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Evolving Brand Vermont As presented to the Vermont Legislature on Economic Pitch Day, January 7 th , 2015
22

Evolving Brand Vermont

Jul 20, 2015

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Page 1: Evolving Brand Vermont

Evolving Brand Vermont

As presented to the Vermont Legislature

on Economic Pitch Day, January 7th, 2015

Page 2: Evolving Brand Vermont

The Issue:

Page 3: Evolving Brand Vermont

Vermont’s One Dimensional Brand

Page 4: Evolving Brand Vermont

Economic Development is Critical

to Solving the Challenges We Face

From Rolling Stone Magazine

April 10th, 2014.

Page 5: Evolving Brand Vermont

Brand Vermont Must Evolve

to Better Assist the Growth of Clean, Green

Well Paying Jobs that Are the Key Drivers of

Vermont’s Future

Page 6: Evolving Brand Vermont

We Must Put One Foot in the Pasture… …

and One Foot in the Future.

Page 7: Evolving Brand Vermont

Think Switzerland

Page 8: Evolving Brand Vermont

The Solution:

Page 9: Evolving Brand Vermont

Let’s Champion a New Vision for

Vermont Environmentalism:

Natural Environment + Economic Environment

Page 10: Evolving Brand Vermont

What Makes Vermont a Great Place…

Makes Vermont A Great Place to Do Business !

Page 11: Evolving Brand Vermont

What Are the Keys

to This New Narrative?

Page 12: Evolving Brand Vermont

Innovation is a Proud & Defining Part of Our

Heritage

Charles Orvis

Gardner Colton Erastus Fairbanks

Henry Wells Redfield Proctor Samuel Morley

Thomas DavenportSamuel Hopkins

John Deere

Thaddeus Fairbanks

Page 13: Evolving Brand Vermont

Environmental-Tech

Page 14: Evolving Brand Vermont

Health-Tech

Page 15: Evolving Brand Vermont

High-Tech Manufacturing

Page 16: Evolving Brand Vermont

Services-Tech

Page 17: Evolving Brand Vermont

Bio-Tech

Page 18: Evolving Brand Vermont

Recreation-Tech

Page 19: Evolving Brand Vermont

Social-Tech

Page 20: Evolving Brand Vermont

Vermont. Innovative by Nature

Page 21: Evolving Brand Vermont

How Can the Legislature Help?

Page 22: Evolving Brand Vermont

Vermont. Innovative by Nature