Evolution Of A Grant Program Shaping and sharing a better South Carolina – South Carolina Department of Parks, Recreation & Tourism.

Evolution Of A Grant Program

Shaping and sharing a better South Carolina – South Carolina Department of Parks, Recreation & Tourism

Re-engineering The Program

New name New structure

New requirements New process

Program Enhancements

Easier application process Electronic guidelines and forms Program timeline accelerated Private sector match incorporated More competitive process Increased program flexibility Expanded fundable items Removal of “baseline” formula

PROGRAM NAME

TOURISM PARTNERSHIP

FUND

(www.TPFgrant.com)

Program Mission Advance economic benefits of tourism

Provide Financial Assistance to qualified partners

Support Tourism Marketing Initiatives

Attract Visitors

Encourage Visitor Spending

Program Goals

Generate a return on the state’s investment;

Carryout the tourism marketing and economic development mission of SCPRT; and

Support our tourism industry partners.

Program Structure

Tourism Partnership Fund

Sports Marketing

$50K – 1:1

Attraction Marketing

$40K – 1:1

Festival & Event

$20K – 1:1

Established Market

$500K – 2:1 $400K – 2:1

Sponsorship Grant

$500 – 1:1

Developing Market

$200K – 1:1

Eligible Applicants

Federal Non-Profit (501)C

Federal Identification Number (FEIN)

Organizations specifically charged with marketing tourism to their specific city, county or region.

ONE GRANTPER

ORGANIZATION

ESTABLISHED MARKET Counties collecting > $900K ATAX

Beaufort, Greenville, Charleston, Horry, Georgetown and Richland

Score 90 or better

Two Grant Levels: $500K and $400K

ESTABLISHED MARKET

LEVEL ONE: Maximum Award - $500,000 (2:1 Match)

Matching Funds - Strictly from Private Sector.

100 % Out-of-State Marketing

ESTABLISHED MARKET

LEVEL TWO:

Maximum Award $400,000 (2:1)

Matching Funds from Public and/or Private Sector

100 % Out-of-State Marketing

Fundable Components

Interactive Marketing Print Media Web Development/Enhancement PR: Media Marketplace, Press Kits Broadcast Media Sales: Tradeshows, Meetings &

Conventions, Group Tours Other (new, creative marketing strategies)

DEVELOPING MARKET

40 Counties collecting under $900K ATAX Maximum Award Amount: $200,000 1:1 Match Out-of-State and/or In-State (Outside 100 Mile Radius) Score 85 or better

Fundable Components

Interactive Marketing Print Media Broadcast Media Web Development/Enhancement PR: Media marketplace, Press Kits Sales: Tradeshows, Meetings,

Conventions, Group Tours Other (new, creative marketing strategy)

SPORTS MARKETING

All 46 Counties Attract Sporting Events Maximum Award Amount: $50,000 1:1 Match Out-of-State Marketing Score 85 or better

Fundable Components

Interactive Marketing Web Development/Enhancement Broadcast Media Advertising PR: Media Marketplace, Press Kits Sales: Tradeshows, Meetings &

Conventions, Group Tours Other (new, creative marketing strategies)

ATTRACTION MARKETING

All 46 Counties Attractions that charge admission Maximum Award :$40,000 (1:1 Match) Out-of-State and/or In-State (Outside 50 Mile Radius) Score 85 or better

Fundable Components

Interactive Marketing Web Development/Enhancement Broadcast Media Advertising Billboard PR: Media Marketplace, Press Kits Other (new, creative marketing strategies)

FESTIVAL and EVENT

All 46 Counties Maximum Award Amount $20,000 Match 1:1 Out-of-State and/or In-State Marketing (50 Mile Radius) Score 80 or better

Fundable Components

Advertising Billboard Web Development/Enhancement Interactive Marketing PR: Media Marketplace, Press Kits Other (new, creative marketing strategies)

SPONSORSHIP GRANT

All 46 Counties Maximum Award Amount $500 Match 1:1 In-State Marketing Score 75 or better

Fundable Components

Print Media Broadcast Media Billboard Web Development/Enhancement Other (new, creative marketing strategies)

APPLICATION (Cover Page)

City of Yonderville Chamber of Commerce

1205 Pendleton Street

Columbia, SC 29201

Phone: (803) 734-1342 FAX; (803) 734-0133 Project director: Dottie Fisher [email protected] TPFgrant.com Richland

APPLICATION(Cover Page)

Marketing Yonderville: A step Back In Time

Date of Festival/Event: October 6, 2007 (Applies to Festival & Event Only)

Print Media-$8,000; Broadcast Media-$5,000; Tradeshows-$4,000

Requested Amount: $8,500 ($17,000 x 50%)

APPLICATION(Cover Page)

Attachments: 501 Exempt Letter Federal Employee Identification Number SC Code of Law designation (Applies only

to Tourism Commissions) Affix your signature

Application

Requested information includes a brief comprehensive overview of your project, what your marketing needs are, responsibilities of all marketing partners, estimated costs, and projected economic benefits.

