Evolving Consumer Marketing Strategy 18% 42% 3% 15% 6% 16% Scientific American Revenue Profile Advertising Subscriptions Inst Subscription Single Copy Site License Other 58% 26% 12% 4% Average US Magazine Revenue Profile Advertising Subscriptions Single Copy Other Source: MPA
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Evolving Consumer Marketing Strategy
18%
42%3%
15%
6%
16%
Scientific American Revenue Profile
Advertising Subscriptions Inst SubscriptionSingle Copy Site License Other
Formed in 2003 via partnership with Wind Point Partners Diversified enthusiast media company with five revenue primary streams: advertising, subscription, newsstand, events, books, videos,
custom publishing, services. Operating via five niche industry groups: Healthy Living, Outdoor, Equine, Marine and Home Buyer Successfully completed 17 add-on acquisitions, most recently acquiring Source Marine’s Power & Motoryacht (PMY) and Sail magazine Publisher of 46 properties, including industry-leading media brands Yoga Journal and Backpacker Producer of eight in-water boat shows, including the world’s largest in-water boat show: Fort Lauderdale Intl’ Boat Show 500 total staff, 13 offices