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Social&Media&Event&Guide

One Tribe One Day is William & Mary’s giving day: a chance to show the world how much alma mater means to us. On April 19, 2016, William & Mary will celebrate our third annual One Tribe One Day – one extraordinary day of giving back and paying it forward. Throughout the day, from Tokyo to San Francisco, the Tribe community will gather and celebrate around the world. Every gift, of any size, to any school, department or unit makes a difference and helps to strengthen alma mater.

We have created this social media guide to provide the Tribe with suggestions on messaging, as well as to provide applicable hashtags, language and images leading up to, during, and following this day. Help us reach your fellow alumni by sharing One Tribe One Day posts on Facebook, posting photos on Instagram and staying active on Twitter. Follow our progress on all social media platforms and keep the momentum going all day long with the hashtag #OneTribeOneDay!

We greatly appreciate your help furthering this important cause. If you have any questions or need additional guidance at any time, please feel free to contact Sarah Juliano, Social Media & Web Manager for W&M Advancement, at [email protected] or 757-221-1372.

SOCIAL MEDIA GUIDEFOR ONE TRIBE ONE DAY

HASHTAGS

#OneTribeOneDay

#TribePride

#WMAlumni

WEBSITE

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= W&M+Social+Media+Directory:+social.wm.edu/directory+Open+source+directory+project:+ hVps://gitlab.wm.edu/creaZveMservices/socialstreamMopensource++

Resources

= Curated+hashtag+feed:+tagboard.com

= Social+media+photo+slideshow:+eventstag.com+

= Social+media+graphics:+canva.com

= Social+media+guide:+wm.edu/OTOD

= Social+media+archive:+storify.com

#mcs3 @tb623+&+@SarahJuliano

Thank&you!

[email protected]

[email protected]