Everywhere and nowhere

EVERYWHERE AND NOWHERETHE STATUS OF SOCIAL MEDIA IN HEALTH CARE IN CANADA@pat_healthFeb. 24, 2015#hcsmca symposium

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EVERY MEDICAL PROFESSIONAL AND EVERY EMPOWERED PATIENT SHOULD BE ALLOWED TO FEEL CONNECTED TO MANY OTHERS WHO CAN HELP PROFESSIONALY AND EMOTIONALLY … SOCIAL MEDIA CAN BECOME THIS BRIDGE PEOPLE NEED

Dr. Bertalan Mesko – My Health Upgraded

WHERE WE WOULD LIKE TO BE

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RECENT U.S. RESEARCH FROM DEMI & COOPER ADVERTISING AND DC INTERACTIVE GROUP REVEALED THAT 60 PER CENT OF DOCTORS SAY SOCIAL MEDIA IMPROVES THE QUALITY OF CARE DELIVERED TO PATIENTS…RESEARCH FROM EMR THOUGHTS REVEALED TWO THIRDS OF DOCTORS ARE USING SOCIAL MEDIA FOR PROFESSIONAL PURPOSES … DATA SHOWING 41 PER CENT OF PEOPLE CLAIMING SOCIAL MEDIA WOULD AFFECT THEIR CHOICE OF A SPECIFIC DOCTOR, HOSPITAL, OR MEDICAL FACILITY.

WHERE WE WOULD LIKE TO BE

From HIMMS16 and the Healthcare’s Profession’s Changing View of Social Media by Medelinked Feb. 4, 2016

WHERE ARE WE?

Canada’s use of social media in health care relative to other countriesUse of social media to provide health careUse of social media by health care providersUse of social media by Canadian patients to improve their healthUse of social media in Canadian research

A PERSONAL CANADIAN SOCIAL MEDIA HEALTH CARE STORY

CANADIAN PHYSICIANS AND SOCIAL MEDIA … THEN

The Council has recently become aware that some physicians have posted

information on Facebook … Council does not believe there is ever a need, or a

point, to posting any information regarding a physician’s professional or

clinical activity in such a fashion, considering the many risks and no

discernable benefits.

College of Physicians and Surgeons of New Brunswick

… AND NOW“While individual physicians are at different stages in their use of social media, it is a journey all physicians will eventually take. Social media is becoming so pervasive its importance as a channel to keep current on medical findings and to confer with colleagues is undeniable.”Dr. Hartley Stern, CEO, Canadian Medical Protective Association (2014)

BUT STILL

Percentage of Canadian physicians using social media for professional use

Linked In or Facebook 8.5%YouTube or Flickr 5.1%Twitter 3.6%Blog 4.5%

Source: National Physician Survey 2014

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54% OF ONTARIO NURSES SURVEYED BELIEVED SOCIAL NETWORKS ARE IMPORTANT RESOURCES FOR PRACTICE; ANOTHER 11% SUGGESTED SOCIAL NETWORK USE WAS CRITICAL TO THEIR PRACTICE.

Anderson and Puckrin, Journal of Nursing Regulation, April 2011

NURSES

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MORE THAN 80% OF PHARMACISTS IN ALBERTA REPORTED THAT THEY HAD A SOCIAL MEDIA ACCOUNT, AND OVER HALF OF THEM REPORTED USING THEIR ACCOUNTS FOR PROFESSIONAL PURPOSES.

@ArdenBarry, Journal of Hospital Pharmacy, Jan/Feb, 2014

PHARMACISTS

WHERE CANADA HAS LEAD THE WAY

Hosting the most important annual research-based social media and health care conference globally until 2015 (Medicine 2.0)

Publishing the leading outlet for social media based health care search (The Journal of Internet Medical Research)

Developing world-class advocacy campaigns in health (#itdoesnthavetohurt #demandaplan etc)

Building social media as core element of health and medical reporting (@picardonhealth @NightshiftMD)

CANADIAN LEADERS

CANADIAN LEADERS

CANADIAN LEADERS

BARRIERS TO GREATER SOCIAL MEDIA USE IN HEALTH CARE IN CANADA

PROVIDERS• Time• Perceived lack of value• Lack of remuneration• Liability concerns• Regulatory barriersPATIENTS• Health Literacy• Support from providers• Infrastructure

ENABLERS OF GREATER SOCIAL MEDIA USE IN HEALTH CARE

• Ubiquitous nature of tools and platforms in society• Research studies showing feasibility and value• Engaged patient movement and growth of collaborative care• Growth of digital health especially mobile

HEALTH CARE IS CHANGING

… and social mediaenables and facilitates

1) social networking,2) participation, 3) apomediation, 4) openness, and 5) collaboration