Evolving Market Dynamics Based on Technological Evolution September 17, 2008 Pat Wilkison
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Evolving Market Dynamics Based on Technological
Evolution
September 17, 2008Pat Wilkison
Topics• Market Map• Evolving Product Profile• Technology Evolution
2
Market Map Based on Product Definition
3
ULTRA SMALL FORM FACTORCLIENT< 5,000 IOPS
ENTERPRISE (Tier 0 Performance)10,000 to 45,000 IOPS
ENTERPRISE5,000 to 10,000 IOPS
Sweet Spot Ultra-High End Servers
Sweet SpotLow-End Servers (boot device) Sweet Spot
Sweet Spot
Tran
sfer
Rat
e in
MB
/sec
SOLUTION:
High-end Enterprise-Class SSD(IF = FC and SAS)
SOLUTION:
High-end Enterprise-Class SSD(IF = SAS)
SOLUTION:
High Reliability Notebook-Class SSD(IF = SATA)
SOLUTION:
Cost-Effective yet Reliable UM-SSD(IF = SATA)
Fundamentally Different Product Architectures Underlie Each Variation
4
NAND as the Media
"...There will be increasing scaling problems for
NAND...which becomes serious at the 65nm node."
6
Media Evolution to Enable SSD Breakthroughs
7
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