The future of retail experiences and environments March 24-27 2014, Ecole des Mines de Saint-Etienne, FRANCE
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The future of retail experiences
and environments
March 24-27 2014, Ecole des Mines de Saint-Etienne,
FRANCE
In 2020, WHAT WILL CHANGEIN THE RETAIL ENVIRONMENTS ?
NOWADAYS, IN BIG CITIES …
o Lack of green space o Lacks of huge spaces for events ! Generally, events are outside of the center o We build more and more …
o Trends on using online shopping ! People go less to high streets o Pollution in cities
HOW CAN WE MAKE THE CENTER MORE ATTRACTIVE TO BRING PEOPLE BACK ?
Giuseppe Lo Cascio Kyung Mi Kong Jean Laporte Marion Neyrat Sawsen Bensalem
Space
Way of shop
Environments
Function of shop
2014 2020
Single-purpose Multi-functional, transforming space
individual Interaction/experience
Advertising/electronic Nature/Sustainability
Money/shop Relax /enjoyment
City attraction Downtown City branding
Timeline
- Big space underground - Pop-up roof
A pop-up space for temporary events and exhibitions
What is it ?
During daytime / for sunny days The roof pops up
At night / for rainy days The roof is down to the ground level
Why a moving roof ?
Day and Night Markets (food, clothes, luxury products)
Designers exhibitions and co-creations
Events and exhibitions
Live Performances
Recruiting events
…
Technical Aspects
The roof
o It must withstand medium loads (plants, grass,
people, water) o It must be light
French pavilion at the Universal Exhibition in Seville (1992).
The elevation system
o The supports have to hold up the roof o It has to be an up and
down moving system
Hydraulic jacks which activate cables
Users
Customer target : 25-45 years old people Living in downtown
Name : Bill Age : 32 years old Single, active, wants to meet people
Investors
GOVERNMENT : Encourage people to come
back to high streets
DEVELOPERS : Provide places to make money from the rent
Services
For users :
For sellers :
o A mobile App providing the Events up building program
o Payment and booking online o Renting out equipment
• Bring people back to high street • Use of existing green parks in the center • Providing green spaces -> Fresh air -> Good image of the city (environmental friendly) -> Healthy activities -> Good spirit of citizens • Dynamic city -> Diversity of retails -> The city constantly changes • Shop social meeting place for all generations
Benefits
In the park of high streets
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