Overview

Give a brief description of your organization.

Outline project goals.

Indicate strategies to obtain goals.

Identify market segments (consumer, meetings/conventions, group tour, sports marketing, etc).

Identify and explain your target audience – Demographic target (women, families, couples, seniors, etc.) and Geographic target (Mid-West, Southeast, etc.)

Are you incorporating new markets in this initiative? If so, please identify these markets. If not, please explain why.

Outline the organization’s overall marketing campaign, identifying those items seeking TPF grant support.

Performance Measures/Accountability

How will this project positively impact tourism tax revenue in your area/region? How will you measure the economic impact?

If the applying organization plans to satisfy the match requirement using any private-sector or other third-party funding support, please provide a letter from all private-sector and other partners describing their involvement, their financial contribution and any other commitment or resources.

Application“Sponsorship Grant”

Describe your festival/event/marketing promotion in detail.

How does your organization plan to use this grant to promote your festival/event/area?

Provide the community and regional organizations that support your project.

How many tourists/travelers visited your area or attended your festival or event last year?

What benefits will your community receive by sponsoring this project?

Provide letter from private-sector partner; state the level of financial contribution and the purpose of the contribution. (Only applies if match is derived from private sector)

APPLICATION DEADLINE

Deadline: February 15, 2007 Mail: 6 copies Address:

SCPRT, Tourism Partnership Fund

1205 Pendleton Street, Suite 110

Columbia, SC 29201

POINT SYSTEM

Total Weight Factor = 100

Strategies align to obtain goals (20)

New market initiatives and/or sustaining markets credible (20)

Marketing campaign attainable (10)

POINT SYSTEM Cont.

Tax revenue impact (20)

Measurable mechanics (10)

Required documentation provided (10)

Application clear and comprehensive (10)

POINT SYSTEM“Sponsorship Grant”

Total weight factor = 100 Project Description Clarity (20) Marketing Strategies (20) Community/Regional Support (20) Attendance Level (20) Community Benefit (20)

RATING SYSTEM

Industry Review Panel 3 PRT Staff Members 2 or 3 Non-resident Panelist Panelist to be paid a stipend Panelist to serve for a set number of years Panelist to rotate off intermittently

Grant Fundamentals Obtain approval from TPF Coordinator prior to

placement or production of any work Refer to guidelines for specific instructions

regarding “approved” items Include South Carolina Logo on all work Submit reimbursement request no later than

May 30, 2008. Reimbursement requests to include invoices,

cancelled checks and support documentation

SUMMARY

One program; Six Modules New Caps and New Thresholds Opportunity to submit creative ideas Improved Review Panel Process Attach “Letters of Commitment” f/Private

Sector and 3rd-Party Funding

SUMMARY (cont.)

One “Application per Organization Attach proof of Non-profit status to

originals and copies Applications: Date and Time-Stamped Deadline: Feb. 15th

New Reimbursement Deadline: May 30th

GRANT TYPE ELIGIBILITY FUNDING PARAMETERS

QUALIFIERS

Established Market Counties Collecting >$900,000 ATAX

Beaufort, Charleston, Greenville, Horry, Richland

$500,000 w/ 2 to 1 Private Sector Match, OR

$400,000 w/2 to 1 Match any source

Score 90 or above

Out-of-State Marketing

Developing Market 40 Counties Collecting <$900K ATAX, SCATR, Heritage Corridor

$200,000 w/1 to 1 Match Score 85 or above

Out-of-State & In-State (Outside 100 Mile)

Sports Marketing Entities w/on-going sports marketing efforts

(No Sporting Events)

$50,000 w/1 to 1 Match Score 85 or above

Out-of-State Marketing

Attraction Charge admission $40,000 w/1 to 1 Match Score 85 or above

Out-of-State and/or In-State Marketing

Festival & Event F&E that attract visitors and generate room nights

$20,000 w/1 to 1 Match Score 80 or above

Out-of-State and/or

In-State Marketing (50 Mi)

Sponsorship Grant Organization engaged in a tourism marketing initiative

$500 w/1 to 1 Match Score 75 or above

In-State Marketing