Evernote overview sept 2011

Evernote OverviewSeptember 2011

1.1

1Saturday, September 17, 2011

Mission: To Give Everyone a Better Memory

Evernote is building the global platform for human memory

Turning everyday devices into memory extensions

We want to be the trusted, permanent and ubiquitous destination for user lifetime memories and to power all the

products that connect to them


The Evernote Service

Capture Everything

• Store everything interesting that happens to you using your computer, phone, camera, scanner, etc.

• Sync everything to the cloud and your other devices for fast, reliable access

• Quickly recall any memory from any device


In!nitely Useful


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New - BlackBerry Playbook


Supported Platforms

Evernote Currently Supports:WindowsMacOS

All modern browsers

All iOS DevicesAndroid PhonesAndroid Tablets

HP WebOS

BlackBerry phones& Playbook Windows Mobile

Windows Phone 7Docomo i-mode

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Search Technologies

Unique technology recognizes printed and handwritten text in images, even in poor conditions.

Geo-tagging and timestamps allow search by time or place.

Full text search in notes, documents and PDFs.

Visual browsing and associative memory make search very intuitive.


Search Technologies

Remember Everything Unique technology recognizes printed and handwritten text in images, even in poor conditions.

Geo-tagging and timestamps allow search by time or place.

Full text search in notes, documents and PDFs.

Visual browsing and associative memory make search very intuitive.


Ubiquitous Memory

What’s Unique About Evernote?

• Full, native apps on all platforms enable the best possible user experience, increase retention and dramatically lower our costs at scale.

• Focus on everything in your head: not just contacts, or to-dos, or files, or pictures, or web clips or notes or audio, but everything, together and in-context.

• Hybrid local/cloud architecture for convenience, performance and reliability with transparent synchronization.

• Unequaled image search technology.

• Simple, profitable business model.


Corporate

• Headquarters in Mountain View, CA

• Subsidiaries in Japan and Russia

• CEO – Phil Libin

• 102 full-time employees

• Privately-held

• Business model – “freemium”

Investors


Registered User Growth

Over 13 million users worldwide since the launch in June 2008

Currently adding over 40,000 new users every day

13.6M as of Sept 10, 2011

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Users by Country

• Fully localized into 14 languages, including:

English, Korean, Spanish, German, Russian, French, Italian, Dutch, Swedish, Japanese, Chinese (Traditional and Simplified)

• Android app localized into 17 languages

• Dozen more languages in progress

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From Mar 2010 - June 2011

Now 28 Evernote books in Japan


«Freemium» Business Model

• All of Evernote’s applications are free

• Basic Evernote service is free

• Use Evernote for free forever

• Upgrade to premium ($5/mo) whenever you want

• Provides additional features for active users

• larger quota, offline notebooks, attachments of any type, search in PDFs...

• Upgrade or cancel anytime without losing your

notes

• over 20% of active subscribers who used Evernote

for 3 years are paying customers


Increasing Value Over Time

The longer someone uses Evernote, the more valuable it becomes for them.

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The Evernote Trunk

Enabled by open API

In-app showcase of integrated products, services and content

Designed to bring additional functionality to Evernote users, publicity and new revenue streams to partners

Works with existing app stores, marketplaces and channels

evernote.com/about/trunk


http://www.evernote.com/about/trunk/

http://www.evernote.com/about/trunk/

Ecosystem Stats (August)

• Over 5,880 developers using Evernote API

• 689 are live on production server

• 188 items in the Trunk. Over 80 iPhone and 50 Android apps integrating Evernote available in App Stores

• Featured partners:

PCs/Mobile Scanners Services


Featured Integration

HTC Flyer

Notes Application is built on top of Evernote API


ETC and Developer Competition

First Evernote Trunk Conference (ETC) on August 18

Developer contest with$100,000 in prizes, $50K grand prize

Nearly 1,000 developers from all over the world

Six finalists selected last week, the winner will be announced at ETC

Winner - Touchanote


Evernote Peek (the 1st iPad Smart Cover app)


Skitch AcquisitionFirst Evernote acquisition announcement

Made Skitch free

Launched Skitch for Android


Contact Info

Get Evernote for free at evernote.com

Latest news at blog.evernote.com

Dmitry Stavisky

VP, International Operations

[email protected]


http://evernote.com

http://evernote.com

http://blog.evernote.com/

http://blog.evernote.com/

mailto:[email protected]

mailto:[email protected]

Thanks!


Evernote overview sept 2011

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evernote overview

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