Evolving Wireless Services to the Future Wireless Services for the... · Evolving Wireless Services to the Future. ... HSUPA & HSPA+. ... Nearly 2 Billion More Than Any Other Computing

Evolving Wireless Services to the Future

Dr. Mark EpsteinSenior Vice President, Development

3G and LTE Will Drive Mobile Broadband Into the Next Decade

Sources: Strategy Analytics, July 2007; Informa, September 2007.HSPA Family includes HSDPA, HSUPA & HSPA+. EV-DO Family includes Rel. 0, Rev. A and Rev. B.

Nearly 2 Billion More Than Any Other Computing or CE Device

Source: Wireless Intelligence, Instat, IDC, September 2007

Smartphone Percentage of Total Shipments Worldwide 2002-2012

5% 7% 10% 14% 19%23%

27%32%

Sources: Smartphone Forecast - ABI - Smartphone and OS Markets (Q1 2008)

Total Handsets: Average of Strategy Analytics (July 2008), Gartner (Dec 2007), IDC (June 2008), Ovum (Mar 2008), Yankee Group (June 2008), WCIS (May 2008) and Forward Concepts (June 2008)

SMARTPHONE DEVICES FORECAST TO BE MORE THAN 32% OF TOTAL SHIPMENTS BY 2012

Operators Worldwide Show Strong Data Growth

Source: Verizon, Vodafone Group, AT&T, Telstra

Developing Markets Drive YoY 3G Growth

Ovum, May 2008. Developed world includes W. Europe, North America, and developed APAC (Austr. Japan, Korea, New Zealand). Developing world includes all others.

3G Handset Forecast Breakdown

Value Added Services OpportunityInforma Telecoms & Media, "Mobile Entertainment: Country Profiles" ( Dec. 2007) and

Informa, "Mobile Advertising" and ABI Research, "Mobile Marketing and Advertising"

P.8MediaFLO Technologies 2009 Strategy Plan

Technology Enables New “Pocket” Devices

Creating New Mobile, Computing and CE Device Categories

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Bringing Mobility, Ubiquity and New Services to the Web

The Vision

ANY CONTENT

NETWORK

DEVICE

Service Enablers

CONTENT• Media

• Internet

• Original

• Financial

• Social

DEVICES

Mobile Location Based Services

Gaming

Enterprise

Peer-to-PeerPoints of Interest

Personal Security

Increasing Number of Devices Incorporating Location Based Services Functionality

Sources3G Devices: Average of Strategy Analytics (January 2006) and Yankee Group (March 2006) handset forecasts. All other data: Strategy Analytics, 2005 and 2006

Global Device Forecasts

Location-Based Applications & Services Forecast to Reach >$3B Globally by 2010

Source: Deutche Bank, Merill Lynch,Juniper Research, and inCode analysis

Personal Gateway: Hub for Personal Data

On the way to work, purchases train ticket

via electronic pass on mobile device

After purchase, prompted to “top off” rail pass

Amount debited from card/account

Later, while out with friends, location-based recommend

provides offers/ads for shopping and restaurants based on

user profile and preferences

Taking a break between classes to check social

networking site via mobile device

Views new friends’ profiles, status and location

are updated automatically via LBS preferences

Sees that two friends are heading to a campus event

Uploading a vlog entry to friends’ page at rival college -

talking about next week’s game between their schools

Integrated Horizontal Applications to Deliver Advanced Services

SOCIAL NETWORKING

MOBILE ADVERTISING

Consumer Desires Are Changing The Wireless Ecosystem

Advanced Mobile Internet User Interfaces

Platforms & Service Opportunities

Mobile Interactive Television

Worldwide Mobile TV Subscribers are Forecast to Reach More Than 216 Million Users by 2011

Estimates from ABI, Informa, In-Stat, iSuppli, Datamonitor, NSR, Strategy Analytics, IMS Research, Mobile Youth, eMarketer, and Juniper. Compiled and combined by Robert Hale & Associates, 10/2006.

Worldwide Mobile TV Subscribers

The Evolution of Mobile Commerce

Platforms & Service Opportunities

Account History

Bill Payment

Money Transfer

Gift Cards

Loyalty

mPurchases

POS Payments

Preloaded, placed, marketed

and supported

Unique customer experience

Control of use and profitability

Enables speed to market

mCommerce Services Evolution

Remote

Payments

Banking

Accounts

TransfersBill Pay

Coupons / Offers

Remote Commerce

Remote Checkout

Content Discovery

Contactless

Loyalty / Rewards

Stores

P2P / IMT

Trusted Service

Manager

BankingGift Cards

Ticketing

Redemption

Transit

In Store

Increasing Number of Mobile Financial Services Users

Source: Juniper “Mobile Financial Services Banking Payment Markets 2007

Improved Wireless Reading Devices

"This isn't a device, it's a service."- Jeff Bezos, Amazon

From Newsweek, 11/26/07 © 2007 Newsweek, Inc. www.newsweek.com. All rights reserved. Used by permission and protected by the Copyright Laws of the United States. The printing, copying, redistribution, or retransmission of the Material without express written permission is prohibited.Note: Products sold for use in U.S. are in compliance with recent ITC and Federal Court rulings.

Wireless Mobile Devices and Biosensors Will Transform Healthcare

Targeted Mobile Advertising, Content Discovery & Recommendations

Thank You