Evolution of Technology: 30 Years of Innovation to Reach the Cloud

EVOLUTION OF TECHNOLOGY30 YEARS OF INNOVATION TO REACH THE CLOUD

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OVER THE YEARS…

Text files, Word, Excel, etc.

Trados, GlobalSight, and Idiom Worldserver

o Built to improve the speed of translation

All three acquired by LSPs

o Trados (SDL)

o GlobalSight (Transware, then Welocalize)

o Idiom WS (SDL)

The cloud is introduced to the localization industry

o Focused on enterprise business process

o Improving GTM strategies globally

o IT JUST WORKS!

© 2014 CLOUDWORDS, INC. ALL RIGHTS RESERVED 3

A TIMELINE, EVOLUTION AND EPIC SHIFT

TRANSLATOR WAS THE CENTER OF THE UNIVERSE AND A “BLACK BOX” TO THE ENTERPRISE

2010sENTERPRISE CUSTOMER IS THE CENTER OF THE UNIVERSE

WorldServer, GlobalSight, MT & Proxy Servers

2000s

Trados & eTranslate1990s

Word docs and Excel1980s

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THE MISSING PIECE OF THE MARKETING TECHNOLOGY STACK

CUSTOMERS HAVE TECHNOLOGY FOR…

HR AND

BACK OFFICE

CASE

MANAGEMENT

SALES PROCESSES

MANAGING THEIRWEB EXPERIENCE

MARKETING

AUTOMATION

STREAMLINING CONTENT

GLOBALIZATION

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CA TECHNOLOGIES – TECH STACK

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THE GLOBALIZATION PLATFORM

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THE NEXT 24 MONTHS:ENTERPRISE-WIDE GLOBALIZATION CLOUD

EXTENDING THE GLOBALIZATION CLOUD THROUGHOUT THE ENTERPRISE

o Workflows and integrations for all departments

o Cloudwords app store - 3rd parties will develop their own integrations against their content systems

o Support other globalization related tasks