Everybody Wants to Work in Marketing!

Everybody Wants to Everybody Wants to Work in Marketing!Work in Marketing!

Everybody Wants to Everybody Wants to Work in Marketing!Work in Marketing!

March 23, 2007March 23, 2007

4 P’s of Marketing• Product• Price• Place• Promotion

Product• Cereal

– Made from:• Corn• Sugar

– LOTS of sugar

• Other stuff I can’t pronounce

• It kind of tastes like marshmallows

Product• Name

– Something unique– Something people

will remember– Three choices

• Crunchy Corns• Marshmallow

Mellows• Husker Deluxe

Price• Competition prices

– Cheerios– Kix– Lucky Charms

• Average Price of competition– $3.50 per box– Average minus 10%

• $3.15

Place• Grocery stores

– Super Saver– Sun Mart

• Convenience shops– Gas stations

• Other stores– Target– ShopKo

Promotion• Advertising• Coupons• Web site

– With fun stuff

• Packaging• What characters

do you recognize?

Design a cereal box• Box must have:

– Name• Crunchy Corns• Marshmallow Mellows• Husker Deluxe

– Sketch of product– “Enlarged to show texture”– “Good source of dietary fiber”– Kosher symbol