Evolution of Automotive Digital Marketing – AutomotiveDigitalMarketing.com Overview of last 10 years leading up to where the ‘State of the Art’ for car dealers stands today, and showcasing where the most successful dealers will get their competitive advantage tomorrow… Ralph Paglia •Insights gained from 5+ years of digital marketing strategies and tactics for car dealers gleaned from AutomotiveDigitalMarketing.com dealer posts... •Review dealer best practices specific to selecting tools and what should be managed in-house versus what and when it is better to outsource… •Multiple free and low cost resources that dealers can begin using before they return to their dealerships from Automotive Boot Camp… •Learn how to apply tracking systems to Key Performance Indicator (KPI) measurement points that make managing a dealer’s digital marketing strategy easier and simpler for dealers and general managers. You will also learn how to use these same KPI measurement and reporting techniques to make recommended budget allocation changes that will help your dealership realize a stronger ROI from your total marketing investment each month... "Evolution of Automotive Digital Marketing"
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Evolution of Automotive Digital Marketing by Ralph Paglia
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Evolution of Automotive Digital Marketing – AutomotiveDigitalMarketing.com
Overview of last 10 years leading up to where the ‘State of the Art’ for car
dealers stands today, and showcasing where the most successful
dealers will get their competitive advantage tomorrow… Ralph Paglia
•Insights gained from 5+ years of digital marketing strategies and tactics for
car dealers gleaned from AutomotiveDigitalMarketing.com dealer posts...
•Review dealer best practices specific to selecting tools and what should be
managed in-house versus what and when it is better to outsource…
•Multiple free and low cost resources that dealers can begin using before
they return to their dealerships from Automotive Boot Camp…
•Learn how to apply tracking systems to Key Performance Indicator (KPI)
measurement points that make managing a dealer’s digital marketing
strategy easier and simpler for dealers and general managers. You will also
learn how to use these same KPI measurement and reporting techniques to
make recommended budget allocation changes that will help your dealership
realize a stronger ROI from your total marketing investment each month...
"Evolution of Automotive Digital Marketing"
Introduction and Background:
Ralph Pagliawww.ADMPC.com
President
Automotive Media Partners, LLC• Led build-out and development of Tier10’s Digital
Marketing, Advertising and Social Media Strategies
• AutomotiveDigitalMarketing.com creator and Editor-in-Chief
• Generated 144,000+ leads in 22 months while working for Courtesy Chevrolet…
• Managed Courtesy Chevy Internet Sales team that sold 4,000+ Units in 2006…
• Worked w/Ford in 2007-2009 to develop first fully integrated Tier 3 Digital Marketing
Consulting and Ford Co-Op supported Digital Advertising program for Dealers…
• Internet Sales & Marketing Consultant to Ford, Mercedes-