21,664 19,692 999%

Edinburgh Waverley 441,066 375,673 -144,193 -28%

Total 1,215,472 1,306,750 12,478 1%

Success of the Borders Railway

Page 31: Ewan Tait - dres.org.uk

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Success of the Borders Railway

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Success of the Borders Railway

0

50,000

100,000

150,000

200,000

250,000

300,000

350,000

2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019

Sin

gle

Passen

ge

r Jou

rne

ys

Year

Passenger Journeys on the Borders Railway

BRUNSTANE ESKBANK GALASHIELS

GOREBRIDGE NEWCRAIGHALL NEWTONGRANGE

SHAWFAIR STOW TWEEDBANK

Page 33: Ewan Tait - dres.org.uk

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Success of the Borders RailwayEDINBURGH 182,234 63.6% EDINBURGH 15,582 37.9% EDINBURGH 118,170 32.2% EDINBURGH 86,387 56.0%

HAYMARKET EDINBURGH 33,920 11.8% FALKIRK BR 5,254 12.8% GLASGOW BR 103,898 28.3% HAYMARKET EDINBURGH 20,105 13.0%

GALASHIELS 12,544 4.4% POLMONT 3,029 7.4% HAYMARKET EDINBURGH 20,360 5.6% GALASHIELS 11,909 7.7%

NEWTONGRANGE 9,266 3.2% TWEEDBANK 2,675 6.5% GALASHIELS 14,806 4.0% NEWCRAIGHALL 9,266 6.0%

TWEEDBANK 7,058 2.5% GALASHIELS 2,648 6.4% KIRKCALDY 12,719 3.5% GLASGOW BR 5,444 3.5%

GOREBRIDGE 6,136 2.1% HAYMARKET EDINBURGH 2,588 6.3% TWEEDBANK 8,948 2.4% BRUNSTANE 4,593 3.0%

GLASGOW BR 5,569 1.9% LARBERT 2,057 5.0% MARKINCH 7,671 2.1% TWEEDBANK 3,367 2.2%

SOUTH GYLE 5,248 1.8% DUNBAR 1,743 4.2% LINLITHGOW 6,878 1.9% EDINBURGH PARK 1,031 0.7%

ESKBANK 4,947 1.7% STIRLING 770 1.9% CROY 6,872 1.9% EDINBURGH GATEWAY 884 0.6%

EDINBURGH GATEWAY 2,487 0.9% DUNBLANE 657 1.6% BRUNSTANE 5,513 1.5% SOUTH GYLE 810 0.5%

SUB-TOTAL 269,411 94.1% SUB-TOTAL 37,002 89.9% SUB-TOTAL 305,834 83.4% SUB-TOTAL 143,796 93.2%

TOTAL 286,348 TOTAL 41,163 TOTAL 366,648 TOTAL 154,252

TOTAL (FY1819) 278,630 2.8% TOTAL (FY1819) 31,614 30.2% TOTAL (FY1819) 339,006 8.2% TOTAL (FY1819) 157,075 -1.8%

EDINBURGH 71,546 57.8% EDINBURGH 36,690 51.5% EDINBURGH 184,283 51.2% EDINBURGH 286,301 64.5%

HAYMARKET EDINBURGH 14,323 11.6% GALASHIELS 8,245 11.6% SOUTH GYLE 22,299 6.2% SOUTH GYLE 27,705 6.2%

GALASHIELS 11,102 9.0% HAYMARKET EDINBURGH 5,904 8.3% HAYMARKET EDINBURGH 17,987 5.0% HAYMARKET EDINBURGH 24,812 5.6%

NEWCRAIGHALL 6,136 5.0% TWEEDBANK 2,464 3.5% ESKBANK 14,806 4.1% GLASGOW BR 18,588 4.2%

GLASGOW BR 4,078 3.3% GLASGOW BR 2,373 3.3% GLASGOW BR 13,404 3.7% GALASHIELS 12,900 2.9%

BRUNSTANE 2,957 2.4% AIRDRIE 1,907 2.7% TWEEDBANK 12,900 3.6% ESKBANK 8,948 2.0%

TWEEDBANK 2,660 2.1% COATBRIDGE SUNNYSIDE 1,664 2.3% NEWCRAIGHALL 12,544 3.5% NEWCRAIGHALL 7,058 1.6%

ESKBANK 1,451 1.2% SOUTH GYLE 1,254 1.8% NEWTONGRANGE 11,909 3.3% BRUNSTANE 5,777 1.3%

STOW 721 0.6% ESKBANK 1,196 1.7% GOREBRIDGE 11,102 3.1% EDINBURGH PARK 4,120 0.9%

SOUTH GYLE 524 0.4% SHETTLESTON 1,133 1.6% STOW 8,245 2.3% NEWTONGRANGE 3,367 0.8%

SUB-TOTAL 115,497 93.3% SUB-TOTAL 62,830 88.2% SUB-TOTAL 309,478 85.9% SUB-TOTAL 399,575 90.1%

TOTAL 123,772 TOTAL 71,226 TOTAL 360,080 TOTAL 443,693

TOTAL (FY1819) 115,208 7.4% TOTAL (FY1819) 69,881 1.9% TOTAL (FY1819) 356,463 1.0% TOTAL (FY1819) 437,150 1.5%

NEWTONGRANGE

TWEEDBANK

ESKBANK

GALASHIELS

NEWCRAIGHALL

GOREBRIDGE

SHAWFAIR

STOW

Page 34: Ewan Tait - dres.org.uk

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What’s next for the Borders Railway?• Net-zero carbon railway by

2035.

• Longer trains?

• More frequent service?

• Extend the service to Hawick?

• Extend the service to Carlisle

or Berwick on Tweed?

Page 35: Ewan Tait - dres.org.uk

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The rest of Scotland• More services in South West Scotland

• Journey time improvements through electrification and timetable change in Central

Scotland• Ten minutes faster from Stirling to Edinburgh

• Five minutes faster from Glasgow to Edinburgh

• Five minutes faster from Stirling to Glasgow

• And lots more seats

• Introduction of a tiered service provision along with HSTs• Limited stop InterCity services

• Local service into Dundee

• Local service into Aberdeen

• Hourly between Elgin and Inverness

• Up three trains per hour between Inverurie and Aberdeen

• New station at Robroyston

• New station at Kintore later this year

Page 36: Ewan Tait - dres.org.uk

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And there’s more!• Team Scotland working on several large infrastructure schemes

• New stations at Dalcross, East Linton and Reston

• Reopening the Methill Branch to Cameron Bridge and Leven to provide access to Fife and Edinburgh

• Capacity enhancements between Glasgow and East Kilbride

• Far North Line, West Highland Lines and South West Scotland reviews

• Service and performance led investment planned across Scotland

• Decarbonisation of the domestic railway in Scotland by 2035• Rolling programme of electrification

• Diesel-free trains through OHLE, batteries or hydrogen fuel cells?

• Decarbonisation Action Plan to be published by Transport Scotland later this year

• Electric trains in Aberdeen by 2035?

Page 37: Ewan Tait - dres.org.uk

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Thank You and Questions