Evolution media group content marketing world sydney business models for content_march 2013_for slideshare

Business Models of Content

Vanessa Stoykov

evolution media group @ceovanessa

BUSINESS MODELS OF CONTENT Content Marketing World Sydney 2013

Presentation by:

Vanessa Stoykov, Founder & CEO

Evolution Media Group

OUR CONTENT

BUSINESS MODEL

All intellectual property contained in this document remains the property © evolution media group 2013

THE CONTENT PREMISE IS JUST THE BEGINNING

For us, developing the content community is the first of many steps:

- Understanding the key issues and taking a 360 degree approach

- Creating revenue opportunities for both our partners and our business

along every step

- Aligning key drivers to ensure mutual outcomes

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THE REALITIES OF GROWING A BUSINESS

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REALITY CHECK

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MARKETPLACE

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VALUATOR

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EDUCATION

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LIVE EVENT

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THE MODEL

IN ACTION

All intellectual property contained in this document remains the property © evolution media group 2013

THE MODEL

IN ACTION

All intellectual property contained in this document remains the property © evolution media group 2013

THE MODEL

IN ACTION

All intellectual property contained in this document remains the property © evolution media group 2013

CONTENT THAT CREATES EDUCATIONAL OUTCOMES

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NO MORE PRACTICE KEY FACTS

After just over three years in market, the No More Practice platform has proven

its potential, delivering:

- 20,000 subscribers - >85% penetration of the professional audience

- A rapidly growing education offering with proprietary business

valuation tools

- A fully sold out live event series

- A transactional marketplace

- Sky Business distribution

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INSPIRING LEADERSHIP LIKE NEVER BEFORE

From web tv to channel 9 programming

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A CONTENT BUSINESS MODEL THAT IS DIVERSIFIED

Top tips to remember

- Find an issue that has not been explored in this way

- Identify a key audience and how to attract them

- Plan out how they idea can be extended

- Align with partners who have everything to gain

- Don’t try and just do the ‘cool stuff’ as there is so much competition

- Build it and they will come – be patient

All intellectual property contained in this document remains the property © evolution media group 2013

CONTACT DETAILS

Vanessa Stoykov, Founder & CEO Evolution Media Group

Tel: +61 2 8969 6077

Email: [email protected]

Twitter: @ceovanessa