Every Door Direct Mail Questions Answered

1. What is Every Door Direct Mail Printing?

Every Door Direct Mail (EDDM) allows you to create mailing materials that are delivered by

the United States Postal Service to every single door in your targeted area.

2. Who should Use EDDM?

If you want to reach local consumers to let them know about your business, products, or services, EDDM is a perfect fit.

A few types of businesses that use EDDM are:

Restaurants

Dry Cleaners

Real Estate Companies

Landscapers

Cleaning Companies

Beauty Salons

And many more!

3. Are Mailing Lists Needed for EDDM?

NO

Since your mail will be delivered to every door in a specific area there is no need to put a name or

address on each piece.

4. Do I have to Design my Mailing Piece?

NO

If you have no experience in graphic design, some large and experienced printing companies have graphic designers on staff that can create

your mailing piece.

5. Does Every Printing Company use EDDM?

NO

You will need to use a professional printing company that is very experienced with Every Door Direct Mail. The best solution is to use a full-service printer that designs, prints, sorts,

and delivers to the USPS.

6. Is Postage Discounted for EDDM?

YES

Postage for EDDM is a fraction of the cost of 1st class mail. Postage rates can be as

low as 14.5 cents per piece.

7. Is EDDM ever not a Good Choice?

YES You may not want to use EDDM if:

You are only targeting existing customers. You are targeting demographics that do not involve

location, such as age or income level. If your business is B2B not B2C. If you want a name and address printed on your material. If you plan on mailing pieces that are not flat.

8. Are there Restrictions with EDDM?

YES

The USPS only allows EDDM if the item being mailed falls into the flat category. There are

minimum and maximum sizes and weights that are listed in the guidelines.

9. Is there a Minimum Amount to Qualify?

YES

The technical minimum for EDDM is 200 pieces.

Most carrier routes have 400-700 addresses. The amount of pieces you need is the number of

addresses on the carrier list.

10. Do I have to Handle all the Details?

NO

All or most of the details can be handled by a printing company that specializes in EDDM.

Whether you need help with the design, printing, or mailing or you want everything handled for you,

there is a solution that fits your needs.