EVOLUTION Denver

Confidential – © 2014 Equinix Inc. www.equinix.com

Highway to the Cloud: The Evolution Of The

Enterprise Data CenterRobert Blackburn | Vice President, Equinix

December 3, 2015Denver CO

© 2014 Forrester Research, Inc. Reproduction Prohibited

Global Public Cloud Purchases are in hypergrowth 2008 To 2020

Sizing The Public Cloud Market, 2014 To 2020

“The Public Cloud Market Is Now In Hypergrowth”


Cloud = ChangeEmbrace the speed of change!

Otherwise …

In 10 years, it’s predicted that 40% of the Fortune 500 companies will no longer exist.*

The average lifespan of a company listed in the S&P 500 has significantly decreased:

• In the 1920’s: 67 years• Today: 15 years

– Richard Foster, Yale University

* Babson Olin School of Business, Fast Company April 2011, page 121

Innovation & Disruption on the Road Ahead, Peter H. Diamandis, MD

Confidential – © 2014 Equinix Inc. www.equinix.com 4

Disruptive Technology: Uber

• Founded in 2009• No assets • By the end of 2015, the company

will generate $10B in revenue• Massive adoption – especially by

Millenials

The 4 stages of Incumbent Collapse by disruptive a disruptive technology (Élan Gil):1. Overconfidence2. Downward Spiral3. Too Little, Too Late4. Ongoing Decline


Our Leading Interconnection Platform Accelerates Your BusinessThe leading, global interconnection platform

GlobalData Centers100+ Data Centers10M+ Square Feet99.999% Uptime Record

Interconnection1,000+ Networks135,000+ Cross Connects100% of Tier 1 Network Routes

Business Ecosystems4,500+ BusinessesEquinix Marketplace™Revenue Opportunities

• Global footprint– 100+ data centers on 5 continents– In 32 top international business

markets

• Leading financial strength and scale– $2.444 billion 2014 revenues– $7+ billion invested in our data center

platform

• Largest business ecosystems– 4,500+ global customers– 135,000 business-to-business

interconnections


Establis

hedEmerg

ing

Enterprise | Increasing enterprise advantage

Cloud | Accelerating enterprise adoption of hybrid cloud

Trading | Enabling low-latency transactions

Content | Optimizing the delivery of digital content

Networks | Scaling the internet

Track Record: Interconnecting Companies to New PossibilitiesEquinix ecosystems spark new relationships and value

Media | Minimize lost production time, lower latency = improved performance

Mobility | Enriching mobile access and content


Equinix Performance Hub

“The cloud is impacting WAN architectures. IT leaders looking to use a cloud-based infrastructure and/or application services, […] should strategically locate communications hubs outside the enterprise data center. […] Equinix is an example of a colocation provider that offers a network hub service called Performance Hub.” – Gartner, May 2014

What is Performance Hub?A solution framework to help you address some of the key business issues you may be facing

An extension of existing enterprise network

Secure and reliable connectivity to network and cloud providers

Accelerates network, cloud and application performance

Direct Sales MomentumLaunched in Q1 2014

150+ Customers – strong enterprise traction, new logos

Extensive analyst coverage


Use Case: Direct Connectivity to Public Cloud, Hybrid CloudPublic Cloud Access

via Public InternetTwo methods of Public Cloud Access

through Equinix

Enterprise Customer

Direct through Cross Connects Direct through Cloud Exchange

Cloud Service Providers

Performance Hub

Private Compute

Infrastructure

Private Storage Infrastructure

Public Cloud Providers

Securely leverage the public cloud

Cloud Exchange for 1:many cloud connections

Cross Connect for 1:1 cloud

connections

Hybrid Cloud Deployment


Use Case: NetApp Private Storage for Cloud

Solution• A hybrid cloud solution that lets enterprises use multiple

industry-leading clouds and maintain complete control over your data

Value• Quick and easy multicloud access• Maintain complete control over your data• Cloud benefits with proven enterprise storage

Delivery Partner• Consulting, Architecture, Delivery, Management

Internet

Test % ImprovementIOps 35.90%Read IOps 35.83%Write IOps 35.97%MBps 35.90%Read MBps 35.83%Write MBps 35.97%Transactions per Second 35.90%

Private36% Faster

Public

1Gb1Gb

Equinix Cloud

Exchange

NetApp Cloud Labs @ Equinix available for customer demos: https://poc.netapp.com/

Test Results• 36% performance improvement• Ability to failover from local implementation to Cloud Platform

provider with no degradation of performance

AWS

https://poc.netapp.com/




Disaster Recovery (DR) Strategy

Acquisition and Integration

Mobile & VPN Termination

Application Acceleration

Other Use Cases

Primary Data Center

Public Cloud Storage

Private Storage

Performance Hub

Private Storage

Performance Hub

Secondary Data Center


Case Study: Aerospace and Defense Company

REGIONALIZED TAIL CIRCUIT COSTS

Current Bandwidth (Mbps)

Cost Savings

NewBandwidth (Mbps)

Chicago 20 M 92% 40 M

Washington DC/VA 151 M 32% 411M

Atlanta 353 M 37% 502M

Dallas 212 M 30% 503M

Los Angeles 261 M 39% 379 M

Seattle 70 M 0% 145M

Net Bandwidth Reduction 46% Net Cost Savings 29%

MPLS Architecture PH Architecture

Average latency across US network Average latency from User to Data

46ms 7 - 10ms

•Aerospace and Defense company with a global team of 20,000 employees spanning 27 countries

Customer

•The company needed network architecture to fully address its IT vision and long-term needs. They required a design which would allow them to respond quickly to changing market and internal requirements.

Business Challenge

•Increased performance with flexible architecture •Enhanced BC/DR capabilities•Easy access to Cloud Services, and SAAS providers

•Multi-carrier service redundancy with access to competitive rates and service provider choice

Value Realized


Equinix Data Centers – The Ideal Interconnection Platform

Operational Resiliency

• 99.9999%+ Uptime• 24/7 Experienced

Staff

33 MetrosAmericas• 15 metros• 52 IBXs

EMEA• 10 Metros• 30 IBXs

Asia Pacific• 8 metros• 21 IBXs

GlobalData Centers

Unmatched global scaleand reach

• 100+ Data Centers

• 10M+ Square Feet

Proven Business

Ecosystems4,750+ businesses

• Financial Services• Programmatic

Advertising• Content & Digital

Media• Enterprises• Networks

Cloud Density• Amazon AWS• Microsoft Azure• IBM Softlayer• Cisco Intercloud• VMware vCloud Air

(EU)

Network Interconnection

• 1,000+ Networks• 145,000+ Cross

Connects• 100% of Tier-1

Routes

Availability Global Reach Multi-CloudEcosystemsProximity
