Events Carrier by Ion Connexions The guarantee way of bringing awareness to the events and your brand name to the mass public through a new form of media.

Events Carrierby Ion Connexions

The guarantee way of bringing awareness to the events and your brand name to the mass public through a new form of media

communication

Y ou r S i tu a tion

The Situation

High marketing costs? Effectiveness of traditional

marketing and promotional tools? New ways to reach customers? Want to know the exact number of

people your message can get to on the exact day you wish?

Customers Want….

Changing paradigm– A TV screen in every subscriber’s hands– Ease of use

Interactive, local services– Targeted marketing– Location based services– Ability to obtain targeted, personalized

information– Alert updates based on subscriber’s lifestyle

and preferences

What You Need

New Media of Communication

Knowledge and Effectiveness

Value Additional

Benefit

IncreaseRevenue

Quality Value

Customer Satisfaction

What We Can Provide New form of media communication

Reach is known and guarantee

Scalable Frequency

Additional customer service

Enlarge customer base

“ let my back office become the front office for someone else ”

Jack Welsh, while CEO of GE, on the subject of outsourcing non core activities

Your Situation

Our Service

Introduction to the Events Carrier

Customers are MOBILE

Go MOBILE with Events Carrier via SMS Text Messaging service

Your Situation Our Service

SMS Delivery Channel

What is SMS

SMS stands for Short Message System

>90% current cell phones in Canada are SMS enabled

Receiving SMS messages is free Guaranteed reach - Sales &

Promotional Messages No long distance charges

Sample Promotion

Sample message

delivered to a Nokia 6100

mobile telephone

XXX Ltd. 50% off Nov 21 – 23Don’t miss!

Option Quit

Facts on SMS Cell phone users 30%

North America SMS message usage 400%

Interoperability among 4 major carriers = More widespread Sales & Promotional messages.

Mobile marketing via is already big business is Europe and North American market is poised for takeoff now

Response to SMS = five times better than direct mail

Driving Forces for the Growth of Mobile Communications Users

Continuous price drop due to economies of scale

Efficiency

A trendy thing to use

New technologies expanding into new markets

Aggressive advertising & promotional campaigns on the services

Y ou r S i tu a tion

S M S D e liv e ry C ha nn e l T h e P roce ss

O ur S e rv ice

The Process Flow

The Process

Y ou r S itu a tion

S M S De liv e ry C ha nn e l

C om pa r ison& E xa m p les

T h e P roce ss

O ur S e rv ice

Comparison between traditional marketing programs and Events Carrier

Traditional Large effort Lots of

manpower Reach is

unknown High cost Complicated

Events Carrier Little effort Highly automatic–minimum

manpower Guarantee reach Extremely low cost Simple and effective Frequency is scalable Enhance company image Additional customer care/retention

benefits at no extra cost

Market Opportunity: Web & WirelessMarket Opportunity: Web & Wireless

700

600

500

400

300

200

100

0

145195

254

316

Source Dataquest, 1998Source Dataquest, 1998

WorldwideWeb Growth(PCs on Internet)

(MM)

WorldwideWirelessGrowth(Subscribers)

Source: Strategis Group, 1998Source: Strategis Group, 1998

366

450

614

533

1999 2000 2001 2002

Success of SMS

From a recent study in UK, we can see there is an excellent ROI by using SMS

Medium Response Investment

Direct Mail 30% £1,000,000

SMS Text Messaging

25% £100,000

Telemarketing

15% £500,000

The cost of a test message is about 10% of the cost of direct mail, including production and creative, and about 20% of the cost of telemarketing, which garners much lower response rates.

Examples of SMS Usage

•Canada/US Europe Asia•Ottawa is using SMS to deliver requested travel information to its visitors

•CBC is using SMS to deliver subscribers opt-in news headlines

•Mr. Ad Goods in UK and Germany delivers SMS advertising message to selected subscribers

•Numerous racing results are delivered through SMS

Y ou r S i tu a tion

S M S D e liv e ry C ha nn e l

In v es tm e ntA na lys is

&B e ne fi ts

C om pa r ison& E xa m p les

T h e P roce ss

O ur S e rv ice

Investment Analysis

A negligible investment cost compare to the enormous marketing and special promotional investment your company spends annually

Key Benefits

Very Low Investment Mass population reach Guarantee Reach Guarantee Frequency according to your

wish Increase Awareness Increase Revenue Expand Customer Base Provide additional Customer Service

and Retention Channel

Subscribers Word of mouth Affiliate with mobile communication

carriers as a joint program event Affiliate with participated retailers and

events organizers Affiliate with major credit cards as a free

value added benefits to their card members

No charge for subscribers Absolute no SPAM messages to ensure

subscribers’ confidence

Summary

Events Carrier provides a new way and media to communicate your messages to the mass population of wireless service users. It is extremely low cost and can also be regarded as an additional means of providing extra customer service with a result of enhancing customer retention effort